Under Bill Ford's introduction, Han Hao learned that this person was not a Mazda executive, but a name that was both familiar and unfamiliar to him - Akio Toyoda. Pen "Fun" Pavilion www.biquge.info

It turns out that he is a newly promoted member of the board of directors of Toyota, and is considered by the outside world to inherit the position of the head of Toyota Group in the future, and the grandson of the late Toyota founder Kiichiro Toyoda!

Akio Toyoda is polite and fluent in English, which is related to the fact that he has worked for Toyota in the United States for many years.

As we all know, Japan A has a limited land area, and Toyota Motor has taken root in the United States as the world's largest consumer market, and the senior management has sent it to the first-line market in order to train Akio Toyoda.

Unlike the Ford family, which controls 40% of Ford's shares, the Toyota family only owns 2% of Toyota's shares, and the control of the company depends more on family prestige and honor. Akio Toyoda's grandfather and father both served as the head of Toyota Motor Corporation, so he was expected to be high by the outside world as soon as he was born.

"Toyota is an international modern management group, and the successor position is not hereditary, and Akio is just an ordinary employee, and whether he can succeed depends on his personal ability! We will select the most suitable person to lead Toyota forward, regardless of other incidental factors. ”

Shoichiro Toyoda, who really brought Toyota to the world's top automobile company, said that he is the father of Akio Toyoda and the real head of Toyota Motor now.

Since Akio Toyoda worked in the United States and had a friendship with Bill Ford, who was also Ford's successor, the two companies were in direct competition in the market, but this did not affect the friendly relationship between the two companies.

Also the successor of a world-renowned automobile company, who has grown up under invisible pressure since childhood, Akio Toyoda and Bill Ford hit it off at first sight, and they have a lot of common topics to communicate.

Now Bill Ford has officially taken over Ford, leading Ford all the way to the city, and has achieved the success of the world's second largest automobile company. And Akio Toyoda has to grow up tremblingly under the protection of his father Shoichiro Toyoda, looking forward to a smooth succession in the future.

At this APEC meeting, the low-key Akio Toyoda also appeared, and now Toyota has basically gained a foothold in the American market, and in order to achieve the goal of 10% of global car sales, Toyota continues to look for the next growth point.

The Chinese market, which has always been favored by all parties, even if the annual sales of automobiles are only 2 million units, which is lagging behind the data of the United States, which often exceeds 10 million, no one dares to guarantee how far China's auto industry will develop.

It can be seen from the motorcycle market that China's motorcycle sales hovered at one million before, and suddenly broke through 10 million after entering the 90s, becoming the world's first.

Will cars also follow the path of motorcycles?

Likely, but no one dares to pack a ticket.

As an established automotive company, putting your eggs in different baskets is the right strategic choice. After many years of wandering, Toyota finally decided to enter the Chinese market, holding two joint venture partners, Shuchuan Toyota and Tianjin Automobile Toyota.

Akio Toyoda has since been transferred back to Asia from the United States to help control Toyota's development path in the Chinese auto market.

"Han Haosang, your speech is very innovative and in line with the culture of our Asian Oriental countries. People in Europe and the United States don't understand Zen very well, but I think you are very good. Everything in the world changes in cycles, and there is no unchanging kingship. ”

Akio Toyoda took the initiative to say to Han Hao very politely.

Although GM and Ford now occupy the top two positions in the world, Toyota has been trying to pull them down. Toyota attaches great importance to the company's profits, and requires a certain profit return in the pursuit of scale, so although the sales volume is not as good as the other party, it continues to be in the first position in the industry in terms of profit.

"Today I deliberately pulled Bill and asked him to introduce you to me. I hope that we will become friends in the future and discuss the development of the automotive industry together. ”

No wonder it is called the APEC Business Leaders Forum, many of the people who came to attend the meeting are well-known industry leaders, and Akio Toyoda is one of the young whales cruising among them.

Since he intends to make a difference in the Chinese market, Akio Toyoda made a point of meeting Chinese auto entrepreneurs like Han Hao.

"It's my honor to get to know a senior like Zhang Nansan. If my guess is correct, Zhang Nansang will be in the Chinese market?"

Han Hao thought about it carefully, and was afraid that the other party was estimated to be parachuted into China.

After receiving a positive answer, Han Hao thought to himself that Toyota was probably going to attack the Chinese market in a big way.

