"The theme of my speech today is "Can China give birth to a world-class automobile company in the future?"

Tidying up his collar, Han Hao picked up the microphone and said in English generously. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Thanks to a girl's obsession with English, Han Hao has insisted on learning English over the years and has specially invited foreign teachers, so his spoken English is very good. The office subscribes to English economic newspapers all year round, and the popularity of the Internet allows Han Hao to maintain his English proficiency at any time.

As soon as the words fell, the audience below once again caused a burst of uproar.

First, I didn't expect Han Hao to speak in English instead of Chinese, especially his fluent tone really didn't look like a Chinese accent. Second, Han Hao's topic is a bit too exaggerated, with the current level of China's auto industry, especially under the premise that the world's auto giants have entered the country, it is basically impossible to give birth to a world-class local enterprise.

It is far stronger than the former Soviet Union, which was unable to make domestic auto companies into world-class enterprises, and more recently, the automobile market in emerging economies led by Brazil is booming, but it is unable to develop its own brands and has become a giant foundry.

The automobile industry is a combination of capital and technology, and the threshold is very high, especially to become a world-class automobile giant, it needs enough market space to accommodate its development. Today's international auto market has been carved up by giants, they have formed market and technical barriers, and it is undoubtedly difficult for latecomers to succeed.

All well-known automobile companies were born in developed countries and rely on strong industrial strength to endorse them. At present, China is only a developing country, and it seems that there is no chance of giving birth to world-class enterprises.

While it is widely accepted that the Chinese market may be the world's next gold mine, with the arrival of the world's automotive giants, there is really little room left for the development of China's own enterprises, and becoming an OEM assembly plant like Brazil is the actual destination.

FAW and SAIC, which are now known as China's best, have focused on joint venture brands, and there is no hope for the rise of China's own brands.

Seeing that the audience below shook their heads and even cheered, Han Hao ignored too much and continued his speech.

"China's 9.6 million square meters of land is equivalent to a Europe, but also equivalent to a United States, especially with a population of 1.2 billion, it is in the first place in the world.

From the perspective of comparative methodology, after fierce competition, the European market has cultivated four to five automobile giants, and the North American market has also given birth to three traditional American automobile giants, and has also generously accommodated the development of automobile brands in Japan and South Korea.

The two major markets of Europe and the United States account for more than 60% of global car sales, and the capacity of a single market is more than 10 million vehicles.

As long as China's auto market has a market capacity of 10 million vehicles in the future, there will be the soil for the birth of a world-class auto company. ”

Thinking about it carefully, it seems that some of Han Hao's words are not true, and the noise of the audience below is less than half.

"China's car production this year is around 2 million, according to scholars' predictions to reach the target of 10 million in 15 years. If China's economy maintains its current GDP growth rate, it is estimated that the time will be advanced by two or three years.

Therefore, in 15 years' time, Chinese auto companies have enough time to catch up with the international mainstream enterprises. Mr. Zheng Mengjiu, who was sitting in the audience at Hyundai Motor, must have deeply understood this, and it took Hyundai Motor only 15 years to achieve the catch-up journey, which is really admirable. ”

Sitting in the guest seat, Zheng Mengjiu was expressionless, and it didn't seem to be him. Under his leadership, Hyundai Motor annexed Kia Motors in one fell swoop, and has now come out of the woods. Hyundai-Kia Group is preparing to take advantage of the 2002 World Cup to thoroughly promote Korean car brands to the world.

Of course, the current Hyundai car brand has not been able to enter China, which is the most anxious thing for Zheng Mengjiu. Seeing that other international competitors are staking their ground in China, Hyundai has not been able to find a suitable Chinese partner due to China's joint venture policy.

Zheng Mengjiu has only heard about Zhonghua Group inadvertently, and he is more concerned about Chinese state-owned automobile companies such as FAW, FAW and SAIC. The Chinese government has a strong control force, and whoever has a close relationship with the government can develop.

Therefore, when Han Hao mentioned himself, Zheng Mengjiu did not make any response. In his opinion, the young Chinese on the stage is just using words to attract people's attention. As a senior in the automobile industry, he didn't bother to pay attention to Han Hao's remarks.

