How much is the Hunan torch worth costing?

Although everyone thinks that it must be worth more than 1 billion, now the number of 1 billion is meaningless, but it depends on how much money competitors pay!

Of course, you have to combine the actual situation, if you come up with 10 billion, no one will rob you, but it will become a big joke in the industry.

No one's money is blown by the wind, and a hundred million is a lot of money in real life, more than a ton of weight. In many localities, county-level governments cannot reach this amount in a year's fiscal revenue, which shows how meaningful 100 million real gold is.

It can be known from the CCTV advertising auction that this number will not be easily determined until the last moment.

But there will always be an estimate of it beforehand, at least your maximum psychological price will be known.

1.2 billion!

This is the final assessment price made by major state-owned enterprises for Hunan Torch, and it is also the highest bottom line they can afford.

Large enterprises such as FAW, Dongfeng and SAIC must be approved by the State-owned Assets Supervision and Administration Commission (SASAC) for acquisition, so it is basically impossible to acquire at a high premium, and can only float a little in the market valuation. If you have more, you will have to bear the responsibility for the loss of state assets, because the high premium means that the state spends more money, and once it is audited, it is sometimes unclear.

"I'm not worried about state-owned enterprises, because they have too many mothers-in-law, and when things are agreed, the daylily will be cold. Therefore, this time, our main competitors are concentrated in Wanxiang and Zhonghua Group. As for Weichai Power, it is now our ally.

After private negotiations with the boss of the other party, the two parties agreed that no matter who wins the bid, the other party can choose to share 30% of the equity in the new company. We have cooperated with Weichai Power for many years, and we still have this reputation, so we don't have to worry about turning around in the future. ”

In the face of many competitors, Yutong Bus and Weichai Power secretly joined forces and reached a private agreement.

Yutong Bus is a major customer of Weichai Engine, and the two sides have close cooperation. Although they were both competitors this time, under the pressure of the powerful China Group, they finally chose to join forces to fight.

"Xiang Torch has a profit of nearly 200 million a year, and there is a good listing platform, and we expect the offer of 1.6 billion to be acceptable. However, considering the joining of the Zhonghua Group, another 200 million must be added to this number to ensure that nothing goes wrong.

Even if Han Haogui is the richest man in China, the acquisition is not child's play, and the return on assets must be evaluated. There will be a premium, but it will certainly not be ridiculously high. From that time, Tang Qianli only sold 800 million, and now it has more than doubled, which shows that the competition pressure in the heavy truck market is still quite large. In the case of unequal risks and opportunities, Chung Wah Group will not offer a high bidding price. ”

Yutong Bus CEO Tang Yuxiang analyzed.

Why do you want to join forces with Yutong, Weichai Power also has its own long-term plans.

"FAW has Xichai and Dongfeng has Cummins, these two companies occupy most of the truck market share and are completely self-sufficient. Now that Zhonghua Group has come in, according to their consistent style, it is a sure thing to integrate Yangling Diesel Engine Factory to launch an independent diesel engine.

Once these three are developed, an independent engine company like ours will face great pressure to survive. The mainstream commercial vehicles in the market are occupied by the three major groups, and they do not need to purchase from outside, and our market share will be seriously squeezed.

It is a delusion to rely on these non-staff enterprises to eat, so we must open up the industrial chain. This cooperation with Yutong can also be regarded as a kind of strategic group self-protection. If we small fish don't unite, we will be eaten by the big fish one by one.

At least winning the Hunan torch can become the third largest commercial vehicle company against FAW and Dongfeng, and it can also slow down the pace of Zhonghua Group's entry into the truck market. To be honest, I am not very afraid of fighting with old state-owned enterprises such as FAW and Dongfeng. On the contrary, it is the outlier of the China Group, and it is really difficult to figure out how to compete with it.

You see that as soon as they enter the field of passenger cars, they will turn the entire market upside down, and it is difficult to say that they will not make a big move in the diesel engine market in the future. ”

Tan Daming, the boss of Weichai Power, explained.

