Chapter 140: The Difference Between Young Marshals

In Zhu Tianfeng's opinion, Zhang Lao's suggestion was just a small episode, and the thing that really annoyed him was that his subordinates messed up a big thing.

In the just-released Fortune 500 list, SAIC Motor entered the world's top 500 with a total revenue of 11.7 billion US dollars, ranking 461st.

The Fortune Global 500 list has always been the most well-known and authoritative list for measuring the world's largest companies. Domestic enterprises can enter this list, not only their faces are bright, but also the local leaders will be very happy.

This is the first time that a Chinese auto company has entered the top 500 list, indicating that SAIC has a global status and has been highly praised by the leaders in charge at the national level.

Watching the domestic mainstream media reprint this news report, Zhu Tianfeng felt extremely uncomfortable, because FAW also submitted application materials, but the final calculation was only 11.2 billion US dollars, failing to enter the top 500 ranks. According to FAW's internal estimates, their revenue should be about $12 billion, but the declared amount was not accepted by Fortune magazine due to flaws in the data, resulting in FAW finally being selected from the top 500 list.

This made Zhu Tianfeng very annoyed, and his subordinates did not handle things well, so that FAW's limelight was robbed by SAIC, as the big brother of the domestic automobile industry, FAW has always been the face of the domestic automobile industry. Originally, the first Chinese auto company to appear in the Fortune 500 ranks should be the honor of FAW, but now the matter is screwed up.

As a well-known young Zhuang faction in the automobile industry and a rising star in the domestic political arena, the CEO of FAW Group is equivalent to the vice ministerial level, and Zhu Tianfeng was also elected as the ****** of the 16th session. Even Miao Yuwei, the CEO of the Second Automobile, who is also a rising star, was not selected as an alternate, which shows that Zhu Tianfeng deserves the status of the first person in the automobile industry.

If FAW can get the top 500 in the domestic automobile industry, this is very critical to Zhu Tianfeng's career. But today, he kicked the plane and was picked up by SAIC and took away the loot.

Originally, he only planned to work hard in FAW for a lifetime, but after becoming the boss of FAW at a young age, Zhu Tianfeng's vision and thoughts were different, and he began to yearn for a higher platform for progress.

This may explain why he proposed to endure loneliness for 20 years, and proposed to respond to the country's call to build FAW's three independent brand strategies as soon as possible.

Now we have invested heavily in the research and development of key technologies such as engines, transmissions, and chassis, and I don't know when we will see the results, but if we invest this money in digesting the technology of our partners, we can see results in two or three years. He must come up with convincing results in a short period of time, otherwise his career development will be overshadowed.

"Let the relevant responsible person submit his resignation application by himself, we FAW can't afford to support such a Ma Daha. There is also a report of this incident to the whole group, so that everyone can draw inferences from one another, and be brave after being ashamed, next year FAW must enter the list of the world's top 500!"

The occurrence of this incident made Zhu Tianfeng feel that there was a problem with the execution of his subordinates, and a good deck of cards was broken by the mistakes of his subordinates, and he must rectify such an atmosphere within the group.

Compared with Zhu Tianfeng's good hand, Miao Yuwei of the Second Automobile is gradually playing the bad cards in his hand, and the big hole of the Second Automobile finally began to glow with vitality after the joint venture with Nissan Motor.

Everyone knows that the domestic mid-level sedan market is the most prosperous and the most profitable.

Therefore, Dongfeng Nissan Motor's first model in China, the Teana, officially went on sale, and the price of 249,800-349,800 yuan was in line with market expectations.

Originally, Dongfeng Group's sedan pillar Fengshen Blue Bird Automobile entered the automobile winter, and its sales plummeted. The old model has been patched up, and despite its high-tech coat, it still loses out in the fierce competition of mid-level cars in China.

At this time, as a representative of the top three Japanese brands, Teana sedan, which competed with Accord and Camry at the same level in the global market, entered the Chinese market to replace Bluebird and become the new face of Dongfeng Nissan.

The stable and imposing appearance, the comfortable and luxurious interior atmosphere, and especially the so-called "mobile sofa" riding experience, won the jackpot for the Ethereal.

At a time when the Accord still needs to increase the price of the car, the Ethereal began to eat away at its extra market, with sales exceeding 3,000 units in the first month of listing, and effective orders exceeding 10,000.

In addition, Dongfeng Nissan is also preparing to start production of the economical sedan Tiida, which is a family car jointly developed by Nissan and Renault, specially built for ordinary families.

This performance proves that Dongfeng Nissan is starting to get on the right track and gradually expand its strategy in the Chinese market.

"Our sales target in China is to capture 10% of the entire automotive market, and as a latecomer, we understand that there are many strong competitors, but we believe that consumers will trust and support Nissan to introduce products that are synchronized with the world.

The Chinese market is very important, and we are grateful to our Chinese partners, who have contributed a lot to the implementation of the joint venture project. Without China's efforts, Teana would not have met Chinese consumers so quickly. It can be said that I have only only now begun to really understand the Chinese market!"

In an interview with reporters, Nissan President Ghosn so generously praised China's partner Dongfeng Motor.

