Chapter 624 Alarm Lifted, Settlement Agreement

"Mr. Hu, our inventory is gone, and the price of memory chips in the global market is like a wild horse, out of control......"

When Yan Hanzhang came to report to Hu Yang, he was three points happy, three points melancholy, and the rest was dazed.

Charm Semiconductor missed the opportunity of a wave of price surges, all inventory goods were sold out, and the gross profit margin was only more than 20%.

Now, Charm Semiconductor is working overtime in production.

Products containing the company's parts are not allowed to be exported to North America, but the demand in the domestic market is still huge. There are also European markets, Southeast Asian markets, etc., all added up, and the existing production capacity of Charm Semiconductor is simply not enough.

Hu Yang glanced at Yan Hanzhang and understood what he was regretting, so he said with a smile:

"What's the matter? Mr. Yan is distressed? Actually, it's not necessary. After a while, you can take a look at the changes in the share of the company's memory products in the domestic market, and I guess you will jump with joy.

Besides, isn't the company stepping up the production of all products, including memory chips? ”

"Mr. Hu, I understand what you said, I don't feel sorry for the lost profits. However, if you look far, our memory chips have a good reputation in the domestic and foreign markets for a period of time, and the increase in market share is expected. ”

You can't have both fish and bear's paws, Yan Hanzhang is naturally clear about this truth.

But people, there will be some unpleasant psychology.

Recalling that some time ago, when the price of the entire memory chip was declining, Charm Semiconductor was under the pressure of the continuous shrinking market.

The continuous reduction of revenue will cause the enterprise to have insufficient operating rate, and then bring about an overall loss. If it weren't for the strong financial support of Huijia, it would be hard to say whether Charm Semiconductor would survive the last round of price winter.

Thinking of this, Yan Hanzhang's heart suddenly felt much better.

"Mr. Yan, it seems that you have figured it out. Now, on the one hand, we must completely release the existing production capacity and maintain the hard-won market share. On the other hand, the construction of new factories should be stepped up, otherwise this round of countercyclical investment will be meaningless. ”

Populus euphratica actually has no secret, to put it bluntly, it is to use production and high cost performance to seize the market with these international giants.

Without this round of memory chip price winter, it would be difficult for Charm Semiconductor to compete for market share with others.

One of the most important reasons is that the market does not believe in the technical strength of Charisma Semiconductor and the quality of its products.

This is much better on flash memory products, but it's especially noticeable on memory products.

Hu Yang's successful counterattack this time is because he has a clear understanding of the current situation of charm semiconductors.

At present, the company's memory products, the first thing to consider is not how much profit to make, but to consider seizing as many markets as possible.

The opportunity came at the bottom of the last round of price declines, and the supply-demand imbalance caused by the major giants' sharp cuts in production.

It's not that Populus euphratica doesn't want to make more money, since it wants to increase its market share, it can only ship in the price range that is not recognized by international giants.

At this time, the market is seriously out of stock. Otherwise, some companies that did not look down on Charm Semiconductor products in the past, or did not want to be implicated in the suppression of Charm Semiconductor in North America, would not take the initiative to purchase memory chip products from the company.

Of course, there is an important point. Charm Semiconductor's memory chip products, in all aspects, even if they are a little worse than the products of international giants such as S Star, are very limited.

At this time, high cost performance has become an important indicator, which has won the company's reputation.

"Mr. Hu, I have already told the sales department that when we follow the market to raise prices, we must be slower than S star and other companies by half a beat, and continue to maintain our advantages. ”

Yan Hanzhang knows where his advantages are, and it is important to maintain a high cost performance.

It doesn't matter if the price increase is slower than others, this price difference is the key to maintaining the market share of Charm Semiconductor.

Hu Yang smiled and nodded, these backbones in the company do not have a fuel-efficient lamp, and most of the time, they don't have to worry about their performance.

"How have the company's flash memory chips performed recently?"

The reason why I didn't ask about flash memory chips until now is because compared with memory chips, the company's performance in this category of products in the market has always been very good.

It can be said that if there is no suppression by a certain country, the flash memory chips of Charm Semiconductor can compete with S stars.

