"Bang-"

With a loud bang, a mass-produced Zhonghua "Song" started the crash test in the E-NCAP crash laboratory.

This is the first time that a Chinese own brand car has appeared in this world-renowned car crash laboratory, or it can be said that a Chinese-made car has appeared here.

Because only cars sold in the European Union are invited to crash tests here. As the first show of Zhonghua Group to test the EU market, the small SUV "Song" pinned on Han Hao's beautiful expectations.

Since its debut at the Geneva Motor Show last year, some European auto dealers have set their sights on the China Group, and then also paid attention to Chinese cars.

MC Automobile Dealership Group has always maintained contact with Chung Hwa Group, and is constantly hoping to obtain the agency rights of Chung Hwa Group to export cars to EU countries.

Under the condition that they gave a feasible marketing promotion plan and promised to underwrite 20,000 cars a year under the "take-or-pay" model, Han Hao agreed to choose MC Group as an agent to test the waters of the EU market. The export products will focus on the Central and Eastern European markets and win with cost performance. This can also be said to be a kind of "countryside surrounding the city", starting from the relatively weak influence of the French and German auto giants.

The "take-or-pay" model means that MC Group will have to pay for 20,000 car products regardless of the conditions. Regardless of how much is actually sold, the MC Group will be responsible for the final payment.

"Chunghwa Group's products are fantastic, and our preferred small SUV 'Song' is perfectly suited to the needs of the European market, as it is agile and comfortable on the narrow streets of Europe. Best of all, it's very affordable, starting at 9,999 euros and you can drive it home. Moreover, the small SUV is similar to and staggered from the hot-selling hatchbacks in Europe, and it has almost no competitors in the same field!"

MC Group's executive in charge of China's business explained why he dared to reimburse Zhonghua Group's products.

"What's more, we may be trading with Toyota from China in the future, and if we bet now, we will get higher returns in the future. We have rigorously studied the Chinese auto market, and Zhonghua Group is one of the most optimistic companies for us!"

It seems that the last sentence is the point, MC Group dared to underwrite 20,000 Zhonghua Group products, so it made a lot of efforts to conduct due diligence.

At a time when China's cheap daily necessities are occupying the shelves of major European merchants, large household goods such as cars are likely to appear as Chinese in the future.

"In addition to death and paying taxes, Europeans now have to add a third thing that they can't avoid – that is, to buy goods from China!"

This phrase has become a ridicule for many Europeans, who have found themselves inseparable from "Made in China".

It is based on this background that MC Group decided to be the first to eat crabs and start the journey of cooperation with China Automobile.

In addition to Zhonghua Group, MC Group is also looking for two other partners in China, namely Jiangling Motors and Brilliance Auto.

Among them, Jiangling will export 3,000 Landwind SUVs to Europe, while Brilliance will export 5,000 Junjie and the newly launched Zunchi sedan.

Compared with Zhonghua Group, the export consignment contract between Jiangling and Brilliance is a non-guaranteed contract, and MC Group did not promise to complete the agreed quantity between the two parties, and only imported 200 Landwind SUVs and 300 Brilliance cars in the first batch to test the water in Europe.

Compared with the first batch of 2,000 "Song" unified at the dock of Dinghai City, the scale of Jiangling and Brilliance is a lot lower.

The giant ship, loaded with 2,500 self-owned brand cars, slowly set off from China to Europe, opening the Normandy battle for Chinese cars to land in Europe.

In order to cooperate with the publicity of Chinese cars landing in Europe, at the suggestion of MC Group, three Chinese independent brand car companies, Zhonghua, Jiangling and Brilliance, brought their products to be sold in Europe and appeared at the Frankfurt Motor Show in Germany.

The Frankfurt Motor Show is scheduled to take place in mid-September every year, with passenger cars and commercial vehicles taking place every other year, and this year it will be part of the passenger car showcase. Compared with the Geneva Motor Show, which pursues new fashion trends and is known as the "international automobile trend vane", the Frankfurt Motor Show in Germany is more like a gathering of global car companies, known as the "Olympic Games of the automobile industry".

As the origin of automobiles, especially German cars in the luxury car market, the Frankfurt Motor Show vaguely has the meaning of the leading big brother in the world's five major auto shows. Many brands have chosen to announce their world premieres here, showcasing their technical prowess and feeling like they are competing on the same stage.

One of the biggest highlights of the year has been the news of Chinese cars landing in Europe, which has led many media outlets to make headlines worth watching.

"Be careful, the Chinese car is finally here!"

Such newspaper headlines show that the European people have mixed feelings about Chinese cars.

At last year's Geneva Motor Show, the new cars on display by the Chung Hwa Group made many people in Europe realize that the distant eastern country is not as backward as they imagined, and that they can already build cars that are enough to make people shine.

At that time, the media reported with the headline "Chinese cars are coming", but I didn't expect that the "wolf is coming" that I had been shouting for a long time finally became a reality this year. Soon Chinese cars will land in Europe and be ready to be sold in the European Union.

Regardless of the final outcome, it is already a sure thing that Chinese cars will begin to travel to the ocean and land in Europe. Because, consumers from Europe can order cars on the spot at the Frankfurt Motor Show, and the cars arriving from China have been declared in Hong Kong and can be picked up with existing cars.

For such a hot spot, the organizers of the Frankfurt Motor Show will of course welcome it with both hands, which can further expand the influence of the auto show.

