"Chinese cars = deadly coffins?"

When the Frankfurt Motor Show was not yet closed, a blockbuster news about Chinese cars spread throughout Germany within 12 hours and began to ferment throughout Europe.

You must know that the official landing of Chinese cars in Europe is the big news in the past, but I didn't expect that the aftermath will not be over, and Chinese cars will soon be on the big thing again.

The bustling Chinese booth was once again crowded with foreign journalists from far and wide, reporting on the incident.

Han Hao received a long-distance call from Europe in his sleep, and he was briefly aware of the major public relations crisis that occurred there.

MC Group represents the sale of cars from China's three major brands in Europe, and in addition to individual consumers who are willing to try it first, many of the first to buy cars are local media and even evaluation agencies, and they plan to do programs on the hot topic of Chinese cars.

ADAC, or Auto Club of Germany, is a partner of E-NCAP, Europe's leading automotive safety organization, with a long history in Germany. They sent someone to get the car from China to Europe from the dealer as soon as possible, and then transported it to their own laboratory for crash tests!

In front of the cameras of several influential German media, four cars with Chinese brands were subjected to frontal and side impact tests.

The smoke cleared, and the scene was a mess.

"The result of the collision was really unexpected, and in my 20 years of working in this field, I have never seen such a bad result!

A senior engineer from ADAC was interviewed by major media outlets at the scene of the collision.

I saw that the front of the Landwind SUV was gone, the A-pillar was completely deformed, the space of the main and passenger seats was seriously squeezed, the passenger seat airbag failed to pop out, and the two dummies suffered a serious impact.

As for the Brilliance Zunchi sedan, it is not much better, the A-pillar is seriously deformed, the engine squeezes into the driving position, the dummy's head still hits the dashboard after the airbag is deployed, and the brakes and accelerator pedal are deformed, causing the dummy's legs to suffer a folding blow, and the door fails to open to escape. Compared with the Land Wind, the co-pilot position of the Zunchi is less damaged, and the occupants are expected to survive better than the driver.

"I've never seen such a low-quality car! Their results are one and two stars, which is a new low score in our laboratory in the past 20 years.

I'm going to ask on the spot who brought such low-quality cars to Europe, and what exactly do they want to do?"

The head of the ADAC asked loudly in front of the media cameras.

This news clip directly pointing to the substandard quality of Chinese cars was played in a loop in major media, and soon consumers throughout Germany and even the European Union knew that the quality of Chinese cars could not be trusted.

While the domestic press release was still hyping up the popularity of Chinese cars in Europe, the European media detonated the news that Chinese cars were inferior and unsafe.

"You are all liars, we want to return the car and ask for compensation!"

In the China Pavilion of the Frankfurt Motor Show, consumers who had already placed orders came to the scene after learning the news and shouted loudly.

These shots were transmitted to the TV screens of thousands of households in real time by the live broadcast truck, and the matter continued to ferment and expand its impact.

As soon as the Chinese car was about to land in Europe, it was met with a basin of cold water, and the whole body was cold. was looking forward to a good start, but now it has encountered a door start!

The Chunghwa Group's small SUV "Song" did not appear on the collision list, but consumers did not care too much, they decided that Chinese cars were unreliable, and insisted on canceling the subscription and paying compensation for the damages.

Chinese brands that have never been contacted, whether it is Zhonghua, or Jiangling and Brilliance, are all the same in the minds of European consumers, and they are not clear.

MC Group, which operates the landing of Chinese cars in Europe, is also overwhelmed with questions from major media outlets, and they are considered to be the culprits in transporting inferior Chinese cars to Europe.

"Our company can ensure that all procedures are legal and compliant, and both Landwind and Zunchi have passed the Chinese government's automotive quality inspection standards and entered Europe. We will give a satisfactory reply as soon as possible after discussing with the manufacturer for the collision result of ADAC!

