Chapter 216: Stand Up
Thanks to the reflection of the last "leaky water gate", in the face of a crisis of public opinion, the best way to stop rumors is to announce the truth as soon as possible.
When the "collision gate" was menacing, Zhonghua Group quickly issued an announcement on the official website and Sina.com, clarifying that the European collision results had nothing to do with "Song", and its product quality had passed the E-NCAP crash test!
"It has been confirmed that the crash test was held by ADAC, and there was no Chinese 'Song' in the test model, and it is not credible that the online rumor that 'Song' achieved the worst result in history. In fact, 'Song' has passed the E-NCAP test, the most authoritative organization in Europe, and the passing results will be announced soon.
Zhonghua Group has always put the safety of consumers in the first place, and the products exported to Europe this time, in addition to meeting China's quality standards, also fully meet European safety standards, and have obtained the most stringent 'EU vehicle type certification' license.
Our company has sent people to Europe to communicate, and strive to clarify all kinds of erroneous reports, the follow-up progress will be announced as soon as possible, I hope that the majority of friends who care and love Zhonghua Group will wait patiently!"
This confident announcement quickly alleviated the public's doubts about Chung Wah Group, and many people waited for the follow-up development.
However, some people still questioned on the Internet that this was just a delaying tactic by the China Group, because the results of the E-NCAP were not announced. What's more, the media in Europe is still widely questioning the quality of Chinese cars, and there is a lot of momentum to drive them out of Europe. According to the available evidence, the Chunghwa Group is still unable to clear its suspicions, and some people even think that they are clever enough to point out that the Chunghwa Group took advantage of this break to go to Europe to settle the media with money.
"Compared with the rhetoric of the China Group, I believe more in the reports of authoritative European media, who are more objective and professional. Although 'Song' did not appear on the list, it is true that the quality of the two Chinese car products was not up to par, but they did not draw 'Song'.
Anyway, as long as the collision video of 'Song' is not released, I will determine that it must be unqualified! Han's richest man will also fool the Chinese in China, and want to move this set abroad to immediately show its original form!"
More than 100 years of backwardness and objective disparity in national strength have made many Chinese subtly form a sense of "respecting foreign countries and trusting foreign countries." This is a kind of parent who always says how good other people's children are when educating their children, and their own children are always the one who is criticized. Critical education lasted for many years and then rose to the national level, and with the rapid economic development of the wealth and the lack of credibility brought about by the government's management model, the public no longer believed domestic reports, but more trust foreign media.
This kind of pervasive group suspicion can easily become a "Tacitus trap". That is, when the government department loses credibility, whether it is telling the truth or not, doing good or bad things, it will be regarded as telling lies and doing bad things.
The predicament that Zhonghua Group is in now is a portrayal of the "Tacitus trap", which may be the necessary pain for enterprises and even the country to achieve leapfrog development.
Compared with the suspension of domestic turmoil, the European side is hot, and the doubts about the quality of China's automobiles have risen to the crusade against China's exported foreign trade products, and even involve China's national image.
After joining the TO, China has made efforts to seize the opportunity of industrial transfer and has continuously exported various commodities after becoming the world's factory. While Europeans enjoy high-quality and low-cost goods, they complain that the Chinese have taken away their jobs, especially watching China's GDP soar year by year, and they can't help but feel an instinctive sense of vigilance in their hearts about this large eastern country.
Originally, China only exported daily necessities, at the low end of the industrial chain division of labor, did not expect that in the high-end field of civilian industrial automobiles, the Chinese began to catch up, and may soon become a strong enemy of Western countries.
Against this backdrop, Europeans' fears about the large-scale invasion of Chinese products and various grievances were vented through this "crash gate", and imported Chinese cars were set up as the number one target.
"Chinese automobiles do not have core technologies, and most of them are copied and borrowed from our intellectual property. The result of this collision is enough to explain everything, you will not be life-threatening if you wear the wrong clothes, but driving a Chinese car is not going to live with your own life.
I call on everyone to vote with their feet, not to buy any Chinese brand of cars, and to let them leave Europe 'in a dignified enough way'!
On the influential current affairs commentary program of the German television network, a special guest shouted into the TV camera without reservation.
"The failure of the collision shows that the Chinese disregard the lives of our European consumers. If even the products related to life safety cannot be made, then the quality of other goods of inferior importance is self-evident.
In recent years, counterfeit Chinese goods have been able to enter Europe because we are too merciful and do not punish them enough.
The Chinese government is powerless to regulate, or simply does nothing, and it is we, the European consumers, who are hurt the most.
The German government and even the EU must do something about Chinese goods to try to dispel the fears and fears that we, ordinary consumers, have about them. ”
Another guest continued, saying that they all had a deep distrust of goods from China.
This is just a microcosm of the wave of anti-Chinese goods across Europe, with many EU countries reporting negative news about Chinese exports.
There were even smashing of containers of Chinese goods at the wharf, and many Chinese shops were vandalized by unknown persons.