Of course, this is not possible at the moment, but compared to the MG in North America, it is not bad at all.

"Mr. Hu, I thought you forgot about flash memory. In the process of rising the price of memory chips this time, this is the one that benefits us the most.

In particular, our latest product, 32-layer stacked N+1 generation flash memory, has become the darling of the market in the blink of an eye. ”

Flash memory is the pride of Charm Semiconductor. The company's technology in this field can be on a par with the world's top enterprises.

The newly released 32-layer stacked N+1 generation flash memory is the first product of Charisma Semiconductor to surpass all competitors. Once released, it is not only marketed in China, but also in many other parts of the world.

This includes the domestic market and its surroundings, as well as the European market.

In North America, new products cannot be entered due to restrictions on Charisma Semiconductor. This has made businesses, including fruit companies, very depressed. If you have a better product but can't apply it, you will lose at the starting line!

It can be said that it is precisely because of the fact that Charm Semiconductor started the expansion of production capacity ahead of time at the bottom of the price of memory chips, which made the company's memory chips rapidly expand its domestic and foreign market share.

The progress of technology has made the flash memory chips of Charm Semiconductor enter the ranks of high-end products in one fell swoop.

After listening to Yan Hanzhang's report, Hu Yang finally smiled with relief.

So far, Charismatic Semiconductor has not only come out of the quagmire of losses, but is also moving towards a world-class semiconductor company.

After such a long period of repression, it was finally released. When a certain super began to suppress the charm of semiconductors, not to mention foreign countries, even domestic companies were not optimistic about the company's prospects.

At that time, many domestic companies resolutely gave up their cooperation with Charm Semiconductor and turned to the arms of MG or S Star.

But it is precisely these international giants that cater to the industrial boom cycle and start a price war.

Don't think that everyone will take advantage of the price drop, when a new round of price increases comes, the price of memory chips will refresh everyone's cognition.

Hu Yang still clearly remembers in his mind that in that time and space, there was a case where memory chips rose seven times in three years.

Putting aside other factors, one of the important reasons is that there were no memory chip manufacturers in China at that time.

If you don't, then don't blame someone else for jamming your neck.

And this is the meaning of the existence of Charm Semiconductor.

For example, the arrival of this round of memory chip price boom cycle is precisely the foresight of Charm Semiconductor, which has stored a large number of memory chips, so that its price increase is far behind the expectations of international giants.

In the process of this round of memory rise, Charm Semiconductor's price adjustment has been slower than others from beginning to end. As a result, the price adjustment methods of these international giants are relatively modest, which indirectly benefits many downstream manufacturers.

"Mr. Yan, the alarm of Charm Semiconductor has finally been lifted. However, this is not the time to relax. We must strike while the iron is hot and build the new factory as soon as possible. ”

This countercyclical investment is perfect.

International giants such as S Star, because they misjudged the situation, are waiting to "pick melons" after the collapse of Charm Semiconductor. But I didn't expect that people would survive like this.

Not only survived the darkest moment, but also successfully made countercyclical investments to expand production capacity, and at the same time expanded the market share.

Thinking of all this, Yan Hanzhang particularly admired Populus euphratica's overall view.

"Mr. Hu, until now, I really admire your vision. I've been so crushed by so much pressure that I can't believe we're out of this mess.

I estimated with the company's senior management that in three months at most, Charm Semiconductor would be able to turn a profit. It is expected that this year's annual report will blind everyone's eyes. ”

Before leaving, Yan Hanzhang said these words. This is what he really thinks in his heart, and it is also the thoughts of many managers in the Huijia department.

After Yan Hanzhang left, Hu Yang immediately calmed down.

Honestly, where is this?

For the means of a certain super, Populus euphratica knows better than the current people. Even if the other party does not achieve its goal this time, or is forced to compromise, none of this means that you can sit back and relax in the future.

"Mr. Hu, the phone number in the city. ”

Hu Yang was sitting on the chair thinking about it when Wu Xinhui knocked on the door and walked in and handed him his mobile phone.

"Mr. Hu, hello. Are you free at noon? The leader wants to meet you. ”

The call was from Secretary Zhang, saying that Qi Xiangmin had asked Hu Yang to go to the city.