As the head of the Chunghwa Group, the competitor he fears the most is not Volkswagen, which has the largest sales in China, but Toyota!

After all, the Chinese "Qin" is an imitation of the Corolla car, as well as Huaxia light buses, pickup trucks and other models, the source of technology comes from Toyota, and even the Pangu engine is also an imitation of the Toyota engine.

Thinking about it, unconsciously Zhonghua Group and Toyota have formed many relationships, if Toyota really enters China, then the weak China Automobile will face an existential crisis.

However, the strength of the two joint venture partners selected by Toyota in China is very average, Shuchuan Toyota's production of Bacoster has no impact on China, and the "Weizi" economic car that Tianjin Automobile Toyota is preparing to put into production does not feel very in line with the taste of Chinese when it was unveiled at the Capital Auto Show.

I don't know what big moves Toyota will make in China if Akio Toyoda is behind the scenes.

The current president of Toyota, Shoichiro Toyoda, is very old, and if he can successfully conquer the Chinese market, then China will become the cornerstone of Akio Toyoda, so that he can smoothly succeed as the next president.

Obviously, this middle-aged man with a polite and inconspicuous demeanor, Akio Toyoda, will become one of Han Hao's strong behind-the-scenes competitors in the domestic market in the future.

After Akio Toyoda left, Bill Ford and Han Hao talked about cooperation again.

Since the beginning of the partnership with Mazda in 1979, Ford has been increasing its stake in Mazda since the bursting of the economic bubble in the early 90s, and has become its largest shareholder with a 33% stake so far.

Although it is a major shareholder, Ford cannot directly interfere in the management and operation of Mazda, and the Japanese side still has a certain degree of independence.

Due to the rapid expansion of production, Mazda began to lose money from 1995 and continued until 2000, so it had to appeal to Ford for help.

Bill Ford wanted to integrate Mazda into Ford's operating system in China, and he saw the development potential of Zhonghua Group and wanted Mazda to partner with it as a strategy to realize Ford's other leg.

However, Mazda has long had partners in China, and Haima Motors, located in Qiongnan Province, has a happy cooperation with Mazda.

In particular, with the FAW Group, Haima Motor acquired the desired sedan production catalog, and in 2000 introduced the Mazda 323 model.

The main components of the 323 model, such as the engine and transmission, were purchased from Mazda's main plant, and the Japanese side charged a one-time technology transfer fee and agreed to Haima to localize the model. It is reported that in the future, FAW Haima will launch an improved 323 model for the Chinese market, named "Fumilai".

After selling the old 323 model, Mazda also sold the Prema MPV model to Haima Motors, only asking for a large amount of money to be recovered as soon as possible.

By exporting the technology and parts of old models, and authorizing Haima Automobile to produce Mazda automobile products on an OEM basis and sell them in China, Mazda has recovered its financial resources to a certain extent, and Mazda, which has been losing money for five years, has achieved breakeven in its accounts.

In this way, Mazda has witnessed the magic of the Chinese market, and the company's executives have pinned the focus of Mazda's future development on the Chinese market.

At this time, FAW Group came in at the right time, hoping to establish a joint venture relationship with Mazda.

Mazda and Haima Motor have always been a technology cooperation model, and the cooperation through the sale and buyout of technology models has never risen to the level of a joint venture.

Now, as China's largest automobile group, FAW has emerged, and taking the initiative to throw hydrangea is in line with its own development strategy, and Mazda is moved to start a joint venture with FAW.

FAW and Haima have their own plans, and Haima has always been outside the FAW system, so FAW wants to skip Haima and directly enter into a joint venture with Mazda.

"This model is very suitable for China, and if we are a joint venture, we would recommend that it be the main product of the joint venture, and it will be a success. ”

When FAW secretly contacted Mazda for negotiations, FAW representatives praised the new Mazda6 prototype that had not yet been launched at Mazda's headquarters.

Although Haima helped Mazda stop the bleeding and get out of the predicament at the most difficult time, for the sake of the huge Chinese market, Mazda still chose to start joint venture negotiations with FAW without telling the other party.

In the Chinese market, it was already necessary to choose between Haima and FAW, and now its mother-in-law, Ford Motor, has to marry itself to another Chinese auto company, which makes Mazda Motor feel really helpless to deal with three potential partners.

