After the increase in land prices, although all the real estate companies present had economic pressure, everyone understood that every auction was the starting point for the rise of housing prices in Xiangjiang.

Housing prices have been rising all the way, and the transaction price has exceeded 100 million.

"Next, the auction is the P23 plot, which is located in Mong Kok and has a total area of 76,000 square feet!

The starting price is 260 million Hong Kong dollars, and the minimum price increase for each auction is 5 million!"

260 million, as soon as this price came out, 7 percent of the real estate developers at the auction had changed their faces, and the total value of their company was not so high.

Hongkong Land, Hang Lung and other big conglomerates are not afraid at all, they are not here for the sake of a little benefit in Xiangjiang Gajiao, and they are not willing to take over the non-prosperous area.

Chen Zengxi looked at all the people in the auction room, and secretly calculated in his heart: The opponent this time should be Hongkong Land, Swire or Evergrande!

He took the lead in this auction, and Cheung Kong Industrial, Henderson Land, and New World were preparing to jointly auction the land with him, and there were already four out of five real estate tigers, and as for the other Hopewell Industrial, all the funds were used to build the future first floor in Asia, and there was no interest in participating in this kind of auction at all.

Originally, I wanted to bring Xu Zhi in, just for his funds, if he succeeded, he would not be cheated in the future, after all, they are all Chinese, just give some profits, but I didn't expect that not only was he rejected, but it made the other party interested in this piece of land, and he added an enemy to himself!

What he is most worried about is not how powerful the other party is, but the other party doesn't understand anything, in case he relies on his own money and raises the price regardless of the cost, then this plan will be wiped out!

The auction is on!

Although 260 million is more, for several major real estate developers, that's it!

After all, this land is a prime location in the Mong Kok business district, and the subway station will be built nearby in the future.

In fact, the real estate developer is not calculating whether it can make money, but how much it can earn, whether it can be compared with other investments, if this land can earn 30%, it looks very good, but if you can invest in other land can have an average profit of 40%, then this land is not cost-effective!

The starting price of 260 million has already excluded a large number of medium-sized real estate companies.

The first bidder was Wheelock Properties, with a direct offer: HK$280 million.

Bao Fuda, who was beside Xu Zhi, did not panic at all, and raised the sign and said: "290 million!"

Chen Zengxi saw that the atmosphere was lively, and he also held up a sign and said: "300 million Hong Kong dollars!"

"HK$320 million. Xu Zhi directly raised 20 million.

Chen Zengxi's face remained unchanged, but his mood was very depressed: this rich turtle still did this kind of dirt thing!

The principal of Swire Properties held up a sign and said: "330 million." ”

The auctioneer said energetically: "330 million, is there anything higher?"

Xu Zhi raised his card: "340 million!"

Chen Zengxi was still hesitant to join, and Bao Fuda raised his card again: "350 million." ”

Li Jiacheng next to him saw Chen Zengxi's hesitant expression and reminded: "Chen Sheng, if you keep interrupting, you will suffer from it, either give up or continue!"

Because the joint venture was led by Hang Lung, although Li Jiacheng came to the auction and auctioned the first two plots of land alone, it was not good for him to sell this piece again, otherwise it would be a mess of the previous agreement.

Just when Chen Zengxi hesitated, Xu Zhi and several major British-funded real estate companies were still bidding.

The auctioneer shouted: "No. 37, 380 million Hong Kong dollars, is there a higher price?"

Bao Fuda looked at the high-spirited Xu Zhi next to him, and asked with a smile: "Xu Sheng is playing a little too big, right?"

Xu Zhi said with a smile: "It's okay, it's the first time to come to the auction, how can you do it without being ruthless, what's the matter, do you have to follow up on the land?"

Bao Fuda said lightly: "You can't imagine the strength of Hongkong Land. ”

Xu Zhidao: "Really, let's keep the Wharf first!"

"Hmph!" Considering the special cooperation between the two, Bao Fuda didn't say anything more.

Chen Zengxi suddenly said: "390 million Hong Kong dollars!"

Xu Zhi didn't think about it at all, and then said: "400 million!"

