Price war is definitely not that easy, and for merchants, price war is also a double-edged sword. Whether you are grabbing the market at a reduced price or grabbing the market at a high price, you need to invest your money in advance.

Now the normal price of coffee berries is basically based on his purchase price because Liu Wenrui is the initiator of the acquisition, reaching 55-60 shillings a kilogram.

Others used to buy coffee beans seriously, but after he came to Kenya, he led the coffee berry economy. Although many people gave up after the first round of following the trend, there were still some small trading companies that continued to play.

This year, because of the intervention of those big companies, coffee berries have become hot all of a sudden. It has already made the price of coffee berries rise by 5 ken shillings per kilogram.

Now that he is going to fight a price war again, Chen Cheng is also a bold one, and he directly mentioned 70 shillings per kilogram. Of course, to be able to give such a price, it must be recognized by Liu Wenrui after tasting it himself, or the quality of this small farmer's usual coffee beans is very good.

That's a lot of money, almost five kilograms of coffee berries can wash out one kilogram of coffee beans, which is equivalent to 350 ken shillings for one kilogram of coffee beans. Now the price of coffee beans at the auction house is only 12,600 per 50 kilograms, which is equivalent to 252 ken shillings a kilogram.

There is a difference of 100 kenshillings per kilogram, and after selling these coffee berries, it will not cost the cost of washing, so you can make money very worry-free. What are you waiting for?

It can be said that it is because of Liu Wenrui's efforts that Kenyan coffee farmers can have a good harvest this year. It also pushed the trading price of coffee beans up a bit, directly breaking through 13,000 shillings.

This time, the brother companies played big, not only for those small traders who could not follow up, but also for those large companies with strong capital.

The simple problem is that the price of coffee berries has exceeded the actual price of the auction house. If you have money to collect coffee berries, why don't you go to the auction house to touch the beans?

It's a very simple account, and it's easy to calculate. But the strange thing is that those big companies have followed suit at this price. Although it was two days later than Liu Wenrui's price increase, they still launched a charge.

"Simon, what's your situation now? Although I also hope that the price of coffee beans will rise, is this price very risky now?" Nick called Lao Liu.

"Nick, it doesn't matter much. As long as smallholder farmers can remain rational, this price should not be too much of a problem. Liu Wenrui said with a smile.

"Simon, my concern is that they won't be able to be rational. The impact won't be big this year, but next year, if the trade in coffee beans is affected, the loss for our country will be very large. Nick said with a wry smile.

"Nick, I really don't think you need to worry too much. Kenya's production in African countries is not particularly high, and it has been surpassed by Tanzania since last year, right? Liu Wenrui said.

"We also have our own difficulties, those big companies rely on the brand to compete with us for the market. If we don't think of some way, I'm afraid we're really having a hard time this year. ”

"Now it's not just coffee berries that are involved, we also follow suit with fresh tea. This is a helpless choice, I am afraid that the cost of overspending is higher than we estimated, but we must also persevere. ”

"If our companies can't tear a hole in the blockade of these big companies, then the coffee bean trade will still be controlled by these companies in the future, and they will be left to do whatever they want. ”

"Although this year's harvest may have an impact on the psychology of some farmers, it may also cause a price collapse in next year's harvest season. But I think that's acceptable in the long run. ”

"These big companies have been doing whatever they want on this African soil for so long that they have forgotten that even if they can control the market, they need to leave a way for others to live. ”

"I think you officials also need to rectify the coffee bean auction and the tea crumble auction a little, and you don't need to remove the ** in the auction transaction at once, at least let them be more restrained. ”

"Simon, although you have a point, but it's still a little too risky. Nick thought for a moment and said.

"Haha, don't worry. Have you forgotten that we still have a cooperative coffee forest? The quality of those coffee beans is so good that I'm going to send these new beans to the Flavor Season Coffee Cupping Contest next year. Liu Wenrui said with a smile.

