Chapter 175: Swarming and Scrambling

In 2004, the country's macroeconomic regulation and control led to the collapse of many enterprises, of which private enterprises accounted for the majority. Whether it is the Gu Empire or the Delong family, after the huge body falls, it provides enough nourishment for the growth of the latecomers.

Before he finished digesting the Yaxing bus, he didn't expect the opportunity to enter the truck field in front of him, and Han Hao couldn't believe that such an opportunity fell from the sky.

As an automobile company that has marched from motorcycles to sedans, Zhonghua Group has achieved the ultimate in the field of passenger cars, and its leapfrog development has been very smooth. However, the commercial vehicle field is basically blank, and the passenger car and truck field can only quietly act as a bystander.

The reason why FAW and Dongfeng, the big brothers of domestic automobiles, have a wealthy heritage, is because they are the only companies in the country with complete vehicle fields. Whether it is a commercial vehicle or a passenger car, it firmly occupies the top three in China.

Now, times have changed!

With the relaxation of the country's automobile policy, many automobile companies have begun to make up for their shortcomings in the subdivided field.

After the acquisition of Ssangyong, SAIC quietly developed its own commercial vehicle business and tried to get more involved in the bus field.

After winning the joint venture between Honda and Toyota Passenger Cars, GAC has taken out its own commercial vehicle business and sought joint venture partners.

Foton, a subsidiary of Shouqi, entered light trucks from agricultural vehicles, and now continues to develop upwards and launches its own heavy truck products, with the intention of laying out commercial vehicles is very obvious.

The old pattern of "three big and three small" is being broken, and the gap between the big and the small is being further flattened.

The United States is a society on wheels, and with the introduction of the 11th Five-Year Plan, it is more and more likely that China will also become a society on wheels.

Last year, China's GDP growth rate was still as high as 9.5% despite the adverse impact of macroeconomic control. It is expected to surpass the 10 per cent mark this year, in 2005, and this growth rate will remain stable over the next five years.

As the world's factory, China has stepped on the accelerator of industrialization and is running forward to achieve the economic rise of a superpower.

In the 11th Five-Year Plan (2005-2010), China will implement two mega projects in highway construction to build a huge network of road travel in China.

The first is to promote the construction of the "five vertical and seven horizontal" expressways, build 24,000 kilometers of expressways, and reach the target of 65,000 kilometers by 2010, with an investment amount of more than one trillion yuan, basically forming a national highway framework. The eastern region will basically form and improve the expressway network, the central region will undertake the important task of connecting the east with the west and connecting the north and the south, and the western region will realize the integration of all provincial-level corridors into the national integration.

The second is to cooperate with the new rural strategy, develop roads through villages and villages, and connect asphalt cement to every organized village. Let rural roads become the capillaries of the country's main highway backbone network, and let people, money, and goods flow in an orderly manner in every inch of land in the country. The plan has invested more than 200 billion yuan, and is expected to add more than 500,000 kilometers of rural roads.

According to this highway plan, it is expected that more than one million new vehicles will be sold in China every year, and both passenger cars and commercial vehicles will usher in a new peak of development.

"If you want to get rich, you must first build roads, live in new houses, and run transportation!"

The catchy proverb speaks of many good ways for people with ideas to get rich.

The flow of people depends on buses, and logistics depends on trucks.

As the next new growth point, heavy trucks are included in Han Hao's plan.

China's heavy-duty truck market also has the old three and the new three.

In the field of heavy-duty trucks that were almost established in China Sanqi, the old three are the three designated manufacturers of heavy trucks formed by the original planned economy, namely Sinotruk, Shaanxi Automobile and Yuzhou Hongyan. At that time, the plan of the Third Automobile Plant was to merge the three of them to form a new China Heavy Duty Truck Factory. Later, due to the shortage of national finances in the early 80s, the matter was closed, and the three families set up their own doors.

