CHAPTER XVI

"A year ago, the China Automotive Research Institute formulated the 582 plan under my leadership. It is to summarize 582 key technical difficulties in the international automotive industry, and to overcome them one by one with this goal, so as to achieve a catch-up strategy. ”

Next, Zhao Quanfu, the head of the China Automotive Research Institute, took the stage to say that he has now become a star role model in the hearts of Detroit engineers. As a returnee who returned to China for development, he got a broad development platform that was unattainable in Detroit, and suddenly became a representative of Chinese automobile talents with significant influence in the world.

"In just one year, our research institute has made key breakthroughs in the fields of ABS, EMS, 5MT, etc., and the number of 582 has also become 451, which shows that we have mastered 131 key technical points through unremitting efforts and achieved a great leap forward in independent automotive technology!"

The data is cold and ruthless, but it is the most convincing evidence, and Zhao Quanfu's words made the engineers present nod frequently.

"Among the 131 key technologies, I have counted that about 60% of them are led by returnees. This shows that we are very correct in introducing talents, and it also proves the outstanding work ability of our returnee talents, and it also represents that our research institute is a platform to fully display their talents. As long as it is gold, you can shine in the China Automotive Research Institute and prove the value of your life!"

Thanks to the Internet, the world can be made a smoother place, and despite crossing the Pacific Ocean, the Detroit-based auto elite is still able to learn about the situation in the country through the Internet.

Although the speeches of Qi Zhifang and Zhao Quanfu made many people's blood boil, when Han Hao came to power, he received many sharp questions.

"There are rumors that the expansion of the Zhonghua Group was too strong before, and it needs to shrink the front and cut some projects that do not make money. In the field of sedans, it is likely to withdraw from the highly competitive market, so as to focus on the development of foreign joint venture brands that do not have the energy to enter, such as micro cars, pickup trucks? ”

The engineers present at the bottom asked questions directly, and they would not say that they would take too much into account of Han Hao's face.

"Every time I come to Detroit, I have the feeling that elementary school students attend parent-teacher conferences, because your questions always poke at my heart. ”

After thinking for a while, Han Hao's self-deprecating words made the engineers below burst into laughter.

"I admit that the operation of Zhonghua Group is now facing an important juncture, but from a fundamental point of view, the overall operation is good. In the field of motorcycles and micro-cars, we are still the industry hegemon in China, which is enough to maintain normal cash flow and transfuse blood to other businesses.

The market is worried that we will not be able to make breakthroughs in new areas, so as to stay put, especially in the field of sedans, which everyone has high hopes for, we do encounter some difficulties.

The sedan is the breakthrough that I have been claiming to be the third venture within the company. When Zhonghua Group has a firm foothold in the field of sedans, then it will also have a position in the world's automotive industry.

From motorcycles to microfaces, and now into the field of sedans, every leap is a new entrepreneurial challenge. Since we are starting a business, we will definitely encounter difficulties, but our difficulties are artificially magnified.

Before I came to Detroit, our second-generation sedan product Zhonghua Qin' had just been evaluated and landed, and I believe that with the launch of the upgraded products, the company's current unsalable difficulties will be greatly alleviated. ”

The second-generation Chinese "Qin" is no longer a secret, so Han Hao has announced the listing news to his American counterparts.

"I will keep the details of what the new model will look like for the time being, and it will be revealed on December 18. But from a small scale of research, she will be a car that is very suitable for China's national conditions, and I personally have great confidence in it. ”

In the past, many middle-level cadres were not very active in buying cars within the Zhonghua Group, but seeing the new generation of Zhonghua "Qin", many people took the initiative to ask to buy them at the internal price, which gave Han Hao a big reassurance.

"Joining TO, we Zhonghua Group are the least afraid of competition, and only competition can stimulate the potential of the enterprise and bring the most affordable products to consumers. Joint venture brands have technical advantages, but we are not afraid to compete with them in the same arena, because we will use our strengths and avoid weaknesses to find a more accurate market entry point.

As for the Forbes list, in fact, I would prefer that our company's products be on the list, rather than focusing on me personally. ”

Han Hao did not evade the questions, and gave very frank answers to all kinds of questions.

Perhaps due to the impact of the 911 incident, or it may be to see the opportunities for development in China, this year the Chunghwa Group has doubled its recruitment in the United States compared to last year, including several non-Chinese engineers.

George, a design designer working at General Motors, has always felt that his talent is not being appreciated because he can only help out in the company, and cannot have his own design concept work.

"In China, I don't know how it is going, I hope to have a separate bathroom for me to use, because I have a certain habit of cleanliness.

I agreed to go to China because I was tired of repeating meaningless work in Detroit, and I wanted to find an interest in working there. I only signed the contract for two years, and my job was to help train Chinese designers in the international automotive design process, after all, I spent a lot of time in Detroit and was relatively experienced.

Of course, I would prefer to design a car with my own design philosophy on my own. According to Dean Zhao during the recruitment interview, they have many models waiting for people of insight to turn stones into gold. Maybe one of the cars you buy in the future is my own!"

George, a 26-year-old and unmarried white American young man, explained to his friends why he left for China.