Li Shaoji, who was on the side, grabbed Chen Zengxi, who was about to bid again, shook his head and said: "If we continue to bid, it will only be cheaper for the subway company, even if we get this land, the profit is not high, if the price is raised for Evergrande to get, you will offend this Chinese-funded upstart in this way, no matter how pleased, it is better to keep the funds to invest in other places!"

Although Chen Zengxi was angry, he also understood that this was the truth, and said angrily: "I was determined to get this land, but I can't think of ......it."

Li Jiacheng said: "Xiangjiang needs to import everything, that is, the land is not used, we keep the funds, maybe there will be better projects in the future, forget about this land!"

"Good. Chen Zengxi decided to give up, but secretly scolded Li Jiacheng in his heart: "You can say anything!"

"400 million, one time. ”

"400 million, twice. ”

...... After waiting for a while, the auctioneer could only drop the hammer: "400 million, the third time, the sale!"

Bao Fuda turned around and said with a smile: "Congratulations to Xu Sheng, you got the land king of this auction!"

Xu Zhidao: "The so-called land king is just that there is no tiger in the mountain, compared with the location of Hongkong Land in the Central property, this is just the light of fire!"

Bao Fuda smiled and said in a low voice, "I wonder if Xu Sheng is interested in owning a property in Central?"

Xu Zhi was stunned for a moment and said, "What do you mean? Hongkong Land wants to sell the building property in Central?"

Bao Fuda's eyes wandered and said, "I have this plan!"

"...... like this" Xu Zhi suddenly remembered one thing, in later generations, in order to compete with Bao Yugang for a controlling stake in Wharf, in early 1980, Hongkong Land once sold its Golden Gate Building to Hong Kong's No. 1 fraud master - Chen Songqing for 998 million Hong Kong dollars.

The sale of this kind of building involves close to 1 billion Hong Kong dollars, and it is generally impossible to find a buyer in a short time, at this moment Bao Fuda asked Xu Zhi, it seems that Hongkong Land's funds have dried up, and in the whole of Hong Kong, there are only a handful of people who can afford to take over a building.

A building in Central, which is the biggest dream in the hearts of countless Chinese billionaires, Central began to develop in the 19th century, and the core site has long been occupied by British capital, and now Chinese capital cannot buy it even if they have money.

Xu Zhi didn't answer directly, and asked, "Since Hongkong Land is short of funds, why do you want to come here to participate in the auction?"

Bao Fuda said: "Xu Sheng, you haven't started in terms of real estate, if you hold the house on the land yourself, it will consume a lot of money, but if you are ready to sell it all, it will bring a lot of cash flow." ”

"Understood. Xu Zhi nodded and said, "The matter of Central can be discussed." ”

Although in the future in 82-84, the property prices in Hong Kong will plummet, but the property prices in Central are still very stable, but the rent has dropped somewhat.

Moreover, the collapse of housing prices in 82 is actually relative to the peak of 81 years, and it is only 79 years now, and the current housing prices in Xiangjiang may not be comparable to the peak and valley prices in 83-84.

And no matter what era, it is impossible to buy a building in Central, it is impossible to suffer a loss, just 85-97 years of rent can make a lot of money, but it is true that it does not lose money, but it does not make too much, compared with the current large number of residential shopping malls built by Chinese capital, the profit margin is still a little worse.

Bao Fuda said: "Okay, I will arrange someone else to inform Xu Sheng of the specific appointment time." ”

"Welcome. Xu Zhi smiled and said that this kind of big transaction cannot be like a counteroffer between two people in the vegetable market, involving all aspects: for example, Hongkong Land's real estate basically has huge loans, the disposal of building properties, how to conduct transactions, and so on......

Bao Fuda said with a smile: "There is one more thing, Xu Sheng should not have a professional construction team, at this moment to win the Mong Kok land will inevitably build a large office building, we have a Golden Gate construction company under Hongkong Land, has participated in the design of the Recreation Building, Hung Hom Undersea Tunnel, Peninsula Hotel and other projects, this aspect is definitely one of the best in Xiangjiang, I think we can once again carry out perfect cooperation!"