Chapter 206: Southbound Investment
While Chunghwa Group was busy dealing with the surging rush of limited-edition motorcycle purchases, Chairman Han Hao quietly went south after receiving a phone call from afar and disappeared from the public eye for nearly two days.
In the ward, Han Hao, who quietly appeared, met Li Jingwei, the founder of Jianlibao, who was released on medical parole, a former Chinese business legend, who is now bedridden with white hair, and has long lost the sharp edge in his eyes.
At the beginning, seeing the hard work of the company being forcibly sold to others by the local government, while he was imprisoned and thrown into the detention center, Li Jingwei, who had always been strong, immediately suffered a stroke and collapsed, and was sent to the hospital ward for care. Before he knew it, he had been in the ward for nearly four years, and as time passed, the previous close care had been removed and he was allowed to meet with some guests.
Watching Jianlibao get worse and worse by Zhang Yang's blind tossing, and the farce of Zhang Yang being driven away and thrown into prison by the local government, Li Jingwei was embarrassed and witnessed Jianlibao walking to the cliff of selling to the outside world again.
Although his personal freedom was restricted due to crime, Li Jingwei is still a spiritual pillar in the hearts of the majority of Jianlibao employees and dealers.
"I've been stuck here all these years thinking a lot, and right and wrong don't matter to me personally. Although they didn't say anything, I knew that my body was getting worse, or I wouldn't have been relieved of my care.
The only thing I can't rest assured of is the Jianlibao brand, as well as the majority of employees and dealer brothers behind it. I heard that they plan to raise funds to participate in the bidding of Jianlibao, and let me continue to serve as the chairman, this kind of treatment makes me feel that this life is worth it!
Shaking up the hospital bed, Li Jingwei, who was half-lying, couldn't help but get excited when he said the key point, and began to cough.
"It's a pity that creation makes people, and a half-crippled body like me can't lead them forward and live up to their good intentions.
Now Jianlibao is going to be sold again, according to my estimate, the local government is likely to sell to the unified group, they can't afford to fail again, so they have to find a glamorous-looking in-law to marry. But the unified group is not a good match, both employees and dealers do not want them to become owners, and I am not at ease when Jianlibao sells to them.
I specially asked someone to come to you, just hoping that you can come forward to buy Jianlibao. If you come forward, the local government will accept it, and the employees and distributors will agree.
In the past, you were willing to take the lead and agree to lend me money to buy Jianlibao, which shows that you know the value of Jianlibao. The brand is there, the dealer team is also there, at first glance it seems that Jianlibao is a hot potato, but in fact it is still a hen that lays eggs, but they have not found the right way.
Now that there is Wahaha in China, I believe that it can still accommodate the next Jianlibao. I firmly believe that with your strength, Jianlibao will be brought back to life soon. ”
specially asked someone to call Han Hao, Li Jingwei just hoped that he would take over Jianlibao and pass on his torch.
"Jianlibao doesn't lack anything now, just a dose of medicine called 'confidence' to be able to come back to life. Your ownership can give confidence to local governments, employees and dealers, and consumers. Nothing needs to be changed, and if you continue to produce Jianlibao in its original packaging, you will be able to get on the right track immediately.
I've lived so long, I've gone through ups and downs, and I think I'm still relatively accurate in seeing people. In the past, I was proud of my good face and was unwilling to do something in a low voice, which led to today's ending. Now I have the courage to be cheeky, hoping that you can join Jianlibao and give her a bright future.
As for the funding, the dealer representatives promised that they could raise 200 million funds for you to use, and you must have your own way to solve the remaining funds.
In the future, if you think there is a more suitable person in charge of Jianlibao, you can transfer her to the other party, I believe your decision will not be wrong!
Please, Jianlibao can't stand the toss, we finally built a national brand that needs a strong person to escort, I racked my brains to find a circle in the country and found that only you are the most suitable!"
