Truly!

When Baileys Red Wine came out with the annual collector's edition, the advertising fee was smashed into 200 million.

The final profit is 310 million!

Removing the cost, Baileys red wine did not make money at all, and even lost money.

Of course, although the collector's edition lost money, the wave of popularity attracted at that time also made Baileys Red Wine show its face fiercely, so that the overall sales of Baileys Red Wine have increased a lot for a long time.

Plainly!

The annual collector's edition is actually a publicity made by Baileys Red Wine with money, and in the end, they also indirectly made a profit of more than one billion.

And then again, they smashed 200 million advertisements to make the annual collector's edition have the highest single-day sales of 310 million.

However, Eiffel Red Wine easily broke this record in the new week without any publicity, and I have to say that Eiffel Red Wine is really terrifying.

"Zhang Shao, Ming people don't say secret words, and I won't go around in circles with you. ”

"Actually, I came here this time, I just want to start a follow-up cooperation with your Eiffel Red Wine, I don't know what you mean by Zhang Shao?"

Zhou Yunqi didn't make a detour.

After a few simple conversations with Zhang Feng, he said straight to the point, saying the purpose of his trip.

After Zhang Feng heard Zhou Yunqi's words, he didn't show any surprise, after all, the person who had just been on the phone had already made it clear that Zhou Yunqi was here to talk about cooperation.

"Well, I don't mean much, I just wanted to hear how Zhou always plans to work with our Eiffel wines. ”

After two seconds of silence, Zhang Feng said loudly.

Zhou Yunqi said: "Now Baileys is still the industry leader, Eiffel is a rising star, if nothing else, it is a sure thing that Eiffel wine surpasses Baileys wine." ”

Hearing this, Zhang Feng smiled bitterly.

Zhou Yunqi continued: "Of course, the transcendence I am talking about is only the Eiffel red wine surpassing Baileys red wine in terms of sales, not an all-round transcendence, after all, the foundation of Eiffel red wine is not very solid, and now it may be developing very rapidly, but if the follow-up development is not appropriate, after that year, Eiffel red wine will definitely fall into decline." ”

When he said this, Zhang Feng's expression became solemn.

Because what Zhou Yunqi said is something that will inevitably happen, and it is also something that Eiffel Red Wine will face in the near future.

Zhou Yunqi did not pause, and continued: "Zhang Shao, now Eiffel Red Wine is a great threat to Bailey Red Wine, if we don't cooperate, it can only be a competitive relationship." ”

"I am not saying this to threaten you, because the main purpose, if not the only purpose, of my coming here today is to talk about cooperation in a timely manner. ”

"What I'm going to say now is that if we can't talk about cooperation and the two become competitive, then the two tigers will definitely hurt each other, and it may even be a lose-lose situation, so cooperation is the only way out. ”

Zhou Yunqi's words were very sincere, and Zhang Feng also recognized his words.

When Zhou Yunqi's voice fell, Zhang Feng nodded heavily, and then looked at Zhou Yunqi seriously and said: "Mr. Zhou, I also know the stakes in this, let's talk about the key points, how do you plan to cooperate with us." ”

"Quite simply, I want Eiffel to give up some of the market. Zhou Yunqi said bluntly.

Zhang Feng frowned.

Now the sales of Eiffel red wine have spread all over the country.

Zhou Yunqi said that if they want to give up part of the market, this will have a big impact on Eiffel red wine.

Zhou Yunqi said: "Zhang Shaoxian, don't worry, I haven't finished talking about it yet, I mean that the main market for Bailey red wine is in the south, and I hope that the matter of Eiffel red wine in the south will shrink as much as possible, and don't continue to expand." ”

"Can ......"

However, after Zhang Feng waited for Zhou Yunqi to finish speaking, he agreed without thinking about it.

Of course, it was not unconditional for him to agree, and after he said that he could, he continued without a pause: "I can accept what you said, I can give up some of the market, but I know that Zhou is always a smart person, so he naturally knows the cost theory, right?"

Zhang Feng's implication is.

I can shrink the market for Eiffel wine, but we will give the market to you Baileys, so what price will you pay for Baileys?

You can't, you don't pay any price, just let me shrink the market and reduce my income, right?

"Zhang Shao, don't worry, I came to talk to you today with sincerity, and I will definitely not let you suffer. ”

Zhou Yunqi smiled confidently and said in a deep voice.

Just now, he was worried that he wouldn't be able to talk to Zhang Feng.

But now he is a little sure that he has negotiated this cooperation.

"My plan is that Baileys and Eiffel will merge, but the brands will not change their names after the merger, nor will they be involved in the management and operation of each other. ”

"What Eiffel Red Wine needs to do is that you give up some of the markets in the southern region, and at the same time, I hope Zhang Shao can help to make Baileys Red Wine also enter all the malls of the six major malls. ”

Zhou Yunqi said in a deep voice.

Zhang Feng nodded lightly: "Okay, I can agree, but the premise is ...... The price you pay for Baileys is worth it. ”

"Ten percent!"

Zhou Yunqi stretched out a finger and said.

Ten percent?

Zhang Feng was stunned.

Zhou Yunqi said: "Zhang Shao don't be confused, what I mean is that in the future, the net profit of Baili Red Wine can be shared with you by 10%, which is distributed to you for free...... And you only need to give up a part of the market, and we have already entered the six major malls. ”

Ten percent of the net profit?

Hearing this, Zhang Feng's eyes suddenly lit up.

You must know that the net profit of Bailey Red Wine last year was as high as more than 8 billion.

Ten percent of the net profit, that's more than 800 million.

And Zhou Yunqi also said that he wanted Zhang Feng to help and let Baili Red Wine enter the six major shopping malls, so that it would be ...... In the future, the sales of Baileys wine increased by several thousand, even if the Eiffel wine rose strongly.

With these thousands of more sales windows, at least it can ensure that sales will not decrease, and the annual profit can be maintained at more than 8 billion, or even 10 billion.

Other words!

In the future, Zhang Feng can take away from Baili Red Wine every year, and the net profit for free will be as high as about 800 million --- billion.

"Mr. Zhou really came with sincerity, but this 10% of the net profit is also given to me, are you really willing?"

To be honest, Zhang Feng was indeed moved by the billion-dollar net profit.

Although he will lose a lot of money every year if he gives up part of the market, this billion is enough to make up for it, and he will not lose money if he loses money in the future.

And more importantly, Baileys and Eiffel have reached a cooperative relationship, so there will not be too much competition in the future, and the potential hidden dangers of Eiffel red wine will naturally be eliminated.