When the news of the new product was announced, the dealers in the audience stretched their necks, they were the most concerned people, because for each additional new car, they could get an additional revenue growth point.

"It shouldn't be a B-class medium-sized car, Zhonghua Group has been laying out for so long, and only B-class cars are not involved!"

"I guess too, B-class cars are more profitable, but the difficulty is more challenging, and consumers are still difficult to accept domestic B-class cars. ”

......

The people at the bottom seem to have recognized that the new product will be a new B-class model.

Chery has the Son of the East, Brilliance has Zunchi, and FAW is preparing to launch the Besturn, which are all B-class cars of their own brands. As a new domestic leader, Zhonghua Group, if there is no B-class car in charge, it is indeed a little unreasonable.

It's easy to produce a B-segment mid-level car, but it's even harder to sell it and be accepted by the market, because consumers with enough budget basically choose joint venture brands at this price point.

This is also the 150,000 curse that has been plaguing domestic cars, which can be seen but cannot be broken!

With the red cloth lifted, the new car, which everyone had high hopes for, finally appeared in front of people.

"Wow-"

"Ahh

......

Two different arguments collided in the sky over the venue at the same time, and it seemed that the new car did not receive full applause, but there was a positive and negative view.

The legendary B-segment did not appear, but a hatchback version of the hatchback "Qin".

Although hatchbacks are not very popular in the Chinese market, there are still certain market segments. This car is the first self-designed hatchback sedan officially launched by Zhonghua Group, and it can be said that the degree of completion is very high, and the hatchback without the butt still looks harmonious as a whole.

Although the QQ can also be classified as a hatchback coupe, the basic architecture is still borrowed from the original design of Daewoo Motors. However, the hatchback "Qin" was independently built by Zhonghua Group's independent platform, and the design of the sedan was improved, which can be said to have achieved a certain technological breakthrough.

Compared to the sedan version, the hatchback "Qin" is more sporty, and the target audience is also set on young people who like to show off their personality. They are more open to new things and more likely to buy products that stand out from the crowd.

As a popular fried chicken of the A-class sedan in the market, the Zhonghua "Qin" is bound to strengthen its market dominance with more hatchback versions.

Although there were no big surprises, the hatchback "Qin" also brought small expectations, at least one more model that can be sold, which can meet the segmentation requirements of different people, and dealers still welcomed its launch with warm applause.

As we all know, Zhonghua Group has two major automobile dealership systems, one is the dealer 4S store team that sells the Huahua brand, and the other is the dealer army specializing in the Huaxia brand.

In the group's positioning, the Chinese brand is higher than the Chinese brand. From the corresponding models, it can be known that sedans and SUVs are placed under the Zhonghua brand, while the Huaxia brand only operates micro cars, micro faces, pickup trucks and domestic crossover MPVs.

This year, "Song" and "Ming" appeared one after another in the Zhonghua 4S store for sale, but Huaxia dealers have not been able to usher in new star models.

In this regard, they also complained, hoping that Han Hao would not favor one over the other and forget the meritorious ministers who made his fortune. To this end, they collectively wrote to ask Zhonghua Group to tilt more resources to the Huaxia brand, and even shouted their desire to launch Huaxia brand sedans and SUVs.

Before the official end of the listing ceremony tonight, the host announced that the "Huaxia Night" will be held in half a month, announcing the new development strategy of the Huaxia brand, and at the same time launching new models.

This ignited the enthusiasm of Huaxia dealers who have been watching from the sidelines, in addition to the announcement of new models, they are more concerned about the development strategy of Huaxia brand.

In the end, can Huaxia brand get involved in the two popular fields of sedans and SUVs, and then launch its own fist products?

This is indeed a big problem in front of Han Hao.

How to position the Huaxia brand?

Han Hao has always considered that it is to develop in dislocation with the Chinese brand, and not interfere with each other's fields, so as to concentrate on their own development.

But now, both dealers and the operation team of the Huaxia brand have a strong urge to abolish the restrictions on sedans and SUVs, hoping to enter a wider range of development areas.

"The healthy competition within the enterprise can better play everyone's enthusiasm, and it can also unite to resist the enemy to a certain extent, and jointly meet foreign competitors. ”

Lingyunzhi supports the Huaxia brand to have more independence and autonomy, and he believes that the brand's development momentum should not be suppressed.

"Don't forget, the state strictly forbade us from entering the car industry, which in essence artificially hindered the normal competition in the automotive industry, which has proven that this is not a wise decision.

Now the Huaxia brand has accumulated itself to a certain extent, and it can be said that it has accumulated to the edge of a higher level. If you interfere with it artificially, it is essentially the same as the control of the state, and you may kill a big helper in the future!"

Ling Yunzhi said that there was a certain amount of truth in what he said.

However, Han Hao is worried that if the Huaxia brand intervenes, it will be easy to compete head-on with the Chinese brand, which will form internal friction, which will drag down the development of the entire group.

