Chapter Twenty-Eight

"You, it's not true, are you?" Xue Jian shouted.

"Of course it's true," Ruan Dongsheng said seriously.

"A 200,000 yuan store sells fast food for 10 yuan?" Xue Jian said.

This price is okay elsewhere, and there is no problem in Ruan Dongsheng's community, but here, every inch of land is expensive, and it is sold so cheaply, which of these shops is not seventeen or eighteen yuan for a meal, and it is also ten or twenty yuan for a casual noodle.

Although Ruan Dongsheng had told him about scale before, the price was almost half of the difference, what to do, do you want to lose all your underwear.

"No?" asked Ruan Dongsheng.

In the past few years, the price of food and beverage has risen sharply, and many people have become accustomed to it, is 10 yuan cheap? Ruan Dongsheng does not think it is cheap at all.

"No, no, the cost, the market positioning, you don't want to be a brand?" Xue Jian asked.

"The cost is acceptable, I can achieve 4% gross profit over there, and the brand has nothing to do with the price, I want to do the scale," Ruan Dongsheng said.

"Scale is scale, but price, your price is ......" Xue Jian glared at Ruan Dongsheng, didn't he understand that this price would cause a lot of problems?

"That's right," Ruan Dongsheng said, knowing in his heart what Xue Jian was talking about.

Xue Jian looked at those fast food restaurants, Ruan Dongsheng opened a store to sell that kind of price, he had a bad feeling, and it was very strong.

"Brother, the price war can be fought, but, alas, be cautious" Xue Jian patted Ruan Dongsheng on the shoulder and said, some things are not as simple as imagined.

Ruan Dongsheng also considered that if he did this, it would be tantamount to cutting off people's money, but this is market competition, not to mention ...... It can't be helped, what should come will always come.

"I know" Ruan Dongsheng replied, with a breezy expression, as if he didn't care about anything.

Damn, Xue Jian scolded in his heart, this guy always has this kind of expression.

"Brother Dong, let me tell you, this is not a joke" Xue Jian said to Ruan Dongsheng seriously, he was really worried that Ruan Dongsheng didn't understand what was about to happen.

"I'm not kidding," Nguyen replied.

"Do you know what's going to happen? You have a small body, your brother-in-law is okay" Xue Jian asked nervously, if it weren't for the iron enough relationship with Ruan Dongsheng, he wouldn't have asked so much.

"The soldiers will block, and the water will cover the earth," Ruan Dongsheng responded, looking indifferent, he didn't just have a brother-in-law.

"Even in the mall, we don't allow casual discounts, we don't allow price wars, do you understand?" Xue Jian said.

"I'm not discounting, that's how the price is," Ruan Dongsheng said, and if there is a price war, it won't be this price, it's much lower.

"I suggest you, think about it carefully, is this suitable for you," Xue Jian said.

Ruan Dongsheng took a deep breath and said, "Suitable, how not suitable, survival of the fittest"

"Brother Dong, I'm for your good, are you sure the environment here is suitable? You have to think carefully," Xue Jian said.

"It's just a small environment, a big environment...... I'm sure I'll be able to fit it, don't worry," Ruan Dongsheng said.

"Alas" Xue Jian sighed, he didn't expect it to be like this, according to the cost, he also thought that Ruan Dongsheng would raise the price appropriately, so that the gap would not be too big, if it was still according to the original price, this nature would change.

"Hehe, don't worry, be prepared," Ruan Dongsheng said.

In fact, what kind of preparation did he have? Not at all, this is a market economy, and it is also a society governed by the rule of law, and everyone lives in a peaceful environment, and if they want to make some trouble, they are not afraid, is he still afraid?

Xue Jian drank coffee, a little unate, thought about it and still didn't feel at ease, so he said, "Do you want to tell Mr. Wang, he has a relationship, say hello first"

"Huh?" Ruan Dongsheng was stunned and said, "Teacher Wang, let's talk about it."

Mr. Wang traveled extensively, was a representative of the school basketball team when he was young, often participated in various basketball games in the city and province, and made many friends at that time, and many relationships have been maintained until now.

But Mr. Wang is Mr. Wang, Ruan Dongsheng is Ruan Dongsheng, he doesn't want to rely too much on other people's relationships, there are some things, he still has to face them by himself, even if it is difficult to adapt for a while, but after adapting, he will not have to rely on others in the future.

The two watched people come and go, each thinking about it.

Ruan Dongsheng gave Xue Jian the feeling that he was no longer brave enough to try, forge ahead, become a little dangerous, too radical, and disturb the entire market, if he did this, he would become the target of public criticism, people's emotions were the most uncontrollable, and something might happen.

Although Xue Jian reminded Ruan Dongsheng, Ruan Dongsheng had already considered this, the scale he said was not simply to make the volume bigger, it was not scale, behind the scale, it was low cost, and only when it was low cost could it be called scale.

The two of them sat on a wicker chair, silently watching the flow of people, and before they knew it, the number of pedestrians on the road increased rapidly and the sound of people was noisy.