The new three are rising stars, namely FAW Jiefang, FAW Dongfeng and the newly rising Shouqi Foton. Relying on the success and accumulation in the light truck and medium truck market, these three companies began to enter the field of heavy trucks, and began to surpass the old three with the help of the advantages brought by the wind of joint ventures.

In the past two years, on the list of heavy truck markets, FAW, Dongfeng and Sinotruk occupy the top three, followed by Foton, Shaanxi Automobile and Hongyan. The top three occupy more than 75% of the market, and the market concentration is very high.

Old heavy-duty truck manufacturers such as Shaanxi Automobile and Hongyan have been surpassed by rising stars like Foton, which is really a loss of face for old manufacturers.

The embarrassing situation has made local governments eager to find a breakthrough. Otherwise, the Delong department would not have taken advantage of the reform of state-owned enterprises to publicize the bright prospects, and obtained the controlling stakes of Shaanxi Automobile and Hongyan from the local government at a low price, and picked up the sweet and sweet.

"Winning the Hunan torch can form a resource sharing advantage with our Huaxia Yaxing, which is a strong alliance.

Shaanxi Automobile's Fast Gear Factory is the main supplier of heavy truck transmissions in China, and cooperates with Eaton Corporation of the United States to introduce technology, and from a technical point of view, it is not a problem to supply bus transmissions in the future. Qijiang Gear, a subsidiary of Yuzhou Hongyan, is the mainstream supplier of medium and large bus transmissions in China, and the products created by the introduction of ZF technology are known as the first brand of bus transmissions in China.

In addition, Hande Axle, which belongs to Shaanxi Automobile Group, has become a mainstream supplier of heavy-duty trucks and large buses in China after absorbing Steyr technology. Many customers have specified the axles produced by Hande when they buy cars, and they have just completed the introduction of MAN brand axle technology.

Once we master the Hunan torch, we can master the core technology of the axle, the main component in the transmission and chassis of commercial vehicles. It can be said that if we make diesel engines, we will be able to complete the core technology control of the entire industrial chain at once!"

Reading the analysis report submitted by the company's strategy department, Han Hao has a strong recommendation for the acquisition of Hunan Torch, and Han Hao has a good idea of this. Winning the Hunan Torch is a very important strategic step for Zhonghua Group. Once completed, Zhonghua Group will truly become a "China Motor" on a par with FAW and FAW.

The word "China Motor" has now appeared in the media, and many reporters simply refer to it as "China Motor" under the premise of the growing growth of Zhonghua Group.

I got up early in the morning and rushed to a late market.

Lu Guanqiu, the boss of Wanxiang Group, actually intervened earlier in the acquisition of Hunan Torch, and when Delong was in danger, he privately contacted Tang Qianli to inquire about the purchase price of Hunan Torch. After calculating the liabilities, Wanxiang offered 640 million yuan for the acquisition.

As one of the most superior assets of the Delong system, the market value of Hunan Torch is still more than 4 billion. Now Wanxiang Group wants to take over with 640 million, and the abacus is very shrewd. Tang Qianli's heart is at least 800 million, and there is a certain gap between the two sides.

Unexpectedly, before the negotiation was completed, Delong was taken over by Huarong, and the equity transfer was suspended.

High-quality assets can be seen by everyone.

When the custodian Huarong put the Hunan torch on the shelf and marked the one with the highest price, Lu Guanqiu regretted it very much.

Because not only Weichai Power came, but even Zhonghua Group also came.

Now such a bid, with the wealthy Han Hao joining, it is basically impossible to think that the price is less than 800 million.

I knew that I would agree to Tang Qianli's 800 million offer at a fixed price, and Wanxiang put the Hunan torch in the bag and swallowed it in the stomach to realize his dream of a whole vehicle.

Lu Guanqiu has the shrewdness of the people of Zhehai, and for many years of ups and downs in the business sea, he has carefully avoided many whirlpools by himself, and never fights hot-headed battles. What you can buy for a penny will never cost you a penny more. As he gets older, he also becomes more and more conservative, although he has always wanted to enter the field of vehicles, but he always hopes to enter at the lowest point.