Although he once said that he would no longer express any opinions on Jianlibao, when Jianlibao came to the line of life and death again, Li Jingwei began to find a satisfactory home for him regardless of his personal gains and losses.
After clearing debts and selling non-main business assets to repay debts, Jianlibao is now actually less than 1.5 billion debts, as long as the factory starts to resume product sales, it is still likely to pay off the debt as soon as possible.
As the two tragic figures of the times recognized by the Chinese business community, the first person is Chu Lao, who is planting oranges in his 70s on a barren mountain and starting a new business, followed by Li Jingwei, who is now lying on the sickbed.
Facing such a senior figure so pleased, as tragic as the White Emperor City Tuogu, Han Hao felt very uncomfortable in his heart.
Before coming, he thought that Li Jingwei might want to borrow funds from himself, and he agreed to come to the meeting to visit by the way, but he didn't expect the other party to suddenly put forward a request to hand over Jianlibao to himself.
"Such a request is too big for me to decide for a moment, give me some time to think about it before I give you an answer. ”
Han Hao understands the meaning of "the greater the ability, the greater the responsibility", his main business is automobiles but he has invested a lot in other fields, and he doesn't know if he can do a good job if he swallows Jianlibao.
For this reason, the first consulting object he thought of was his right-hand man, the financial housekeeper Yin Qingxun.
"Jianlibao is a good card, and it is really a tyrannical thing to be broken like this. This brand alone is worth 1 billion yuan, which Chinese has never heard of this name, and the advertising cost of one dollar per person is more than 1 billion.
If you can take over and get it on the right track, and go public in the future, the benefits will definitely be considerable. According to you, Jianlibao dealers can raise 200 million yuan for you to operate, which shows that everyone is still very confident in it.
To tell the truth, Jianlibao has no negative news about its products, so it has disappeared from the market for some reason, which is not normal. ”
As soon as Yin Qingxun heard that there was an opportunity to acquire Jianlibao, it was still a low-leverage operation, and of course he raised his hands in favor.
"According to my preliminary understanding, Jianlibao's original market channels have been greatly penetrated by Wahaha, Coca-Cola and Pepsi, and the original dealer team in urban and rural areas has changed its façade a lot, so you can't buy it if you want to. If I really become the master of Jianlibao, I'm afraid that the old sect of Wahaha will fight hard with me.
To be honest, when I was young, I also loved to drink Jianlibao, which in retrospect was a taste of youth.
If I want to become the owner, I don't know what the attitude of the local government will be?"
Why Jianlibao can have today is not unrelated to what the local government has done, and what kind of operation has caused the company to be half-dead.
One of Han Hao's concerns is the attitude of the local government.
It is said that the local government used its credibility to raise a lot of funds for Jianlibao to borrow from banks to maintain production. If you come forward, it is estimated that there will be nothing to do with the Taiwanese. ”
Yin Qingxun naturally refused to let go when he saw that there was good prey, and a high-quality asset like Jianlibao was a star enterprise if it was slightly packaged.
When Han Hao came to the ward again and expressed to Li Jingwei that he agreed to accept Jianlibao and strive to make it the No. 1 beverage brand in China, a long-lost smile bloomed on the other party's face.
"It's a win-win!
For you, for Jianlibao, it's all the same!
Personally, as well as the thousands of employees and tens of thousands of distributors of the company, I would like to thank you for saving the national No. 1 beverage brand from the precarious. ”
Li Jingwei held Han Hao's hand and said excitedly.
Jianlibao wants to sell again, which is a big trouble for the local government.
Major media across the country have expressed sympathy for Li Jingwei, especially in the context of Jianlibao being artificially ruined, which made local officials feel like a mountain of pressure.
Jianlibao is a high-quality asset, Han Hao can see it, and others can also see it.
All of a sudden, many individuals and companies took the initiative to sign up for the purchase of Jianlibao, but the local government was afraid of ushering in the next "Zhang Yang" and was determined to find a foolproof in-law to sell.
