When FAW's acquisition of Chunlan Automobile project was frustrated, Zhonghua Group's investment plan in Wujiang City was also beaten back by the National Development and Reform Commission.

The reason is very simple, that is, in order to avoid overcapacity and overheating of automobile investment, the state will strictly examine and approve new construction projects from now on, and in principle, it will no longer approve the establishment of new automobile enterprises and projects to set up branches in other places. If you really want to build a new plant or set up a branch, it must be operated on the basis of merging with an existing automobile manufacturer.

This provision has always existed, but it was not strictly enforced in the past, and many projects can be handled first and then reviewed, and the form is a formality.

However, since the second half of the year, the intention to invest in the automobile industry has been hot again, and many plans have been submitted to the National Development and Reform Commission for approval. The normalcy of a control is dead and a release is rising again, and last year's macro control ushered in a retaliatory rebound effect.

China has more than 100 automobile manufacturers, which is the largest number of countries in the world, but there are less than 10 enterprises with a certain level of competitiveness and scale, and there are still zero enterprises capable of participating in international competition.

Against this backdrop, the NDRC is determined to strictly manage China's auto industry planning, and in principle, it will not approve new projects and digest existing resources on the spot.

The Wujiang project is a sub-base that Han Hao has high hopes for, and will undertake a large factory similar to the second Jiangzhou base in the future. The design scale of the first phase is as high as 300,000 vehicles, and the overall planned reserve production capacity exceeds one million vehicles.

For such a large-scale investment plan, Wujiang City has also given a large number of preferential policies to support, given a large amount of land and organized municipal planning docking.

According to the plan signed by the two parties, the first phase of 120,000 production lines will be launched in the first phase of the production capacity of 300,000 vehicles, and it is expected that the target will be achieved in the second half of 2006.

Now the construction site is already in full swing, and the work is progressing in an orderly manner, but I didn't expect the project to be submitted to be stopped by the National Development and Reform Commission.

According to the new regulations of the National Development and Reform Commission, the project of Zhonghua Group to open a branch factory in Wujiang City must obtain the automobile production qualification in the local Hubei Province before it can pass the review. If Zhonghua Group reports the qualifications obtained in Zhehai Province, it will be considered ineligible to do so.

All of a sudden, those qualified zombie car companies have appreciated again, and new or non-local branches must get a territorial birth certificate again.

In order to set an example and express its determination to control the auto industry, the National Development and Reform Commission specially selected the most powerful Zhonghua Group as the debut of the new policy.

"The state supports large-scale industrial enterprises to carry out mergers and acquisitions, improve production concentration, and carry out industrial upgrading. The domestic automobile industry is still scattered and small, and we hope to introduce a plan to integrate hundreds of domestic automobile manufacturers from this moment.

Only when the five fingers are combined can they form a fist and form a deterrent. Looking forward to starting from the automotive industry, our country's industry will start the road of upgrading. ”

In an interview with the People's Daily, an official from the National Development and Reform Commission made a point of emphasis.

As a government department, although the Zhonghua Group is developing very well, they still hope that the three major state-owned enterprises such as FAW, Dongfeng and SAIC can go hand in hand and become a force that can compete with international auto giants.

The United States, Japan, Germany and other automobile powers, the number of automobile companies capable of participating in international competition is basically about three, and naturally China will not be an exception. After super state-owned enterprises such as China Tobacco, Sinopec and China Mobile began to contribute a steady stream of tax revenue to the country, the use of state-owned power to form super state-owned enterprise giants has become a direction of thinking for the country's top management.

The strict implementation of the new automobile policy is actually for the service of state-owned automobile enterprises, and it can even be said that it is built for the three domestic giants.

The choice of Zhonghua Group as the target for implementation is actually a wake-up call for the three major state-owned car companies, or a strong signal to them.

If the three giants merge into one company, China will immediately have a super car company with sales of 3 million vehicles, enough to squeeze into the top 10 in the world.

Of course, this is only an assumption by some officials, and if they rely on executive orders to force forward, it is easy to form fat giants that cannot be effectively integrated and produce big but not strong.

What's more, the three major automobile companies themselves are not willing to merge, and now everyone is equal, no one can eat anyone, and no one will be convinced!

To achieve the goal, it is necessary to rely on market-based means, supplemented by administrative orders. Among them, marketization means are the key, who can stand out and grow, who can get state support to swallow other enterprises, and then command the world.

At present, FAW, SAIC, Dongfeng, and Zhonghua Group, which came from behind, at the national level, everyone has basically completed the layout of passenger cars and commercial vehicles, and is in the same starting line position. However, in terms of the degree of national preference, the China Group ranks last because of the nature of ownership.

The National Development and Reform Commission's statement on the new automobile policy is actually a new starting line for major automobile companies.

In the process of racing, those car companies that are weaker and fall halfway will become victims of the country's integration of automobile resources, and will either be shut down or eaten by the Big Four.