He has always been known as "Tan Daring" by the outside world, but in the face of newcomers like the China Group, he already feels a great threat.

Although the state has liberalized the threshold of the automobile market, it has always emphasized the need for domestic automobile companies to integrate and become bigger and stronger, because China's automobile companies are too highly dispersed, and from the perspective of international competition, they belong to the existence of wanderers and soldiers. If you don't want to try to make yourself bigger, you will definitely be eaten by others in the future, especially if the State-owned Assets Supervision and Administration Commission (SASAC) appoints a paper order, you can reorganize several large enterprises.

Now Yutong Bus takes the initiative to come to the door to mention cooperation, from a rational point of view, if the two sides form an alliance, the Hunan Torch can complete the integration of the whole industrial chain of buses and trucks in the future, which is a win-win policy.

Although Tang Yuxiang, the boss of Yutong Bus, has repeatedly publicized that he is not afraid of Zhonghua Group, since the capital bus bid failed, he finally knew that Han Hao was indeed menacing. He began to take the initiative to seek allies to fight against strong competitors in the future.

As Han Hao's fellow countryman and senior, Wanxiang boss Lu Guanqiu can be said to have watched this young man grow step by step.

Han Hao entered the micro-car industry at the beginning, and Wanxiang became a supplier of Huaxia Industry at that time.

The intention of building his own car was actually earlier than Han Hao, but he had never been able to make up his mind to enter, and he had several opportunities by his side, but he slipped away.

Therefore, this time, Lu Guanqiu learned from the pain and decided to use the way of Hunan torch to completely enter the field of vehicles and complete his dream of making cars.

Start with commercial vehicles, and then find a way to move into the sedan space. Even Lifan Group, which manufactures motorcycles, has obtained a car production certificate, and Wanxiang Group, as a leader in auto parts, naturally cannot lag behind.

The old man talks about juvenile madness!

Lu Guanqiu decided to take advantage of his ambition to take a gamble so as not to be unrewarded for his ambitions.

This is Wanxiang's last chance to build a car in China, because Zhonghua Group has developed too rapidly and has cut off the possibility of development for many new entrants in the future.

Lu Guanqiu, who has always been cautious in protecting himself, was not as conservative as everyone expected, but was ready to roll up his sleeves and do a big job.

"I have witnessed the whole process of China's reform and opening up, and I have never found such a good environment as today. The workers have emerged from the haze of being laid off a few years ago, the peasants have begun to wash their feet and go to the cities for development, and the wages of public officials are no longer in arrears, and there is a positive and upward trend in the whole country! Not to mention the metropolis of Shanghai, even Jiangzhou has undergone a small change every year and a major change every three years.

As long as you are willing to work hard, there is gold everywhere.

In the field of automotive steering knuckles, I have done the best, in turn, to acquire former foreign customers and break into the supply chain of all major automotive companies around the world.

Now, before I retire, I plan to work hard one last time to let Wanxiang officially enter the field of vehicle manufacturing.

Even if I fail, I will die without regrets!"

Lu Guanqiu was so relieved when he talked to his son Lu Dingkai in private.

As the successor of the family business cultivated by himself, Lu Dingkai, a young marshal who is 4 years older than Han Hao and belongs to the 70s, has been by his father's side for more than ten years, and has always known that he has a "dream of building a car" in his heart.

"Hunan Torch is a very good opportunity, and I personally agree with you to give it a go this time. China's auto market is too big, and companies such as Chery, Great Wall, and BYD can survive, and we at Wanxiang will definitely be able to find a suitable position in it.

When the main business has reached the ceiling, we must find new areas of development, and vehicle manufacturing is the best direction.

Zhonghua Group has set up a complete parts system in Zhehai Province, and in the future, we can leverage our strength to develop and break out of our own reputation. Once we wait for Zhonghua Group to improve its layout, we will have no chance in the future. ”

After many years of exposure to it, Lu Dingkai also has his own judgment, if Wanxiang wants to enter the field of vehicles, Zhonghua Group really has little time left for himself.

