Chapter 163: Violent Marketing

The man is Ling Luo and the woman is Qin Xiaotian, and after the two settled the dispute, they returned to the Qin family's villa.

Qin Zhenbang sat on the sofa watching TV, looking a little anxious.

Ling Luo sat down, handed Qin Zhenbang a cigarette, and said with a smile: "Uncle, don't be nervous, the money has already been spent!"

Qin Zhenbang took the cigarette and glared at Ling Luo, and said, "Can I not be nervous?

Qin Xiaotian chuckled, he couldn't imagine that his father who came over in the wind and waves would have such a time.

Looking at Ling Luo again, he was still calm and didn't look worried at all.

Ling Luo leaned on the sofa and smoked a cigarette, looking very relaxed, "It is understandable that there are disputes in a few stores, and more than a dozen are abnormal, I suspect that the Apple mobile phone is behind the push." First, let's take a look at our hole cards, and second, let's fight our arrogance. ”

It is indeed very arrogant to dare to fight with Apple mobile phones like this when it is just listed, no one can do it, or no one dares to do it.

But that's what Ling Luo did.

Qin Zhenbang took a few puffs of cigarette and asked, "Ling Luo, do you say that the Apple phone is a little worried now?"

Ling Luo said: "I hope they don't worry, that means that without the slightest vigilance, we may have a better chance of winning." ”

"However, in such a big brand company, the executives are not two hundred and five, and they must be apprehensive at this moment. ”

Ling Luo suddenly smiled and said, "I guess, now the executives of Apple mobile phones are just like us, smoking cigarettes and watching TV waiting for something. But we smoke happy cigarettes, and they smoke depressed little cigarettes. ”

Qin Zhenbang's father and daughter laughed, both amused by Ling Luo's words.

Sure enough, at this moment, the Apple mobile phone executive was smoking a cigarette and watching TV. After receiving feedback, I saw the answer on TV for two hours, but I didn't know what TV was going to play.

As the minutes passed, the executives smoked more and more frequently, their hands trembled slightly, and there was always a bad premonition.

It's time.

The executive didn't see anything, and then began to look for a station, pressing the flip up button on the remote control, and his eyes were fixed on the TV.

Suddenly, the executive's hand stopped, his brow furrowed.

There is an advertisement on TV, and the main character is none other than the big star Michael.

Michael was walking on a street playing with his mobile phone, he couldn't put it down, and he said that it was really good-looking, and then the content of the mobile phone screen was displayed on the TV, which was concise, bright and vivid, and it ran super fast, and he said something fun.

At this moment, a person suddenly rushed out from behind him, holding a weapon to attack Michael, a little dumbfounded Michael seemed to be an instinctive reaction, raised his mobile phone and smashed it at the gangster, it was not light, the gangster covered his forehead and ran away, Michael looked at the phone, and said it was so hard.

It's good-looking, it's fun, it's hard.

This is the slogan of Youwei mobile phone.

Finally, Michael picked up his mobile phone and said to the audience: "There is a mobile phone, a weapon for self-defense, my only choice!"

At the same time, a line was typed at the bottom of the screen, and this advertisement was planned by Golden Pin Group.

At the end of the two-minute commercial, the director was still stupidly watching the TV, his mind blank.

Seeing with my own eyes, the facts happened in front of my eyes, it turned out that Michael really made an endorsement for Youwei's mobile phone, and it turned out that they didn't lie.

The executive shook his head, still at a loss, and muttered, "How is it possible?"

Then his hand randomly pressed the flip up button of the remote control, but it stopped again, and the same commercial was playing on the TV.

The executive watched it again, then continued to flip through it, and another TV station aired the same ad.

Sweat broke out on the executive's forehead, his hand tightly grasped the remote control, and he kept turning over the stage.

In total, more than a dozen mainstream TV stations are broadcasting advertisements for Youwei's mobile phones, and the ratings of these TV stations are quite strong.

The executive rubbed his face hard, couldn't believe what was happening, and said to himself, "How much does this cost? Are they stupid?"

At this time, the mobile phone rang suddenly, and the senior executives saw that the number was the chairman's phone, and as soon as they answered, they were scolded, and then quickly rushed to the chairman's office.

Qin Family Villa, Qin Zhenbang finally stopped being nervous, and kept flipping the stage, watching the same advertisement.

"It looks like the ad quality is good, but I don't know how it works?"

This advertisement is completely planned by Ling Luo, carefully analyzing the consumption habits and interests of the people of the United States, and fully expressing the advantages of promising mobile phones, and Michael deserves to be the actor, and the performance is really wonderful.

This commercial looks like a short comedy film, and it has a very comedic effect.

However, advertising is for sales and service, but I don't know what the final effect will be.

Qin Xiaotian sighed and said, "Dad, you are really old, if such an advertisement is not successful, then there will be no successful advertisement!"

In her opinion, after watching so many advertisements over the years, this one is definitely the most exciting.

Qin Zhenbang nodded and muttered: "Hundreds of millions of dollars, if you don't succeed, there is really no reason! ”

Qin Zhenbang is an investor, he has no experience in marketing, investment relies on his own vision, and marketing is to consider the vision of consumers, after all, it is different.

In this way, I spent hundreds of millions of dollars casually, and there was no harvest at all, so I was always a little unwilling.

Ling Luo said: "Xiaotian, look at the reaction on the Internet!"

More than a dozen mainstream TV stations broadcast advertisements in turn, and there must be a lot of people who see them, and there should be feedback from Michael's popularity at this time.

Qin Xiaotian looked at various forums, social software, etc., as Ling Luo expected, many people were discussing Michael's first endorsement and Youwei's mobile phone.

Qin Xiaotian excitedly told Ling Luo the news.

Ling Luo nodded and said, "It's not enough, the heat will be even greater in a few days, uncle, hurry up and buy the goods!"

Qin Zhenbang said confusedly: "Is this necessary? ”

Ling Luo stood up, looked out the window, and said in a deep voice: "It is necessary, it must be necessary!"

More than a dozen TV stations bombed in three time periods, morning, noon and evening, spending hundreds of millions of dollars.

If that doesn't work out, then it doesn't.

Ling Luo believed that he would definitely wait for a better result.

Qin Xiaotian's mobile phone rang suddenly, and after answering it, he said excitedly: "Brother Luo, the New York store is already crowded with people, all of them want to buy Youwei's mobile phone!"

As soon as he finished speaking, Qin Xiaotian's mobile phone kept ringing, and it was all reported by various stores, and sales kept increasing.

This is Ling Luo's violent marketing.

Whether you like it or not, it will inevitably make you remember that you have a promising mobile phone, and only by remembering it can you buy it.

Ling Luo listened to Qin Xiaotian's report, smiled slightly, and said, "This is just the beginning!"

Ling Luo, who said this, looked extremely confident.