Chapter 4 The Great "Ming" Dingding

Without investigation, there is no right to speak, and this trip to Jiangzhou made the expert group who came to evaluate really feel the correctness of this statement.

Before coming, doubts and impossibility were full of everyone's heads, but after experiencing it in Jiangzhou, admiration and incredulity became the mainstream view, and the expert group was really conquered by Kunpeng T1.

Even the most critical expert in the group had to shut up and put away his position as an authoritative expert in the field of new energy.

Because Zhonghua Group responded to various questions from the expert group one by one with detailed data and the excellent performance of Kunpeng T1, proving that it really lives up to its reputation.

"Zhonghua Group has explored a feasible direction for the development of new energy vehicles in China, and may be able to put an end to the road choice debate that has been chattering in China.

New energy vehicles are the future, and they are also the hope of our country's automobile industry to overtake in corners. Perhaps, the hope of the rise of China's automobile industry is pinned on new energy vehicles, after all, we are now on the same starting line with foreign counterparts, and it is uncertain who will die in the future.

I will write a detailed report on this trip to Jiangzhou, so that the relevant central leaders can refer to it, and the support for new energy vehicles should rise to the state.

The sooner you do it, the sooner you can succeed!"

After seeing the specific performance of Kunpeng T1, the leader of the expert group who led the team was in a surging mood, and he felt that he had to let the higher-level leaders of the country understand the new trends that occurred in Jiangzhou.

"The cost price of 3 million bicycles, if there is no state support, it will definitely not be able to expand mass production as soon as possible. You must know that not every local government is as rich as Jiangzhou, and is willing to spend tens of millions of dollars to subsidize.

However, the order for the bus of the capital Olympic Games, you are stable, and the excellent performance of Kunpeng T1 has exceeded the standards of the Olympic Organizing Committee. After half a year of trial operation in Jiangzhou, you can enter Beijing to catch the exam!

I would suggest that the capital also purchase Kunpeng T1 on the road in a small area to prepare for the 2008 Olympic Games. ”

In addition to being happy, the team leader couldn't wait to pull Kunpeng to the capital immediately, so that the leaders in charge could feel the power of domestic new energy buses.

If a person really likes a product, he will spare no effort to recommend it to people around him, and it is obvious that Kunpeng has done this, making many experts turn around and become its fans.

When Han Hao heard this, with the endorsement of these experts, it was really possible for Kunpeng to enter Beijing in advance. Compared with Jiangzhou, the Capital Olympic Organizing Committee, which has a huge amount of special funds, has more financial resources. Moreover, when operating on the road in the capital, the advertising effect is definitely more than ten times better than that of Jiangzhou.

According to his initial idea, the large-scale promotion of new energy vehicles will be at least after 2008, and now it is mainly about verifying technology and reliability, as well as playing their own brand to expand their influence. The real battle won't start until a few years later, and it's still the world of internal combustion engine cars.

The Kunpeng T1 has become well-known, and China Group will launch the Kunpeng diesel version of the bus in advance to seize the existing bus market.

According to the domestic bus exchange practice, the general bus replacement time is suitable for 6-8 years, and more than 10 years is considered to be overdue service. Many of the buses currently on the road have reached the end of their life, which will be a huge market segment.

Kunpeng first pushed the cheap diesel version to occupy the market, and then pushed the new energy electric version when the next wave of replacement was made, so as to wipe out China's vast bus market.

The K1, the A0 class small sedan "Ming", which was first unveiled at the Frankfurt Motor Show, was officially launched in Jiangzhou after various preparations.

The "Ming", known as the smaller "Qin", has made bolder improvements in appearance, adding some prismatic lines to appear more aggressive, and the vehicle tends to be younger.

It is very obvious that this car is aimed at young people who are buying a car for the first time, they will feel that QQ is too small, and "Qin" exceeds their spending power, so it is more appropriate to choose a smaller sedan "Ming".

In terms of benchmark models, "Ming" is positioned as the same as Sail, Fit, and POLO, focusing on the new entry market.

In recent years, Zhonghua Group has created the myth of explosive models, and every time a new car is launched, it will immediately squeeze into the top three of the same model, and even firmly grasp the top position.

Whether it is the "Qin" of the A-class car, the "Tang" of the compact SUV, or the "Song" of the small SUV, or even the Hongguang of the new domestic crossover MPV, they are all sought after by the majority of consumers.

Therefore, everyone has been waiting for a long time for the expectation of "Ming".

In particular, its dealer team has long been ready to welcome the new model, because after the Frankfurt Motor Show, many people came to ask when "Ming" will be launched in China.

Judging from their experience, as long as the "Ming" price is reasonable, they can bite off a large piece of meat from the A0 market, after all, the joint venture brand models are too expensive and the price can easily exceed 100,000. Models priced below 100,000 yuan, consumers are more sensitive to price acceptance, and the gap between 3,000 and 5,000 yuan can make people change their goals.

