The long-awaited third-generation Huaxia Light, which features the elements of the "Great Wall of Beacons", has finally been launched, and this model has played a large-scale micro-face concept that subverts the Chinese micro-car market, striving to continue to lead the trend of the domestic market and maintain its sales dominance.

With more riding space, more loaded goods, and stronger passability, the new generation of Huaxia Light adopts a biased sedan interior design, so that the large micro surface is not only a tool car, but also a decent family car.

4.48-64,800, the third-generation Huaxia Light five-seater and seven-seat models are listed simultaneously, and the configuration is richer than the previous generation, but the price basically remains the same.

As for the second-generation Huaxia Light Xiaowei Face, it was not directly discontinued, but continued to be produced after a facelift was integrated into the "Beacon Great Wall" design. However, the price fell to 29,800-46,800, and strive to cover the entire micro-car market to the greatest extent.

In addition, the matching micro-goods Huaxia Rongguang has also been listed at the same time. At present, the market share of micro-goods is declining, but there is still a certain demand, and Huaxia Automobile will continue to provide this product to consumers.

Since most of the parts are universal, both micro-surfaces and micro-goods can greatly reduce production costs. Where the market is, if you don't occupy it, others will fill it, and in order to maintain the leadership position, you must not give competitors room to intervene.

What's more valuable is that the third-generation Huaxia Light adopts the international formal development process, and the vehicle is only launched after 100,000 kilometers of road tests. Both the driving experience and the durability of the vehicle have been greatly improved compared to the previous generation.

"The new generation of Huaxia Light is a product born from the perspective of Chinese consumers, and it is a weapon specially created for the majority of Chinese people to live a well-off life. It can not only walk through the city, but also run in the vast rural world.

Building Chinese cars for Chinese is our persistent dream. In the next step, we will start the development of the next model in response to the new opportunities identified in the market research. If the light of China is a weapon for a well-off life, then the next car is the upgraded product that the majority of people want after entering a well-off life. ”

The chief designer Ma Xiaofei has never won such a huge stage, he alone exposed the national media to show the H3 Huaxia Light products designed by his team, he talked eloquently to the audience.

Although today is the official launch ceremony of the third generation of Huaxia Light, in fact, this large micro noodle has been on the pilot market in Haizhou City for more than a month. Promising that the price will not be higher than the previous generation, this car has been popular in Haizhou, especially in Hushan, and many small factory owners have not hesitated to place orders.

Personally going to the Huaxia Automobile dealership to communicate with customers who bought cars, Ma Xiaofei was able to know the situation on the front line of the market.

In this kind of communication, a new concept model emerged in Ma Xiaofei's heart. This model is a grade higher than the light of China, and it is suitable for people who have become wealthy and entrepreneurial. Their requirement was to continue to be able to deliver cars, but more decently, and not at exorbitant prices.

Isn't this that after the masses have achieved a well-off life, they have higher requirements for life and need a big car that can be driven after they become rich.

Among the large micro noodles and light passengers, there is still a certain market demand. The light of China was disliked as not decent enough and too small, and the light van was poorly configured and too large, and needed a new model with "7 seats, large space, comfortable ride like a sedan, and able to continue to meet the needs of carrying people and goods".

It sounds very similar to MPV models, and now GL8 and Odyssey occupy the high-end market in China, and Ruifeng and Prema are in the mid-range field, but they are in a blank in the market below 100,000.

The consumption power of the target group stipulates that the price of this M1 project named internally by Huaxia Automobile should be controlled between 60,000 and 80,000 yuan.

"The hot sales of Huaxia Light show that we must follow the market demand, in a few years, this group of people who buy Huaxia Light now will have new demand in the future, and we must be ready to provide them with upgraded products in the future.

In China, no one has done a better job than us when it comes to controlling costs. Therefore, we can strike a balance between the contradictory and unified demand and price relationship in the M1 project. ”

Ma Xiaofei said this when he reported to Han Hao for the new project.

