Chapter 110: Sponsorship Handover
The judging panel, led by a figure wearing a star badge on his shoulder, came from the military's logistics procurement department, and they rushed over directly after learning that the Zhonghua Group had conquered the high-voltage common rail technology.
As we all know, the armament of the armed forces is the most important weapon of the country, and it is necessary to ensure reliability and safety.
"High-pressure common rail fuel injection device technology for diesel engines of special-purpose trucks and off-highway vehicles", just from a sentence taken from the other party's document, you can understand why experts from the logistics department are here.
The Chinese military is modernizing and needs a large number of special-purpose trucks, and the military has extremely high requirements for the safety of trucks, and wants to use all its own products. In addition, the engine of the tank also needs high-pressure common rail technology, and it can even be extended to the engine of the ship, the importance of this technology is self-evident.
You must know that Zhonghua Group only reported the technical progress in a small area, and did not publicize it to the outside world, but unexpectedly attracted the attention of the logistics department.
If it's another company, the military may wait to see if the technology is authentic. However, as soon as they heard that it was a project carried out by Zhonghua Group, they immediately organized experts to come to demonstrate, which fully demonstrated their thirst for this technology.
Once it is confirmed that the technology is real, then the military will demand that the China Group share it for a fee.
In the past, many technologies were converted from military to civilian, but I didn't expect that now the journey of civilian to military has begun.
In fact, some military enterprises are also researching high-voltage common rail technology, but due to their lack of research and development capabilities, the stability of the products they make is not good, and they cannot be mass-produced.
Seeing that Zhonghua Group has built a high-pressure common rail one-stop manufacturing industry chain, the experts know that this trip is worthwhile. However, they are more interested in the development of ECU software, and when they see the dense code data, they confirm that the electronic control software is independently developed.
The judging panel of the logistics department stayed in the Zhonghua Group for three whole days, and finally determined that the technology of the high-voltage common rail system met the requirements of the military and was a new product with independent intellectual property rights.
Originally, the high-pressure common rail technology was only used in its own diesel engine, but I didn't expect that the unintentional move could make a significant contribution to the cause of national defense.
Chunghwa Group will authorize the military to use the newly developed high-voltage common rail technology at a cost of 35 million yuan, and it cannot be transferred to a third party without its consent.
This is a friendly price, which can be regarded as supporting national defense construction.
However, the military has also included the Chunghwa Group in the vehicle procurement bidding catalogue, and can participate in the military's vehicle bidding in the future.
"The new military heavy truck requires the core components to be completely localized, and it must also be equipped with an automatic transmission, which are two hard conditions. ”
Before leaving, an expert specially disclosed the above information to Zhonghua Group.
In fact, this is a kind of reciprocation, and it is estimated that only the China Group is capable of doing the two major conditions.
First of all, the company has just developed a high-pressure common rail engine with independent intellectual property rights, which meets a full set of localization requirements. Secondly, the subsidiary Fartute is conducting research and development on heavy-duty AMT automatic transmissions, and it is expected that the results will be available soon.
AMT is a product developed on the basis of manual MT, which is equivalent to the process of using a computer to replace manual shift and pedal clutch under the mechanical mechanism of the original means, so it is also called semi-automatic transmission.
Trucks often have more than 10 gears, and heavy truck drivers will be exhausted by frequent clutch shifts every time they go up and downhill. If it is replaced by AMT, it will greatly reduce the workload of the driver.
In foreign European and American countries, the share of AMT automatic transmissions used in heavy trucks has reached more than 70%, while in China, almost all of them are manual transmissions.
Like the high-pressure common rail, the heavy-duty AMT transmission is also highly expected by Han Hao, and will be used as a weapon to reshuffle the domestic commercial vehicle market in the future, just as the original independent CVT changed the pattern of passenger cars.
With 30 days to go before the Olympic Games, China Group officially held a grand handover ceremony for the sponsored vehicles to the Capital Olympic Organizing Committee.
At the beginning of the year, the 520 vehicles that sponsored the two sessions were just a small test, and the new cars of Zhonghua Group were unanimously praised by the delegates. The scale of the vehicles that will directly serve the Olympics has increased tenfold, and a total of 5,100 cars from the Chunghwa Group will appear in the Olympic Games. They will cover all the roads of the Olympic Games in the capital, connecting all the Olympic venues and venues, and serving the athletes, referees and staff.
Most of the transportation hubs of the capital airport and railway station, outdoor billboards on the city's main roads, and TV network advertising spaces have been contracted by the China Group, and the car advertisements of the China Group can be seen everywhere you can see it.
When the guests got off the plane and saw the advertisement, they could immediately experience the products of Zhonghua Group, and take the pure electric Kunpeng bus to the Olympic Village and the hotel to check in.
In response to the slogan of the Green Olympics, all 5,100 vehicles are new energy products, including hybrid and pure electric modes. They cover all the products of Zhonghua Group, whether it is cars, SUVs, buses and trucks, all of which have undergone new energy transformation. Even the garbage trucks and sprinkler trucks in the Olympic Village are all hybrid products customized by Chunghwa Group.
In addition, the Capital Public Transport and Taxi Company has already purchased Zhonghua Group's products for targeted upgrading, with a total of 500 pure electric Kunpeng buses and 600 hybrid "Han" taxis, which will be responsible for the transportation of spectators at the Olympic venues and surrounding areas during the event. In addition, Capital Public Transport has completed the replacement of 12,000 buses within three years and replaced them with the latest bus products, of which the Kunpeng model buses have been shortlisted for more than 7,000 procurement catalogs.