In an interview with foreign reporters, Ghosn said that China's joint venture partners contributed zero, which made him controversial all of a sudden, triggering a public opinion crisis in China for Nissan Motor and even all foreign auto giants.

Therefore, in order to make up for the mistakes he made in the beginning, Ghosn praised the efforts and achievements of his Chinese joint venture partners in interviews every time he came to China.

Since you want to make money in the Chinese market, you must abide by the rules of the Chinese market, and you must also respect the feelings of the Chinese people.

This is an unwritten rule that applies to all foreign-owned enterprises entering the Chinese market.

Therefore, some people say that Ghosn has made outstanding contributions to the progress of China's automobile industry, and he has single-handedly made the Chinese government begin to pay attention to the development of independent automobile brands, and requires major domestic joint ventures to come up with a strategy for developing their own brands.

What could not have been done in three to five years was shortened to half a year by Ghosn's words. If China's auto industry succeeds in the future, Ghosn will be awarded a one-kilogram medal. ”

These are the original words of Ling Yunzhi, who has been paying attention to the development of the state's support for autonomous vehicles.

In addition to Dongfeng Nissan, several other joint ventures of Dongfeng are also making efforts.

Dongfeng Honda, which has just been established, has achieved a good result of 2,500 units per month despite the sales channel of Guangqi Honda by virtue of the unrivaled performance of CRV in the same class. The product was once in short supply, and small-scale price increases began to appear.

Thanks to the price increase of the Accord, consumers walked into the 4S store of Guangben, and they tacitly acquiesced to the existence of the price increase, so the emergence of CRV made many consumers who had the courage to try the joint venture brand SUV pay.

There is also Dongfeng Peugeot, although the Peugeot 307 is the first product of Peugeot to return to the Chinese market, but the pricing is full of French combism. After encountering the cold winter of the auto market and having to cut prices several times, the 307 finally began to be accepted by the market, and sales began to pick up.

This made the French side, which had left the GAC Peugeot project in a gloomy manner, finally regain some face in the Chinese market.

What surprised Dongfeng management even more was that Yueda Kia Automobile, which entered with the help of the car catalog, has become an emerging force in the domestic market after the hot sales of the Maxima sedan and the launch of the Kia brand mid-level car "Yuanjian".

Compared with Shouqi Hyundai, Kia Motors, which belongs to the same group, has initially gained a firm foothold in the Chinese market with the help of Hyundai's technology and outstanding cost performance.

Sonata has good sales in the market, and is known as the "far ship" of Sonata's own brother, so it has to play a side ball to use the influence of the other party to market, after all, everyone is from the MSC mid-size car platform.

The profit from the sale of a "Yuanship" is equivalent to the profit of several Maxima, so Yueda Kia began to show positive potential.

Yueda Kia Company defected to Dongfeng Group in order to enter the national car catalog, and now its wings are hard, especially seeing that Chery Automobile with the same model has successfully escaped the control of SAIC, they also want to break up with Dongfeng.

However, Dongfeng Group saw the development potential of Yueda Kia, and was even more reluctant to give up this piece of fat, even if the local government came forward, Dongfeng still gritted its teeth and did not agree to leave the joint venture company formed by the three parties.

It's easy to ask God to send God, and Yueda Kia can't get enough chips to let Dongfeng leave, so he has to swallow the bitter fruit of what seemed to be a wonderful move at the beginning.

It is with the strength of these joint ventures that Dongfeng Group's performance this year is expected to make new breakthroughs, and Miao Yuwei has truly secured the position of captain of Dongfeng's giant ship.

As a cadre who was airborne from the central government with Shang Fang's sword, Miao Yuwei can be said to have completed the task assigned to him by the central leadership, and he fought his way out of many difficulties, so that the old broken ship of the Second Automobile could be transformed into sail again.

Some people have already estimated that Miao Yuwei's name must be included in the list of alternate members of the next session.

After SAIC took the lead and took the lead in entering the world's top 500, Miao Yuwei also put forward a new development goal for the second automobile, that is, to strive to achieve the goal of entering the top 500 in 3 to 5 years.

As one of the "Big Three" of domestic automobiles, seeing SAIC and FAW running forward, naturally FAW does not want to be left behind.

At a time when the "Big Three" are all rushing towards the world's top 500, there is a powerful figure behind them that is constantly catching up, and the pace of the China Group is very fast, and it will keep pace with them.

A star model can bring more than 10 billion in revenue, a very simple math problem: 100,000 selling price multiplied by 100,000 sales, enough to reach 10 billion. The second-generation "Qin", the third-generation "Qin", and the "Tang" of Zhonghua Automobile all meet this characteristic.

These three out-of-stock models alone can bring more than 30 billion yuan in revenue, not to mention that there is another god car "Huaxia Hongguang" that has repeatedly hit new sales highs and undertook another heavy task of nearly 10 billion yuan in revenue.

After careful calculation, the growth of Zhonghua Group's sales revenue is too terrifying, and maybe next year's list of the world's top 500 companies will have another automobile company from Jiangzhou, China.