Looking at the survey data obtained by a sample of up to 5,000 people, it shows that in the economically developed coastal areas, many small bosses are eager for a new product to meet their new needs. The concept of micro and light passenger cars as tool cars is deeply rooted in the hearts of the people, and they need a more decent model to replace them.

Han Hao knew that this was indeed a blank in the market, which was in line with the path of Huaxia Automobile's upward development, so he nodded and agreed to the establishment of the M1 project.

However, at the same time, Han Hao also asked Ma Xiaofei to redesign and transform the Chinese scenery born from the sea lion, and now the homogenization of the light passenger car market is too serious, and the Chinese scenery is no longer suitable for the current fierce market, and it is in urgent need of replacement and improvement.

The B2 project was established, and in the future, Huaxia Scenery will change people's current impression of the bad riding environment of vans, and focus on the riding aspect, focusing on the range of passenger cars. However, it still has to meet China's vast demand for manned loading, and it must have practical value, which is a bonus function.

"10-150,000, MPV, strong power, with the comfort of a sedan, with the same number of seats as a light passenger, through the folding of the seat and the carrying capacity of a van. ”

This is the positioning of the new B2 Chinese scenery, to continue to develop upward, no longer fight with domestic light passengers in the Red Sea, into another world.

This positioning is still derived from the research of market consumers, and more than 10,000 consumers have summarized the above characteristics.

From the market to the market, now the research and development of every new model of Zhonghua Group is not the result of patting the head. Instead, it is extracted from market demand, so as to find market gaps and needs. The research and development of a new model can easily cost hundreds of millions, and it needs scientific and thoughtful verification before it can be launched. The model will be reviewed by the decision-making committee, and then come to Han Hao to make a decision.

From the pricing, it can be seen that 150,000 is still a threshold for domestic cars, and the price in the hearts of consumers cannot be broken.

As for its other trump card, QQ, it is now being redesigned by a team led by Zhao Chunlei. The reason why QQ is so popular with consumers is because of its cute and unique shape, which is unforgettable.

Therefore, Zhao Chunlei did not make a big move on the appearance of QQ, but only made minor repairs and added the "water droplet ripples" feature. But there are big moves in the interior, focusing on the sporty and young style, and the combination of red and black makes QQ more personalized.

"Most of the people who buy QQ are young people who are the first cars, and they want to be different and express themselves, so the big changes to the interior can be more in line with their needs. As for the exterior colors, the new QQ will be available in bright colors such as red, yellow, orange, blue, and even a two-color mix-and-match version. ”

The success of the Chinese "Tang" has given Zhao Chunlei more confidence to design new works, and he introduced QQ's design style.

The chassis of the all-new QQ will be redesigned to make more improvements for the Chinese market, and for the first time, it will also be equipped with an upgraded second-generation Pangu engine.

The 1.2-liter second-generation Pangu engine has basically completed bench tests and is now being tested on the road, and the all-new QQ has replanned the power system based on it.

It's a pity that there is no automatic transmission to match, otherwise QQ will have reached a perfect replacement this time.

According to the current progress, the new QQ will complete the replacement task by the end of the second quarter of next year.

When it comes to the popularity of QQ in the market, it has naturally attracted the covetousness of many manufacturers, and in addition to the launch of Rarity in Chery, GM-Wuling intends to introduce Matiz, and there are two manufacturers in the south and one in the north to attack QQ.

First of all, the micro-car - Lubao jointly developed by Hafei Automobile and Pininfarina of Italy was successfully listed, and began to snipe Huaxia QQ in the northern market, especially in the northeast.

Hafei Lubao uses a 1.1-liter DA468 engine developed by Dong'an, with 48K power and a fuel consumption of 5.4 liters per 100 kilometers.

The car is known as the "urban elf", with a starting price of 64,800, and its direct competitors are aiming at QQ. With its cute appearance and preferential car purchase subsidy of 3,000 yuan, it has been recognized by a group of consumers.

Then there is Changhe Automobile, on the basis of the Big Dipper, they jointly with Italy for vehicle design, launched a very fashionable appearance of the new micro sedan model - Ideal .