They deliberately set aside the scope of the China Pavilion for three Chinese auto companies to showcase their products.

Among the three companies, Chunghwa Group is the most powerful, so the booth area occupies half of the China Pavilion, and in addition to the upcoming star product "Song" small SUV, it also exhibited its first model, the K1 small sedan "Ming".

This is the first appearance of the K1 after mass production and finalization, and it also officially confirmed its name - "Ming", in order to correspond to the higher-level Chinese "Qin". The area of the Ming Dynasty is not large in China's historical territory, and it is just used to correspond to the size positioning of the small sedan K1.

Han Hao's intention is very obvious, after the small SUV "Song", it is the turn of the small sedan "Ming" to take over and continue to enter the European market.

In order to welcome the Chinese guests, the chairman of the Frankfurt Motor Show came to the China Pavilion to unveil the world premiere model from China, the "Ming", together with Han Hao.

With the fall of the red silk step, the small sedan "Ming" is displayed in front of everyone, and this new sedan, known as the upgraded version of 2.0 manufacturing, will be the main product of Zhonghua Group in the near future.

"Oh-"

Flashes of spotlight, reporters from European countries rushed to record this moment, because it has a profound historical significance, indicating that Chinese cars began to really leap onto the international stage to show their edge.

The "Ming" is somewhat similar to the higher-level model "Qin", but it has made some improvements in the appearance, making it more aggressive, and the interior has been upgraded in many aspects, which is more in line with the aesthetic style of Europeans.

"Compared with the Chinese sedans in the other two booths, this car looks a cut above the aesthetics! If I hadn't seen it with my own eyes, I would probably think it was a new sedan of a Japanese and Korean brand!"

After witnessing the true face of "Ming", a German journalist said to his colleague next to him in German.

"I feel the same way, the two products from Chinese brands next door feel 5-10 years behind the booth here. Hell knows how they're connected, and if I were to buy it, I'd only choose the car in front of me!"

Another blonde reporter replied with a worried look on his face.

also participated in the exhibition, but the limelight was all stolen by Zhonghua Group, which made the CEOs of Jiangling and Brilliance, two Chinese car companies, also feel helpless, and their faces were a little gloomy.

Foreign reporters were attracted by "Ming", and the Landwind SUV and Junjie and Zunchi sedans were temporarily ignored.

After the hustle and bustle, the booths of JMC and Brilliance finally began to fill the crowd, and visitors from developed European automotive regions began to take a closer look at China's automotive products with a critical attitude.

Among them, there is no shortage of crab eaters, who have the courage to place orders with the booths of Zhonghua, Jiangling and Brilliance to try to feel the style of Chinese cars.

"Have you passed the E-NCAP crash test?"

Some consumers took a look at the Landwind SUV, which looks okay SUV only costs 15,000 euros, which is half cheaper than the same type of products of Japanese and American brands, and the super high cost performance is really exciting. So, they opened their mouths and asked the personnel of Jiangling Company.

"Oh – we didn't have an E-NCAP test, but we have a Spanish bike certification that allows us to legally sell in any country in the EU. ”

The employees of JMC answered each other's questions according to the lines they had trained in advance.

Many people know that cars sold in the EU must pass the E-NCAP evaluation and meet the emission standards before they are allowed to be sold on the road after obtaining the "EU complete vehicle type certification".

However, there is an additional case, that is, "bicycle certification", which is applicable to imported vehicles for production and domestic consumption in small batches that have not obtained compulsory product certification due to special purposes or special reasons.

Originally, this situation was applicable to classic cars and modified cars, but later it was expanded to test sales cars in small batches. Bicycle certification is a simple way to issue a license in a "one vehicle, one certification" model, allowing it to be legally sold in the EU.

MC Group took advantage of this shortcut of EU car management to obtain a license for Landwind SUV and Brilliance Sedan in the "single vehicle certification" mode, and one by one through the Spanish customs declaration and import, and landed in the European market on a small scale.

As for the "Song" of Zhonghua Group, it has obtained the "EU model certification" and can be sold to the outside world in a grand manner.

What is the difference between the two is that the sales volume of the "Song" can reach the 100,000 level without a cap, while the number of certified models is only 1,000 units, which is not allowed to be sold on a large scale in Europe.

After hearing that it can be legally on the road, consumers who wait and see finally place an order to experience what a car from China is like after thinking about it for a while.

Participating in the Frankfurt Motor Show, or the debut of JMC and Brilliance Auto at the international auto show, it is natural to invite reporters from domestic media to the scene to wave their flags and cheer, and then return to China can also become an excellent publicity selling point.

After all, if you can participate in the international auto show, there must be a guarantee of excellent quality in the subtext, otherwise how dare you go to a foreign class to get an axe.

What's more, at the auto show, domestic reporters saw with their own eyes that several European consumers made up their minds to buy Chinese cars, which is worth writing about.

The lively Frankfurt Motor Show will last for two weeks and will be open to visitors from Europe and the world.

After the first three days of interviews, the domestic reporters set off for China and published major press releases on what they had seen and heard at the Frankfurt Motor Show in China. All of a sudden, the news of the popularity of Chinese cars in Europe flooded major media platforms, which also greatly encouraged many consumers who supported domestic domestic brands.

Unexpectedly, when the domestic automobile industry was still intoxicated with the good news brought by the Frankfurt Motor Show, there was suddenly shocking bad news from Germany.