It's good to have more children to fight, but maybe there will be conflicts between brothers and the family will fly first!

"The Chinese brand is still at the low-end price point, and it has not been able to form a sufficient premium to raise the brand image. If the Huaxia brand enters, it is easy that the two will be in an overlapping position, forming a situation of fighting in the same room.

Originally, I wanted to wait until the Chinese brand has a certain premium strength to increase the price, and then consider filling its low-end position with the Huaxia brand, so as to realize the desire to upgrade.

Before the product lines of the two major brands are not completed, there will be a certain risk of rushing to let the two overlap. ”

Han Hao became more and more cautious in his actions, he was afraid that acting rashly would disrupt the existing good situation.

"Now that China's auto market is in a crowded situation, our strategy should be to try to seize market share and build a high wall.

The reason why South Korea's Hyundai Motor is developing rapidly is because of the implementation of the dual-brand development strategy of Hyundai and Kia, and as a later catch-up, sometimes it has to use such unconventional development methods. The reason why Volkswagen is so dominant in China is because they have cleverly implemented the North-South Volkswagen strategy.

At the current rate of development, after reaching 1 million sales, we will soon fall into a situation of sluggish growth, because the sales of our star models have reached the ceiling. More than 20,000 'Qin' vehicles a month cannot immediately become 50,000 units, and there must be brother models to share its pressure.

In the future, if we want to hit the goal of 2 million, we must open source from now on!"

Ling Yunzhi is still optimistic about the dual-brand driven development strategy, and he exemplifies the benefits of this solution from the perspective of Hyundai Korea and the North and South Volkswagen.

As the helmsman of the giant ship of the China Group, Han Hao thinks about more things. First of all, it cannot cause internal friction between the two brands, followed by the allocation of resources within the group, and how to coexist and position the two brands in the future.

"Let's pilot it first and let consumers vote with their feet to speak!"

Han Hao's experience gained from China's reform and opening up process was first carried out within the group, and the results were good, and then promoted in a wide range.

Sedans are the mainstream of the market, SUVs are upstarts in the market, Han Hao intends to start with SUVs with relatively little competition, and agree with the Huaxia brand to expand in the SUV field. As for the sedan, it is still the exclusive possession of the Chinese brand, and the decision will be made in the future depending on the situation.

Such a decision is no less than the spring thunder of the earth for the Huaxia brand team, and they see the vigorous development prospects from the light squeezing out of the cracks.

It can be said that every car has a sedan dream in their hearts!

In the past, it was Han Hao who led the Zhonghua Group to realize this dream, and now it is the turn of others within the Zhonghua Group to hope to achieve this goal.

"We will copy the myth of 'Tang' and recreate a national SUV suitable for the majority of Chinese people, and prove our strength like a mission!"

Ma Xiaofei, the chief designer of the Huaxia brand, said with great ambition that the design theme of "Beacon Great Wall" has achieved a good sense of recognition, and he will continue to copy it to Huaxia's first SUV.

For the Huaxia SUV project, Han Hao approved the 211 plan, that is, to invest 200 million R&D funds, 1 SUV "Tang" platform transplantation, and 1,000 R&D personnel.

In the history of the Huaxia brand, this is the largest investment, and it also makes everyone in the team understand that only success is not allowed to fail.

If the new car does not achieve the effect of being an instant hit, then in the future, the Huaxia brand can only be trapped in low-end models such as micro-faces and pickup trucks.

What is the positioning of this Huaxia SUV?

The chief designer Ma Xiaofei positioned it as an economical compact SUV, and in the "Tang" control range of 10-150,000 yuan, Huaxia SUV will base the battlefield on the battlefield below 100,000 yuan.

"Our customers are still consumers in the rural-urban area and the vast countryside, and they don't need too much elaborate interiors and surging driving power, but a decent tool cart. The new car is mainly used to pull goods, but also to pull people, and more importantly, it is cheap enough!"

The success of Huaxia Hongguang made Ma Xiaofei realize the importance of taking the route of encircling the city from the countryside.

In 2005, 560 million people lived in cities and towns, while the remaining 740 million lived in rural areas. In fact, the competition for multinational joint venture brands is the wealthy population, that is, more than 300 million people living in large and medium-sized cities and coastal areas, and the remaining nearly 1 billion people living in urban and rural areas are the targets of Huaxia brands.

"Tang" is welcomed by many urban consumers, while Huaxia SUV aims at rural consumers, in order to achieve the staggered competition required by the boss Han Hao, and can complement each other.

Zhonghua Group has developed rapidly, and with the official listing of "Ming", many people have felt its aggressive posture.

In the joint ventures, many people believe that the Chung Hwa Group will be their fierce rival, and require the company to respond in a targeted manner to suppress the development momentum of the Chung Hwa Group.

An analysis meeting on the development of Zhonghua Group was held within SAIC Volkswagen, the boss of the joint venture brand.