Once an oligarchy is formed, there will be a serious crowding out effect, and any new entrants will be ruthlessly stifled.

"If we want to win this crucial war, we need to prepare at least 2 billion dollars, and even have to increase 10% on this basis.

Han Hao is usually very kind, but he is very ruthless in what he sees, and he will definitely not be stingy in this bidding. More than a billion funds are just a small problem for him, the problem is that he must master a relatively reasonable range, and if the bid is too high, it can only be a wedding dress for Huarong Trusteeship and liquidation.

Hunan Torch is valued at 1 billion, but everyone must be at 1.5 billion, we must consider a high premium, and we would rather work hard for a few more years to get it. ”

Lu Guanqiu decided to prepare to surprise everyone and do a universal performance at the local tyrant level.

At the headquarters of the Zhonghua Group, Han Hao also convened a secret meeting of his subordinates to discuss the offer plan for Hunan Torch.

This competition for the Hunan torch greatly exceeded his imagination, and everyone was determined to win.

"From our analysis of Hunan Torch assets, in the case of calculating the reasonable increase in heavy trucks, 1.5 billion acquisition funds is the most reasonable offer. However, from the perspective of real revenue, 1.1 billion is the true embodiment of the financial statements.

Relying on calculations, the 1.5 billion quotation is largely everyone's bidding range, and the price fluctuates around 30%. Due to the uncertainty of the future competition in the heavy truck market, even if we win the Hunan torch, the digestion time will be at least 18 months, so the quotation of more than 2 billion may be an irrational behavior. ”

The ad hoc bidding team, which includes professionals in finance, marketing and strategy, combined it to give bidding recommendations.

The company is getting bigger and bigger, and Han Hao's energy is limited, so he needs many professionals to provide information and suggestions for his own analysis, so as to draw the best decision.

"Thank you all for your hard work during this time, and your suggestions will be my final quote. ”

After listening to everyone's analysis report, Han Hao probably had a decisive price in his heart.

The headquarters of Huarong Property Company is in the capital, so the bidding meeting of Hunan Torch was held in the conference hall of its headquarters building.

On the day of the bidding venue, many news media came, and many cameras were recording the whole process all the time, and it was basically impossible and unnecessary to cheat.

It can be seen from the heavyweight figures who appeared at the venue who is determined to win the Hunan torch.

FAW, Dongfeng and SAIC only sent representatives at the vice president level, while Yutong, Weichai, Wanxiang and Zhonghua Group were all CEOs who were present in person, especially Han Hao, who was in charge of the media to shoot him wildly.

Although everyone already has a reserve price in mind, there will be an opportunity to change it before submitting the bid, and it is normal to change the price temporarily.

Although there is tension behind the scenes, when the entrepreneurs meet, everyone still greets each other in a friendly manner.

The bigwigs are in charge, and they are naturally determined to win, so before the bid is opened, the media reporters know that they have aimed their cameras at the four major companies that may win the bid.

Even though Hunan Torch announced a reserve price of 800 million, except for FAW, Dongfeng and SAIC, which are quoted in the 10th digit number, the other four companies are aiming to get the quotation from the beginning of 2.

The original target price was 1.8 billion, but after coming to the venue, I found that the situation was more abnormal than expected, especially the smile of Han Hao, the young richest man, always made people startled.

Yutong bus's quotation finally exceeded 2 billion, reaching 2.08 billion.

And their allies quoted Weichai Power to ensure that nothing goes wrong, and it also added 100 million, 2.18 billion.

Han Hao and Lu Guanqiu put pen to paper almost at the same time, Han Hao wrote 2.48 billion, and Lu Guanqiu filled in the quotation of 2.5 billion with a big stroke of the pen.

Before the deadline, the companies participating in the bidding have put their bids into the dark box controlled by impartial personnel.

The auctioneer, in the presence of impartial officers and media reporters, pulled out all the sealed bids from the camera obscura and announced the bidding price of each bid on the spot, thus confirming that the highest bidder wins.