Recently, with Michael's concert exposing his relationship, this usually low-key superstar has become the first on the hot search list without the release of new songs and movies.

And it lasted for a long time.

The concert ended, and as time went on, Michael's popularity dropped somewhat. At this moment, he who had never advertised actually endorsed a Chinese brand mobile phone, and undoubtedly, this extremely unexpected event used him to firmly press the first position on the hot search list.

Ling Luo attaches great importance to this hot search list, which can accurately express the focus of the public's attention.

Five days after the intensive advertising began, the hot search list gradually changed, and a name that had never appeared before squeezed into the top ten, which was the promising mobile phone endorsed by Michael.

Since then, Ling Luo finally breathed a sigh of relief in his heart.

There is a gap with what he imagined before, and he thought that with the broadcast of the advertisement, the mobile phone would be able to come to this position in two or three days. Michael will drive the promising mobile phone, but he didn't expect to use it for five whole days.

Ling Luo and Qin Xiaotian discussed this matter, and finally came to the conclusion that the people of the United States have different consumption habits from those in China, and they were initially resistant to a strange new thing, especially the mobile phone, and the first place in their hearts is Apple, and the appearance of a foreign brand will naturally be very disgusted.

The United States is the center of the world economy, and the people of the United States naturally have a sense of superiority and pride, so it is not surprising that such an idea is not surprising.

Intensive advertising bombarded the United States like **, coupled with Michael's popularity, no matter how proud the people of the United States are, they will begin to pay attention to the promising mobile phone, after five days, the promising mobile phone finally ranked in the top ten of the hot search.

This is a sign that the promising mobile phone is gradually coming into people's sight.

The first to buy a promising mobile phone was Michael's fanatical fans, they don't care about the quality of the phone, whether it is good or not, just because it is Michael's endorsement, they will support it without hesitation.

This is the role of idols.

The first round of sales is based on Michael's fans, so next, you need to have a good reputation for the phone to slowly ferment.

Since having the idea of operating a promising mobile phone, Ling Luo has made a detailed analysis of the mobile phone market, and the quality of the function is not much worse, especially the promising mobile phone, which is not as bad as the Apple mobile phone.

It's more about a consumption habit, and the people of the United States are used to buying apples, so we must try to change this habit.

In shopping malls, no matter how wonderful the marketing methods are, in the end, the sales volume depends on the quality of the product itself.

The quality of the promising mobile phone is not bad, Ling Luo discussed with Qin Zhenbang and set the price of the mobile phone at a mid-range, which is much cheaper than Apple, which is a real benefit to the people of the United States, and of course it is also a helpless move.

Half a month later, unconsciously carried out the second round, the sales of promising mobile phones did not decrease, the increase decreased slightly, and it is still in a slow process of improvement.

At this time, the hot search of Youwei's mobile phone actually rose to second place, second only to Michael, who is still hot.

As a result, promising mobile phones, which were not famous at all before, have become a full-name topic.

There are many discussions about promising mobile phones on the Internet, some praise and depreciation, and there are still more praises.

It can be concluded that most consumers are still very satisfied with this new product.

The marketing is successful, the product is good, and the mobile phone is a big seller.

In the Qin family's villa, Qin Zhenbang, who had been extremely anxious these days, finally calmed down, and had to pull Ling Luo to drink some wine, with Liu Jizhi and Qin Xiaotian by his side.

Qin Zhenbang summarized the recent sales of Youwei mobile phones, and then lifted the wine glass, and everyone drank it.

Ling Luo didn't show much excitement, all of this seemed to be expected, and the most important thing was that the victory in the mall was not arrogant or discouraged, not to mention that this small victory was far from being a success.

Putting down the wine glass, Ling Luo took out a document, handed it to Qin Zhenbang, and said, "Uncle, this is a sales copy made by Jindian Group, do you think it's feasible?"

Qin Zhenbang put on his glasses, Qin Xiaotian also leaned over, and the two of them stared at each other carefully, and after a while, their brows stretched.

Qin Xiaotian said with a smile: "Brother Luo, I think this plan is reliable. ”

Qin Zhenbang looked at it very carefully, and after three times, he took off his glasses and looked calm, thinking about the pros and cons.

The above marketing method is called hunger marketing, which has been proven to be successful in China, and this one has been upgraded and transformed, which should be said to be an excellent marketing plan.

Qin Zhenbang asked, "What do you think?"

Ling Luo shook his head slowly and said, "This plan was first thought of by me, and then let the Golden Point Group refine and improve it, but when I held it in my hand, I suddenly felt that something was wrong, this plan was not suitable for the United States." ”

Qin Xiaotian asked puzzledly: "Why? It is very successful in China, why not in the United States? Shouldn't the consciousness of consumers be about the same?"

Ling Luo frowned, his fingers tapped on the desktop, the situation of the mobile phone is good now, but it is far from the time to celebrate, so he has been thinking about how to add another fire, and he thought of hunger marketing, but the copywriter is really in front of him, and he feels that it will not be.

The so-called hunger marketing is to cover the goods and not sell them, so that consumers scramble to wait in line for the goods, which is a more psychological marketing method.

Ling Luo said slowly: "I didn't think there was anything wrong before, but after I learned more about the consumption here, I felt that something was wrong." The people of the United States are very proud, and will never allow this feeling of being led away, once such a sales plan is adopted, I am afraid that more people will be rejected, in that case, it may fall short. ”

Before the implementation plan, Ling Luo didn't know if he could succeed, and the first thing he did was a conjecture.

Qin Zhenbang nodded and said: "I just saw this plan, and my eyes really lit up, but when I look at it, it is the same as Ling Luo's feeling, this kind of sales method has some opportunistic ingredients, and it is easy to catch chickens and rice." ”

Ling Luo smiled, took out this copy, and tore it to pieces.

Qin Xiaotian sighed, a little unbearable, it was obvious that this plan was the brainchild of Ling Luo and the Golden Pin Group.

Ling Luo didn't have too much entanglement, tearing up the plan was the best choice, it was much better than really putting in it to verify and failing in the end.

Looking at Liu Jizhi, Ling Luo suddenly said, "How is the stock check?"

There are Michael on the hot search gang, there is a mobile phone, and the Golden Pin Group unknowingly squeezed into the top ten, just because of the words that appeared in the advertisement, the Golden Pin Group planned.

With the fame of Golden Point Group, the stock price soared like a rocket, and in just ten days, the stock with an opening price of 10 yuan still rose to 100 US dollars, and it seemed that there was no end.

Ling Luo always felt that something was wrong with the situation, and kept asking Liu Jizhi to investigate.