The next day, Ericsson Zhonghai headquarters ---

Ericsson Zhonghai headquarters is located near the Jin Mao Building, which is under construction, and will also be relocated to this super building in the future, but the hardware facilities of this headquarters are not very good, at least General Manager Tom, who is the person in charge, does not like the company's conference room and the boss chair he sits.

The conference room is too small, and the windows are facing west, making it so hot that even if the air conditioning is turned on, the room is too hot to be--- Tom is obese, even if he takes off his suit and only wears a white shirt, his back is still soaked, and he has to take a handkerchief to wipe his sweat from time to time, and he has to drink water to replenish his water.

As for this damn boss chair, it doesn't seem to be of very good quality, it can't bear the tonnage of his body, and from time to time when he leans over and shakes, it makes a stubborn and stubborn sound, like a person hiding behind him and secretly farting, which makes him very embarrassed.

At this time, Tom Gill was in charge of the meeting.

As the head of the head office of China Shipping Region, he sits at the top, and below him sits the manager of the personnel department, the manager of the marketing department, the manager of the planning department and so on.

These people are basically all Chinese, usually because Tom shows off his might, he doesn't take them seriously, which makes many people slander Tom full of belly--- of course, these words can't be said, and everyone will vent some emotions when they go to the toilet or drink outside.

"If I were Huo Yuanjia, I would definitely kick a ghost Tom out of S Beach!"

"Damn foreign devils, I thought we were at the end of the Qing Dynasty and the beginning of the Republic of China, and Lao Tzu had already stood up!"

"Greetings to his ancestors--- he didn't treat us as human beings at all!"

Of course, in normal times, everyone sees Tom very respectfully.

"Hello General Manager Tom, your suit is so handsome!"

"Wow, general manager, you seem to have lost a lot of weight!"

"General manager, you speak Chinese so well, even scolding people is so good!"

In short, the top executives of these companies, for their own interests, can even talk to themselves.

As Tom's personal female secretary, Suzanne is handing out the documents she has just sorted out to the hands of the senior ones.

Tom said on the stage that the main body of discussion today is --- Ericsson's publicity and marketing, how to be "down-to-earth".

Down-to-earth?

This proposition made the big guy stunned.

You know, although this is China, Ericsson wants to open up the market in China, but as a ghost who has always discriminated against China, Tom Gill rarely "takes care" of the emotions of the Chinese people in Ericsson's publicity and marketing, and has always taken the same high-end route as Nokia and Motorola.

For example, in terms of publicity, Ericsson's initial plan was to invite French actor Alain Delon to shoot this set of mobile phone advertisements, and then invite Alain Delon to Zhonghai to participate in a "Ericsson Night" party, in short, the core of this plan is three words: "tall".

But now---

Everyone couldn't help but look at the plan in their hands and look at this unbelievable "down-to-earth" plan.

I saw that it was clearly written that the advertising plan: to invite Hong Kong stars Lau Tak-wah and Kwan Zhilin to shoot a set of movie commercials similar to big movies.

The name of the advertisement is "Ericsson Movie".

Story core: Love, espionage, adventure, and these elements are inseparable from the "Ericsson" mobile phone.

Content: On the desert, the wind roars and the sand fills the sky.

A black sports car is parked in the desert.

At this time, the ringtone of Ericsson's mobile phone rings.

In the car, Liu Tianwang was wearing a leather coat, leaned on the seat and opened his eyes, and then followed the sound of the mobile phone, took out the phone and answered.

Line: "Everything is in control." ”

Then a large shot similar to Agent 007 was used to fill the picture--- at the same time, the advertising song sung by Liu Tianwang also began to sound.

Slogan: Everything is under control.

A pun, in addition to referring to the need to hold the phone, also means to control everything.

……

In-room ---

After reading this advertising plan, everyone felt that they were still unfinished.

Since they can sit in the top positions of the company, these people are not ordinary people, at least they still have the ability to analyze the good and bad of things.

Previously, the project invited Alain Delon to shoot an advertisement, and the amount spent was definitely more than three times that of this advertising plan.

Looking at the budget, sure enough, this advertising budget is 2.8 million, while Alain's minimum needs 8 million.

You must know that in this era, the advertising cost is as high as 8 million, which is not a small amount, and as for the effect of the two advertisements--- as a Chinese guess, the popularity of Liu Dehua in China is definitely higher than that of Alain Delon!

Although Alain is an international superstar, but this is China--- in the eyes of people in this part of China, Liu Dehua is a "god"-like existence, both a singer and an actor, his character is so good, and his super popularity is definitely a galaxy higher than Alain.

Therefore, after reading Liu Dehua's advertising plan and related budgets, everyone also has a plan in their hearts.

Tom Gill glanced at the crowd, then picked up the advertising project and threw out a topic: "Which one do you think is better, this very down-to-earth project, or the previous project that invited Alain Delon?"

Everyone looks at me, I look at you, and they are all wondering if there is a "pit" in it.

You must know that the last plan about inviting Alain Delon to come to Zhonghai for publicity was finalized by Tom himself, and the most important thing is that Tom is a super fan and a super fan of Alain Delon.

In addition, Tom is a very sinister and despicable person, and often does such things to test everyone's loyalty to him.

Suddenly, several high-level executives present who thought they were smarter immediately reacted.

Personnel manager: "Although I don't know much about advertising and marketing, I still think that the previous one is better--- Alain Delon is an international superstar, how can Liu Dehua compare?"

"yes, I think so too. This time, it was the head of the logistics department who wore a pair of pants with the manager of the personnel department, "Although we don't know much about this, inviting international stars is obviously very high-grade, and the influence must be great." ”

Tom Gill glanced at the two of them, then looked at the others, especially the managers of the planning and marketing departments.

I couldn't sit still anymore--- to be precise, the managers of these two departments didn't dare to continue to sit still.

Marketing Manager: "From the level of planning, Alain Delon's is slightly more advanced; in terms of cost consumption alone, Liu Dehua's is still more affordable--- of course, you get what you pay for, and you have to decide in the end, Mr. Tom." ”

Sleek and watertight.

Planning Manager: "I think it was a wrong decision to invite Lau Dehua to shoot the advertisement, because in terms of Ericsson's brand awareness, the two are very compatible. Andy is a Hong Kong star, Ericsson is an international brand, and a local star can't support such a big brand. Therefore, I think your previous decision, Mr. Tom, is definitely a very wise decision, to invite Alain Delon to build the awareness of our brand, and it will definitely be an instant hit. ”

Pat the horse, from the bottom of your heart.

Tom Gill looked at the gang and asked, "Others, who else is there to express their opinions?"

The others were silent.

For those of them who have experienced ups and downs in the company, not speaking up at this time is protecting themselves.

Sure enough, Tom Gill saw that no one was talking anymore, so he glanced at the people who had just answered the question, suddenly sighed, and said, "You guys, do it yourself!"

Everyone: "......"

I don't understand what that means.

At that moment, there was a bang, and the door to the conference room was opened.

One of them said aloud: "Now, you are all expelled!"