The expert group that came to Jiangzhou to evaluate Kunpeng was also invited to attend the listing ceremony of "Ming", and they sat in the audience with more than 200 dealer representatives from various regions in China.

At this time, they felt more the tangible and intangible influence of Zhonghua Group, and found that the dealer representatives around them were very optimistic, actively supporting the various products launched by Zhonghua Group, and forming a blind worship effect. Just the active payment of dealers' orders is a huge amount, which is enough for many companies to live for a while.

The experts first saw the positive and energetic side of the employees, and now they have seen the strong style of the dealer team, and sighed that Zhonghua Group is really a clear stream in the domestic automobile industry, no wonder it can break into such a big name in just a few years.

The real car of "Ming", they have seen it within the Zhonghua Group.

It can be said that "Ming" is not at all like the traditional impression of the car produced by its own brand, which has successfully subverted their cognition, and both the design and workmanship have reached or even exceeded the standards of the joint venture car.

"If you erase the four words of Zhonghua Group and replace it with the Volkswagen brand logo, then the price can be increased to 30,000 yuan!"

An expert, after looking at the whole car, sincerely said the hypothesis with black humor.

Although the independent brands led by the Zhonghua Group are constantly making efforts, there is still a premium gap of more than 30,000 yuan between domestic sedans and joint venture brands. Especially in the market of more than 150,000, domestic cars have not yet proved their strength.

Such a domestic curse, many aspiring consumers hope to be broken by Zhonghua Group. Although FAW has been touting that it will launch the "Besturn" brand to enter the 150,000 market, few people can believe that FAW has the strength to break the curse.

Before the Besturn was listed, it ushered in a voice of decline, which made FAW unhappy. It may be a protest by the majority of Chinese people against the eldest son of this republic, under the control of the China Group, who has squandered too many resources but cannot build a good car made in China.

During the entire listing ceremony, the most eye-catching thing was the moment when the price of the new car was announced, with high and low configurations, as long as the price was in place, then everything was easy to say.

It's like the classic Santana is still selling for 150,000, and a group of people scolded him for having no conscience. If it is only sold for 80,000 yuan, then everyone will say that it is a value-for-money and conscientious car.

Divided into two categories: manual and automatic, the price of "Ming" began to be announced on the big screen at the scene.

First of all, the lowest equipped manual MT model, priced at 64,800!

"Wow-"

There was an uproar at the scene, everyone expected that it might be about the same price as the small SUV "Song", but they didn't expect the price of "Ming" to be 4,000 yuan lower.

This is thanks to the platform plan promoted by Zhonghua Group, so that most of its models have common parts, which can significantly reduce procurement costs.

There are a total of 3 MT models, with prices ranging from 6.48-7.28-79,800.

Among them, the manual main push should be 72,800 models, which is very competitive in the current market.

Later, the price of CVT automatic transmission also began to be announced, and with the previous price as a foreshadowing, everyone knew that it would not be too high.

"8.28-8.78-92,800!"

The prices of the three CVT models have received unanimous applause from everyone, and the "Ming", which is super cost-effective, has the potential to be a popular car.

It is obvious that "Ming" fills the market gap between QQ and "Qin" with a price range of 6-90,000 yuan, and opens up the range of car choices for consumers with a car purchase budget of 30,000 to 150,000 yuan, forming a one-stop synergistic effect.

"Guided by market demand, how many years has this sentence been said. As far as I can see, only Zhonghua Group has achieved this.

Comparing hearts to hearts, such an excellent product as 'Ming' is really beyond my expectations, and if I really want to choose a car in the same class, I will definitely choose it without hesitation.

In this way, compared with Zhonghua Group, other domestic automobile companies are not only backward in terms of R&D level that we thought before, but also backward in all-round integration. Products, employees, distributors, management and capital are all at a disadvantage.

Perhaps the victory or defeat of China's independent brands has laid the key to winning or losing as early as this moment. In a few years, we will be witnessing a new history. ”

An expert sitting in the audience sighed that this trip to Jiangzhou can be regarded as a real understanding of the strength of Zhonghua Group.

"yes, I feel the same way!

Other state-owned auto companies are still taking the road of foreign-aided development, relying on joint ventures to provide technical support. Zhonghua Group has completed the internal expansion transformation, and can rely on its own strength to compete with the joint venture brand without falling behind.

In a few days, China's international auto giant may be born in Jiangzhou. ”

Another companion echoed him, and he also felt that the rise of the China Group was unstoppable.

In order to achieve the goal of selling more than one million, it is impossible to do it without the support of major subdivisions, and China Group has achieved strategic layout in A00, A0 and A-class, and it will definitely make a difference in the B-class car market in the foreseeable future.

Therefore, near the end of the ceremony, when the host announced that there would be a mysterious guest today, many people were full of anticipation, wondering which new car would be unveiled to everyone.