CHAPTER XVII
Due to the urgency of the launch time, the listing configuration of the second-generation Zhonghua "Qin" is only 1.8L+5MT power configuration.
The Pangu 1.6-liter engine is currently being debugged and is expected to be available to consumers in three months.
The 4-speed automatic transmission will be equipped with a 1.8-liter engine and will be sold as a top-of-the-line model, but the launch date is uncertain.
This is because although Aisin sold 4AT to Chung Hwa Car, they did not send engineers to help debug the 20,000 units. In short, their engineers were too busy to take care of a small batch of vehicles like the Zhonghua Qin.
"Han San, it's not a matter of money, it's that our company really can't pull out manpower. The sale of 4AT to you this time is already an exception, and if you multiply your current number by ten times, then our engineers may only appear in Jiangzhou. β
The Japanese representative of Aisin Seiki politely rejected Han Hao's request.
Therefore, the engineers of Zhonghua Automobile can only explore the 4AT on their own, and the specific time is not determined after the tuning of the 4AT and its own engine are completed.
Han Hao personally test-drove the sample car with Aisin 4AT, and found that the engine and the transmission match effect is very poor, first, it is easy to overthrottle, and second, the transmission will always be frustrated and slow to react, which are the results of not being fully debugged. It's like a novice who has just graduated from driving school and is in a hurry to drive a manual transmission, although the car is moving, the driving experience is a mess.
"Aisin is indeed the most powerful AT manufacturer on the planet, and this 4AT is a very mature product under the current technical conditions. Since the other party refused to cooperate with the adjustment data, we could only modify the ECU of the Pangu engine as much as possible to match the control logic of the TCU (automatic transmission electronic control unit) of the Aisin 4AT. If there is no problem on Xiao Qi's side, then we can see good results soon. β
Xu Hongbing, who is the leader of the AT project team, was invited to participate in the debugging and matching of the 4AT, and he said after seeing the on-site situation.
"Thanks to the data we have accumulated in the EMS project team, the ECU program of the Pangu engine has been improved, so it should be possible to match the control logic of the 4AT. From the analysis of the data of the bench test, this 4AT is a very smart product, as long as the engine ECU data is accurate, there should be no major problems in matching. β
At this time, the original data results came in handy, and the test results obtained by the team led by Qi Zhifang for the Pangu engine could be used and transformed immediately. Qi Zhifang also appeared at the scene, and he replied after listening to Xu Hongbing's speech.
If all goes well, it is expected that the 4AT automatic transmission of the Zhonghua "Qin" will be launched to meet the majority of consumers within half a year.
Officially received an invitation to attend the second-generation Zhonghua "Qin" listing ceremony, which made the owners of Zhonghua 4S stores across the country suddenly like seeing a savior, everyone has been losing money all year this year, completely relying on last year's profits in the subsidy.
China Motor's 4S stores have come to a standstill since the beginning of the hot expansion to 71, and many investors who have signed contracts have used various excuses to delay or even stop the construction of 4S stores with an investment of up to 5 million. In the end, 5 or 6 companies would rather lose money than terminate the contract and no longer act as an agent for China Motor's brands.
Because the Zhonghua "Qin" was beaten by all kinds of new cars in the market, the monthly sales once fell to 3, 400 units, many 4S stores have been in single digits for several months, and the cost of manual site rent cannot be recovered. If it weren't for the initial investment of several millions, it would not be possible to withdraw if you want to, and many Zhonghua 4S stores in operation would have to close their stores and change their doors.
"Let's boil, the daughter-in-law has become a mother-in-law for many years, we can only believe in Mr. Han! If the new model does not improve, then we really have to consider the future development direction. β
In the most difficult moment, the dealer of Zhonghua Motor comforted himself.
The first thing these 4S shop owners did when they came to Jiangzhou was not to play around or brag to each other about making friends, but to immediately come from the hotel where they stayed to the outside of the parking lot of the China Automobile Factory to look at the new models of the China "Qin" that had been rolled off the assembly line on a small scale.
About 200 units of the all-new Zhonghua Qin are quietly parked in the factory's parking lot, and the rounded nose and wider and longer body completely subvert the old impression.
"This car is really good, it makes people want to buy it at first glance!"
I took off my sunglasses, rubbed my eyes, and confirmed that the new car I saw through the fence was the upcoming Chinese "Qin", a 4S store boss who came in the dust sighed.
"Before I came, I was worried that the Brilliance car would steal the limelight, but now I am relieved to see the real car, our car is no worse than them!"
The man on the other side, who looked like he was also one of the Chinese dealers, interjected.
"It depends on the configuration and pricing, and I hope to surprise us then. β
......
On December 18th, the second-generation Chinese "Qin" was officially launched at the Jiangzhou Grand Theater, and two brand-new Chinese "Qin" stopped in the middle of the stage wearing red silk cloth, quietly waiting for the moment when the veil was unveiled.