This time, China's failure to pass the crash test triggered a wave of boycotts against Chinese goods, casting a shadow over the normal trade between China and Europe.
It was on such a cusp that Han Hao took a special plane to Germany to justify the name of Zhonghua Group and Made in China.
First of all, the Chunghwa Group asked E-NCAP to release the crash results of the "Song" as soon as possible, in order to plug the surging doubts about the quality of Chinese cars.
Compared with ADAC, E-NCAP has a greater influence, as long as they truthfully announce the results and prove that "Song" has passed the crash test, at least it can prove that China's independent car brands are not without success, and there is still enough to be trusted.
Unfortunately, E-NCAP has remained silent in the face of a Europe-wide crusade against Chinese goods. They rejected the request for early publication on the grounds that the crash data needed to be adjusted.
Maybe in the face of angry public opinion, E-NCAP didn't want to participate in the whirlpool, or they had other considerations and didn't want to come forward, in short, Han Hao didn't get the help he wanted.
Second, Han Hao asked a team of lawyers to send a lawyer's letter to the media that included the Zhonghua Group in the collision unqualified enterprises without investigation, asking them to change the report and apologize, otherwise they would sue them in the local court and demand huge compensation.
"The money that should be spent is spent, you can't always get used to being bullied, everything in a society under the rule of law relies on evidence, and false reports have had a great negative impact on the China Group, I won't treat it as if I didn't see it. ”
Han Hao intends to use the local legal rules of the game to defend his legitimate rights and interests.
In recent years, many Chinese companies have been punished and criticized in Europe for anti-dumping and intellectual property infringement. Most of them silently accepted it in obedience, and did not dare to raise their voices to defend it.
This criticism of Chinese automobiles, the parties Jiangling and Brilliance are holding back their anger in China, which has further contributed to the negative reports in the European media.
Because not daring to come forward to deal with it, it will be seen as a sign of weakness.
But this time, Zhonghua Group is not a soft persimmon, when determining the strategy of entering Europe, Han Hao deliberately conducted research on the rules of the game in Europe, and made a plan to deal with some unexpected situations, but he didn't expect it to come in handy so quickly.
Sure enough, the media who scolded the most fiercely suddenly lowered their voices after receiving the lawyer's letter, but they were still watching and refused to come forward to apologize and admit their mistakes.
They didn't expect that this Chinese company, which had never heard of a name, would dare to confront them in Europe, and it was not as easy to bully as they imagined.
So for the time being, we will use the procrastination policy to see how the situation progresses before making plans.
Again, in response to the crisis of public opinion in Europe, Han Hao plans to directly go to the European media to talk and clarify, speak for the Zhonghua Group and the Chinese auto industry, and justify the name of Made in China.
He deliberately asked someone to contact Germany's most influential TV station and took the initiative to ask for an interview, and responded to the doubts about Chinese cars on TV.
This is an excellent subject, when everyone unanimously crusaded against the quality of Chinese cars, there were Chinese who dared to come forward to confront each other, and the identity of the other party was still the richest man in Chinese mainland, and the TV station learned of this as if it was a treasure.
There is no need to speculate, the ratings will definitely be out on the day of the live broadcast.
In order to show his confidence in his products, Han Hao took the initiative to put the interview site at the collision site of ADAC, and conducted a new round of crash tests on "Song" live in the program.
Since everything started with ADAC, Han Hao also hopes to end this farce against Chinese cars on this collision site.
"I'm very familiar with any of the indicators that say 'Song', and I'm one of the people in the world who knows it best.
No matter which laboratory 'Song' collides in on Earth, I dare to endorse it with my own reputation, it will definitely not drop the chain. ”
In the face of some people's worries that there would be an accident in the live broadcast, Han Hao didn't care, because "Song" has always followed the highest European safety standards to build its design, and perhaps it has been waiting for this opportunity today.
When the news that "Song" will collide again at ADAC and that Han Hao will personally come forward to stand for him was announced, the attention of the media throughout Europe was attracted, and they were more of an attitude of watching the excitement and being ready to fall into the well at any time.
"From what I know about Chinese cars, they don't have collision standards in China. Challenging European standards this time is like a primary school student who wants to directly do a college student's question, and the final result can only be self-inflicted. ”
"If the collision fails, I can't imagine how the Chinese will leave Europe!
"There is an old Chinese proverb called Yelang arrogance, and I am really worried that this richest man in China will soon become a national sinner, because his arrogance has pushed the image of Chinese goods into the abyss!"
……
All kinds of ridicule and contempt poured in, and the overwhelming pressure was enough to crush people.
However, the Chunghwa Group was unmoved, and under the TV camera and impartiality, it randomly selected 2 cars from the "Song" imported and sold with ADAC, and prepared for the final test.
Going to Europe to fight away, like a single-handedly entering the tiger's den in Longtan, facing strangers with ill intentions around him, Han Hao and the Zhonghua Group were as happy to go to the meeting as heroes in martial arts.
Take this opportunity to tell the whole of Europe that the Chinese are coming openly!