183 Property Auctions(1)

Li Jiacheng said with a smile: "Xu Sheng, if you can ask the other party to say the price, Xu Sheng has already achieved half of the success, there is a price, which means that the other party has plans to sell, and now the land price is changing day by day, can you calculate the current market value according to the previous land price, as for whether it is cost-effective, Xu Sheng should have a scale in his heart, if he does not agree, it is good to negotiate slowly." ”

Xu Zhi nodded and said, "Okay, thank you Li Sheng for this matter, I will arrange a lawyer to continue to follow up!"

Li Jiacheng said: "It's nothing, I also hope that this matter will end as soon as possible, Xu Sheng will become the new shareholder of Weicheng, so Midea Electronics Investment Industry, we Weicheng Investment Real Estate, everyone will benefit is the best!"

Xu Zhi smiled and didn't say anything more.

Li Jiacheng was also silent for a while, and then said: "Xu Sheng, I heard that Evergrande Real Estate is also going to participate in the auction of the P23 plot next to the Mong Kok MTR station?"

In the early 80s, when the Mong Kok Center was launched for sale, it was the peak period of real estate, and the joint consortium earned a profit of HK$430 million!

430 million Hong Kong dollars, according to the current Hong Kong dollar exchange rate, has been close to 100 million US dollars, comparable to the value that tank battles can create in half a year, you must know that classic games are extremely rare, but in Xiangjiang, this kind of land is a lot, the profits of real estate are so high, absolutely all kinds of high-tech industries, just because it cannot form a monopoly, it can't compare with unicorns in the field of science and technology!

Xu Zhi said: "Yes, is there any problem?"

Li Jiacheng frowned and said: "Xu Sheng, you should know that in this auction, Hang Lung, Cheung Kong Industrial, Henderson Land, and New World are ready to cooperate in bidding for this land!"

Xu Zhi said lightly: "And then?"

Li Jiacheng said: "At present, the British capital in Hong Kong is still very strong, and we Chinese capital should not start infighting at this time; if we all go our own way and get involved, won't it increase our own costs in vain?

Xu Zhi smiled: "So, how many of you are ready to withdraw from the auction?"

Li Jiacheng smiled: "Xu Sheng should know what I mean?"

Xu Zhi said with a smile: "Do not do to others what you do not want, Li Sheng should understand this sentence, right?"

Li Jiacheng sighed and said, "I understand, then that's all for today, let's leave first!"

......

The time will soon come on June 9th, and the Heung Kong MTR Corporation will hold an auction for the P23 area of the Mong Kok site!

The role of the subway is actually very simple, reduce congestion, promote urban economic development, in almost all countries and regions in the world, the subway itself is loss-making, generally by the government to provide subsidies to maintain operation.

But the city of Xiangjiang is different, the subway company here is the only company in the world that can make a profit on its own! The fundamental reason is the agreement between the subway company and the Hong Kong government: the land through which the subway passes is zoned for the subway company, and the subway company will use the funds to develop the subway after auctioning the land.

This has alleviated the economic pressure on the government to a certain extent, considering that the total construction cost of the Tsuen Wan Line built in 78 is estimated at HK$4.1 billion, and the auction of land to raise funds is the only way to develop the MTR.

The auction will be held on the 6th floor of the Hong Kong MTR Corporation's headquarters building in Central, and the time will be 10 a.m. sharp.

At nine o'clock, Xu Zhi's car slowly stopped under the building.

This auction gathered most of the real estate companies in Hong Kong, except for the Chinese-funded real estate Five Tigers, some second-tier Chinese-funded real estate companies, British-funded Land, Swire Properties, and Wheelock all participated.

Many real estate bosses saw Xu Zhi and his party, and immediately frowned, although they already knew that Xu Zhi had established a real estate company, but there has been no movement, this should be the first time the other party participated in the auction of the Hong Kong government.

Facing a competitor with hundreds of millions of dollars in his hands, even if he has no experience in the real estate industry, will put a lot of pressure on a bunch of giants!

