Mao Xiaoer held the steering wheel in his left hand, and was about to press the radio to listen to the radio with his right hand. The most satisfying thing about the pen ~ fun ~ pavilion www.biquge.info is that the light of China is equipped with air conditioning, and he no longer has to worry about the scene where his clothes are wet with sweat when driving on a hot day. Running on the road with this novel micro-face, it really earned enough eyeballs, and every time I refueled, other drivers came up to talk to me and asked how this Huaxia Light performed. In the praise of the other party's smack, Mao Xiaoer was greatly satisfied.

I bought a Huaxia brand scooter for my daughter-in-law, and I drove it for more than half a year, so when the Huaxia factory was ready to launch a micro-noodle product, Mao Xiaoer ordered a car after a brief discussion with his daughter-in-law. Wait, wait, wait for two months is not comfortable, but when he sees his own Huaxia light, he feels that everything is worth it. As long as it is more than 50,000 yuan, you can buy a micro-surface car with such complete configurations, such beautiful shapes, and such diverse functions, which is really cost-effective.

Unexpectedly, as soon as I turned on the radio, I felt that the car was stunned, and then the power of the whole vehicle began to lose, and the car slowly stopped in the middle of the road. Ouch, it's really strange, Mao Xiaoer unscrewed the key again, the engine restarted, and the car seemed to be back to normal. But after walking less than 3 kilometers, the car lost power after another setback, and the engine was ignited again and still did not respond.

This car has just been bought for less than 20 days, and there is such a big quality problem, Mao Xiaoer, who has many years of driving experience, can't help but secretly scold his mother.

The same situation also appeared in other parts of the country, all of which had just been bought in less than a month, and all of them had a bad failure of breaking down halfway.

After a preliminary judgment, this is a problem with the vehicle's engine, because the root cause cannot be found for a while, the Huaxia Light of the problem has been lying in the repair shop.

At first, I thought it was an isolated phenomenon, but the continuous reporting of the situation from all over the country made the after-sales personnel of the Huaxia factory feel that there must be something strange in it. After summing up, the DA465D engine appeared in this imagination, while the previous 465Q model was normal.

According to the preliminary summary, there have been 129 Huaxia Light similar failures across the country, and more than 1,400 Huaxia Light equipped with 465D engines have been sold. That is, with a failure rate of nearly 10%, this engine is clearly a seriously defective product. The 465D engine was functioning normally at first, but after more than 20 days, various problems began to appear, and in severe cases, even immediately lay down and did not work.

This is really a major emergency, Han Hao still remembers the collapse of Qinchi Liquor due to quality problems, and major quality problems in a company's products can easily cause a storm of public opinion. There are at least a thousand more moving time bombs on the road now, and the problem could be the next moment.

When Han Hao asked Dongan Power to take responsibility for this and propose a solution, an article published by the "China Economic Daily" detonated the bomb.

"The light of China frequently turns off, and the car repairs queue up halfway! There is no way for consumers to complain, and the manufacturer responds indifferently and ignores it!"

In the article, the reporter interviewed several consumers who bought Huaxia Light, and they all reflected that the new car turned off after driving for a period of time, and now the vehicle has been left in the repair shop. In the end, how to solve the incident, Huaxia Factory did not give a convincing explanation and a satisfactory plan.

You must know that the Huaxia brand has become a well-known brand in China after the publicity of the media, coupled with the quality of excellent motorcycles, and it is a product that consumers can trust. Now the quality problem has been exposed, which really surprised everyone.

Good things don't go out, bad things spread thousands of miles, and for a while, many media began to reprint this article, which made the black clouds over Huaxia Factory overwhelm the city and want to destroy it!

At the beginning, Huaxia Factory has not been able to get the 465Q engine provided by Dongan Power, and it is in a state of shortage of bottlenecks, and later the other party unexpectedly came up with the latest generation of 465D models, and Han Haoqiu agreed to come down and only carried out a simple test on the production line. Now it seems that it is the impatience to believe too much in the new technology of Dongan Power that led to the accident of this large-scale vehicle nest.

When there was a problem with the first few Huaxia Light, the engineers of the Huaxia factory once asked for technical support from Dongan Power and sent engineers to help investigate. However, due to the slow process of state-owned enterprises on the side of Dongan Power, when their engineers came over, this batch of Huaxia Light has had large-scale failures one after another. What makes Han Hao even more anxious is that it is only preliminarily determined that it is an engine failure, but the specific reason for Dongan has not given a complete statement.

Knowing that there might be a problem with this batch of vehicles, Han Hao thought about whether to recycle all this batch of vehicles, but this was obviously too much movement. And he had a fluke mentality that maybe Dongan Power would find the problem quickly, so as to quietly recall the vehicle for repair, or replace a part to solve the problem.

This period of time was only about ten days, but I didn't expect the targeted report of "China Economic News" to be on the street, which really caught Han Hao off guard.

What to do?

As soon as the report came out of the street, some consumers drove to the dealer to ask for a refund, and many consumers who paid a deposit came to unsubscribe. Even the fans of the Huaxia brand are anxiously waiting for the truth of the matter and the handling opinions.

The major quality problems of Huaxia Light have naturally aroused the concern of the province and the city, and the relevant leaders have called to inquire about the specific situation.

We must find a way to tell the public the true situation, and strive to restore the credibility of Huaxia Light and even Huaxia Factory.

