Chapter 623: The Arrival of the Boom Cycle

"Business is okay? With a big beauty like you in charge of the company, I guess business will definitely not be bad. ”

Hu Yang and Zhong Yilin casually made a joke, but they were met with a roll of the other party's eyes.

"My brother's business is already very good, but I was bored and went over to help. Speaking of which, I have to thank Mr. Hu for helping my brother introduce Mr. Chang of Ark Computer, Mr. Chang has helped us a lot. ”

Zhong Yilin didn't mention this before, but now that she has said this, she naturally wants to thank Hu Yang.

"Little things, little things. I met Mr. Chang today, and he said that your brother still sits in the sales department of the Ark Computer every day. What's the matter, the supply is still not enough?"

Hu Yang ate a few bites of food and put down his chopsticks.

He didn't know if Zhong Yilin's eldest brother was insatiable, why else he would sit on the Ark computer every day?

"The company is still out of stock, and now the price of memory modules is the same every day, rising every day, and our inventory can't be retained at all. ”

What Zhong Yilin said, Hu Yang can also understand.

Since the other party is a large wholesaler, it cannot be left without any goods. If you do that, you will probably lose your customers.

However, the sales situation of Populus euphratica at the forefront is not clear, and it seems that the price has not been transmitted to the manufacturer.

It is estimated that it will be very soon, at most three or two days, and major manufacturers will adjust the ex-factory price.

The two chatted without a word, ate something and drank a glass of wine, and unconsciously saw the bottom of a bottle of Moutai.

Hu Yang raised his hand to look at his watch, it was almost ten o'clock, I didn't expect to sit for so long.

"Miss Zhong, it's almost like today, isn't it? Why don't we retreat?"

Populus euphratica is in good shape today, and at best a little drunk.

Two red glows flew on Zhong Yilin's face, but a pair of eyes were still clear.

"Okay, let's go. Waiter, pay ......"

After settling the bill, Hu Yang and Zhong Yilin walked out of the restaurant.

"Miss Zhong, did you come by car? If you don't drive, I'll send you. ”

Zhong Yilin has been following Hu Yang's side, and when she arrived at the parking lot, she had no intention of leaving.

"I knew I was going to drink tonight, so I didn't drive. Mr. Hu, don't worry about me, I'll just take a taxi myself. ”

Zhong Yilin saw that Hu Yang had no follow-up arrangements, so she hurriedly said goodbye.

"Let's go, let's go, I just happened to drop by, let's get in the car. ”

Hu Yang laughed, couldn't help but say, and invited Zhong Yilin into his car.

Following.

As soon as Hu Yang came to the office early in the morning, he made a phone call to Yan Hanzhang.

"Mr. Yan, now the time is almost now, and we can increase the supply to the market. In addition, the price can also be appropriately increased, all on the premise of ensuring profitability. ”

Although there is some lag in the transmission of prices, it is a matter of these two days. There is nothing wrong with Charm Semiconductor taking the initiative to raise prices now, anyway, major manufacturers will follow up later.

This time the price rise involves all memory chips.

Of course, this does not include the latest product just launched by Charisma Semiconductor, which is produced using 32-layer stacking technology in the N+1 generation.

The pricing of new products is generally very high, and the price will gradually decrease in future mass production procedures.

The more high-end the product, the greater the company's independent pricing power. For example, international giants like S Star often launch price wars precisely because they have high profits on high-end products as a guarantee.

Feng Shui takes turns, and Charm Semiconductor finally has the world's leading high-end products. It is precisely because no one else has this technology that all of them can make a lot of money.

"Mr. Hu, do you mean that we will start to throw the memory chips that have been stored after expanding production capacity to the market?"

DRAM memory chips have always been the shortcomings of charm semiconductors, and Yan Hanzhang seems to have some concerns about immediately increasing the price of memory chips.

"Don't worry, Mr. Yan. Consumer terminals, such as memory modules, have recently begun to increase in price, and the price will soon be passed on to the production side. So be it, you get into action. ”

Hu Yang explained casually, and Yan Hanzhang understood what the problem was.

So after he put down the phone, he hurriedly rushed to the headquarters of Charm Semiconductor.

