"Hey, you tourists are really lucky. It's a coincidence that Kenya's best champion coffee beans are up for auction. ”

"What are champion coffee beans? Oh my God, it's the brother farm coffee beans that won the double championship at the Barista Competition. ”

"You're so lucky to be here and watch the auction. Don't worry about the travel arrangement, if you are interested, we can send you there for free. ”

"Haha, Simon is a good friend of ours. His coffee beans have achieved such good results, of course we have to help them spread the word. ”

"I've heard that there are already a lot of people from big companies who want to come to the auction, and even if they don't buy, it's good to go and see the excitement. This is the first time in Kenya and not everyone will be able to participate. ”

In Kenya's tourist areas, this kind of rhetoric is constantly spreading. You can go over to see the excitement for free, as long as you can stagger the schedule, no one will mind.

This is the propaganda method that Lao Liu came up with, and asked these tour bus drivers in Kenya to help him publicize.

Of course, you can't let these buddies help in vain, and you still have to pay the publicity fee and bus fare that should be given. But this investment is too much less expensive than advertising in the media.

And then the consequences also gave Lao Liu a little headache. On the day of the official auction, there were a lot of people coming. There were more than 1,000 tourists, who were abducted by Raven and the others.

This number was so large that the auction that was originally planned to be held in the yard was moved to the open space outside the farm a day earlier. For this reason, I also bought a long number of wires, and even bought two more TVs.

Otherwise, you don't have enough space for these people to watch.

This auction must be conducted in an open, transparent and fair manner. Therefore, it is also necessary to "live broadcast", and it is necessary to let these people see the process of roasting and packaging beans themselves, so that they can know the good of cooked beans.

In addition to these individual customers, there are also many powerful coffee bean dealers who have come. Anyway, in the past two days, Comrade Liu didn't know how many rounds of coffee he had brewed, so let these people taste it first to prove the ever-changing characteristics of his coffee beans.

It can be said that after Rachel's report, although his coffee beans have not won any championships in the coffee bean cupping competition, they are not worse than those champion beans in terms of popularity.

"Brother Liu, are you going to start? I'm still a little nervous. Wang Shasha, who was holding Xiao Miaomiao, said.

"What are you nervous about? After a while, I took Miao Miao to watch the camera. It is necessary to aim at the bidding box, so as not to say that we are cheating. That's your task, and it has to be done. Lao Liu glanced at her.

Not to mention Wang Shasha, he himself was a little nervous. This is a matter related to your own vital interests, and if you manage it well, you will be able to get a lot of money.

"Thank you all for coming. I'm really sorry, but the preparation is not very good, so everyone can only stand. Lao Liu said.

"There were pens and paper on the tables nearby, and there were makeshift writing places. Let's take the first auction, a total of four portions, each with 150 kg of green beans. ”

"You can put what you can agree with in the ballot box. The time of this bidding is 20 minutes, and after 20 minutes, it will be directly unpacked for verification. ”

"To be clear, we need to trade on the spot. Because we don't have any security deposit for this auction, I also believe that everyone who came here did not come to make trouble. ”

"Alright, the first auction, let's start now. For the supply of large quantities of green beans, there are only these four servings. The rest of the green beans are auctioned off for café workers. ”

After Lao Liu finished speaking, he put down the microphone, and his expression became a little nervous.

It can only be said that his auction is a bit too low-end in terms of specifications. A serious auction, where would he do it like this. There will be a lot of equipment to help, and there is no need to go around the table.

Even if they are all coffee bean agents and buyers who come very sincerely, now so many people are looking at it, and there is a little shyness.

It was cold, and not even one person went up for the first five minutes. The sweat on Lao Liu's head rose with it, this price is related to the auction price of those coffee beans in the future.

It's okay, these people didn't come to see the excitement, but they were really interested in his coffee beans. In the following period, fifteen people participated in the bidding.

The reason why there were 15 people was because there were three people who made the second round of casting. For the three of them, they may feel that the offer they wrote earlier is a bit low.

Lao Liu's mood is really excited, as long as someone plays with him, it is time to announce the auction price.

Lao Liu first took out one from the box, $64,500. Seeing this price, Lao Liu's mouth opened and asked Wang Shasha to point the camera at the face of the ticket and show it to everyone.