"Kenya's coffee bean production is not top-notch, but they still have the nickname 'Heart of Africa', which is actually a proxy for quality. With such a quality blessing, the impact on the overall market will not be great. It depends on how these smallholder farmers control the price risk in the future. ”

"Anyway, I think that after such a round of this year's harvest season, those big companies will converge a lot. I spent an extra hundred dollars on the acquisition, and they paid at least one hundred and thirty dollars more, or more. ”

"Anyway, the company is my own, and I can be willful. Those large companies have shareholders, and their willfulness will affect their stock price. ”

"And our wave of competition won't last long, we also have our own washing plants in the rest of the country, and now it's in full swing. In another three to four days, we'll be pretty much done with this coffee berry purchase. ”

"This year we will also get involved in the coffee bean auction market, and in the future, our company will also become formalized, which will definitely play a role in promoting the coffee bean trade in Kenya and even other African countries. ”

"Simon, are you so confident?" Nick asked, after a moment's thought.

"Of course, we now have a significant increase in sales every quarter. It proves that our brand has been accepted by more and more people, so those big companies will find ways to block us. Liu Wenrui said.

"This year is critical for us to get them to recognize that we are already strong and accept our existence. Anyway, we felt that this was a good opportunity, and if we gave up, we wouldn't necessarily have to wait a few years for the next time. ”

"Well, Simon, hopefully this time we're on the right side of the road and won't have too much of an impact on the coffee bean trade. Nick said.

"Don't worry, no one is stupid. This year, these smallholders have earned it, and next year it will depend on their luck. Liu Wenrui said with a smile.

Hanging up the phone, Liu Wenrui's expression was not as relaxed as he just said. When they made this plan with Chen Cheng, they didn't take NG into account, they only felt that they should be in a hurry to leave the market and recover their losses. In fact, these people are capital predators, and they will not miss the opportunity to make money when they see it.

Now the selling price given by NG is very interesting, and it is very bitten, and it is also pinching Liu Wenrui's funds. This means that Liu Wenrui's loan amount at the bank has been mastered by them.

They don't want to see Liu Wenrui spend more money on the acquisition of coffee berries and coffee beans, but want Liu Wenrui to use all the money to buy Sunshine Company's properties.

Even if this matter is not in contact with Crane, Chen Cheng can see it clearly. It can only be said that now that everything has rushed together, the pressure on funds is relatively great.

After thinking for a while, Liu Wenrui dialed the phone to Chen Cheng again.

"Finished talking to Nick?" said Chen Cheng with a smile after answering the phone.

"It seems that he contacted you first, and I told him not to worry. Liu Wenrui said.

"What should we do next? With so much money and so much to do, do you want to have a priority?" Chen Cheng asked.

"Of course, we are fighting on multiple fronts, but first of all, we must ensure the purchase funds of our coffee berries and fresh tea. Sunshine Company's quotation is so high, we just give one of our psychological prices. ”

"Anyway, now that I own a stake in the casino, I can take my time with the rest. If the purchase of coffee berries and fresh tea is not up to standard, it will affect our ability to make money next year. ”

Chen Cheng on the other side of the phone was silent, he knew Liu Wenrui too well, and instinctively felt that something was wrong with what he said. Because according to Liu Wenrui's usual style of acting, this time he will definitely attack in an all-round way, and every line will not relax.

The reason why I asked so much just now was just to ridicule, but I didn't expect Liu Wenrui to be very serious.

"Well, I'll set aside the money for coffee berries and fresh tea. However, in this case, the price to Sunshine is too low. Chen Cheng thought about it for a while and said tentatively.

"That's no way, Sunshine Company's price is too high. I can't give up our main business for the sake of acquiring these industries, right?" Liu Wenrui said seriously.

"They're now offering $65 million, right? Let them play for themselves, $38 million at the most. It's already much higher than the cost of their construction, and even if the hotel and casino can make money, it will be a long time before we can recoup our investment. ”

"If we spend all this money on coffee, berries and fresh tea, how much money will we make in the future? ”

"Alright then, I'll get back to them and the final offer is $35 million, and if they don't agree, we'll take care of it first. Chen Cheng said with a smile.

He had already guessed Liu Wenrui's intentions, there might be someone listening to the call between them, so give them a real price and let them consider it for themselves.