In-room ---

After listening to the work report of Tom Gill, the head of Ericsson Zhonghai Headquarters, Song Zhichao didn't say a word, picked up the mineral water in front of him, opened it and took a sip.

In this era, China's mineral water has not yet formed a big brand, and the market has always circulated relatively old brands, such as Laoshan mineral water, and new brands such as Nongfu Spring and Wahaha, which were not listed until 1996, so many large hotels are equipped with foreign mineral water, such as Evian in France.

At this moment, Song Zhichao drank this brand.

After reporting to the work, Tom Jill has completely understood at this moment that the young boss in front of him is not easy to mess with, to be precise, his personality is elusive, for example, the slap he just gave himself, God, that's what only barbarians do, and civilized people generally talk about it with their mouths.

But it was also this slap that made Tom recognize the reality, that is, the Chinese in front of him is not an ordinary Chinese, he is young, rich, and fierce.

Yes, it was very fierce, so much so that after Tom finished speaking, he looked at Song Zhichao cautiously to see if he reacted, but the problem was that he didn't react ---.

Tom was in pain, and he didn't know if what he had just said was good, whether he would anger this elusive boss again, or if he would be slapped again.

Tom had palpitations, and the female secretary standing beside him was not.

When Tom made a report, the female secretary didn't dare to move, because Song Zhichao was basically motionless, and I didn't know if he was listening. But whenever the female secretary wanted to move, she found that Song Zhichao's eyes were aimed at her.

It's an amazing feeling.

In the past, as the personal secretary of the ghost Tom, in order to better get close to or befriend Tom, she even changed her Chinese name to "Susanna".

After changing her name, the female secretary Suzanne did not regard herself as a Chinese, she was arrogant in the company, especially for those "Chinese colleagues", she revealed a superiority advantage--- it seems that she has been following Tom for a long time, she has also become a ghost, and she is condescending when she looks at people, even when she comes home, she sees her parents and her husband, and she is a little disdainful, despising their black hair, black eyes, and yellow skin.

But now, the female secretary Suzanne saw a character with a huge aura from the "food chain" she despised, this person is still the boss of her own boss, which is a little ridiculous, and even more ridiculous, the other party is still a Chinese!

How so, isn't Ericsson a foreign company?

How can its boss be Chinese?

Suzanne was full of surprise, and she was even more taboo about Song Zhichao, a mysterious person, so that her neck was a little itchy, and she didn't dare to scratch it, until Song Zhichao picked up the mineral water and drank it, Suzanne took the opportunity to scratch it.

After taking a sip of mineral water, Song Zhichao screwed the cap of the bottle, and suddenly asked Tom opposite: "What do you think of this mineral water?"

Tom: "......"

He was listening intently to the teaching, but he never thought that Song Zhichao would ask such a question.

"Uh, the taste is okay--- Evian brand, big brand. Tom said tentatively. He wasn't sure if the answer was right.

Song Zhichao smiled, put down the mineral water in his hand, knocked on the coffee table with his knuckles, and continued to ask: "Then have you ever drunk our domestic mineral water?"

Tom: "......"

Or are you a little confused, what does your own debriefing have to do with mineral water?

After racking his brains and thinking about it, it seemed that he had never drunk much Chinese mineral water, and after thinking for a long time, he asked: "Does Laoshan mineral water count?"

"Absolutely. Song Zhichao said.

"The taste was ok. Tom replied.

"What's the difference between the two?" Song Zhichao asked.

Tom frowned--- What difference can it make if it's all mineral water?

"Evian's seems to taste better. Tom said stubbornly, after all, Evian is a big brand, as for Laoshan, something in a small place, what is it.

"Really?"

Song Zhichao suddenly snapped his fingers, "If I give you two glasses of mineral water, can you tell the difference?"

Tom: "I should be able to. ”

"Should it be possible?" asked Song Zhichao with a smile.

Tom swallowed, "yes, after all...... After all......"

After all, I didn't come out for a long time.

Song Zhichao smiled: "That is, it is difficult to distinguish." ”

Tom nodded hurriedly: "Yes, after all, it's all water, and it doesn't have a sweet, sour taste." ”

Song Zhichao got up, pointed to the "Oriental Pearl Tower" under construction outside the window and said: "See, this is China's development speed--- if you foreigners still look at China with colored eyes, think that your foreign things are good, still hold the shelf to behave, whether it is brand promotion, or brand sales, people are divided into three, six, nine and so on, and treat you foreigners as the first class, then Ericsson brand will never be able to win competitors." ”

Tom: "......"

looked a little confused, Song Zhichao's words were too golden, and he couldn't understand it for a while.

In fact, don't talk about Tom, a foreigner, even his female secretary Suzanne doesn't understand what Song Zhichao's words mean--- as a Chinese, she has always looked down on her country, it is too backward, there is not even a KFC in many places, and she can break her leg if she wants to eat a chicken leg burger.

Song Zhichao turned his head, looked at Tom with a questioning face, and said: "Maybe you don't believe it, there is a speed in the future, called Chinese speed, and there is a kind of madness, called infrastructure madness......"

Tom: "......"

Wonder if this boss is having a head cramp.

The female secretary Suzanne pouted directly, China?

Song Zhichao put one hand in his pocket, walked to the back of the sofa where Tom was sitting, put his hand on the sofa, and looked at Tom with a bird's-eye attitude.

Tom was a little nervous, twisted his head, and said with a dry smile: "Boss, what are you watching me do?"

"I think you want to tell you a word, if you want to make Chinese money, it is actually very simple, that is, to serve the Chinese well--- how to say that the customer is God, then treat these Chinese customers as God. ”

Tom: "......"

Try to blink your own pig eyes.

For him, he may think that the customers of France, the United States, and England are God, and as for the Chinese, it is another matter.

"So what do you do?" asked Tom.

Song Zhichao smiled slightly: "Simple, that is, in terms of publicity and marketing--- propaganda must be down-to-earth, and marketing must be even more down-to-earth!"

Tom: "......"

Blinked pitifully again.

Obviously, he doesn't understand China's national conditions--- what does it mean to be "down-to-earth"?

What's more, in China, what is the earth, can it be eaten or drunk? China is too mysterious!

Song Zhichao had no choice but to look at his female secretary, Susanna.

Suzanne hurriedly turned her head, not daring to make eye contact with Song Zhichao--- she has been used to eating KFC recently, where do you know what Chinese atmosphere is.

Song Zhichao looked at Bi Wenfeng again, and Bi Wenfeng sorted out his eyes: "Although I am Chinese, I am also from Hong Kong." ”

is worthy of being a lawyer, but when the order is reversed, the meaning is different--- indicating that he is not clear about the domestic situation.

Song Zhichao sighed, walked to his luggage, took out something, threw it to Tom and said, "This is my marketing strategy, look at it!"

Tom hurriedly got up, took it with both hands, looked through it carefully, and then was stunned, looked up at Song Zhichao, and his eyes showed a hint of doubt: "This is okay?"

。