In addition to inviting representatives of 4S stores across the country, there are also a large number of reporters from the media, who will witness the listing of the new generation of Chinese "Qin".
Compared with the nervous mood of the reporters, the representatives of the dealers of the 4S store are obviously in a good mood, and they have exchanged their views on the new generation of models, and they are almost 100% optimistic, and feel that the Chinese "Qin" will definitely regain its strength.
When Han Hao and the leaders of Jiangzhou City joined forces to remove the red cloth covering the body of the second-generation Chinese "Qin", the shiny new car made the audience let out bursts of exclamations.
"This car is beautiful!"
"Yes, I can't imagine that domestic designers can design such good-looking works, the only drawback is that the butt of the car is not very whole. β
All of a sudden, the spotlights flashed into a large picture, and reporters took photos and records of the new car's appearance.
However, there are still experienced reporters who can see that the second-generation Zhonghua "Qin" is highly imitating Toyota's ninth-generation Corolla model.
"This is not Toyota's new flower crown, in addition to the butt does not look right, if you don't look at the car logo, it is a living flower crown!"
Toyota's ninth-generation Corolla did not enter the Chinese market, so very few people on the scene knew about the prototype of the new car.
Although they had seen the new model in the parking lot, the close-up sight of the second-generation Zhonghua "Qin" still made many 4S store representatives so excited that they spontaneously applauded and celebrated.
Compared with the old model, the new generation of Chinese "Qin" is like an ugly duckling turning into a swan, and the vehicle is round, heavy, and integrated, with an extremely beautiful streamlined shape, which is enough to become one of the most beautiful models on the market.
The new car is 4.58 meters long, 1.7 meters wide and 1.49 meters high, weighs 1.24 tons, is equipped with a 1.8L engine and a 5MT transmission, accelerates to 100 kilometers in 13.6 seconds, and has an ideal fuel consumption of 8.4L. β
Judging from the data released at the scene, the power system is average, but the vehicle is much larger, and the interior space and trunk are beyond the expected size.
"The price of the 1.8L comfort version is 92,800, and the price of the 1.8L luxury version is 99,800!"
When Han Hao said the price, the cheers from the bottom resounded again, and the price of the new model was reduced by 2000 yuan compared with the old model.
The new model has also been reduced in price, which is indeed a surprise to everyone on the scene.
"Now I'm completely relieved, such a beautiful new car with reasonable pricing, the Chinese 'Qin' is not hot to sell, my name is written backwards!"
The boss of the 4S store who rushed to the parking lot of the Zhonghua factory said happily.
Many dealers have thought that the price of Zhonghua "Qin" will be raised when they communicate before, because it seems that the new model uses a lot of new technology, and the cost will increase accordingly.
"We try our best to digest the cost internally, give profits to consumers, and thank all the friends who have been supporting the development of our Chinese brand. Plus-"
Han Hao wanted to speak and stopped, so that the people below had enough appetite, and wanted to know what other surprises there were.
"The 1.6L economical Zhonghua 'Qin' will be launched in three months, and it will focus on the economy market, so that more Chinese consumers can realize their dream of owning their first sedan!"
According to Han Hao's arrangement, the price of the 1.6L economy will be as low as more than 75,000 yuan, further covering the entry-level model and striving for as much market share as possible.
"Bang Bangβ"
The scene once again spontaneously applauded and applauded the conscience of China Automobile to build a Chinese national car.
"In addition, we will launch a fully automatic model with Aisin 4AT in the near future as a luxury flagship model to meet the needs of high-end users!"
Although they know the price configuration of the new car, it is the first time that dealers have heard the news of automatic transmission. Being on the front line of selling cars, they certainly know in their hearts how many consumers will be brought by having an automatic transmission model, and it can also bring a higher premium.
"Perfect!"
The boss of the 4S shop, whose hands were red, used a simple word to vividly interpret the moment he heard the appearance of the automatic transmission model.
It seems that this time China Automobile is indeed fully exerting its strength on the Chinese "Qin", striving to regain the lost market.
"I have to open the business in time after I go back, and it would be stupid if I didn't catch up with this wave of making money!"
The dealer representatives, who had been delaying the construction of the 4S store, immediately made up their minds to open the door as soon as possible, and the new Chinese "Qin" was simply a money printing machine.
However, there are still people who sing the opposite tune with Han Hao, and the "China Economic Daily" published a commentary, claiming that the new Zhonghua "Qin" will not bring too much benefit to the Zhonghua Group, because this new model, which imitates the ninth-generation Corolla of Toyota, does not meet the needs of the Chinese market.
And once Toyota puts into production the authentic ninth-generation Corolla model in China, then the Chinese "Qin" will have no place for the Li ghost, and may even face legal infringement disputes under the TO rules and be stopped from selling.
But the market did not accept this point of view, and soon gave a positive response to the second generation of Chinese "Qin", and in just one week, 4S stores across the country received more than 2,000 orders.
People are visual creatures, and it is easy to be impressed by first impressions, and the outstanding appearance of the Chinese "Qin" immediately captures the hearts of consumers, especially when it is relatively cheap.