"The world's well-known automobile companies have entered China, bringing advanced technology and a complete supplier supporting system, which gives Chinese independent enterprises the opportunity to learn.

Chinese are the most learning people in the world, and the imperial examination system, which has lasted for more than a thousand years, has taught us the importance of learning and education.

In the future, the world-class auto parts can be matched in China, so just like the home appliance industry, Chinese enterprises will go from imitation to learning, and then to independent development, and we will achieve leapfrog catch-up with the late-mover advantage. ”

China's home appliance industry has achieved a counterattack development, and color televisions, refrigerators, washing machines, air conditioners, and other enterprises have begun to emerge that are sufficient to compete with international home appliance enterprises. The market share of Japanese home appliance brands is declining year by year, and Chinese brands are booming.

Thinking about it carefully, Han Hao's words were not alarmist, but had a certain degree of reasonableness. At this time, many people who originally only watched jokes began to talk about each other.

Of course, it is estimated that many people will say that in the context of the world's well-known enterprises have settled in, weak Chinese auto companies cannot compete and cannot develop at all.

I agree with half of this, and the other half disagree. If you are familiar with modern Chinese history, you know the successful cases of guerrilla warfare in which the countryside encircled the cities.

Only Chinese can understand how complex the Chinese market is, with very different consumption habits and different levels of economic development between provinces and cities, which creates a diversity of markets.

One product cannot dominate the world, and China's independent enterprises will have enough space to develop and grow flexibly. ”

Strategically, Han Hao is confident enough that he firmly believes that even if the Eight-Nation Coalition forces join forces to attack, they will not be able to defeat China's independent car brands.

"In addition, the Chinese pay attention to the changes of yin and yang, and the world is always changing and developing like Taiji. Today's internationally renowned automobile companies may go bankrupt tomorrow, and even the top two companies like GM and Ford are still at risk of going bankrupt!

Hearing the rumor that GM and Ford would go bankrupt, the crowd below let out a burst of heckling, and now the two American giants have become the world's auto hegemons through continuous mergers and acquisitions.

At this time, Bill Ford recalled the meaning of what Han Hao had said to him before the meeting. Ford is running normally right now, and he can't think of any hints of any business risk. He listened carefully to Han Hao's speech and felt that this young Chinese entrepreneur did have his own unique views. However, Bill Ford still has a lot of reservations about his views.

"There is no eternal kingship, and dynastic change is a living historical lesson. Blessing and misfortune depend on each other, a truth that our Chinese understood thousands of years ago.

I admit that GM and Ford are very strong right now, but no one can guarantee that a company will never make a decision-making mistake!

The disease of large companies is a stubborn disease that many of us are well aware of, and a small mistake can bury the future of a company.

Once the industry is reshuffled, there will always be new people popping up. If the current international automobile pattern changes, then this is a great opportunity for all late-developing automobile companies, including China!"

Han Hao finally finished saying what he wanted to express, of course, he just said a possibility, which is worth fighting for by Chinese auto companies.

"I really can't listen to it anymore, this is completely nonsense, even GM and Ford collapsed. These two great companies have been around since my grandfather was a child, and they will never go bankrupt.

The Chinese just talk about it, and there is no data to support his claim. In protest against his insult to the sacred model enterprise in my heart, I decided to leave the protest!"

A journalist from the United States said indignantly to his colleague next to him.

"What is the level of China's auto companies, you can get a glimpse from such leaders. With a lot of big talk and no feasible proposals, it's no wonder that they built cars for half a century, but they are still stuck at the level of the 60s.

Originally, I was going to see the jokes, but now it seems like a waste of my precious time, so it might as well be a good time to go to the bathroom!"

A car commentator from South Korea spread his hands and said helplessly.

The Chinese entrepreneur took it for granted, even if he said that the conditions were met, it would not be the turn of the Chinese company to come out, because the multinational giants sitting in the front row had never intended to support another competitor. As soon as there is a sign of it, they will mercilessly work together to stifle it.

If you look at how many years Volkswagen has been in China, it has not provided any technology to Chinese companies, and in the future, foreign-funded enterprises will follow the gourd and tacitly ban China's independent automobile companies.

