Chapter 16: The tug-of-war
As YY, which has fallen to the disadvantage before, is also releasing news at present, announcing that YY will be fully free.
As soon as this move came out, the outside world was in an uproar.
Internet people have said that the sky is going to change.
People's Daily said: From QQ to the market, YY follows closely, Internet products seem to be developing in the direction of free, and the Internet industry may become a market for free products in the future.
This newspaper will not comment on whether the trend of free Internet products is right or wrong, but this newspaper has raised the following questions, throwing bricks and stones, so as to arouse the thinking of netizens.
First, is the free of charge of Internet products sustainable?
As an emerging industry, the Internet is one of the industries that has required the largest investment in the early stage over the years, and if it is unable to make revenue and continue to lose money, excellent products such as QQ may not be able to last long.
Second: Can free Internet products become the current trend?
The outbreak of QQ's users can be described as a flood embankment, and more than 12 million users have been frantically collected in half a month, and this newspaper does not deny that this is the reason why QQ itself is excellent, but the free initiative is the foundation of quickly opening up the market.
Some Internet practitioners revealed that some Internet companies have begun to absorb users with free use, follow in the footsteps of QQ, see the follow-up operation of QQ, and plan to follow suit.
Pei Mohua put down the newspaper in his hand and handed it to Mo Lan for her to read it too.
Mo Lan is currently half of Pei Mohua's work assistant, and a young fresh graduate has become more and more mature, and he is more skilled and decisive in handling things.
Under the rapid development of Tencent, many things that need to be dealt with are the most temperable, and those who are a little less able to bear may have given up because of the pressure.
Moran persevered and made great progress, so Pei Mohua promoted her to Tencent's personnel manager and administrative manager, and occasionally made a cameo appearance as Pei Mohua's assistant.
Mo Lan, whose workload has skyrocketed, did not complain, she was seen working overtime every day, and Pei Mohua did not treat her badly, and directly doubled her salary, plus quarterly bonuses, so that other colleagues were also envious when they saw it.
"Boss, is it really like the one said above that someone will follow us?" Moran didn't understand.
"It's really a trend, and the power of free products is too great. Pei Mohua glanced at Mo Lan with a smile and said with a smile: "Unlike traditional industry, in front of industry, people are more willing to use what they buy with money, they think that cheap is not good, let alone free." β
"The Internet industry is an emerging industry and a virtual industry, and today's users will not think about spending money. β
"As long as there is a product of the same type that is free and the product quality is not bad, a large number of users will flow in. β
"If you don't pay for free, your users will flow away, even if you lose money and have no income, you have to be as free as others, otherwise when your users are all gone, it will not be as simple as a loss. β
Moran also nodded: "So this is also the reason why YY chose to be free regardless of the consequences of offending a large number of users, right?"
"That's right. YY may lose some users by doing so, but the users of communication software are sticky, and his move is to abandon the car and protect the handsome, and strive to keep most of the users. β
"The emaciated camel is bigger than the horse, and the current YY is still stronger than our QQ, so we can't take it lightly. β
Pei Mohua paused and continued: "Especially after they copied our new technology, I believe that some users will also return. β
"So what do we do?" Moran was a little anxious.
"There's no hurry, you have to eat one bite at a time. β
"YY plagiarized QQ, QQ will update more functions, so they are destined to follow QQ ass forever, and over time, they will be eaten away by QQ. β
"How did I ask Zhao Guowei to develop the QQ game platform?" asked Pei Mohua.
"The platform is already usable, and now we are developing platform mini-games in groups, and I believe they will be able to go live soon. β
According to Pei Mohua's plan, after YY copies the existing functions of QQ, he will release the QQ game platform, so that YY can be in a state of anxiety.
If you do it two or three times like this, not only YY people will be tired of coping, but those users who run at both ends will also start to change in this way, and eventually choose one of the best software to use.
In this way, most of these users will stay in QQ, and YY's plan will be aborted, and it will not be until that time that QQ can be considered to have a firm foothold.
"Boss, YY has made a big version update, and all our functions have been copied from the past. Zhao Guowei walked over from the technical department to report.
"Sit down and say. Pei Mohua has set up an independent office at Tencent, and the current Tencent office has been expanded for the second time, and it is no longer as cramped as before.
Zhao Guowei sat down in response, and Moran helped pour him a glass of water.
"YY copied the features of our last update again, but because it was only ten days of work, the things they made were a bit inferior, and the ornamental playability and smoothness were not as good as ours, but there are still some users who choose to return. β
It is normal for users to return, after all, many people have been operating on YY for so many years, and many contacts are in YY, and it is not easy to migrate over.