"Okay, I'll go over after lunch, and trouble Secretary Zhang to tell the leader. ”

Hu Yang determined the time of meeting and hung up.

Although Secretary Zhang didn't say anything about Qi Xiangmin on the phone, Hu Yang had a hunch that it was likely to be an unexpected surprise.

Sure enough, when he came to Qi Xiangmin's office, Qi Xiangmin's first sentence said:

"Mr. Hu, congratulations. The hard work of you and all the members of the Huijia department has finally paid off. I have been notified by the authorities concerned that North America is considering lifting some of the restrictions on Charm Semiconductor. I wonder if you're satisfied with this result?"

Charm Semiconductor got out of the predicament, and the relevant departments officially ruled that the GT monopoly case was established. Next, GT will face a hefty $1 billion fine.

At this time, a certain Chao was finally willing to reconcile with the country. At the cost of revoking the fine against GT, in exchange for lifting some of the restrictions on Glamour Semiconductor.

To be precise, it is to lift the second restriction on Charm Semiconductor, and only maintain the restriction decision made the first time.

Populus also knew that it would be impossible to get North America to abandon restrictions entirely. For example, like Mingkang Communication, in the absence of any factual basis, the other party can take all kinds of difficult restrictions just because of the so-called security excuse.

In the end, Mingkang Communications had to withdraw from the North American market.

In this world, after all, we still have to speak with strength.

"I don't have any other requirements, I just hope that they won't hinder products containing attractive semiconductor components from entering the North American market. ”

Hu Yang's opinion is very clear, you can block North American companies from importing any products from Charm Semiconductor, but you should not block products containing Charm Semiconductor components from entering North America.

If we can negotiate, then many multinational companies can rest assured that they will cooperate with Charm Semiconductor without fear of being affected.

At the same time, Charm Electronics can also return to the North American market.

Everyone, you can look forward to what kind of effect the collision between the Charm Starlight series and the "Love Crazy Series" of the fruit company in North America will have.

Qi Xiangmin listened carefully to Hu Yang's opinions, and asked Secretary Zhang to make a very detailed record.

"Mr. Hu, is that all? If there is nothing else, I will immediately give feedback to the relevant departments. ”

Qi Xiangmin looked at Hu Yang, and when he saw that the other party nodded, he got up with a smile and said, "Then let's do this today, and I will inform you immediately if there is a result." ”

"Okay, then I'll take my leave. ”

Hu Yang immediately stood up, and his follower, Secretary Zhang, left Qi Xiangmin's office.

In the car, Hu Yang exhaled deeply.

He knew that the North American side would agree to this condition. The reason for this is not only because GT faces a $1 billion penalty, but also because Fruit Company urgently needs a new generation of flash memory from Charm Semiconductor.

Three days later.

Hu Yang received a call from Secretary Zhang, who told him that a certain Chao and China had reached a tacit understanding. The announcement will be made soon, and the specific time will be in the morning of local time in North America today.

"Assistant Wu, you call Mr. Yan, Mr. Xia, Mr. Chen, Mr. Gao, Mr. Chang and others, and tell them that I will invite them to dinner in the banquet hall on the top floor of the company in the evening, and no one should be absent. ”

When Hu Yang arrived here, he only felt extremely comfortable.

He decided to eat and drink in the evening while waiting for news from North America.

Before getting off work, Hu Yang called home and told Tian Sichun that he wouldn't go back to finish eating if he had something to do today. At the same time, he also asked Tian Sichun to go to bed early and didn't have to wait for himself.

"Ah Yang, you're busy with you, there's nothing to do here. Well, don't drink too much, it's not good for your health. So be it, bye-bye. ”

Tian Sichun has long been accustomed to the busyness of Populus euphratica, especially after having a child, her heart has unconsciously shifted to Xiao Yifei's body, and Populus euphratica is often not at home, and she will not feel bored.

Evening, 7 o'clock.

The top floor of Huijia International Investment Building is brightly lit.

The huge banquet hall is newly furnished. Wu Xinhui, Mi Qi and others commanded the service staff to prepare to start serving, and today's dishes are mainly Cantonese cuisine.