Protecting the personal safety of consumers and providing high-quality and low-cost products is our consistent purpose of MC Group. Until further reliable evidence is obtained, we will stop selling the relevant products in question. ”

The spokesperson of MC Group took out a handkerchief and wiped the sweat from his forehead, and then responded to the reporter's question with palpitations.

"As far as we know, there is no crash standard in China, and their cars don't need to go through crash tests before they can be sold on the road. Do you pay attention to such details when you work with each other to import cars to Europe?"

But the reporters did not intend to let him go, and continued to surround him and ask questions.

"I personally can't give more answers at this time, and I'll get back to you after our internal consultations. Excuse me—"

The spokesman could not withstand the bombardment of the reporters, so he found the right time and hurriedly ran away.

Seeing the interviewees leaving, many reporters began to summarize the interviews in front of the gate of the MC Group.

"According to reliable sources, the Chinese auto market does not have any crash standards, which leads to the fact that the cars they produce have great safety risks.

Here we call on the German government to start an investigation process as soon as possible to keep potentially unsafe cars out of the country! At the same time, we also call on consumers not to buy car products from China as much as possible, they are very dangerous. ”

……

Along with the media hype, many local residents gathered outside the China Pavilion of the auto show to demonstrate.

"You're all potential murderers, get out of Europe!"

"We don't welcome Chinese cars, they're all time bombs!"

……

The demonstrators held banners and shouted in protest.

The incident continued to heat up, and even the local government in Germany had to come forward, saying that it would set up a special investigation team and do everything possible to keep substandard cars out of the country!

The city gate caught fire, affecting the fish in the pond.

Chunghwa Group's "Song" has undergone a crash test at E-NCAP and has been certified. It's just that because of the other party's work arrangement, the report has not yet been completed and released to the public. According to the plan, the "Song" will be announced in 15 days, along with several other European models.

Otherwise, "Song" would not have obtained the formal "EU model certification" and would have been able to land in Europe for sale in large quantities.

I don't know whether it was intentional or unintentional, when ADAC chose the collision model, it skipped "Song", who had already passed the E-NCAP results, and pointed the finger at Lu Feng and Zunchi, two Chinese fellow countrymen.

Unlike E-NCAP, ADAC has a lot of credibility because it anonymously and privately does not notify manufacturers to purchase production vehicles on the market for crash testing. In the E-NCAP test, Zhonghua Group took the initiative to apply to it, and the other party will conduct random inspections in the batch of mass-produced models, and the manufacturer has the corresponding right to know.

The crisis of public opinion that broke out in Europe, through modern means of communication, quickly burned the fire to the country!

"China's three major car brands are unqualified in European collisions, and domestic cars are unsafe, please don't buy them!"

"Consumers who buy the above brands, for the sake of their lives, please return the car to the domestic 4S store immediately!"

"The EU bans the sale of cars from China, for the health of you and your family, it is still the first choice to buy a car, an imported, joint venture brand!"

……

There were all kinds of rumors on the Internet first, and many people believed them to be true and false. Of course, this is inseparable from the behind-the-scenes promotion of relevant stakeholders, after all, every car company will have a large amount of public relations expenses.

Overnight, the whole world turned upside down, and many media reporters looked at the report that just sang the praises of Chinese cars landing in Europe yesterday, and then looked at the manuscript of the "collision door" encountered by Chinese cars in Europe that was ready to be published.

"It's okay to be in China, but now it's a shame to throw people abroad!"

"I still believe in Zhonghua Group so much, and I wholeheartedly support domestic products, but I didn't expect to be ruthless!"

……

Things are constantly fermenting, and due to its large size, Zhonghua Group first became the target of attacks by many netizens who do not know the truth.

The collision between Landwind and Zunchi achieved poor results, but now it will affect all Chinese own brand cars, and it will evolve into the dilemma of Chinese own brand cars.

Once the reputation of Chinese automobiles is rotten in Europe, I don't know when and what month it will be able to pull back this game! In the future, if Chinese automobiles want to land in Europe, it is estimated that they will have to pay an unimaginable price.

