Chapter 2 Costs

Eleven o'clock in the evening

Sent the last table of customers in the store away, wiped the table and cleaned it, Ruan Dongsheng and the three of them went upstairs to rest, Aunt Chen went back at eight o'clock, she was old, Ruan Dongsheng didn't let her get off work so late.

After taking a shower, under the air conditioner, Ruan Dongsheng finally felt relieved, and his busy life was coming to an end, and he only needed to complete the last item and get a good night's sleep.

Flipping through today's order book, there are dish names and dishes on it, and Ruan Dongsheng filled them in the computer file.

This document is made by himself, which is used to count the tastes and preferences of these customers, and the profit composition, so as to predict the number of daily preparations, and also has a reference direction when launching Chen Xin.

Ruan Dongsheng looked at today's results, the turnover is 725 yuan, the main performance comes from four plates of boiled live fish, a total of 240 yuan, this is one of the brothers-in-law Zhang Xiaohao's specialty dishes, each pot of boiled fish sells for 60 yuan, with grass carp, grass carp is 6.9 yuan a catty, about three and a half catties, the cost is 24 yuan, plus other seasonings The cost of a pot of boiled fish is about 30 yuan, and the gross profit of 5 percent can be earned in half, which is one of the main sources of profit in the store.

However, in the first two months, the fish merchant who cooperated with them raised the price, originally said that it was 6.5 yuan a catty, and he originally wanted to rise to 7 yuan, he said that the supermarket now sells 8 yuan, and then when it comes to the feelings of cooperation for many years, the fish merchant has lost a dime.

Twelve plates of meat were ordered, 15 yuan per plate, and each plate of pork belly was used for nearly half a catty of pork belly, the direct cost was 9 yuan, plus 1 piece of chili pepper, and the gross profit was only 4 percent.

Nine plates of shredded green pepper pork, 12 pieces per plate, each plate uses about 3 taels of shredded lean meat, the direct cost is 4.5 yuan, the green pepper is 1.5 yuan, the cost is 6 yuan, and the gross profit is 5%.

This is the three dishes that customers order the most, with a total performance of 528 yuan, and the others are tiger skin peppers, steamed yellow croaker, green onion eggs, fish head tofu soup, fried vegetables and other home-cooked dishes, some guests drank a few bottles of beer, adding up to a day's performance.

Steamed yellow croaker is 16 yuan, the direct cost is 9 yuan, the fish head tofu soup is 18 yuan, the direct cost is 12 yuan, and the grass is 8 yuan, the cost is 2 yuan......

Today's gross profit is 338 yuan.

Ruan Dongsheng looked at the statistical table and frowned slightly.

The price of their shop is cheap among the nine restaurants on this street, and the quantity is sufficient, why can't the business be done?

Other shops, maybe the business of a round table is equivalent to their half-day turnover, Ruan Dongsheng thought about the area of the hall below, if you want to put a round table, it is too compact, and shook his head.

Looking at the current prices, it is not like they will rise for a few days and then fall back, it is possible that it will be like this for a long time in the future, and if you raise the price because of this, you may have to reduce a batch of customers.

Is there a problem with the positioning? No, this community is not a high-end community, his food is good, the price is cheap, why is the business of other stalls so good, only one meal in the evening, he is not as busy as others from morning to night? Even if there is a snack bar in a few shops, it seems that the business is much better than his own, Ruan Dongsheng often asks himself.

Thinking about his sister's goal, his brother-in-law seems to be cheerful, but in fact, he has a resentful look, and Ruan Dongsheng also feels that he can't go on like this.

Flipping through a notebook, he wrote down some data, which he went to the wholesale farmers' market to ask for prices.

The wholesale price of grass carp was 5.5 yuan per catty, the market price was about 6.7 yuan at that time, the wholesale price of yellow croaker was 8 yuan, the wholesale price was about 16 yuan, the wholesale price of razor clams was 14 yuan, and the market price was 24 yuan...... The wholesale price of radish is 0.5 yuan, the market price is 0.9 yuan, the wholesale price of SH green is 1.2 yuan, the market price is 2.5 yuan, the wholesale price of carrots is 1.2 yuan, and the market price is 2.6 yuan......

In order to understand the cost, Ruan Dongsheng went to the wholesale market several times, only asked the price and did not buy, some bosses already recognized him, and every time he walked over, he shook his hand, meaning not to inquire about the price.

Looking at these prices, Ruan Dongsheng thought to himself that if he could buy directly from the wholesale market, the cost would definitely drop a lot, but he was just a small shop, and every time he bought not much, the wholesale boss didn't pay attention to it, even those food stalls were bought in the market.

In addition, you have to go to the wholesale market to buy, and you have to buy a van, which also costs tens of thousands of yuan, but this is a small matter, and the previous one is the main reason.

Ruan Dongsheng lived in a two-bedroom apartment, and his sister and brother-in-law went to bed early in the next room and lit a cigarette.

