Chapter 122: Snatching Food

"The supply of Huaxia Light is insufficient, and car buyers have waited for 60 days to pick up the car!"

The "China Economic Daily", which has always been not optimistic about Huaxia Factory's car manufacturing, published an article to make a special report on the current situation that Huaxia Light cannot deliver cars on a large scale. There is no lack of cynicism in the words of the pen & fun & pavilion www.biquge.info and hints that the previous bet Huaxia Factory basically cannot win.

At the beginning, the light of China was listed to achieve a sensational effect, with the limited production capacity is gradually losing its halo, many consumers can not have the patience to wait for three months to pick up the car, they are waiting to pick up the car today and pull the goods tomorrow to work, micro noodles as a tool car can not delay the time to make money.

Two months after its launch, the Huaxia factory only delivered 2,342 units of Huaxia Light to consumers, and many people who ordered cars later returned their orders because they couldn't wait. However, in the case of serious lack of production capacity and the inability to deliver the car, another strange phenomenon occurred. There are a very small number of consumers who are willing to increase the price by 1,000-2,000 yuan and ask for priority to pick up the car, and the more they can't buy it, the higher their willingness to increase the price. inadvertently caused the status quo of strange goods, but triggered another anomaly of increasing the price of picking up the car. The treatment that has always been enjoyed only by imported cars and joint venture cars has appeared on a completely domestic small micro surface, which is a major landmark event in the history of domestic automobiles.

1997 was a historic moment for the Chinese in Hong Kong's return to the motherland. The day after Hong Kong's return to the motherland, Thailand officially announced that it would abandon the fixed exchange rate, which officially triggered the Asian financial turmoil. The Philippines, Indonesia, and Malaysia have been involved in it, and under the downward pressure of the foreign economic situation, the supporting engines that were originally intended to be exported to the Mitsubishi plant in Malaysia after completion immediately lost sales, which made the Shenhang Mitsubishi project under construction face the risk of premature death.

Originally, the Shenhang Mitsubishi project was set up by the state to give the green light to support military enterprises, and Mitsubishi agreed to export 100,000 engines produced domestically to Malaysian factories to earn foreign exchange in the future. At this time in China, Mitsubishi's 2.0L and 2.4L engines wanted to be sold domestically, but they couldn't find a suitable company for a while, and joint ventures such as Volkswagen, General Motors, and Citroen all had their own supporting engines, and other Chinese independent car brands could not use Mitsubishi's goods for a while.

As a military factory, the Shenhang Group is also very anxious, the military to civilian has not been smooth in recent years, and the salary is almost unpaid, and it is hard to look forward to the big project led by the state, how can it bear to let it slip away easily. For this reason, it is necessary to find a suitable seller for this batch of 100,000 engines as soon as possible, otherwise the project will fall through. Under the leadership of the Ministry of Industry, I want FAW, which is also in the northeast, to take over the business of Shenhang Mitsubishi. However, FAW itself introduced the Chrysler 488 engine and has a production capacity of 300,000 after transformation and upgrading, and the FAW Audi project engine in cooperation with Volkswagen also has a production capacity of 300,000, and FAW, which has a total production capacity of 600,000, does not look down on Mitsubishi's engine project at all.

You must know that in 1996, China's car sales totaled only 390,000 units, of which the best-selling Santana accounted for 210,000 units. It is expected that car sales in 1997 will increase slightly, how can FAW dare to swallow Mitsubishi's 100,000 engines.

FAW doesn't want it, SAIC doesn't want it, and there is no need to mention the second automobile, and suddenly, Mitsubishi found itself redundant in China's large-displacement engine market for a while.

The big ones don't want it, but there are still people with strategic vision who see the potential benefits of Mitsubishi engines. Now not only do we have to invest money in the project, but the biggest problem is to find a stable home for the 100,000 engines we will produce in the future.

The plight of the Shenhang Mitsubishi project soon reached Han Hao's ears, and 100,000 2.0L and 2.4L Mitsubishi engines were really an attractive amount of fat. Although the Huaxia plant only produces micro cars, and the engine has more than 1.2L, it will definitely enter the compact and medium-sized car market in the future, and Mitsubishi's engine can come in handy at this time.

This Mitsubishi engine project is a strategic resource, even if it is not used now, it will be of great use in the future, Han Hao made a positive judgment in his heart. With an engine, are you afraid that you won't be able to build a suitable car? It's a big deal that the Huaxia factory produces its own vans, pickup trucks, and off-road vehicles.

After making up his mind, Han Hao took the initiative to get in touch with Shenhang Mitsubishi.

"Funding is the second consideration, and the most important thing now is the sales of the engine after it is put into production in the future. The strength of your Huaxia factory is limited, and we are not optimistic that you can swallow 100,000 engines to sell. ”

Mitsubishi engine project is China, Japan, Malaysia three governments to reach a cooperation agreement, partners are well-known large enterprises, now you have just entered the automotive industry of a private enterprise want to take over, is not a little self-sufficient, Shen Hang without thinking to refuse the request of the Huaxia factory.

Shenhang Mitsubishi has a registered capital of 800 million, a total of 6 shareholders, of which Mitsubishi is a technology shareholder, according to the proportion of shares, only 400 million yuan is needed to control this joint venture engine enterprise, for Han Hao, who wants to enter the automotive industry, the price is not big. Because of the Mitsubishi engine project, it will also be equipped with a corresponding manual transmission, if it can enter it, then the Huaxia plant will not worry about the power system in the future.

