China is a country of etiquette, and the opening ceremony held at the national level naturally reflected the demeanor of a great country, which aroused the amazement of many guests visiting China for the first time.

On the second day, the Fortune Forum began to get to business.

During the day, the presidents and CEOs are busy communicating with their peers and handling business, and in the evening, they will bring their wives to various dinners to socialize. Therefore, in order to keep these wealthy ladies idle during the day, the organizing committee arranged various itineraries for them to visit the capital. For example, climbing the Great Wall, listening to Peking Opera, visiting the Forbidden City, and visiting Hutong are basically the quintessential choices of Beijing tourism.

As a member of the Fortune Lady Group, Chen Lingxi did not choose to follow the action of the large army, but was relieved to be an ordinary audience in the audience. She wanted to witness Han Hao take the stage to talk to the leaders of the two auto giants and see what kind of style her fiancé showed at the forum.

As the main recommendation of the forum, the heavyweight guest dialogue "Asia's Automotive Industry: A Spacious Road" was shared by automotive leaders and business leaders from China, the United States and Japan, attracting the attention of many media and guests.

The decline of the large and all-multi-brand automobile business model in the United States, the growing market-oriented operation model of Japanese brands, and the development model of China that does not take the conventional route by virtue of its late-mover advantage are expected, so this dialogue event was deliberately placed in the main venue, and the audience was close to 1,000 people.

In the warm applause, Wagner, president of General Motors, Akio Toyoda, vice president of Toyota Motors, and Han Hao, chairman of Zhonghua Group, walked to the front desk and sat down in turn.

The three of them sat in a circle on three separate sofas, while the host Taylor sat upright, and there was a simultaneous interpreter on the spot, which could convey the speaker's intention as soon as possible.

As an international high-end dialogue, in fact, Akio Toyoda used to work in the United States, and Han Hao is usually familiar with English, so this time it can be opened in pure English.

However, in order to show respect for the Chinese host and take care of the Chinese audience in the audience, Han Hao was still asked to express himself in Chinese.

"Since China joined TO, China's automotive industry has developed rapidly, and the world's leading automotive companies have found local partners to enter the Chinese market. Some say that sooner or later, China will one day replace the United States as the country's largest car market.

Once it comes true, China's and even Asia's automobile strength will become the world's top of the list, which may change the layout of the world's automobile map today.

Now, let's ask Mr. Wagner, President of General Motors, to share his views and briefly describe GM's market strategy in China. ”

Taylor, a veteran face of the Fortune Forum and a world-renowned host, officially opened the topic of today's dialogue.

Despite the declining business, GM is still the world's largest company in terms of sales, and the first speaker is, of course, Wagner.

"As an important part of GM's global strategy, we have been striving to enter China, a very promising automotive market. As of today, China is GM's largest single market outside the United States, where it can contribute more than 500,000 vehicles per year. This number is expected to grow by double digits in the coming years, and we expect to reach our target of 1.2 million units by 2010.

From Europe to North America and from North America to Asia, this is a very clear route for the automotive industry. With more than half of the world's population, Asia will become a hot spot for global investment, especially in China, which has been hailed as the world's best investment destination in recent years.

From my personal point of view, Asia will be the main battlefield that will determine the next reshuffle of our auto companies, and the Chinese market will become the key to the victory. GM will continue to invest in this area and will not miss this opportunity. ”

The importance of the Chinese market is self-evident, attracting so many international giants to settle in.

In Wagner's words, he expressed the importance he attaches to the Chinese market.

Mr. Wagner's words speak to the hearts of most people, that China is indeed the best place in the world to invest. Some people say that for every 1 yuan invested in China, they will bring back 1 yuan of profit, and the rich returns are beyond imagination.

Toyota has not been officially entering the Chinese market for a long time, but the pace is moving fast, and many people expect Toyota to make a big difference in China. As Asia's largest company by market capitalization, Toyota's every move has a huge impact, so let's hear from Vice President Akio Toyoda on today's topic. ”

The microphone began to be handed over to Akio Toyoda, a middle-aged man who was confirmed as Toyota's successor, and was also the focus of many media. He has always kept a low profile and rarely made remarks to the outside world, but now after officially establishing the status of the prince, he has gradually revealed his personal style.