The citizens of the capital have long been accustomed to the new Kunpeng bus with a spacious body and a transparent vision, and it has been recognized by the people as soon as it is put into use. Even if there are Yutong and Jinlong buses running on the same line, many people would rather wait a little longer to take the Kunpeng bus, which is the performance of the product's strength.
Taken together, there will be more than 10,000 cars of the China Group serving the Olympic Games inside and outside the event, and they will become the absolute protagonists of travel, conveying the image of China's automobile industry to the world and showing the new level of China's automobile technology.
It's all about the Olympics, which has led to many consumers who are interested in trying it out and not being able to pick up the car after ordering the new energy version of the "Han", because the production capacity is used in the Olympic-sponsored vehicles.
Originally, the new technology has just been rolled out, and the output of key components of motors, batteries, and new engines is limited, so for the sake of the overall situation of the Olympic Games, ordinary consumers' orders have to be postponed until after the Olympic Games.
How will the 5,100 new cars that were specially put in for Olympic sponsorship be disposed of in the future? It is a common practice for manufacturers to auction them off as second-hand cars to recoup funds.
However, Han Hao did not plan to do this.
These new energy vehicles with the Olympic halo will be displayed as exhibits in the corresponding 4S stores of Zhonghua Group, and become a part of the corporate culture to be displayed to major consumers.
Just like ordinary mountains and rocks and streams will become places of interest after being written by literati and scholars, the additional cultural factors on the product will greatly enhance their own value.
After being established for many years, Zhonghua Group's products have become very competitive, and now it has to upgrade from selling products to selling culture, so as to obtain a higher premium.
Although "Volkswagen is worth 30,000 yuan" is a joke, it is an undeniable fact that it has the merit of promoting car culture in China and the positive impact of benefiting from the advanced level of the German machinery industry.
"The value of the Chinese car is 15,000!"
It is a little worse than a joint venture first-line brand like Volkswagen, but it is a head higher than all domestic independent brands, which is a new goal proposed by Han Hao for the company. It is basically impossible for a domestic car to be treated the same as a joint venture car immediately. Only by imperceptibly coming up with better products year by year can we change the inherent impression that China's production is inferior.
The first secretary of the capital and the director of the Olympic Organizing Committee received the symbolic golden key model from Han Hao, and on behalf of the Zhonghua Group, he fulfilled the promise of sponsorship and served the Olympic Games with world-class products.
"On behalf of the Capital Olympic Organizing Committee, I would like to thank you China Group, and honestly say that your products have completely exceeded our expectations, and even the International Olympic Committee is amazed by the large-scale application of new energy vehicles.
After seeing the real car, they praised it as another Chinese miracle!"
When the secretary of the capital received the golden key, he smiled and introduced to Han Hao.
One of the purposes of holding the Olympic Games is to promote China's new international image to the outside world, and the new energy vehicles of Zhonghua Group can be said to have been born out of thin air, giving the country a face.
When the Chunghwa Group spent a huge amount of money to defeat Volkswagen, Hyundai Motor and other rivals to become Olympic sponsors, many people sweated for their true ability. Five years ago, the only product that Zhonghua Group could get its hands on was the newly improved compact sedan "Qin", and the other was the "Tang" that had just stepped into the SUV field and performed well, and the rest were all mini cars and vans. There is a gap between the comprehensive strength and the state-owned giants such as FAW and SAIC, let alone the benchmarking with global brands such as Volkswagen and Hyundai. In the end, whether the China Group can be qualified for the task of sponsoring the Olympic Games, many officials of the Olympic Organizing Committee are unsure.
Unexpectedly, Zhonghua Group has made great efforts to make great efforts, and its rapid development in 5 years has been reborn like a rebirth, continuously overcoming the technical difficulties of China's automobile industry and mastering many core technologies. It also went abroad to acquire international luxury car brands such as Jaguar Land Rover, and walked ahead of international counterparts in the field of new energy vehicles, entered the overseas market and became the world's tenth multinational company, and entered the world's top 500 for many years.
When Zhonghua Group was qualified as a sponsor of the Olympic Games, Jiangzhou, the city where its headquarters is located, ranked 9th in the national urban GDP ranking. With the formation of a cluster effect in the layout of the automobile industry chain of Zhonghua Group, the automobile manufacturing industry has become a new engine for Jiangzhou's economy, and the city's ranking has jumped to 7th place after five years, second only to the four first-tier cities and municipalities directly under the central government. What is even more enviable is that Zhonghua Group still maintains rapid growth and starts to invest in new technology fields such as chips, which makes the secretary of the capital very emotional.
"If only the Chunghwa Group had settled in the capital. ”
Everyone knows that China's largest private enterprise is booming, and its future development is limitless.
This Olympic Games is not only an arena for athletes from all over the world to train hard for four years, but also an examination venue for the China Group to truly move towards internationalization.
South Korea's Hyundai Kia has successfully become the world's fifth largest automobile group by sponsoring the 02 World Cup and the 04 Olympic Games. Now in 2008, it is the turn of candidates from China to stand in front of consumer examiners around the world and work hard to become the next global automotive giant.