The Chunghwa Group is only a private enterprise, and it cannot compete with the deep-rooted FAW Group in China, so Mazda's top management is reluctant to enter into a joint venture with it.

However, Mazda now needs Ford's bailout, not only in terms of capital but also technology, borrowing money and jointly using the platform to develop new models, all of which have to rely on each other.

The "New Millennium Plan" for the revitalization of Mazda's automobiles, which has just been announced, is also being carried out under the guidance of Ford, and now Ford has made a statement that Mazda will try not to offend the other party.

"Han, Mazda decided to send an expedition to Jiangzhou to investigate on the spot, hoping that you can use your strength to convince them at that time. ”

Bill Ford is very active in facilitating the joint venture between Mazda and Zhonghua.

"I can't guarantee that, unless Mazda can come up with a gift that makes me feel good. ”

Mazda is now a second-rate terminal Japanese brand, and there are no competitive products in the market, so Han Hao does not attach too much importance to the other party. If it weren't for Bill Ford's enthusiastic face, Han Hao would not have bothered to contact Mazda.

Han Hao's speech at the forum soon reached the ears of the No. 1 chief, especially the prediction that a world-class automobile giant will appear in China.

"No matter what the future holds, at least your speech has let foreign friends see the spirit of our Chinese." A soldier who doesn't want to be a general is not a good soldier, and we in China need entrepreneurs like you. After returning to China, I will work hard, and if I encounter any difficulties, I can report to me through the staff. ”

The chief, who had worked as an engineer in a car factory, was very happy, and he certainly knew how much it would benefit China if a world-class auto giant were born. For this reason, he did not hesitate to open Chrysostom and gave Han Hao a communication channel.

At the beginning, the second automobile obtained the car license plate of Fengshen Automobile, and it was to take advantage of the application of the No. 1 chief during the on-site inspection. Now the reorganization of Zhonghua and Wuling has been stuck for unknown reasons, so Han Hao immediately reported the problem to the chief.

"You, you, you will really climb up the pole, no wonder Zhonghua Group has been able to develop and grow in a short period of time. When I return home, I will let people know a thing or two. ”

The benefits of following the leader on a trip are thus evident, and sometimes something that is difficult to do may immediately become a no-do matter when asked by the chief.

Sure enough, less than a week after returning to China, Zhonghua's application for restructuring Wuling was approved by the State Council, and the state-owned shares would be merged into the new Wuling Group in accordance with the principle of value preservation and appreciation.

At the beginning, it was afraid of taking responsibility for the loss of state-owned assets, as well as worrying about the formation of industry monopoly, so there were many objections, and some people even said that it was better to let SAIC and GM take over the restructuring of Wuling. After all, SAIC is a state-owned enterprise, and Wuling does not have to worry about the loss of state-owned assets in the past, even if the meat is rotten, it is still on the plate.

If it is taken over by the Zhonghua Group, it may hollow out the Wuling Group, and if it is not done well, Wuling will become history.

Moreover, in order to show their sincerity, SAIC and GM also lowered their original requirements, and the restructuring conditions proposed were basically the same as those of Zhonghua Group.

Therefore, Zhonghua's plan to reorganize Wuling will encounter such great resistance.

Under the interrogation of the chief, the dust finally settled on the restructuring plan of China Wuling, and the Zhonghua Group creatively created an example of private enterprises using market-oriented means to reorganize local large state-owned enterprises.

According to the agreement, Chunghwa Group will provide Wuling with financial and technical support to help it develop a new generation of micro-car products. At the same time, it assisted Wuling to land on China's B-share market and open up a financing platform. Under the necessary conditions, Wuling will be able to be affiliated with Zhonghua Group and obtain the car production catalog, so as to jump out of the restrictions of the micro-car production base and begin to develop into other vehicle fields.

The new Wuling will be distributed according to the 51:49 shareholding, and the Zhonghua Group will occupy a controlling position and obtain the dominant power of the enterprise.

"Looking forward to the stars and waiting for the moon, I finally looked forward to it, I was so excited that I didn't sleep all night!"

"I have submitted a deposit of 5,000 yuan, and I can pick up the car and go home as soon as possible. ”

"I ran to test the car, and I felt that the car felt very good, much better than other cars at the same price on the market, and it was simply an invincible existence in the industry——"

……

On the automobile section of the well-known BBS forum in China, many netizens wrote down their true feelings and waited for the arrival of a god car.