Especially after knowing that the Chinese "Qin" is highly borrowed from the Toyota Corolla model, consumers have increased instead of decreasing, and the demand for purchase is more vigorous. "China Economic Daily" deliberately pointed out the fact that China's "Qin" is highly imitated from a flower crown, but unintentionally inserted willows to promote market pursuit.
According to the market price of nearly 300,000 imported models of the ninth-generation Corolla, the high-imitation Chinese "Qin" is only 100,000, which naturally impresses many consumers with low budgets.
The craze caused by the successive listings of Brilliance Sedan and the second-generation Zhonghua "Qin" has made many media exclaim that the spring of domestic sedans is coming.
The most affected is Chery Fengyun, because the two sides are in the same price range, since the second generation of Zhonghua "Qin" on the market, the flow of Chery 4S stores has dropped by half, and sales have fallen by 40%.
Even the 100,000-level sedan benchmark Sail has to face huge sales pressure, although Sail has the halo of a joint venture brand, but compared with the Chinese "Qin" in terms of appearance and space, Chinese consumers pay special attention to this aspect. What's more, in terms of power and handling, the mechanical performance of the Chinese "Qin", which was born from the ninth-generation Corolla, is also very good.
Even the Brilliance car, which is a grade higher, has also been affected to a certain extent, although the Brilliance car looks more noble, but the price difference of 60,000 yuan still makes many people turn their heads and choose the Chinese "Qin", which is also made in China.
The market was detonated all of a sudden, and many consumers took cash to ask for a car before the New Year, so there was a strange phenomenon of domestic car price increases.
In one month, from 2,000 to 16,000 vehicles, the production plan of the China Automobile Factory was scheduled to three months later, and Han Hao finally breathed a sigh of relief from the flooding orders, and the second generation of Zhonghua "Qin" fired the first shot as he wished.
As long as the first batch of cars does not have breakdown problems and maintains a good reputation, the next hot sales will not be a problem.
Akio Toyoda, who is sitting in China, got the detailed information of the model as soon as the Zhonghua "Qin" was launched, and he looked at this model that was almost exactly the same as the ninth generation of the Corolla and fell into deep thought.
"The Chinese are too cunning, this is blatant plagiarism, we must take up legal weapons to defend our interests and dignity, and even we can put pressure on the Chinese government to deal with such illegal acts!"
Akio Toyoda's main assistant said excitedly, in his opinion, the company called Zhonghua Automobile has obviously committed a big taboo.
"Gu Meijun, we can't easily say such frivolous words without real evidence, whether they infringe on our intellectual property rights or not, we have to wait for the company's legal and technical department experts to make a conclusion. And the China Group does not represent the Chinese, you can't smear the whole country with wishful thinking, you can't forget where we are now!"
Akio Toyoda, who loves Go, has long developed a calm personality that is as immobile as a mountain, and now Han Hao's young figure comes to his mind.
A promising target for the successor of the Ford family is not a simple small role, and the listing of the Zhonghua "Qin" is not a big deal for Toyota, which has not yet had time to expand its business in China.
His arrogant heart also believes that once the Toyota Corolla lands in China, then there will naturally be no market for the imitation Chinese "Qin". And now the Chunghwa Group is like an ant compared to an elephant compared to Toyota, and the elephant will definitely not pay attention to how the ants under their feet struggle, and they will trample to death when needed.
Now Akio Toyoda is planning the next big move, which is to promote FAW to merge with Tianjin Automobile, so that Toyota's other hand in China can be freed. A foreign-funded auto company can only enter into joint ventures with two Chinese companies, and in his view, Toyota must find a reliable partner to achieve its goal of occupying 10% of the market in China.
If Toyota makes things difficult for Chinese auto companies, it is easy to lose points at the top of the Chinese government, which will affect Toyota's strategy in the Chinese market in the future.
"Your Highness Zhang Nan, you are right, I was too abrupt. However, I still suggest that if it is verified, we Toyota had better respond strongly, so as not to make this situation bad and attract other manufacturers to follow suit!"
Although the assistant Gumi admits that it is inappropriate, he still insists on his point of view.
"Don't worry, I am free to measure, and I don't care about the gains and losses of one son and one hand, so as to win the final chess game. β
As the special minister of China, Akio Toyoda temporarily suppressed internal demands and responded strongly to the Chinese "Qin".
He knows very well that Toyota's opponents in China are not China's local auto companies, they are like babies and no threat, and Toyota's real opponents are GM, Ford and other multinational automobile giants. The reason why he is willing to agree to assist FAW in developing Hongqi cars is to see that the technology is given to the Chinese, and Chinese auto companies are also unable to develop, unable to confront the current international auto giants.
Although GM and Ford are in the global automotive industry, Toyota has already set a goal to surpass them, and within 10 years, Toyota will become the industry hegemon.
Akio Toyoda believes that this day will come true in his hands sooner or later.