An hour later, the price adjustment notice of Charm Semiconductor was sent to the hands of major manufacturers. The memory chips that had been hoarded in the hands began to increase shipments.

There are also flash memory chips that have been adjusted simultaneously, and their price increases are similar to those of memory chips, both of which are 10%.

The Ark Computer also received a price adjustment notice, and Chang Sheng was not surprised, after all, he had already known this plan in advance from Hu Yang's mouth.

"Hehe, today's price increase of charm semiconductor is just the beginning, in the future, a small rise in three days, a big rise in five days, and it will be a norm. ”

Changsheng realized that a new round of price cycle for memory chips has come, and this time it is obviously a cycle of price increases.

"Inform Vice President Luo and ask him to take someone to sign a supply contract with Charm Semiconductor immediately, and try to get as much purchase as possible. Well..... And what the hell is the insurance agreement, let's sign it too. ”

Chang Sheng asked the secretary to notify the relevant personnel, and as for the supply volume, it was naturally Charm Semiconductor that had the final say. Now it is only the beginning of the price increase, and the shipments of manufacturers, of course, will not fill the market demand all at once, which must have a process.

On the side of the Ark computer, the memory modules produced in the future will naturally increase in price. This is a typical price transmission, and Charm Semiconductor has only moved for a few days.

Soon, the news that Charm Semiconductor took the lead in raising prices spread throughout the market.

S Star and other giants all knew about it, but they didn't take it to heart. Any successful large-scale enterprise must have its own business plan, and if it is not for special circumstances, it will not change easily.

Moreover, the current price has only just rebounded from the bottom, and people are not so stupid to increase shipments immediately.

According to the plan, whether it is S star or MG, the price will be raised first, and then the production capacity will be expanded. In this way, we can ensure that profits are maximized and the enterprise can maximize the return of blood.

Hu Yang's idea is different from theirs, his purpose is to quickly seize the domestic memory chip market. As long as there is a little profit, Charm Semiconductor will increase shipments.

This also has the advantage of delaying the pace of price increases and disrupting the pace of recovery for the giants.

Not to mention that Ark Computer is working overtime to produce memory modules, and some well-known foreign memory module manufacturers have also begun to seek the supply of charm semiconductors.

"Mr. Hu, do you think I should supply them or not? These multinational companies refuse to sign an insurance agreement with us, there is no way, they have enough confidence!"

At this time, Hu Yang was sitting in the car with Tian Sichun, taking the little guy back to the deep sea from Yangcheng.

Tian Sichun and the little guy stayed in Yangcheng for almost a month, and Hu Yang made a special trip this time, planning to take the two of them home.

"Mr. Yan, I'll be going to the deep-sea toll station soon, or let's go to my office to talk." Well, see you in an hour. ”

There were some things that could not be explained clearly on the phone, and Hu Yang quickly hung up the phone.

"Ah Yang, is there something wrong with the company? or you go directly to the company, Xiaoyi and I will change cars. ”

Tian Sichun can understand Hu Yang's busyness, besides, she is surrounded by a lot of assistants, nannies and security personnel, and she doesn't need Hu Yang to send herself and her son home in person.

Hu Yang nodded, and after getting off the highway, he found a place for Wang Cheng to stop and arrange Tian Sichun and Xiao Yifei to another vehicle.

Subsequently, the two cars followed Tian Sichun's mother and son to Xianghu No. 1, and Hu Yang took a car to the Investment Building.

"Mr. Yan, the insurance agreement must be signed, and no one can be an exception. If the other party refuses to sign the agreement, you let them wait, and I don't believe that they will see the price go up to the next level. ”

Seeing Yan Hanzhang, Hu Yang was not verbose, and directly expressed a tough attitude.

Although these multinational companies have done a lot of business in China, they have all cooperated with companies such as S Star and MG before.

Now I am looking for Charm Semiconductor, not because the other party wants to change partners, but because the output of S star and other companies is still pressing.

To put it bluntly, at this time, when I came to find Charm Semiconductor, the other party was nothing more than a mentality of picking up cheap.

In that case, why be polite to them?

Mr. Hu, what do you mean, these multinational companies and us are just a one-shot deal? If so, let's just raise the price a little more. ”

Yan Hanzhang quickly figured out the doorway here, and he couldn't help but be full of malice towards these arrogant guys who wanted to pick up cheap.