"Hey, hello!"

Han Hao's mobile phone had been blown up, and he looked at the number and said in a hoarse voice after connecting it.

"It's me, I'm already on the way to Hushan with my colleagues, and we're going to do a report on the quality of Huaxia Light, which may be broadcast in "Focus Interview" if it goes well. Dealing with this kind of public relations crisis, if you are not careful, it will cause irreparable consequences, with the help of the power of our authoritative media, we can effectively clarify the truth, because I believe that your Huaxia factory will not deliberately make such a quality problem!"

After learning that the light of China was exposed to quality problems, Song Qing applied to the leaders to go to Zhehai for an interview, and this topic is definitely very attractive. The most important thing is that Song Qing, with his professional habits, knew that this public opinion crisis would greatly affect the reputation of Huaxia Factory, so he took the initiative to ask Ying to come to help.

"Thank you, I'll send someone to pick you up when you arrive. ”

Now that there is a large circle of media outside the factory, Han Hao asked the security guards to guard the gate and not let them in.

"I just went abroad for a walk, and you caused such a big incident for me, so that I had to take a red-eye flight back overnight!"

Soon, Cheng Kai, who was in charge of the image publicity and public relations of Huaxia Factory, also called, saying that he was coming to Hushan.

Hearing that a large number of reporters gathered at the gate of the Huaxia factory, Bo Dongfeng, who had just taken over as secretary of Haizhou City, hurriedly instructed the Propaganda Department to arrange for the reception of these media reporters, and the municipal government would hold a press conference on the quality of Huaxia Light together with the Huaxia factory.

Bo Dongfeng, who had received government management training in Singapore, knew the strategy of dealing with the media, and once the media reported it indiscriminately, not only the Huaxia factory might lose Haizhou's image. Huaxia factory is now Haizhou's treasure, not to mention cars, motorcycles alone have created a large amount of tax revenue and a large number of jobs for Haizhou. Now that there is a problem with the light of China, Haizhou City and even Zhejiang Province will ensure that the Huaxia factory will not fall. The collapse of Qinchi Liquor a while ago triggered the decline of the local economy and social stability.

After receiving a call from the city and learning that the Propaganda Department came forward to entertain various media, Han Hao couldn't help but breathe a sigh of relief. If you really have to deal with the huge public opinion and public relations crisis, you really can't be satisfied in all aspects.

However, the government can only help, and the real solution to the problem depends on the specific response measures of the Huaxia factory. At dinner time, Han Hao met the dusty Song Qing and the CCTV interview team he brought.

"You seem to be dying?"

Seeing Han Hao, Song Qing said with some pity.

"I haven't slept much for the past two days, because it happened so quickly and so suddenly. Thank you very much for your help, and I'm talking about finding an authoritative media to explain what happened. ”

Song Qing was able to reach out thousands of miles to help and take the initiative to help, Han Hao was very moved in her heart, and she had already embarked on the journey to Hushan when she didn't take the initiative to contact the other party.

"At this time, it is necessary to tell the public the truth of the matter in its entirety, and at the same time work hard to solve the aftermath and win back the trust of the public. ”

told Han Hao about his strategy of thinking on the road, and any concealment at this time would cause further doubts from the public, and only by confessing could he win trust. Because the media are pervasive spies, they can't hide anything from each other.

"You and the public relations consultant in charge of our factory have the same opinion, I accept your opinion and announce the truth of the matter to consumers. I now really feel why the media has the honorific title of the fourth power, and there is a pen between life and death!"

Although the crisis of public opinion has occurred, there is still room for redemption, so as not to lose so badly like Qinchi Liquor. At least many of the media outlets that have always had a good relationship with Huaxia offered to help and publish positive reports, after all, they didn't want to lose big advertising customers like Huaxia.

Before dealing with the media, Han Hao had to make final negotiations with Dongan Power. Dongan Power did not agree with Huaxia Factory to blame them for the failure of Huaxia Light, because there was no direct evidence to prove that the accident was caused by engine failure. That is to say, it is only the scope of suspicion now, but it is not certain that it is the responsibility of Dongan Power. If it is announced that the engine of Dongan Power caused the failure of Huaxia Light, then Dongan Engine will have a negative impression of unreliable quality, which is unacceptable to Dongan Plant. Moreover, admitting that it is an engine problem, then Huaxia Factory can get rid of it and reduce its responsibility, and Dongan believes that Huaxia Factory deliberately pulled itself into the water.

Therefore, for the Huaxia Factory's proposal for the two sides to jointly hold a media conference, Dong'an has been delaying it on the grounds that it needs to consult the superior leaders.

A large number of reporters from all over the country are waiting outside the factory gate, and the city has already made preliminary arrangements to hold a press conference tomorrow afternoon.

"If we don't give a clear answer at 12 o'clock at noon tomorrow and face the reporter together, our Huaxia factory can only unilaterally announce the facts. As for whether it is your 465D engine responsible, we will ask the national quality inspection department to intervene in the investigation! No matter what the truth is, we will bear full legal responsibility!"

Now that his eyebrows are on fire, and the Huaxia factory is in a situation of life and death, Han Hao doesn't care about the attitude of the Dong'an factory, and he doesn't care about the other party's threat to stop supplying engines by terminating the contract and threatening to sue. If the Huaxia factory really falls, then the Dong'an factory will definitely not be left alone!

This time, he will never retreat!