It was in this context that the Uni-Unity Group was included in the list of possible sellers. Uni-President Group has star products such as iced tea, fresh orange and instant noodles, and is a well-known beverage and food group in Taiwan. Relying on the dividends of the mainland's economic development, it has developed and grown in the mainland together with competitors such as Master Kong and Want Want and other enterprises on the island, and has become an international company.
Knowing that the local government was eager to sell Jianlibao, the Uni-President Group has been lowering the price, coupled with the obstruction of the dealer team, resulting in the two sides not negotiating the final price.
When the reunification entered the mainland market, when sinking the dealer team, there was friction with Jianlibao dealers, and the Taiwanese were considered to not understand the urban and rural markets of the mainland.
In particular, foreign companies refrigerate after acquiring Chinese competitors' brands, suppressing national brands from another angle, which makes dealers even more afraid. In addition, they are worried that the Uni-President Group has multiple beverage brands, and Jianlibao will not get special treatment when it joins it, and it is easy to sink.
When Han Hao announced that he would participate in the bidding for Jianlibao in his personal capacity, the local government seemed to have ushered in a savior, and the dealer also issued a voice to welcome the richest man into the ownership, and he was treated like a white knight.
Although it is rumored that Li Jingwei invited Han Hao to join Jianlibao, the local government has been unable to think too much, and the richest man is the biggest business card.
As soon as Han Hao appeared, the Uni-President Group was announced out, because he was more suitable to become the new owner of Jianlibao.
When negotiating with the local government, the two sides did not make too much counteroffer, and soon reached a condition that Han Hao would acquire Jianlibao with 500 million yuan and assume all debts. Unlike Zhang Yang, who spent more than 300 million yuan, Han Hao's extra money was actually the funds advanced and loaned by the local government to recover for Jianlibao to maintain normal production.
"In the next 3 years, at least 1 billion yuan will be invested every year to restore the glory of Jianlibao's national No. 1 beverage brand. Strive to restore the sales of Jianlibao at its peak of 6 billion after 3 years, so that China's magic water can regain its magic!"
At the signing ceremony, Han Hao said his goal to the media. In doing so, he is to bring Jianlibao a dose of medicine called "confidence".
After the signing ceremony, Li Jingwei, who had not appeared for a long time, appeared at the gate of Jianlibao factory with Han Hao in a wheelchair, and many old Jianlibao employees and dealers left tears of excitement.
Allowing Li Jingwei and other company veterans to no longer be restricted in their freedom was a condition that Han Hao added when negotiating with the local government, and he did his best to obtain reasonable treatment for them. Whether the person is released on medical parole or released on bail pending trial, the person is first released from the detention center. The local government also dismounted the donkey and agreed to relax the treatment of Li Jingwei and others.
People came around like a tide, everyone scrambled to shake hands with Li Jingwei, and he proved that he was still the soul of Jianlibao with practice.
"Han is always a friend I specially invited, and I believe that he can bring Jianlibao out of trouble. I hope that in the future, everyone can treat me as much as I support Mr. Han, and he will not let everyone suffer. ”
In order to avoid suspicion, Li Jingwei did not appear at the signing site, so as not to make it difficult for local officials.
He appeared in the factory with Han Hao to tell everyone that he supported the richest man to become Jianlibao.
"Brother Jingwei is my predecessor, and he is also the hero of Jianlibao's development to today. I propose that Brother Jing Wei serve as the honorary chairman of Jianlibao, do you think it's okay?"
Han Hao knew that Li Jingwei came to support him as soon as possible regardless of his illness, and he also reciprocated the other party for this.
"Okay—"
The unanimous answer shows everyone's desire to return to Jianlibao again.
Even if Li Jingwei is no longer involved in daily management, having him in charge can still make Jianlibao a smooth and smooth transition. Cancer cells are spreading in the body, and Li Jingwei knows that time is running out, and he really helped him to get on the horse and give him a ride this time.
After winning Jianlibao, Han Hao quickly started a large-scale operation for it.