One of the biggest winners of this wealth forum is Zhonghua Group, Han Hao's 15-year gambling contract with Akio Toyoda was hyped through the media, which became known to the whole people in China and sold abroad.

With the rise of Korean automobiles, the original 6+3 pattern has undergone great changes, and Hyundai-Kia Group has developed rapidly, and its sales have suddenly jumped to the sixth place in the world.

Therefore, the 6+3 pattern has become a group of 10 major automobile enterprise groups, according to the 2004 results ranked by GM, Toyota, Ford, Nissan Renault, Volkswagen, Mercedes-Benz Chrysler, Hyundai Kia, Peugeot Citroen, Honda, BMW.

After them, there are also global automotive well-known brands such as Fiat, Suzuki, Mitsubishi, Mazda, Isuzu, etc.

Therefore, in order to enter the global top 10, it is necessary to defeat these strong competitors, especially the top 10 conglomerates, which are not easy opponents to shake. BMW or Honda, as the gatekeepers of the list, are not objects that Chinese auto companies can covet.

Opinions on who will win this bet show different arguments at home and abroad.

"With the rapid development of China's economy, the confidence of Chinese entrepreneurs has also begun to swell, and they have vowed to enter the world's top 10 in the automotive industry. In the reality that the number of automobile exports is less than a fraction of the global market, we think that such a statement is wishful thinking, and it is acceptable to become one of the top 20 companies. ”

"Chinese cars have not been seen abroad, but Toyota cars can be seen everywhere when they arrive. Therefore, I agree with Toyota's side, they have more industry experience and judgment. They may have a place in the Chinese market because of their protective relationship, but it is difficult for Chinese cars to gain a foothold in the global market. Not to mention BMW, Honda, and even companies like Mitsubishi Motors that have had quality problems, the Chinese can't beat them. ”

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Foreign public opinion is not optimistic about Han Hao's statement, even if it is Mitsubishi Motors, a relatively weak foreign brand, it is difficult for Chinese companies to catch up. In the top 10, it is difficult for Chinese to replace any brand, especially in a limited period of 15 years.

But this argument has been reversed in China.

"The Chinese market is so big, it's normal for an international big car company to come out. In the future, when we have money, we will all support domestic products, and a family can buy a domestic car to send them to the top 10 in the world. ”

"Not to mention 15 years, even 5 years is enough to change everything. In 1999, there was a wave of layoffs across the country, and now in 2005, everyone is busy doing business and making money, who would have thought that China would change so much. As long as the price is high, it can be welcomed by consumers everywhere. Chinese cars insist on ensuring cost performance, and I think it will not be difficult to enter the top 10 in 15 years. ”

"The sun never sets on the disintegration of the empire, and the Qing Dynasty has also died for so many years, and what royal power is immutable. I feel that it is nothing new for Chinese to dare to change the development momentum of the sun and moon and become the first in the world. ”

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The rapid development of a country's economy will naturally lead to the rise of the confidence of all citizens. Many people still have a positive attitude towards Han Hao's view, after all, with the current growth rate, China will enter a moderately prosperous society in 15 years.

At the same time that Han Hao has become a hot spot of public opinion, the hot-selling models of Zhonghua Group have quietly become the bidding opponents of many domestic car companies.

After all, in the field of cars, Zhonghua "Qin" firmly controls the position of sales hegemon, and any car below 150,000 cannot bypass its influence.

Two generations of "Qin", killing the market range of 8-150,000, most consumers will use "Qin" as a benchmark when buying a car, after all, the best-selling products must be outstanding.

In the past, when the joint venture brand sedan listed competing products, it was a comparison between the same joint venture introduction models, such as the comparison of competing products when the Kaiyue was listed, Bora and Elantra, but now the domestic model Zhonghua "Qin" has begun to become a representative of it that cannot be crossed.

Changan Automobile's CEO Yin Qiuhui recently participated in two internal meetings to analyze the group's listed models, and both of its two joint venture brands have listed Zhonghua Qin as a major competitor.

Although the quarrel with Changan Automobile was not pleasant, the appeal of the Chinese market still made Suzuki salivate, and they brought the newly launched Swift to China to replace the Alto and Antelope models, which had long since lost their competitiveness. As a hatchback sedan, the Swift is very different from the demand of the mainstream market in China, and the sedan Liana, Suzuki, was given to another joint venture company, Changhe Suzuki, which is more obedient.

The most intuitive competitors of the Swift are the Volkswagen Polo and Honda Fit, which are also hatchbacks, with the same body size and smart appearance, and the main young and sporty style.

"We expect a new breakthrough in the hatchback market in China, and many young people have embraced the concept of hatchbacks and want to have a personalized sports experience.

In terms of pricing, we recommend taking the cost-effective route, after all, the Suzuki brand is relatively weak in China. After market research, many consumers feel that the Swift model looks good at first sight, and the main factor that determines their purchase intention is the price.

Volkswagen Polo and Honda Fit are the main competitors of the Swift, but many consumers in the survey also included the Zhonghua 'Qin' in the same price range, which surprised us. After inquiry, they all revealed that 'Qin' is the intention of the benchmark for 100,000 yuan sedans, and they will list it for comparison when buying models below 100,000 yuan.

Although we don't think the Swift and the Qin are direct competitors and there will be no market overlap between hatchbacks and sedans, that's how Chinese consumers see it. Therefore, when determining the competitive product plan, we had to include 'Qin' in one of them. ”

The head of marketing for the Swift project said this at the pre-launch internal briefing.

As a new product that Changan Suzuki pinned its hopes on, Swift undertakes the expectation of focusing on the light of the Suzuki brand in the domestic market. Alto was beaten by QQ and could only be trapped in a corner of the southwest market, and the sedan antelope model could not even beat Chery, let alone compete with 'Qin'. Changan Suzuki, which lacks investment in new products, has suddenly become a frustrated player in the booming Chinese auto market.