"In the world's major automotive markets, there is basically a fixed pattern, and it is difficult for either side to break the balance.

The only exception is the Chinese market, where everyone is almost on the same starting line, with the exception of Volkswagen, which is one step ahead, and the other competitors are all present at about the same time.

We have always had Asia as our base and Toyota as our key business area, and we have established a well-established sales network in other Asian countries in addition to China. Toyota's success as the No. 1 company in Asia by market capitalization is inseparable from the fact that we have always attached importance to the Asian market.

Mr. Wagner just said that the Chinese market is the key to determining the next round of automobile reshuffle, and I agree with this view. Whoever can gain the leading position in the Chinese market will increase the competitive advantage in the global market.

In developed countries in Europe, the United States and Japan, the number of cars per 1,000 people is more than 600, while in China the number is now 25. According to international practice, when a country has 20-130 cars per 1,000 people, it will usher in an explosive period of automobile sales.

As a result, the tipping point of China's auto market has arrived, and it will become the largest source of new car sales in the world in the next few years, and it is very likely that it will surpass the U.S. market and become the world's No. 1 market. ”

As a leader at the helm of large corporations, Akio Toyoda is accustomed to using data to speak, and he also expresses his interest in the Chinese market.

The leaders of the two major automotive groups in a row have said that the Chinese market is important, and this is definitely not a kind statement, after all, China is about to become the world's largest car market.

Akio Toyoda's performance was decent, and the host began to set his eyes on Han Hao, who was the host.

"In the automotive industry, there has been a recent saying that 'whoever wins China wins the world!' and the leaders of the world's first and second auto companies have just expressed similar intentions. As a representative of China's local car brands, Mr. Han Hao, what do you think?

The Chinese government is now advocating the development of its own brands, which contradicts your joint venture plan, and the two will inevitably be in competition. How would you properly handle such a conflict?

And I remember you said that China's auto market will give birth to new global auto companies. In the context of the global auto giants coming up with synchronized products to China and the market competition is becoming more and more fierce, I wonder if you still hold the same view?"

The microphone was transferred to Han Hao's hand, and the host Tanner took out the questions he had prepared in advance and threw them at him. With three questions in a row, it seems that Han Hao is the object of his attention.

Han Hao thought about how to answer in his mind, and at the same time looked at the audience, and saw his fiancée Chen Lingxi smiling and nodding at him, he responded to her with his eyes and said slowly.

"As a Chinese, I am very happy to hear the phrase 'those who win China win the world', because it shows that China's voice and national status are constantly increasing.

The importance of the Chinese market has already been said in your two statements, and I don't think I need to repeat that.

However, I want to emphasize that I personally hope that we Chinese will decide who the Chinese market belongs to.

In the future, as the world's largest automobile market, there will be no Chinese brand as the leader, which is an unacceptable situation for Chinese in the new era. Because no matter in the United States, Japan, Germany, France, South Korea, Italy and other countries, the local market leader is the domestic brand. As the descendants of Yan and Huang, we can't embarrass our ancestors and set such a bad precedent.

The strategy of developing its own brand proposed by our national government is based on this background and actively responds to the voice of the majority of Chinese.

It is inevitable that independent brands and joint venture brands will definitely compete in the market. As we all know, China's automobile industry base is relatively backward, and many technologies are more than ten or twenty years behind foreign countries. Once the two sides compete in the same field, it is clear who is strong and who is weak, and even our own brand is not afraid of such a technologically backward enterprise, I can't imagine what a joint venture with a technological advantage is afraid of?

There is a saying in China that a donkey is a horse and a horse is taken out for a walk, and whoever is good and who is bad will know by trying. Everyone competes fairly in the market, and even if we lose, we will lose convincingly!"