"Haha, there's no need to do that, just treat everyone equally. Anyway, the price is changing at any time, didn't you adjust the price once this morning?"

After today's price adjustment, it is almost 15% higher than the previous low price. The shipments of Charismatic Semiconductor also increased by 35%.

There's really no need to treat them differently, it looks like your eating appearance is ugly.

Hu Yang vetoed Yan Hanzhang's proposal, and then said:

"Mr. Yan, once these multinational companies decide to purchase memory particles from Charm Semiconductor, their products must have continuity.

Don't forget, there are still some differences between our products and S-star's, and when the other party produces, it is inevitable to make some minor adjustments.

Therefore, once the other party starts, it is not so easy to stop, at least not for half a year. ”

Yan Hanzhang ignored this question a little, and when he heard Hu Yang say it at this time, he immediately reacted.

"Hehe, Mr. Hu still sees deeply. Okay, I'll go back and give the other party an answer, and I'm not sure if it can be negotiated. ”

The uncertain factor is whether international giants such as S Star will expand production capacity immediately, and as long as they are still limiting production, this business will be fine.

Hu Yang smiled and nodded, and sent Yan Hanzhang away.

Yan Hanzhang's worries, Hu Yang didn't mind. Enterprises such as S Star and MG have finally survived the last round of price decline cycle, and it is impossible to be satisfied with such a profit.

In the afternoon, Yan Hanzhang came to Hu Yang's office in high spirits.

"Mr. Hu, good news! These multinational companies saw that my attitude was very resolute, and they signed the insurance agreement without saying a word. And guess what? ”

Of course, Yan Hanzhang is happy, with the insurance agreement, Charm Semiconductor has the pricing power to go with the market.

Today's memory prices are the same every day, and as a supplier of basic materials, Charm Semiconductor has also shortened the time to adjust the price to one week.

For the incoming side, it's not much of a problem either. The supply volume of Charismatic Semiconductor is really not small, and it can still ensure their basic interests.

This time, Yan Hanzhang fully understood the intention of Populus euphratica, and was very generous in terms of the number of shipments, which could basically meet the production of these enterprises in about half a month.

"Mr. Yan, you're doing a good job! But next, we have to be careful about our price adjustment. You remember, our products are a little worse than others after all. Then it is necessary to have a price advantage, stabilize customers with high cost performance, and obtain the recognition of consumers. ”

The meaning of Populus euphratica is that it cannot always follow the market price increase. Although the price increase is very good for the company's profits, the top priority of Charm Semiconductor is to seize the market.

This is crucial and must not put the cart before the horse.

"Mr. Hu, I understand. In fact, the fact that we can sign agreements with these multinational companies today has delayed the rate of increase in the price of memory chips. ”

Yan Hanzhang also knows very well what to do to his advantage, and short-sighted people can't sit in this position.

I don't know if Yan Hanzhang's mouth has been opened, but after a week, the price of memory chips has only risen by less than 2 percentage points.

An important reason for this is that Charm Semiconductor suddenly increased its shipments. According to the calculations of those who are interested, the shipments of Charm Semiconductor at this time are already twice as high as the bottom period.

"Is this crazy Charm Semiconductor? This round of memory chip prices have rebounded, so far, compared to the bottom, it is less than 25%, only 21%, and the other party is so eager to sell?

S Star has always been full of malice towards competitors.

But now the situation has changed, and the senior management of S Star instructed the relevant departments to come up with a response plan as soon as possible.

And MG is also puzzled, how did this charming semiconductor, which has been suppressed by North America, quietly expand its production capacity?

Under normal circumstances, companies that have been suppressed in North America will quickly shrink their business scale, so as to avoid the losses caused by the sharp reduction of the market.

However, Charm Semiconductor has done the opposite, and it still has the strength to expand production capacity, which is really beyond everyone's expectations.

MG did not dare to take this lightly, and after discussion by the board of directors, it was decided to immediately increase the current production capacity by 10%.

But obviously, the greed and hesitation of international giants such as S Star allowed Charm Semiconductor to seize a good opportunity and tear a big hole in the market.

During this time, Charm Semiconductor continued to increase shipments, and within a month, it sold out the memory chip products accumulated in the early stage.