I'm afraid that I will hurt people with my stunned son!

After entering the market, Xu Zhi roughly estimated that there were about 40 companies participating this time, and the Xiangjiang Metro Company auctioned a total of 9 plots of land, all of which were in different locations on the subway line.

According to the order of registration of real estate developers, each company got a hand with a number, and Evergrande's registration was late, and the number plate was No. 37.

There is still a while before the auction, the people of various groups are whispering to each other, for some small real estate companies, the pressure of this auction is actually very great, not only from the local companies in Xiangjiang, even some consortia from Japan and Southeast Asia are also involved, in recent years, the real estate situation in Xiangjiang is very good, and the mainland has begun to reform and open up, attracting a lot of foreign investment.

Bao Fuda also came to the auction on behalf of Hongkong Land, and after chatting with the people around him, he walked towards Xu Zhi's side.

Although the auction attracted a lot of companies, a company could only bring a few people in, and compared to the huge venue, the seats were very free, and everyone sat casually.

Bao Fuda sat next to Xu Zhi and smiled at Xu Zhi: "Xu Sheng, are you not satisfied with the huge profits in the game industry, and you want to come here to steal our jobs?"

Xu Zhidao: "The principle of my person is that I will go wherever I can make money, as for other people's jobs, as long as there are good things in them, what if I rob them?"

Bao Fuda smiled: "Haha, interesting, Xu Sheng, it's better to cooperate with us and take a few more plots of land together!"

Xu Zhi refused: "It's too late to talk about these now, if you want to cooperate, let's do it next time!"

It is very common for real estate companies to cooperate with each other, but in fact, the fundamental reason is that because of their own lack of funds or uncertainty about the future, many companies can share the risk together, and several joint ventures are also more convenient for future bank loans.

However, Xu Zhi knows when the peak of real estate is and when it will fall to the bottom, and now he can swallow profits alone, and of course he will not cooperate with anyone.

Unless there are other resources to cooperate!

......

Major real estate developers have taken up their positions, and the auction has officially begun.

The auctions organized by the Heung Kong Metro are actually relatively simple, and there are generally two types:

The first is that all the bidding companies write their own reserve prices and cooperation plans, and then the board of directors of the metro company will study them one by one and choose the best one, which was the kind of auction in which Cheung Kong participated when it defeated Hongkong Land in '77.

The second is the traditional plan, which introduces the situation of the plot, the price increase, the auction process, and so on.

Today's auction belongs to the second category, and the auctioneer introduced it on the podium:

"The first auction was the B15 plot in Yuen Long District......

The land area is 85,000 square feet, and the starting price is 60 million Hong Kong dollars

The minimum markup is HK$1,000,000 per ......"

After the auctioneer finished speaking, several major real estate giants were not in a hurry to bid, but several small companies were eager to try, and gradually raised the price to 70 million......

Yao Mingcheng next to him introduced in Xu Zhi's ear: "The location of this land is actually okay, but the commercial facilities near Yuen Long are not perfect, and the area is a little smaller if it is used to build a shopping mall, and the office building is okay, but it depends on what the final transaction price is." ”

"Number 18, eighty-five million!"

"No. 22, ninety million!"

......

"Number 6, one hundred and one million!"

After the price reached 100 million, the bidding slowed down, and in the end, a medium-sized real estate company won the land for 106 million Hong Kong dollars, which is about 1,300 Hong Kong dollars per square foot!

This is nothing in the downtown areas of Central or Kowloon, but it has also set a new record for land prices in Yuen Long.

The price of the first piece of land exceeded 100 million, which seriously stimulated everyone's psychology, not only did not put pressure, but was more positive, which is the case in the real estate industry, the more funds poured in, the higher the house price, and finally the profit of the real estate company will be higher.

However, this piece of land is just a warm-up for the venue, many large real estate companies have not ended up at all, this small land is originally prepared for medium-sized real estate companies, although large companies can bid, but the profit is too small, this soup soup water is not at all!