It is necessary to bury your head in pulling the cart and look up at the road.

The country's new ideas for the automotive industry will naturally soon be transmitted to Han Hao's desk, from the general environment, the direction of the country's support for large state-owned enterprises remains unchanged, and under the same conditions, Zhonghua Group will suffer, but there are still some opportunities.

In the next 3 to 5 years, it will be a decisive moment for the division of power in the domestic automotive industry, and whoever can take the lead in standing out will receive more national support.

This is basically in line with Han Hao's strategy of starting to exert force during the 2008 Capital Olympics, once the Zhonghua Group has the strength of the three major car companies, the state has to support its development.

The current rejection of the Wujiang project by the National Development and Reform Commission can only be said to be an unexpected episode, which cannot shake the established development goals of Zhonghua Group.

After 10 days of work stoppage, the investment project in Wujiang City was quietly launched, because Hubei Province took the initiative to find a local birth permit for Zhonghua Group, which it used to apply to the National Development and Reform Commission for the transfer.

Wujiang Special Automobile Manufacturing Plant, this zombie enterprise has become the ticket for Zhonghua Group to enter Wujiang City, and its production qualification was given to Zhonghua Group by the local government.

Under the premise of attracting investment and engaging in GDP competition in various places, Zhonghua Group's million-vehicle project can be said to be the top three large-scale industrial investment projects in northern Hubei Province. The direct investment is as high as 20 billion, and 38 auto parts manufacturers will be followed up, once put into operation, it will bring more than 100 billion new output value, which can be said to have recreated a second automobile in the local area.

When the new report was submitted, the National Development and Reform Commission did not embarrass it this time, and since the formalities were qualified, the approval was officially issued after 20 days.

The previous rejection was only a knock or two, but now the procedures are complete, and the public relations of the northern Hubei provincial government is very strong, so it has gone through the convenient procedures.

This move means that the Wujiang base of Zhonghua Group has been recognized by the state, has a formal status, and the province of Hubei can also start to publicize this major investment project with great fanfare.

The last time he came to Wujiang, Han Hao only signed an investment intention agreement, and the specifications were only within the scope of Wujiang City. Today, Han Hao visited again at the Donghu Hotel, which was designated by the Hubei Provincial Government to receive him, and attended the official signing ceremony of a high-standard production base cooperation agreement.

The secretary of Northern Hubei Province attended, the second-in-command senior official delivered a speech in person, and three other members of the Standing Committee of the Provincial Party Committee, including Miao Yuwei, attended the same time.

"Zhonghua Group is an influential automobile company in China, and their arrival will lay a great foundation for Wujiang to build 'China's automobile capital'. The landing of this large-scale investment project of up to 20 billion yuan shows that the investment environment of our northern Hubei Province and even Wujiang City has been greatly optimized......"

In his speech, the senior official spoke highly of the status of Zhonghua Group in the domestic business community, and also put forward the concept of "China's automobile capital".

In order to distinguish itself from Shenjing City, which took the lead in putting forward the slogan of "Oriental Detroit", Wujiang City shouted a new name of "China's Automobile Capital", which to a certain extent reflects the competition between major provinces and cities in China.

"Thanks to the strong support of the governments of Northern Hubei Province and Wujiang City, investing here makes me feel the excellent business environment in the central region......

Han Hao, dressed in a suit, said when speaking on behalf of investors before the official signing of the project.

Indeed, without the strong support of the local government, it would have been impossible for the Wujiang base to advance so quickly. If you can't find a way, you may have to wait a year or two just for the approval of the road.

As an investment project that the province attaches great importance to, Zhonghua Group is a green light in the local area, and all projects have already gone hand in hand before getting the national approval.

Even though the Tieben project was just taken as a typical case by the State Council last year, it is still the norm for local governments to privately launch major projects ahead of schedule.

Let's talk about it after drying, waiting for the state to approve it, and the daylilies are cold. If you don't hurry up and do it, you will suffer in the end.

"Wujiang has the potential to become China's automobile base, with convenient transportation, numerous educational resources and complete industrial facilities, which is a battleground for the automotive industry......"

As the richest man, Han Hao's words were so praised that the faces of the officials of Northern Hubei Province present were bright.

They hope to attract more investors to invest in Wujiang and even northern Hubei through the demonstration project of Zhonghua Group, so they hyped up today's signing ceremony.

Under the light of many magnesium lights, Han Hao smiled and signed his name on the agreement, stood up to exchange the agreement and shook hands with Miao Yuwei, who represented Wujiang City.

This photo instantly became one of the headlines of the day, and the richest man was optimistic about Wujiang City, which became the focus of heated discussions in many media.

Under the premise that major domestic automobile companies continue to be optimistic about the Chinese market, it has become everyone's unanimous choice to prepare for war, and now the first shot has been fired by the Wujiang base of Zhonghua Group.

The war in the automotive world will not go away, it will only be late.