If you are too shrewd, you will be conservative, and you will lose the good opportunity that you have won so hard. If he had been bolder, he hadn't quoted the ultra-low price at the beginning, maybe Tang Qianli, who was in a hurry to put out the fire, would have given up the Hunan torch.

Enterprises with diesel engines, once they control Hunan Torch, have completed the core industrial chain layout of heavy-duty vehicles.

Therefore, after the Zhonghua Group, SAIC Motor followed in, and their dream of commercial vehicles will not be easily abandoned.

Soon, heavy truck leaders FAW and Dongfeng also joined in, as a strategic defensive strategy, winning the Hunan torch not only opens up the industrial chain, but also stifles the entry of new opponents and eliminates future competitors.

Even the bus boss Yutong Automobile signed up to join the war group after learning the news. Passenger cars and heavy trucks are almost a blank sheet of paper, and they can be produced across borders as soon as they are pierced, and Yutong's production of heavy trucks can be regarded as a reasonable expansion.

"It's the China Group again, why are they so ghostly!"

After learning that Han Hao had joined, Tang Yuxiang, the boss of Yutong Bus, scolded. His keen business sense of smell came into play again, knowing that the Hunan torch was also a stroke of genius for Yutong.

So many competitors signed up, which made Huarong Company happy.

In order to maximize the high price of Hunan torches, they implemented the rule of "secret bidding, and the highest price wins", which really learned from the successful experience of CCTV auction advertising. It also requires a deposit of 100 million yuan to exclude customers who are not strong.

The bid opening date is set for April 30, the day before the May Day Golden Week holiday.

"So many companies have signed up for the auction, which shows that Hunan Torch is a very high-quality asset. The enterprises that have paid the deposit are all related to automobiles, and no matter who wins the bid, it will be beneficial to the development of Hunan Torch. ”

Huarong Company is responsible for hosting the relevant people of Delong, and when interviewed by reporters, they couldn't close their mouths, so many powerful car companies in China gathered, how can they be worthy of the ticket price of 100 million yuan without colliding with sparks.

Among the so many shortlisted companies, except for Wanxiang Group, Yutong Bus and Zhonghua Group, which are private enterprises, the rest are large state-owned enterprises. After paying the deposit, everyone analyzed each other's bids in their hearts. There is only one chance, and the highest price wins, and it is important to find out the opponent's hole cards.

Wanxiang's Lu Guanqiu has been cautious all his life, and it is estimated that he will not pay a high price. Among the many state-owned enterprises, FAW and Dongfeng are some to smash the field, and it is estimated that they will not do their best. SAIC has just digested Ssangyong and Rover, and it may not be said that there is a shortage of ammunition.

As for Yutong Bus, they don't know if they can continue to raise financing to acquire it, just after completing the MBO. Although Tang Yuxiang has publicly advertised that he has found a financing target, he will give everyone a surprise.

The rest is Weichai Power, which claims to fight with all its wealth, and they have always claimed that they will take the Hunan torch in their pockets at any cost. To this end, a joint venture company was also set up for this bidding, and several large enterprises in Qilu Province were invited to invest in the shares. The registered capital alone is as high as 1.5 billion, which seems to indicate that it will bear the high price of 1.5 billion.

In the end, it is the Zhonghua Group that just swallowed Yaxing Bus, Han Hao, the richest man, is bold and ruthless, and will never be soft once he exerts his strength. Moreover, Zhonghua Group is its personal holding asset, and it can spend as much as it wants to bid for it, which is really the biggest variable in the whole audience and the most likely winner.

However, the bidding rules are not favorable to Han Hao, because this is a hidden bid, not a clear bid auction for continuous bidding. Once the amount of the secret bid is less than that of the opponent, even if Han Hao has more money, he can only regret to be out.

For Hunan Torch, the third-party companies are now valued at more than 1 billion, and the final winner depends on who has the greatest ability.