"Did you order the work you arranged before?" Pei Mohua naturally waited for work for a long time and prepared the means to deal with it.
"We have arranged for writers to evaluate YY's new features on the Internet, and then use our QQ as a comparison, and at the same time, we are also arranging for people to spread YY's shameless plagiarism on the Internet. β
In this way, YY's reputation is not so good.
"In addition, a notice has been sent to the entrusted lawyer, asking them to file a lawsuit against YY's infringement, and I believe that YY will be removed from the shelves for rectification in the near future. Speaking of this, Zhao Guowei was a little excited, and changed his previous indignation.
In fact, there is nothing else to accuse YY, but the emoji itself has registered a national patent.
Even if there is not enough awareness of copyright in China, if there is any infringement of registered copyright, the copyright owner will still be prosecuted.
"Publish the lawyer's letter on the Internet, and at the same time use public opinion pressure to force YY to remove the product from the shelves. Pei Mohua commanded.
"You all go to work. β
After the two of them went out, Pei Mohua touched his chin, and the corners of his mouth raised slightly, "This link is linked, even if you have been entrenched in instant messaging for many years, it is difficult to withstand your strong family background, right?"
"Who told you to meet a hanger!"
At the same time, there was once again an overwhelming discussion on the Internet.
"Haha,YY really inherited the consistent plagiarism style,Plagiarized QQ all over again,Even the interface was copied,The color hasn't changed,I'm willing to copy God!"
"Although YY is copied, many important contacts are on it, and they can only continue to use it. β
"Laugh, everyone is free software, what kind of plagiarism is this?"
"The above wake-up,YY didn't say it's free.,He just removed the charge.,As long as he doesn't say it's free forever like QQ for a day,Then he may find an opportunity to restore the chargeγ β
"The most ridiculous thing is that YY only copied a little fur, only the appearance has no connotation, the content is lacking, the operation is stuck, I used it for a while and it was almost going to explode. β
"In fact, YY is much smoother than before, but QQ Zhuyu is in front, which makes YY garbage, and QQ is doing too well in comparison. β
"Give everyone a connection.,The great god gave YY and QQ a usage evaluation.,After reading it, you'll say,it.,It turns out that YY and QQ are separated by a galaxy.,Hung up by QQ to play!"
QQ entrusted a law firm to file a lawsuit with the Jiangcheng Court, demanding that YY stop the infringement of QQ. β
"Lawyer's letter warning!"
YY boss Zhang Jing is already bloodshot at the moment, how high-spirited he was a few months ago, the company is valued at 500 million US dollars, and the venture capital raised 200 million US dollars.
The capital of venture capital has only reached a quarter, and now investors have sent a letter of question, if they do not handle it well, the subsequent investment will be terminated, and the YY funds that have been greatly expanded are gradually urgent.
What makes Zhang Jing even more uncomfortable is that most of YY's original source of income has been cut, and she is no longer able to make ends meet at the moment.
"Why didn't you check these copyrights before? Now that the products are on the shelves, how much loss will the company suffer at this time?"
YY's legal department didn't dare to speak out loud, and explained stubbornly: "We didn't expect this little emoji to still have copyright." β
"Then what's the use of asking you?" Zhang Jing did not shout loudly, but in a calm and fierce tone, his eyes were sharp, and he saw the head of the legal department shrink his neck and did not dare to answer.
"So what now? boss. Wang Heng asked softly on the side, the swelling on his face was almost better, but the pain had been imprinted in his mind.
"What can I do?" The court has issued a notice ordering me to take it off the shelves, what can I do?" Zhang Jing shifted the target, sprayed Wang Heng, and continued: "Now remove the software from the shelves, let the technical department speed up the optimization and upgrading of YY, and delete the emoji function for me first." β
The head of the technical department responded and left.
"The legal department will check if there are any other hidden copyrights on QQ, don't give it to us again when the time comes, we can't afford to take it off the shelves again!"
In fact, in addition to emojis,QQ has no other copyrights that can govern YY,And this is just YY's carelessness,Who would have thought that QQ's emoji emojis actually have appearance creative copyrightsγ
The key QQ is still willing to authorize this copyright, YY has also approached QQ before, saying that it can be licensed, but the software must be removed from the shelves before authorization.
was so angry that Zhang Jing directly deleted the emoji, Pei Mohua played with this hand, and he didn't discuss it.
"Give me an appointment with the boss of QQ, I want to meet with him. When everyone had exited the office, Zhang Jing pondered for a while and instructed his secretary.