Chapter 205: A limited number of tests of the waters
When the news of the national C-NCAP test came out, Zhonghua Group was also launching a new one.
Among the legions under the Zhonghua Group, there is a main legion of silent dedication, and they received the least care from the earliest when they were established, just like the eldest in the family silently contributing his youth to raising his younger siblings to grow up. As the business on which Chung Hwa Group relied to make its fortune, the motorcycle sector is the big brother of the group and has always played the role of a cash cow. Although it continues to create profits, compared with the automobile sector, the investment is still greater than the in, and it continues to transfuse blood for the group.
Since the domestic motorcycle consumption tax has been reduced from 10% to 3%, coupled with the country's large-scale investment in the "village to road" project has led to the improvement of rural transportation infrastructure, and the addition of the TO dividend shows that farmers have spare money in their hands, China's motorcycle market has once again ushered in a period of rapid growth, according to this trend, this year's sales are expected to hit a new record of 20 million units.
From January to June in the first half of 2005, the export volume of Zhonghua Group's motorcycle sector exceeded 1.5 million units, and the domestic sales volume also reached a new high of 2 million units.
However, China's motorcycle market is currently in a situation of ice and fire, with strong players like Zhonghua Group taking all the winners, while many joint venture motorcycle factories are mired in operation. Honda withdrew from Jialing Motorcycle, Suzuki sold its stake in the joint venture plant to the Chinese Jincheng Group at a discount, and even Kawasaki Heavy Industries announced its complete withdrawal from the Chinese market.
In the motorcycle market where competition is too fierce, the domestic independent motorcycle corps dominated by Zhonghua Group has sounded the horn of counteroffensive, defeated the joint venture brand one after another, and realized the excellent situation of domestic brand dominance.
During the 10-year period from 1995 to 2005, the number of motorcycles per 100 households in China increased from 14 to 49, an increase of more than three times. The world's first bicycle country has quietly completed the transformation of a motorcycle power.
Compared with cars, the core technology of motorcycles is not too complicated, and it took Chinese 10 years to understand the essence of domestic motorcycles, so that foreign teachers began to pack home.
Under the aggressive offensive of the Chunghwa Group, the weaknesses of the joint venture motorcycle with high prices, few outlets, and lack of after-sales service have been magnified, and Jialing Honda's annual sales of no more than 50,000 units are a major example, and they cannot survive the price war that continues to burn.
In 2004, the total domestic sales of joint venture brands such as Haojue Suzuki, Wuyang Honda, and Jianshe Yamaha were about 1.2 million units, accounting for about 10% of the market share, and the remaining 90% were occupied by domestic brands. Judging from the data from January to June this year, they have fallen below 10% of the market share and continue to show a downward trend.
100-125CC, less than 6000 yuan, household-based, constitutes the mainstream choice of Chinese motorcycle consumers, they are no longer blindly superstitious foreign joint venture brands, after years of practice verification of Huaxia motorcycle has become the first choice of Chinese people to buy cars.
Trendy style, cheap and durable, sales outlets all over the city and countryside, after-sales service is well-known, Huaxia Motorcycle's 10-year painstaking brand has finally ushered in the harvest period.
In many places, you can still see the first generation of Huaxia motorcycles running, and Huaxia motorcycle outlets still provide spare parts supply services for them. They are the living high-quality advertisements of Huaxia Motorcycle, which are more effective than the slogans shouted in TV commercials.
Different from other brands that make a small fuss, every year Huaxia Motorcycle will launch a new motorcycle in line with the international trend, so as to firmly lock the attention of consumers.
Today, Huaxia Motorcycle held a press conference to announce that it would launch the "10th Anniversary" motorcycle, with a limited sales of 100,000 units.
Since entering the automotive field, Han Hao has not appeared in the motorcycle industry for many years, and this grand ceremony belongs to the summary of Huaxia Motorcycle's many years of struggle, and he certainly cheered for its platform.
Reporters have been "10th anniversary" prototype car whetted appetite, in the press release to promote is "the most beautiful work ever made by Huaxia motorcycle" is enough to make people look forward to it, especially the No. 000001 car has been booked by Han Hao, he will transfer the car to the National Museum, as a witness to the history of China's motorcycle industry to reach the annual sales target of 20 million limited edition models to collect, so that the press conference to add more topic.
How is the prototype car?
It is said that only a few people know, and even many people in the Chunghwa Group were at a loss when asked, which can be known from the tight sealing at the press conference, which is a highly confidential company.
The "10th Anniversary Model" plan actually came from Han Hao's idea, and when the engagement ceremony was held in Yuzhou, he took Chen Lingxi back to his hometown in Hushan.
It was also in the storage room of his hometown that Chen Lingxi saw the treasure that Han Hao has been cherishing to this day - Happiness 250.
This antique model, known as the "cannon", can still make a roar after Han Hao simply replaced some accessories and gasoline.
"I used to ride it around when I was fine, even if I was racing with people. Over the years, people have been sent to maintain it regularly, so it can still be used on the road. Let's go, today I will take you to see the style of the 'Tiger Mountain Car God'. ”
Han Hao stretched out his hand and invited Chen Lingxi.