Han Hao's remarks were warmly applauded by the Chinese audience. The courage to show the sword to a strong competitor is enough to show the courage of the Zhonghua Group.

After the applause stopped, Han Hao continued to speak.

"Now the Chinese market has gathered all the world's auto giants, and has become the main battlefield for everyone to fight, which is not a grand occasion in other markets.

As joint ventures continue to launch the latest models, many people look down on Chinese domestic brands and feel that we can't compete with them. As a result, the term "economic colony" has been reinvented, and it is believed that China will become a dumping ground for foreign car brands in the future, and domestic brands will also collapse in the face of fierce competition.

My personal view is that none of them know about China and don't know what China's specific national conditions are. The vast land area of 9.6 million square kilometers and the population of nearly 1.3 billion people are enough to divide into many different levels of markets. The markets in the eastern and western regions of China, and even in the southern and northern parts of the same province, are very different. The spring of China's independent auto brands is in these markets of different sizes.

I remain positive about China's view of whether a world-class auto company can emerge, and this view has never wavered since I put it forward. Even if it is not Zhonghua Group, there will be other independent brands to take over such a historical responsibility. At present, Chung Hwa Group is one of the most suitable objects.

The fastest 10 years, the slowest 20 years, you will witness the day when my prophecy will be fulfilled!"

When Han Hao said this, the audience saw the idealistic look on his face, and naturally the applause continued.

The microphone was handed back to the host Taylor, and he continued with Han Hao's topic.

It seems that the warm applause from the audience shows that they are also looking forward to the emergence of a new global automotive giant in China. As the leaders of one of the largest automotive companies today, what do you two think of this prophecy?"

Taylor's words directly caused a spark to rise on the scene. The newcomers will inevitably break the interests of the original ones, and the rise of Chinese auto companies will not be good for GM and Toyota.

"I'm glad to hear the predictions from Chinese competitors that anything can happen in this amazing market in China.

But I want to emphasize one point, that is, the automobile industry needs technical support, and it has taken nearly 100 years for General Motors to develop to this day, and it has maintained absolute advantages and technical reserves in many fields.

If you want to disrupt the existing car landscape in 10 or 20 years, it seems to me that it is courageous, but it needs to be considered more realistically.

Strong opponents make you a better version of yourself, and I look forward to the day when new opponents join the competition. ”

As the leader of the auto giant, he knows that the current high threshold of automobile competition is basically impossible for Chinese to squeeze in. However, for the sake of the scene, he still didn't say it so explicitly.

"Personally, I think that in the current situation, Chinese companies should first focus on the performance of the Chinese market, and then talk about global issues.

Judging from the data, 3 million sales is the entry line of the world's top ten auto giants, and Chinese companies are still far from this goal. With the development of the economy, this threshold is also rising, and it may reach the level of 4 million units this year.

Cars are a science that requires constant input to get output. Chinese auto companies have left too much homework behind, and it will take a long time to make up for it.

There may be a lot of big companies in China in the future, but it will be difficult to achieve in the automotive industry in the next 10 to 20 years. ”

Unlike Wagner's side knocks, Akio Toyoda bluntly said that he did not agree with Han Hao's views.

There are antagonisms and arguments, and such forum dialogues are interesting, and the enthusiasm of the audience is suddenly raised to a new height.

"Otherwise, we will bet on whether Chinese companies can enter the world's top 10 with sales in 15 years, and the losing side will have dinner at that time. ”

Seeing this, Han Hao took over the topic and publicly invited Akio Toyoda.

10 years is too short, 20 years is too long to look bullying, and he took a median value.

"Okay, then I'll bet with Han Haosang on a gentleman's game!"

Akio Toyoda was aroused by Han Hao's fighting spirit, and immediately responded.

At this time of 15 years, he concluded that it was impossible for Chinese auto companies to develop so rapidly, and he won and did not lose, so he agreed to the bet with Han Hao.

Unexpectedly, this forum dialogue actually gave rise to a 15-year gamble between large Chinese and Japanese enterprises, and the reporters present reported it as a new hot spot of the forum.