Fukuyama Morita, who came to watch the excitement, smiled wryly and shook his head, which is equivalent to $430 per kilogram of green beans. It's $130 a kilogram higher than the price I gave at the beginning.

Now he prays that the next offer will not be higher. Because his price is to follow the highest one, not the average price.

Lao Liu continued to count.

$62,000, $59,000, $65,000, $50,000.

Of the first five bids, the $50,000 offer was immediately slashed. Some people shook their heads helplessly, in fact, after the price of 59,000 came out, they knew that they were eliminated.

Of course, the ones that are now available above are not guaranteed. This is a secret mark, only after the last ticket is announced, you will be able to know the final transaction price.

It's just that for the current Lao Liu, this transaction price has made him very satisfied. Today, as long as the auction goes well, hundreds of thousands of dollars will fly into his pocket.

By the time of the eighth ticket, the price was refreshed again. $60,000, killing the second 59,000. The ballot papers are then displayed and the price is determined.

After fifteen votes were counted, the top four prices were $78,000, $75,000, $69,000, and $65,000, respectively.

Lao Liu's face is happy, which means that the price of his coffee beans now, on average, has reached 478 US dollars a kilogram.

This is just the beginning, and this is purchased in large quantities. The price of the next small package will definitely be much higher than this price.

The four successful bidders did not hesitate and directly transferred the money to Lao Liu's account. It can be said that they are all familiar faces of many people, and they are all affiliated to the specialty coffee bean operation group of large companies.

Some people regret it, especially the $62,000 buddy. Is it $3,000 to buy this grade of coffee beans? Why can't you be bolder?

"Simon, congratulations, I'll also transfer the purchase money of the coffee beans to your account later. Fukuyama Morita said with some unpleasant taste.

"Haha, Mr. Fukuyama, believe me, my coffee beans will definitely stand at the top of the pyramid. In a few months, there will be another auction, and the prices will definitely be much higher then than they are now. Lao Liu said with a smile.

"Simon, don't forget, my purchase price will always be the highest one. Fukuyama Morita said with a wry smile.

"Oh my God, didn't you notice? I only gave them 150 kilograms. The same is true for future auctions, where large auctions will be controlled below 20%. Your company will always be the one with the most share. Lao Liu continued.

Fukuyama Morita nodded, in fact, if he thought so, it could be regarded as some psychological comfort. What else would you do?

Originally, the second round of small-batch green bean auctions was going to be held, but Lao Liu played a cautious role and asked Masika and them to bring water to these people to drink.

In this way, those who are interested in bidding will have enough time to weigh what kind of price they will make next. It's not a lot, only 30 copies.

Now the highest price in the auction has reached $520 per kilogram. For a coffee bean that has just become famous, it is already very high.

It's just that the way this coffee bean became famous was too special, and it won the double championship of the pour-over coffee competition and the barista competition. If you used to have coffee beans that were also famous, the price of $1,000 was not too expensive.

Liu Wenrui's mood has calmed down a lot now, with the powerful bids of these four people, has the value of these coffee beans been determined.

Once the beans are put on the market with their operation and a wave of very good feedback, they will move directly to their own auction for the next harvest.

At that time, you have to be more serious, you can't do it like now, you have to be in order. This is a business of tens of thousands of dollars a deal, and now this specification is indeed a bit low.

After drinking water for half an hour, Lao Liu walked to the stage with the microphone.

I don't need to say so much this time, at most, I want to reiterate that the quality of coffee beans is the same regardless of whether it is a large package or a small package. And after the end of the transaction, they will tell them the baking indicator and let them use it as a reference.

There are a lot of people participating in this round, although they are not very famous in the coffee world, most of them are from some cafes, but Fukuyama Morita will not despise them.

He knows better that this auction is just a test of the price of these coffee beans. If the next auction depends on how Liu Wenrui operates, whether to keep the beans and wait for the prize to be auctioned again, or to sell the boat along the river.

But no matter what, as long as the quality of the coffee beans is guaranteed, the price will rise wildly in the future.

The quality of the two or three harvests is the same, which proves that the beans will stand the test and will become a real famous coffee bean.