They want the Chinese market, not new competitors, and the Chinese hope that the market will change technology can only be wishful thinking!"

……

Many people left the table, feeling that Han Hao's speech was really meaningless. More people began to exchange their views and analyze and criticize this Chinese point of view.

The next Q&A session was almost impossible, and the moderator exerted all his strength to calm down the order of the venue.

"You are a successful businessman, but not a qualified entrepreneur. I don't think in five years, you will regret today's speech! Because by that time you may have gone bankrupt, after all, there is no eternity in royal power!"

The words of the first questioner immediately caused a full laugh, and it seemed that Han Hao's speech just now caused public anger.

Try to maintain your demeanor, Han Hao generously waited for the other party to continue.

"In your eyes, which Chinese company is most likely to become a world-class auto giant?"

Getting back to the point, the questioner asked a topic that many people wanted to ask.

"Thank you for the reminder, if I am not bankrupt in 5 years, then you are welcome to come to China for coffee with me. ”

Han Hao humorously opened his mouth in a self-deprecating way, he wouldn't care about anything with the other party.

"In my eyes, of course, the Zhonghua Group that I founded is the most likely to become a world-class enterprise. Because we have always been on the right path, patiently sowing many seeds in the fertile land, as long as the seeds germ and grow into big trees, then the China Group can surprise the world. ”

The answer was not unexpected, Han Hao was of course a company that trusted him. Compared with other domestic automobile companies, Chunghwa Group is the most in line with international standards. Whether it is institutional setting, management research and development, production line equipment, etc., it is consistent with the foreign advanced level.

"I'm going to keep an eye on your business and hopefully the surprise won't be that I can't get coffee in China. ”

Such an answer made the audience applaud one after another, and it seemed that Han Hao breathed a sigh of relief for everyone.

"How long do you think China's auto companies will survive the international shock after joining the WTO, 3 years or 5 years?"

The second questioner's question is still poignant, and it also contains hot topics from this APEC.

"I think joining the WTO is a great opportunity for Chinese companies to compete with the world's most powerful opponents in order to grow as soon as possible. Your opponent determines your level, and although most of the more than 100 auto companies in China will fall, the surviving companies will definitely survive 5 or even 10 years. Among them, the best will even sound the clarion call for a counteroffensive, take advantage of the opportunity of WTO free trade, go abroad and enter the global market, and have the potential to become one of the world's automobile giants. ”

Although the angle of the question was tricky, Han Hao was still very patient and answered seriously.

"In your opinion, who is hindering the development of China's auto industry, and who is the biggest competitor of Chinese companies?"

Another questioner brings a difficult question to answer.

"The biggest competitor hindering the development of China's automobiles is ourselves. We Chinese ourselves have made mistakes and failed to follow the development of the world trend, so it is only now that we need to make up for the missing lessons in reform and opening up. Only when we first overcome ourselves can we defeat others!"

……

Finally dealt with all kinds of questions, Han Hao's APEC appearance was impressive, but the negative evaluation was more positive than positive, because his views really did not match the actual situation.

It is just wishful thinking to say that China will give birth to an auto giant, which can be regarded as its own mental hypnosis, and to say that GM, Ford and other giants are bankrupt.

"Han, I admire you for being able to stand up for your point of view and finish your speech under such public pressure. If I were your age, I might have given up my position and turned to please the audience. ”

As soon as he got off the stage, Bill Ford took the initiative to greet him and said.

"We Chinese have a saying: become famous as soon as possible! There is also a saying that dead pigs are not afraid of boiling water. This is—"

Seeing that Bill Ford was followed by a middle-aged man, acting like Day A himself, he was eager to try to know himself.

Han Hao's first reaction was whether this person was a senior executive of Mazda, after all, Ford is now Mazda's largest shareholder.

Ford has been throwing an olive branch to Han Hao, wanting to find a second partner in China, and if Mazda is put in the joint venture of Zhonghua Group, then it can kill multiple birds with one stone.

First, Ford has achieved a second leg to enter China; second, Mazda is the most suitable brand under Ford to enter the joint venture with China and will not compete with BMW; third, with the strength of the Zhonghua Group, it can quickly expand in the Chinese market and catch up with the pace of General Motors.