The extra flow of people poured into the fast food restaurants on both sides, and some entered the specialty restaurants.

There was a queue in the fast-food restaurant, and people were chatting while watching, some looking for seats with their plates, and the waiters in the restaurant were helping to find seats, shouting.

Ruan Dongsheng's shop is the same, it is crowded when eating, and now the store is small, fortunately, most of the people who come to eat are people from the community, they are not in a hurry, some are simply waiting at the door, smoking a cigarette and chatting, and then go in when they see a seat.

Although it is a kind of business, it is two atmospheres, it is more like fast food, most white-collar workers have an hour and a half break at noon, eat for half an hour to 40 minutes, and have an hour lunch break, so they require a faster meal time and are less demanding on the environment.

Everyone else had eaten almost enough, and the two of them sat silently for a long time, and the "coo" cup was already empty.

"Goo-goo-goo"

"Let's eat, I'll have a treat" Ruan Dongsheng said, it wasn't the sound of the cup just now, it was the sound of Xue Jian's belly.

"Damn, it's really hard for you to wait," Xue Jian complained.

"I'll give you a chance to find your wife," Ruan Dongsheng said.

"It's rare to rub your meal, don't make excuses," Xue Jian said unceremoniously.

The two of them casually entered a fast food restaurant, picked and chosen, and each made a fast food and a soup, with an average of 20 yuan per person.

"I'll go, look at this saury, it's all black" Xue Jian picked up a saury with chopsticks, and it was scorched black.

"Don't mention the saury, look at the greens, look" Ruan Dongsheng pointed, there was a slender grass sandwiched inside, this kind of grass, but only found on the best football fields, green grass, but it appeared in the bowl, forget it.

"Eggplant, hey, too" Xue Jian said, pointing to the braised eggplant.

"These are all visible, do you know how much MSG is in the soup?" Ruan Dongsheng said.

The two of them lowered their heads and leaned against each other, whispering to each other, for fear that others would hear it, and they would be competitors in the future.

To be honest, the fried dishes in these stores are really not flattering, but there is a lot of oil, as if they don't need money, and there are a lot of other things that shouldn't appear, and the price is still expensive, such a competitor, Ruan Dongsheng really can't look down on it, it's too fragile.

Half of the fast food was eaten, and the two of them left the restaurant with foul air.

"Brother Dong, if you open it here, I will definitely come to you to eat here every day" Xue Jian shook his head and said, people are more angry than people, so I am afraid of comparison.

"Hehe, you must open it at the beginning" Ruan Dongsheng said with satisfaction, "By the way, take me to find the investment promotion office another day to see if there are any conditions."

"No, where are the conditions, just pay the rent on time," Xue Jian said with a grin.

"Didn't you say that price wars are not allowed or anything?" Ruan Dongsheng asked, if the management side is also involved in the operation of the shops, it will be difficult to deal with them? How can you make trouble? Isn't it a waste of time.

"Yes, I don't remember exactly, it seems to be another shopping mall, what kind of foreign is that, by the way, he is like this there, I am here, such an expensive rent, it is impossible" Xue Jian explained.

I'll go, it doesn't sound very reliable, Ruan Dongsheng looked at Xue Jian and thought.

"No, you have to help me inquire about this, anyway, your wife is opening a store here, she must ask more clearly than me, it stands to reason that they can't, and they are not the Price Bureau," Ruan Dongsheng said.

"You can't say that, the price war will affect the overall image of the mall, and the other stores will fall, and you will be the only one left, how to do it" Xue Jian said,

"You get what you pay for, more than a dozen yuan of stall goods, and hundreds or thousands of brand goods, what kind of price war is fighting" Ruan Dongsheng said disapprovingly.

"Cut, do you think that there are hundreds or thousands of goods in the mall, and there are more than a dozen things, add a small sale to the back, and don't let the store rent who pays" Xue Jian looked left and right and said to no one.

"So ruthless, you won't make a fortune like this" Ruan Dongsheng said with disdain, clothing is like this, the fabric is so little, the labor is almost negligible, and it is not uncommon to add a small sale.

"How is it possible, what I do is a brand, a domestic first-line brand, how dare I cheat" Xue Jian protested loudly.

"Let's go, let's see it here, it's decided," Ruan Dongsheng said.

"Where are you going, going to the company?" asked Xue Jian.

"No, I'll go around Liusan North Road," Ruan Dongsheng said.

"Go there and see how many of them, are you really planning to open several stores?" Xue Jian asked.

"You think, alas, time is running out," Ruan Dongsheng said.

"When time is running out, how much volume do you have, the market ignores you" Xue Jian responded, he thought that Ruan Dongsheng was worried about the counterattack of competitors, and there were many big enterprises in Huzhou, if they were involved in this industry, it would indeed be nothing for Ruan Dongsheng.

"It's not ......" Ruan Dongsheng wanted to explain, but he felt that it was difficult to say, so forget it and put it in his heart.

The two of them went their own way in Wanda, Ruan Dongsheng went to Liusan North Road, and Xue Jian returned to the company.