"Boom-"
With the roar of the "cannon", Chen Lingxi hugged Han Hao's waist tightly and began a two-person car trip.
There was the sound of the wind whistling in his ears, Chen Lingxi felt Han Hao's solid back, leaned his head firmly on him, and his long hair fluttering in the wind was quite good-looking.
Secretly opened her eyes and found that there was a cliff on the side of the road, so she quickly closed her eyes and continued to lean on Han Hao, quietly feeling the burst of male hormones coming from her fiancé.
An antique Happiness 250 was running on the winding mountain road in the Hushan Scenic Area, followed by two SUVs that were obviously escorts.
"I didn't expect the boss to really have a certain level, and it was not an ordinary person who could do it at high speed just now. He has always been polite, but he still has such energy in his body. ”
One of the bodyguards who was driving the SUV in the lead car sighed to his companion sitting in the passenger seat as he drove.
In order to take care of his fiancée behind the car, he tried his best to control the speed at about 60 kilometers per hour, and ensuring safety first was the focus of his consideration.
"Knock-knock-"
Happiness 250 crossed the last hill with great strength, and the summit platform of the Tiger Mountain Scenic Area appeared in front of him, and Han Hao finally returned to the place he had conquered many times when he was young.
After the car was parked, letting the cold wind blow on his face, Han Hao looked at the valleys in the distance and was silent, and many past events suddenly came to his heart.
Here has been recorded his honor as the "Tiger Mountain Car God", and has also witnessed the tears left by him when he was frustrated and drunk, and now he has met him with his fiancée to start a happy life.
"How many secrets do you have in your heart that I don't know?"
Seeing the vicissitudes of life on Han Hao's face, Chen Lingxi on the side asked.
"That's a lot, enough for you to discover slowly for a lifetime. ”
First waved his hand into the distance, as if saying goodbye to the past, and then Han Hao took his fiancée into his arms with one hand and replied softly.
"Look at you, something impressive has happened here, right?"
The empathetic Chen Lingxi leaned into Han Hao's arms and asked softly.
"The old thing ten years ago is a growing pain. In retrospect, it was a different feeling. ”
"I think you can write a memoir to remember your youth. ”
......
It was a conversation at the top of the mountain that made Han Hao come up with the idea of implementing a limited edition model, planning to use a Huaxia motorcycle to test the waters. After more than 10 years of development, Huaxia Motorcycle's conservative domestic ownership has reached 20 million units, and the launch of limited editions has a certain mass base.
Back at the press conference, Zhonghua Group invited many well-known domestic media, and the newly acquired Sina.com made a live broadcast page on the homepage to promote the report.
"According to the news from the scene, less than 20 people have seen how this limited edition motorcycle looks, including the workers who produced it, and it is especially expected that the richest man Han Hao also participated in the design process himself, which really whetted everyone's appetite......
The host of Sina Live introduced it through an intermittent live broadcast signal.
There are too many people in the live broadcast room, resulting in a very stuck live video signal, and can only be reported through text and pictures.
In bursts of cheers, Han Hao and Zhao Chunlei took the stage together and pressed the unboxing button.
As the box board slowly fell, in the cloud of dry ice manufacturing, the "10th Anniversary Limited Edition" Huaxia motorcycle was finally unveiled.
Surrounded by white smoke, the first thing that caught his eye was that it was a scooter from the outline analysis, and then Han Hao stepped forward and turned on the lights, and then the audience quickly found familiar design elements on the front baffle.
"Ripples of water droplets!"
Someone couldn't help but say it out loud.
On the front baffle, there is a "water drop ripple" module that is only used in sedans, and the headlights are surrounded by layers of waves, and the turn signals on both sides use jade Ruyi design, which forms a whole with the rearview mirror, which is very impressive at a glance.
The limited edition motorcycle fully absorbs the current mainstream design language of Zhonghua Group, and applies many sedan design elements to the motorcycle, showing a unique style.
From a motorcycle to the field of automotive design, and from the car back to the motorcycle to show his strengths, the main designer of the limited edition Zhao Chunlei can be said to have combined years of experience in one car to design amazing collectibles.
"This motorcycle will be sold to old customers who have bought Huaxia motorcycles, with a price limit of 9,999 yuan, and each car has an exclusive number and certificate ......"
As soon as the price was announced, 9999 yuan has such a limited edition motorcycle created by such a boutique, which can be described as great value for money. In addition to the custom-made body shape, the latest commercial LED headlights, calfskin perforated seats, glossy car paint, etc. are all new equipment that appeared on motorcycles for the first time, and the 100,000 limited edition production line really doesn't make much money, and basically sells at cost price to give back to consumers.
When the news of the "10th anniversary limited edition" of Huaxia motorcycle was announced, it quickly set off a rush to buy among motorcycle fans, and many people who had not bought Huaxia motorcycle also registered to buy it under the guise of others, which also became a major event in the history of Chinese motorcycle culture.