"Are our cars really as fragile as the German media say they are?

No matter how bad it is, it can't be said that it can't be roaded! They did a random crash test without telling us, and the results were very suspicious. I think this is a big conspiracy against our Chinese cars, they are afraid of the competitiveness of our Chinese cars, so they want to make us stink and drive Chinese car brands out of Europe!"

Yin Qiuhui, the CEO of Changan Automobile, reacted immediately after learning that his Landwind SUV had received bad reviews in Europe.

Jiangling Motors was originally developed from the Ganxi Provincial Automobile Factory, and later cooperated with Ford for commercial vehicles, focusing on the Ford Transit model, and gained a firm foothold in the domestic automobile industry with commercial vehicles. Seeing that the Chinese "Tang" is killing all sides in the SUV field, Jiangling also launched its own Landwind SUV.

Under the impetus of Ford, Changan Group successfully reorganized Jiangling Motors at the end of 2004 and became the controller of Jiangling Motors.

The Landwind SUV is a model developed by Jiangling Motors before the merger, and the former CEO of Jiangling is optimistic about the SUV market and strongly advocates its launch, he intends to develop SUVs and Ford Transit two-legged walking, and opposes the company's merger into the Changan Group. However, his personal will could not resist the government's directives, and Ganxi Province could not afford to invest too much in Jiangling Motors, and the government believed that it could further tie up and close the relationship with giants like Ford Motor in the future. Therefore, the transfer and replacement of the former CEO of Jiangling, who opposed the merger, contributed to the integration and acquisition of Jiangling by Changan Automobile.

Yin Qiuxi, the boss of Chang'an, really doesn't know much about Landwind SUVs, and when he saw that MC Group took the initiative to seek agents, he thought that its quality was good. Unexpectedly, after the collision in Europe, the essence of inferior quality was revealed.

"Judging from the crash video, the Landwind SUV has indeed not been tested, and we are still far from European standards in terms of quality control. But I also agree that this time the ADAC and the media launched a joint attack, and it is difficult to say that there is no political purpose behind it. ”

After watching the video, the chief engineer of Chang'an Group replied to Yin Qiuxi.

At the same time, at the headquarters of Brilliance Automobile, their senior management collectively watched the Zunchi collision video transmitted from Germany back to China.

Seeing the poor performance of Zunchi when it collided, everyone's face was very ugly.

You must know that Zunchi is a new model built by Brilliance Auto at a large price to Giugiaro Company, and it is highly expected by the company. Originally, I hoped that the flowers inside the wall and the fragrance outside the wall would be able to go abroad and do a big job in the European market.

"I suggested that we find a new crash test lab in Europe to test it, and what ADAC did was hard to convince me that they didn't have anything to think outside of other malls.

Now that the negative news of the crash test failure has spread to China, we must find a way to cover and deal with this adverse event as soon as possible. ”

Some executives of Brilliance also expressed their distrust of ADAC and wanted to find a way to restore the reputation of the product.

"The worst plan is to withdraw from the European market, their technical threshold is too high, and we can't afford to enter it for the time being. ”

Whether it is Chang'an Jiangling or Brilliance, they are facing accusations from the European collision failure, and they are a little helpless for a while, after all, their justified side has been caught. Although they questioned the impurity of the other party's purpose, they could not come up with evidence, and they did not have enough confidence to respond to the refutation in the first place, so they could only stay in the country and deal with it coldly.

However, for the China Group, which is ambitious to enter the European market, although the incident was not caused by itself, it has suffered a more negative impact than Jiangling and Brilliance, and has to stand up and withstand the bombardment of the European media on its own.

Because, now the development of things is no longer a matter of Jiangling and Brilliance, let alone a matter of the Zhonghua Group, but has risen to the honor of China's own brand cars, and even further involves China's national image.

Han Hao must respond to this!