Ideal belongs to Changhe's self-developed products, which is to see that QQ has been selling well, and the micro car developed by the Italians using the Beidou Star chassis.

Not surprisingly, Ideal also uses Dongan's engine, but it is a 1.0L DA465, and the power is not as good as that of Hafei Lubao. The price is also a lot lower, as long as 56,800, it also began to block QQ in South China.

Although it has reached the late stage of life replacement, Huaxia QQ still ranks first in the list of micro cars with outstanding configuration and cost performance. The power of the 1.2L engine reaches 52K, and dual airbags and ABS are safety standards, and the lowest transaction price in the market exceeds 50,000 yuan. In the middle of the joint attack of northern and southern competitors, QQ is not afraid of the threat from new opponents with preferential promotions.

First of all, Hafei Lubao couldn't bear it, less than 2 months after it was listed, the official announced a price reduction of 5,000 yuan, and also launched a 49,800 entry model. Subsequently, Ideal also lowered the price by 3,000 yuan, pulling the entry model to 53,800 yuan.

The price of the micro-car market fell further, and Huaxia QQ was able to offset the cost with the advantage of mass production, and these newly listed micro-cars soon encountered the danger of imbalance.

If the price is not reduced, the car cannot be sold, and there is no profit if the price is reduced, and the micro car market has actually been built by Huaxia QQ with a very high threshold.

Lubao and Ideal are not to be feared, they are late to enter the market, and Han Hao is worried about GM-Wuling's upcoming first new car, the Chevrolet SPARK.

That's right, the Chevrolet SPARK is GM's new name after introducing the Matiz to China, and it not only has a new name but also a new logo.

I thought that GM would continue to hang the Buick logo, but I didn't expect GM to decide to play another card in China - Chevrolet.

The Chevrolet logo, which looks like a bow tie, is referred to by many Chinese as the Grand Cross. The Pioneer SUV produced in the joint venture of Jinbei GM is to hang the Chevrolet logo, but Jinbei GM has not made a profit since its establishment, and suffered a huge loss of 400 million yuan last year.

Whether it is the Trailblazer or the Cherokee, this large American SUV is not the current model that Chinese like.

Now, GM plans to hang Chevrolet license plates on the SPARK sedan and is said to introduce more models to the brand in the future.

The SPARK will be produced at GM-Wuling's plant, and the production line is currently being commissioned, and it is expected that the new model will roll off the assembly line soon.

The reason why Han Hao is worried about SPARK is because it will launch an automatic transmission model, which is the weakness of Huaxia QQ. If GM-Wuling uses mass production to reduce costs in the future, there will be a battle between QQ and SPARK.

This will be the first time that the Chunghwa Group has faced off with a joint venture brand in the same class of models, and in the past, it was a staggered competition to fight the big and the small, but now that GM has annexed Wuling and is determined to sink into the Chinese market, then direct competition will be inevitable.

This is also one of the reasons why the second-generation Pangu engine will be installed on QQ first, in the face of GM's attack, you must come up with powerful weapons to snipe the opponent.

ZF's CVT business is now facing the dilemma that no one in Europe will buy it, Japan and South Korea will not buy it, and the United States will not need to buy it.

Knowing that a customer in China wanted to purchase CVT transmissions on a large scale, ZF's European business unit in charge of CVT immediately took action and sent people from Europe to China to negotiate with Zhonghua Group.

Once the large order of 100,000 units is negotiated, the ZF CVT division will be able to continue to survive after a long absence. Therefore, ZF has mobilized elite soldiers and strong generals, hoping to win the big order from China steadily.

As for the Chunghwa Group, after dismantling and evaluation, the ZF CVT transmission mounted on the Chery Qiyun car, although not as easy to use as Aisin's 4AT, at least does not lag behind, which can alleviate the urgent need for automatic gear breaking.

In this cross-border procurement, both sides reached an agreement with great sincerity.

When he saw ZF's negotiations, Han Hao was surprised to find a familiar figure among them.