The determination of the Swift model this time is the result of Yin Qiuhui's many trips to Japan to communicate, and it is really a troublesome thing to convince Suzuki Shu, a stubborn old man. In the end, both sides decided to put aside the past and look forward in agreement, and selling more cars with the Suzuki logo in China would be a win-win situation.

In order to control costs, the Swift did not introduce the 1.5L engine that is commonly used in the world, but transplanted the 1.3L power system of the Antelope model. In terms of configuration, it can also be saved, only manual transmission models are available on the market, and automatic transmission needs to wait for half a year before it can be determined, and even the power window lift, rear wheel disc brake, sunroof, and leather seats that Chinese consumers care about are not.

The final result of paying such a price is that the Swift is listed at a lower price, staggered by a certain price range with POLO and Fit, and the price is 79,800-92,800.

After Chang'an Suzuki's Swift encountered the Chinese "Qin", Yin Qiuhui arrived at Chang'an Ford and once again encountered this haunting competitor.

The Ford Focus, which won the European and American Car of the Year award as soon as it was launched, has won the unanimous recognition of consumers around the world for its excellent handling performance and avant-garde sports styling.

Created by Ford's European R&D Center for the European market, the Focus has been selling 5 million units worldwide since 1998 and has sold 5 million units worldwide before its launch in China. The Focus became one of the aces of compact sedans such as the Volkswagen Golf, Toyota Corolla, and Honda Civic, contributing to Ford's competitiveness.

When such a trump card came to China, Changan Ford naturally placed high hopes on it to open the Chinese market.

As one of the pioneers, the Ford Fiesta was not popular due to India's special models, and although the Mondeo achieved certain results, it failed to become a mid-level car hit under the encirclement of the Accord, Passat and Buick Regal.

Against this backdrop, Fox's IPO is all the more important.

Ford originally hoped to bring the original hatchback Focus to China as a priority market, focusing on the hatchback market like the Golf.

However, the Chinese partner strongly objected, because hatchbacks are not popular in the Chinese market. Even the old Golf has been defeated, the 307, which is also a European car, has to be sold with a butt, and the Focus must first launch a sedan if it wants to be a hit.

In the face of the bloody market reality, Ford bowed its noble head and agreed with the Chinese side.

Therefore, for the sake of the Chinese and American markets, Ford compromised and launched a sedan version of the Focus.

"Focus's main competitors in China are Bora, Excelle, Elantra, Corolla, 307, and Tiida, all of which are positioned in the ranks of compact cars, and the price is also in the range of 12-180,000 yuan.

Oh, I almost forgot, there is another domestic brand that is the sales champion - Zhonghua 'Qin', which is also one of Focus's competitors in the future.

Although we don't want to admit it, but the ability of the Chinese 'Qin' to stir up the situation in the range of 10-150,000 should not be underestimated, their 129,800 automatic transmission models have become the main feature, and the previous 6 competing products have long been analyzed as opponents as far as we know.

This is the picture we obtained through third-party channel research, we can see that on the billboards of 4S stores such as GM, Volkswagen, Toyota, etc., 'Qin' is listed and compared with their own products. The main reason is that many consumers who come to the store will take the initiative to compare the domestic model 'Qin' with the joint venture brand.

Although 'Qin' is far inferior to Fox in terms of technical strength, as a product independently developed in China, its rich configuration and ultra-high cost performance have indeed conquered the hearts of many consumers. ”

In the analysis meeting before the launch of the Focus, the marketing staff of Changan Ford Company also included the Zhonghua "Qin" in the list of main competitors, which made Yin Qiuhui who attended the meeting feel a little uncomfortable.

In just a few years, watching Zhonghua Group develop from competing with Chang'an's own brand to competing with joint venture brands, this made Yin Qiuhui feel that the other party's pace of progress was too powerful.

Fortunately, he withstood the pressure at that time and brought Ford into the joint venture, otherwise Suzuki, a Japanese second-tier brand, would not be able to withstand such a fierce independent brand attack as Zhonghua Group.

In terms of recent operations, Changan Automobile is not slow, and after the joint venture with Ford, Jiangling Motors is also in its arms.

The Transit-commercial vehicles produced by Jiangling and Ford can be compared with Iveco in the light passenger car market that is not large in China.

Under the behind-the-scenes control of Ford, Jiangling, a local state-owned enterprise located in one province, was finally merged by Changan Automobile and became a member of its subsidiary.

At that time, the head of Jiangling Motors was aiming at SUVs, making the Landwind brand bigger and stronger, and opposed the merger into Changan Automobile. But under the will of the local government, especially the merger between local car companies encouraged by the central government, he was transferred from his post and watched his struggle Jiangling Motors pack up and get married.

The big fish eat the small fish, and the automobile companies that do not develop quickly are likely to be swallowed up by the mergers and acquisitions of large enterprises.

Chang'an's acquisition of Jiangling has also become another asset restructuring between large state-owned enterprises after FAW's merger with Tianjin Automobile and SAIC's annexation of Wuling, in which the government's will has played an active role, not the market's independent behavior.

Despite the poor performance of Changan's own van CM8 in the market, the role model of Zhonghua "Qin" still makes Yin Qiuhui continue to strengthen his determination to develop Changan's own brand.

"Even Fox has to be afraid of the existence of 'Qin', which shows that its own brand is promising. Chinese brands are not rivals of joint venture brands, as long as they are given a certain amount of time, they can survive and develop. ”

The power of role models is infinite, and Zhonghua Group has vaguely become a beacon in the development of its own brands, shining on other domestic auto companies to move forward along the goal of independent development.