Especially after tasting the micro-surface engine being stuck in the neck and facing sales difficulties, Han Hao is more eager to have his own power system and reserve for further expanding the automotive industry in the future. He has already calculated that if he can win the Mitsubishi engine project, he will start the large van business and digest 100,000 engines.

When Han Hao was staring at the Mitsubishi engine project, capital tycoon Jin Yangyong also took aim at this big fat meat. What is tasteless for state-owned enterprises is a delicacy for private automobile enterprises, because everyone is blank in the engine. If you want to build your own car, the engine is a hurdle that you can't overcome. Brilliance Auto is already secretly building the M1 sedan project, and they have reached an agreement with an Italian design company to commission the other party to build a car suitable for China for $62 million. With the body, then the next thing is the power system, and Kim Yangyong is salivating over 100,000 Mitsubishi engines. Once the Mitsubishi engine project is won, then the M1 sedan is basically done. The 100,000-engine M1 sedan can be completely digested, and if not, then the Jinbei Hiace can be substituted for digestion.

Compared with a novice like Huaxia Factory, Brilliance Automobile, which made its fortune with Jinbei Hiace, is already a veteran in the industry, and as soon as it heard that Brilliance intends to intervene, Shenhang immediately opened the door to greet it. After some negotiations, Jin Yangyong not only promised to underwrite 100,000 engines, waved large checks, but also found a coordination relationship with the central ministries and commissions, and soon the balance turned to Brilliance.

Han Hao first met the legendary tycoon Kim Yangyong in Shenjing, and as a legend in the financial and automotive industries, he has been circulating many legends in the rivers and lakes. has a big back, sword eyebrows and big eyes, a Chinese face, and a full voice of anger, which is a representative of decent characters on TV. In front of Jin Yangyong, Han Hao can only do the courtesy of his juniors, after all, the other party is already a man of the year in the domestic business world. Knowing that Han Hao of the Huaxia plant was also interested in the Mitsubishi engine project, Jin Yangyong took the initiative to find someone to contact him, and he would be a leader in the automotive industry later.

"The hero sees the same thing, I can't imagine that Xiao Han, you also have a fancy for the automotive industry, and now you are eyeing the Mitsubishi engine project like me. ”

Jin Yangyong invited Han Hao to a banquet, and after drinking two glasses of wine, he said with emotion.

"I have read the history of your Huaxia factory, and if you talk about the heroes of the domestic automobile industry in the future, you will definitely have a seat. As for those state-owned enterprises, they will eventually be swept into the dustbin of history, because looking at the domestic and foreign auto giants, none of them are state-owned enterprises, they are all private enterprises. I dare to say that in less than ten years, the domestic automobile industry will belong to you and me, the south and the north, because we are all heroes. I'm older than you, so I'm a big hero, and you're young enough to be called a little hero!"

Han Hao couldn't imagine that Jin Yangyong was so bold and straightforward, and he had the potential to cook wine and talk about heroes. Now the Huaxia factory is still very weak, especially in the automotive industry, it is only a new Ding, how can it be as domineering as Jin Yangyong. Although Jin Yangyong said that he shared the world, Han Hao read from his eyes the domineering spirit of looking down on the world, how could a person like him be willing to row the river and rule.

"Mr. Jin, you are a big hero, I am just a newcomer to the industry, and I can't get on the stage. What's more, in our country, state-owned enterprises have joint ventures with foreign giants, which are still the mainstream of the market, and it is difficult to surpass them for the time being. ”

"Those foreign comprador enterprises, I don't bother to say that they are timid and narrow-minded, and they can be a prince, but they don't have the strength to pacify the world. The future of China's auto industry depends on people like us!"

Jin Yangyong paused, raised his chest and said confidently.

"Director Xiaohan, I am determined to win the Mitsubishi project, and I will not tell you that my car project will be implemented soon, and it will be no problem to digest 100,000 engines at that time. Both Shen Hang and the central ministries and commissions nodded and agreed to my involvement in the Mitsubishi engine project. This time, I'm sorry, our Brilliance is slightly better than your Huaxia! In the future, if your Huaxia factory needs engines, I can guarantee that the supply will be guaranteed within a reasonable range. We can't buy and sell, you and I are brothers, and there will be more opportunities for cooperation in the future, after all, it is a wise move to fight against the encirclement and suppression of state-owned enterprises!"

had already received the news that Brilliance had intervened, and Han Hao couldn't imagine that Jin Yangyong would directly tell him about his hole cards today. Combined with Shen Hang's performance, I am afraid that this time it was really snatched away by Brilliance.

Alas, the strength of Huaxia Factory is still too weak, I am afraid that if I were Shen Hang, it is estimated that I would choose Brilliance instead of myself, because Brilliance is not only rich but also has prospects!

"If everything is as Brother Jin said, then I can also understand that Mitsubishi engine is a good resource, and I hope to take more care of Huaxia Factory in the future. Since I don't see the outside, then I also want to ask, do you have a list of cars?"

Mitsubishi engine can't be grabbed, then it will have a good relationship with Brilliance, Han Hao also specially asked the question he cares about the most, and in the future, Huaxia Factory will really enter the 7 prefix directory car can be used as a reference.

"Let's build Chinese's own cars, can the state still not support it? When the child is born, it will always be given a household registration! The car directory is a small problem, I actually don't care at all, just walk the relationship then." ”

Regarding the biggest catalog problem of the sedan project, Jin Yangyong laughed it off, and Han Hao thought that he had already explained it with his network.

When the Mitsubishi engine project was lost, the Huaxia plant immediately ushered in a life-and-death crisis.