As a foreigner who came all the way from Sweden to China to take charge of business in this era--- Tom Gill has always been arrogant.

Since Tom Gill stepped into the land of China, basically every Chinese he met treated him as a VIP and served him like a god, and even some investment officials had to be polite and polite when they saw him.

Chinese's humility has further cultivated Tom Gill's arrogance and arrogance--- in his eyes, basically Chinese the same, low-level, inferior, and without assertiveness and self-esteem.

But now, Song Zhichao slapped him hard.

Directly, Tom Gill was stunned.

Covering his face, this ghost guy looked at Song Zhichao in disbelief--- he was even woken up by being drunk for three points.

As his female secretary, she was also wide-eyed at the moment, covering her mouth, looking at Song Zhichao in disbelief--- in her heart, no one had ever dared to be so rude to Mr. Tom--- no, this is no longer rude, it is a beating!

Compared with the two of them, Barrister Bi Wenfeng, who was following Song Zhichao, looked very calm--- looking at all this calmly, as if Song Zhichao's slap just now was light, or that Song Zhichao's slap was very good, which was normal.

After a long time, Tom Jill came back to his senses and said to Song Zhichao: "Oh God, what did you do?"

The female secretary also came back to her senses, "You dare to hit our esteemed boss Tom!"

Looking at the two of them singing and harmonizing, Song Zhichao smiled and said to Tom, "Does it hurt?"

Tom: "......"

"Did you wake up?"

Tom: "......"

"If you don't think it hurts, just slap me a few more times--- if, you're already sober, then please come in, I have a lot of questions for you. Song Zhichao got out of the way, and his posture could not be refused.

Tom: "......"

Some people are just cheaper, such as Tom now, who was beaten, so he honestly walked into the room--- and completely remembered his identity and the identity of the other party.

He is the person in charge of Ericsson's Zhonghai headquarters, but he is the super boss of Ericsson's global headquarters--- that is to say, if he doesn't want to lose his job, the beating just now is equivalent to being in vain.

Tom Gill walked into the hotel room, habitually sat on the sofa without being invited, and as soon as he sat down, he bounced up again, and looked at Song Zhichao in amazement--- Song Zhichao was not seated.

Next to him, Bi Wenfeng reminded the ghost guy who was slapped: "General Manager Tom, you are only the person in charge of Ericsson in the China Shipping region, and Mr. Song Zhichao, who is standing in front of you, is the president of Ericsson Group and the chairman of the board of directors, he has the right to dismiss you and demote you--- if you still can't see the situation clearly......"

Tom Gill swallowed.

Next to her, his female secretary also looked at Song Zhichao timidly--- at this moment, she realized that the young man in front of her was so difficult to mess with and had such powerful power.

"I'm sorry, oh God, it was all my fault--- yes, it was my fault! I shouldn't have drunk alcohol, and I shouldn't have spoken to you in such an arrogant manner...... Dear President Song, please forgive me!" Tom Gill rubbed his hands on his pants and lowered his noble head.

Song Zhichao glanced at him, didn't speak, sat down on the sofa in front of Tom, put one arm on the sofa, looked at Tom and said, "You know, I don't like to talk to people with my head up." ”

"Oh, yes, yes!" Tom Gill squatted down, his posture very low, no longer as arrogant as before.

Song Zhichao pointed to the sofa behind Tom, "Sit ---"

Tom: "......"

After hesitating for a moment, he put his half-pulled ass on the sofa, trying to keep his posture low, higher than Song Zhichao's first head.

Song Zhichao: "Get him a bottle of mineral water to sober up!"

Tom's female secretary got smart, hurriedly went to the mini freezer to get mineral water, and first put a bottle respectfully in front of Song Zhichao, and then handed the other bottle to Tom Gill.

Tom Gill knew that Song Zhichao disliked the smell of alcohol all over his body, so he hurriedly unscrewed the mineral water and poured it violently, until he felt that the wine in his mouth had dissipated a lot, so he put the water away and looked at Song Zhichao as a primary school student.

Song Zhichao crossed his legs, looked at Tom, and asked, "Is the wine sober?"

"Wake up. Tom replied honestly.

"Then tell me about the work you're responsible for now. ”

"Yes, I'll tell you in detail. Tom stabilized his mind, adjusted his form, and his words, and then began to talk about his work.

In fact, the business in China's mobile phone communication field is very vigorous, to be precise, this business is very profitable, so that the world's major mobile phone giants have targeted the Chinese market--- after all, the market of 1.2 billion people, no one can ignore.

Therefore, when it comes to mobile marketing, the competition can be described as fierce and brutal.

In order to occupy a larger market share, mobile phone brands such as Nokia and Motorola, from the establishment of base stations to marketing, have formed an impenetrable ecological chain, so that Ericsson, a slightly late rival, has been a little sticky after coming to China.

In the 90s, you can go to the major mobile phone markets to see, with the big brother this kind of brick machine was eliminated, after the BB machine slowly popularized--- new digital mobile phone has become a symbol of identity and status for many people.

Therefore, whether it is Nokia or Motorola, they are basically taking the high-end consumption route--- to put it bluntly, the marketing target is those who are rich, and the advertising concept they play is that mobile phones are communication tools that can only be owned by rich people.

After Ericsson entered the Chinese market, it basically followed this principle and built Ericsson mobile phones into a high-end brand that only high-end elites deserve.

However, after all, Nokia and Motorola, two big brands, have long been "deeply rooted in the hearts of the people" in China, so that Ericsson now wants to vigorously expand its business in Zhonghai City, but it is difficult and difficult.

After listening to Tom Gill's narration, Song Zhichao put one hand on the back of the sofa, touched his chin with the other, and was silent.

In fact, Ericsson's development trajectory in China was clear to Song Zhichao in his previous life.

In the fierce competition of mobile phones, the reason why Ericsson can catch up with the latecomers is that in addition to having strong digital base station support, the main reason is the "localization" of Ericsson's mobile phone brand.

For a long time, many foreign brands, especially those more expensive brands, basically look down on Chinese consumers, so when the main publicity, always emphasize which country the brand is produced, engage in a string of foreign languages, and even invite some foreign faces to advertise, making it very foreign, very high-grade, but forget, since you want to make Chinese money, you have to serve your Chinese God well, the most important thing is to --- down-to-earth!