Advertising, as the name suggests, is the meaning of advertising, businesses through a certain method to inform their products or services to the public, the common methods are billboards, artificial advertising leaflets, TV advertising, paper advertising, radio advertising, etc., and after entering the new century, the Internet will also play an important role.

However, these are all advertising models under normal business routines, and some non-routines use indirect means to spread the popularity of their products.

For example, in the later generations, a certain air conditioning brand and a smart phone brand in the mainland of the billion-dollar gambling contract, in the Internet era, information spread very fast, this topic soon became hot news, fermented for a period of time, the public's attention has just begun to shift, whether the gambling contract is gambling and formed a new focus, a large number of netizens discussed, even the official came forward to say that the gambling contract is not gambling, which has caused a hot discussion.

The five-year 1 billion contract, from the beginning to the end, the initial discussion was extremely hot, and every subsequent year, when the financial reports of the two companies were announced, there would be a comparison, and countless media rushed to report on it, which brought countless popularity to the two companies.

After the contract expires, it no longer matters who wins and who loses, and it doesn't matter whether the money is really given or not, because the advertising effect brought by the two companies because of this bet is far more than 1 billion itself.

There are many similar business cases, which are to use an event that can attract the public's attention, link it to their own products, and finally secretly promote it to obtain the maximum advertising effect at the lowest cost.

The John Deere incident is similar to this, although the lawyer hired to litigate with the organizer of the Olympic Committee is not cheap, but the cost is much cheaper than directly advertising in some media across the United States, and the Taurus brand will also appear frequently in a series of reports.

As with a bet on who wins or loses, it doesn't matter whether the lawsuit wins or not, it's the long-term advertising that counts. As for whether it will offend the Olympic Committee, it doesn't matter in fact, the members of the Olympic Committee are the same as the President of the United States, serving a term of four years, and at most eight consecutive years.

......

After the Olympics, Xu Zhi rushed directly to Disney's headquarters in Burbank, where CEO Mike Eisner personally greeted him and arrived at the chairman's office on the rooftop.

"The decoration is nice. Xu Zhi looked at the office that Mike Eisner had prepared for him with an area of up to 100 square meters, and couldn't help but nod his head in praise. Through the large floor-to-ceiling windows, you can directly see the entire city and an unknown lake, above which countless water birds fly freely.

"Boss, if you like it. Mike Eisner said with a smile, he likes luxury by nature, and he has very high requirements for his office, but he is also a smart person, and while he is extravagant, he naturally can't let the boss's face be damaged, so on the top floor of the headquarters building, Xu Zhi's office is even more luxurious!

"It seems that Disney's earnings have been good lately. After Xu Zhi took a look at the scenery, he sat down on the sofa next to him.

"Chairman, since the middle of last year, the company has shot several films one after another, and the box office has been a huge success, and the distribution channels used are the company's own resources, and our funds have also been greatly improved. Although Mike Eisner was reporting, he still couldn't hide the pride in his tone.

Since the middle of last year, Xu Zhi joined Disney and invited Mike Eisner as the company's CEO, and it has been almost a year old.

Although Xu Zhi was tasked with filming "Beauty and the Beast" before leaving the United States, the investment in this anime film did not need to be very large, and although the entire Disney Pictures was the penultimate among the Hollywood Big Eight in 83, it was impossible to shoot only one movie.

After Mike Eisner came to power, he also accurately judged Disney's current situation, only the film industry can quickly obtain the funds needed to resume operations, coupled with its own ability to be in the film industry, firmly believe that the future film masses are adults.

As a result, Mike Eisner personally arranged the filming of several films, including a series of atypical Disney productions such as "The Beggar Emperor", "The Pursuit of the Hummer", and "The Evil Husband in the Family".

With the arrival of the summer season, these films were released at the same time as the already completed "Beauty and the Beast", which attracted adults and teenagers and children, and both were huge successes.

After the summer season, the box office results showed that Disney defeated the other 7 Hollywood giants and ascended to the first place.

"Beauty and the Beast" has a U.S. box office of as high as $180 million, and several films deployed and invested by Mike Eisner, although none of the individual box office has reached this height, but the total amount is as high as $300 million, although the investment cost is much higher than that of "Beauty and the Beast", but in terms of the total profit obtained by the company, it is obviously superior.

Xu Zhi asked: "How much can the company profit from these movies?"

Mike Eisner said: "Now that the box office in North America has basically come to an end, under normal circumstances, the box office share of the theater chain still needs to wait for 3 months to arrive, but I have used the relationship, and it is estimated that in another month, the first money will be able to be paid."

We released a total of 7 films this summer, with a total box office of up to $500 million, because we participated in the distribution ourselves, which saved a lot of costs, and it is estimated that the final profit should reach $200 million.

I have already arranged this aspect of overseas issuance in the later stage, but it will take at least a year to slowly recoup the cost, and it is expected to obtain a net income of 60 million to 80 million US dollars.

As for the videotape peripherals, this one is a chronic long-term income, and it is well run, and it is estimated that there are millions of dollars in revenue every year. ”

Xu Zhi couldn't help but nod and smiled: "Okay, just with the results of this summer file, I can also shut up those third-rate reports." ”

Since Xu Zhi's acquisition of Disney, countless voices have appeared in newspapers in Los Angeles and even the United States from time to time, although it has no impact, but it is also as annoying as a fly, but this summer file, it has severely suppressed the momentum of these people, seven movies, although two have an average box office, but the total box office of several successful films is as high as 500 million US dollars.

Although it still needs to be divided into theaters in the end, Disney's profits this time may not be as good as the Great White Shark in the 70s and "ET Alien" two years ago, but this still brings a shot in the arm to the debt-ridden Disney.

"Mike, how do you think Disney should develop next?" Xu Zhi asked with a smile.