"Of course, if the momentum is not right, I will pack my bags and go back to the United States in time, and I should take a trip to China. After all, the Chinese give a lot of money, enough for my round-trip plane ticket. ”

At the farewell party of his bar friends before parting, George smiled with a red face and a wine glass.

George and the other six are the first non-Chinese technical talents recruited by Chung Hwa Group in Detroit, and they are all senior talents in their respective fields.

"The collision of diverse cultures will produce wonderful inspiration, and our products will go to the world in the future, and we will take the road of internationalization in terms of talents. ”

Zhao Quanfu explained to Han Hao.

When Han Hao returned to China with a full harvest from Detroit, the Brilliance sedan was finally officially launched after nearly 2 years and 5 months of landing.

After the unremitting public relations efforts of the Liaoyang Provincial Government and Brilliance Auto, Brilliance Car finally appeared on the second batch of automobile catalog announcements. Although it will not be announced until New Year's Day, it is already a sure fact that Brilliance Sedan will be on the list.

"It's not easy! The comrades concerned at the provincial and municipal levels have been running around for half a year, and finally squeezed into a large army of speeding cars. ”

Since driving out Jin Yangyong, Liaoyang Province has attached great importance to the development of Brilliance Automobile, and in order to make Brilliance Car go on the market smoothly and legally, even the new governor has made a special trip to the capital several times.

"The approval of Brilliance Car shows that the central government attaches great importance and attention to the revitalization of Northeast China! During my stay in the capital, many leaders have expressed their support for our development of Brilliance Auto and encouraged us to build the automobile industry into a pillar industry in Northeast China, so as to promote the local economic development of Liaoyang. ”

The governor of Liaoyang took time to attend the launch ceremony of the Brilliance car on November 28, and he said to all the guests with great interest.

"Brilliance Car has basically realized the overall localization strategy, and nearly 80% of the parts are from manufacturers in Liaoyang Province. I believe that with the development of Brilliance Car, our Liaoyang Province will usher in a new wave of development boom and achieve the great goal of building the Oriental Detroit!"

The 4.88-meter-long Brilliance sedan is elegant and generous, standing quietly on the side in red silk.

In terms of competitors, Brilliance Car aims at FAW Xiaohongqi, which is also in the northeast, and both are domestic mid-to-high-end sedan products.

"Brilliance Sedan will detonate the entire domestic sedan market with the body appearance of a C-class car, the driving experience of a B-class car, and the price standard of an A-class car. ”

Subsequently, Su Xiaoqiang, as the president of Brilliance, said in his speech.

The starting price starts at 169,800 yuan, and the maximum configuration price is as high as 229,800 yuan, and the whole series is available in Mitsubishi 2.0L and 2.4L powertrains, with MT and 4AT transmission models.

The price of the Brilliance sedan surprised the market, 30,000 yuan more expensive than the market expected, and it seems that in addition to Xiaohongqi, it also has joint venture brands such as Bora, Blue Bird, and Santana 2000 as potential competitors.

When Jin Yangyong was still there, he had vaguely revealed that the starting price of the Brilliance car should not exceed 130,000, and now it seems that the follow-up has completely overturned his market strategy.

"We hope to break the Chinese people's outdated concept that domestic cars are low-end cars, Brilliance sedan is designed by world-class design masters, and the core parts supply are provided by world-class manufacturers, both power and appearance have reached the world-class level.

I hope that since the beginning of Brilliance Car, domestic cars can enter the house and become the first choice for Chinese consumers!"

Su Xiaoqiang swore when answering the questions of the reporters on the scene about the price.

The Brilliance sedan was officially unveiled, with its atmospheric appearance and good paper data, which made many people willing to act as the first people to eat crabs.

In just 10 days, Brilliance dealers have received more than 3,000 orders, showing the strong consumption power of the Chinese market.

"Fortunately, Lao Jin is gone, otherwise Brilliance Sedan would really be a terrifying opponent!"

After learning that the Brilliance Sedan was launched at a price 30,000 yuan higher than market expectations, it still ushered in a hot sales frenzy, and according to this trend, it is expected to receive more than 8,000 orders that month.

Han Hao couldn't help but say that if it enters the market at a low price of 130,000 yuan expected by Jin Yangyong, coupled with Rover's engine and interior design, Brilliance Sedan will really become a strong sedan opponent in China.

It's a pity that creation makes people, and Jin Yangyong, a car tyrant, was kicked out of the stage in this way, and the curtain came to an end.

Knowing that the Brilliance Sedan with a makeover from Zhengdao Sedan was officially launched, Kim Yangyong did not sleep all night on the other side of the ocean, and he began to regret that he was too arrogant and messed up a good game of chess at that time.

If he had bowed his head and forbearance and agreed to the conditions proposed by the Liaoyang Provincial Government, then he is still the CEO of Brilliance Group, and he can also unveil the hijab for Brilliance Car to achieve his lifelong ideal.

Although he is a billionaire, he has no platform to achieve his career, and Jin Yangyong can't help but feel like a hero is lonely.

In contrast, he is even more envious of Han Hao, who is galloping and fighting on the domestic automobile battlefield.

"This kid is really lucky, I can't help but talk about heroes with wine in the first place. ”

When the launch of Brilliance Car triggered a wave of craze, Zhonghua Group followed suit and began to officially release the second-generation Zhonghua "Qin".