It was already half past eleven, Ruan Dongsheng stood on the balcony, looking at the lively nightlife not far away, talking loudly, and persuading the wine one after another, this is the midsummer nightlife in the community.

At half past six in the morning, Ruan Dongsheng got up early, and his brother-in-law had already gone out to the morning market.

Ruan Dongsheng cooked preserved egg and lean porridge, went down to buy a few oil cake buns, which was their daily breakfast, and after eating their own, they took the bus to work.

Today to deal with a plan, is about a real estate project intelligent plan, the engineering department has been written, need to review a few more times, although this project is not his responsibility, but the tracking project colleagues are novices, the boss asked Ruan Dongsheng to help deal with it, but also counted as his performance.

The most important thing is the plan intent and the configuration list price, the plan intention to reflect the advantages of the program, with a persuasive price list, it is easy to impress the practical decision-makers, but also reflects a company's grasp of the market, otherwise a program without positioning and advantages, unless the relationship with the real estate company is iron to a certain extent, it is difficult to attract the attention of customers.

It wasn't until a colleague asked Ruan Dongsheng if he wanted to order a meal that Ruan Dongsheng knew that it was almost noon to get off work, and looking at the plan that had only been changed halfway, it seemed that he couldn't go back to help today, so he asked his colleague to help order a green pepper shredded pork rice.

This kind of fast food is similar to a rice bowl, but there are other things in the lunch box, there is a sausage, a few slices of green vegetables and two pieces of dried tofu, twelve yuan, Ruan Dongsheng gave the change to his colleagues, and sighed in his heart, just order something, sell it so expensive, there are five or six hundred people in this office building, this boss has made a fortune.

Ruan Dongsheng picked up the calculator and began to calculate on it, 12*500 is equal to 6000.

"Hiss" Ruan Dongsheng took a breath

A noon to do 12,000 turnover, half of the income is 3,000, Ruan Dongsheng was stunned.

If he goes to a few office buildings to hand out business cards and delivers hundreds of fast food every day, he can earn so much, and it is not bad, and he doesn't have to work so hard to prepare food, and he doesn't have to rush every time he arrives.

pressed down the slightly excited mood, and buried his head in the dense plan text.

After eating the fast food that was a little difficult for him to swallow, Ruan Dongsheng thought about the small amount of shredded meat and green peppers in the fast food just now, and once again affirmed his idea, the cost of the 12 yuan fast food must only be 6 yuan.

At half past five in the evening, Ruan Dongsheng got off work on time, and when he returned to the store, it was already more than six o'clock.

Business seemed to be particularly good in the evening, and they did not finish work until half past eleven, and after a brief supper, they went upstairs.

"Brother Dong, how is business today" Zhang Xiaohao seemed to have just gasped now, drinking Ruan Dongsheng's hometown herbal tea and said, he was watching Ruan Dongsheng sort out today's report.

"It's not bad, eight hundred and sixty-five, I ordered two more plates of boiled fish today, hehe" Ruan Dongsheng said.

"Well, I ate a lot of fish today, and the temporary fish boss sent two of them, and the green pepper fish fillet was also fried several plates," Zhang Xiaohao said.

"Well, five portions of green pepper fish fillet, it's strange, why do you eat so much fish today," Ruan Dongsheng said casually.

"Maybe I saw people eating, so others ordered it," Zhang Xiaohao said.

"Well, there is also this possibility, it's twelve o'clock, you guys go to bed early, you have to get up early tomorrow" Ruan Dongsheng looked at the time and said.

"Well, Brother Dong, you go to bed early" Zhang Xiaohao drank up the herbal tea in a few sips and prepared to go back to the room.

"Eh, wait a minute, I'll tell you something" Ruan Dongsheng remembered the fast food at noon, and thought to talk to his brother-in-law to see what he thought.

"Oh, what's the matter, Brother Dong" Zhang Xiaohao asked, although he was very big, weighing more than one hundred and seventy pounds, more than Ruan Dongsheng and almost fifty pounds, but in front of Ruan Dongsheng, he looked very obedient, like a big child.

"I ate a fast food at noon today, green pepper and shredded pork rice, 12 yuan, I think the cost is at most 6 yuan," Ruan Dongsheng said.

"Oh, that fast food I know...... The shredded meat is very finely cut, and it doesn't need a few slices of meat, plus sausages and tofu slices, and the cost is at most 5 yuan," Zhang Xiaohao continued.

"Yes, I also think that kind of fast food costs only five or six yuan," Ruan Dongsheng said thoughtfully.

The two men were silent for a while.

"Brother, what are you talking about, Haohao still has to sleep, and he has to get up early tomorrow" Ruan Lingyan walked to Ruan Dongsheng's room in a daze with obvious sleepiness.

Ruan Dongsheng and Zhang Xiaohao looked back, Qi Qi was startled, although they had long been used to it, but whenever Ruan Lingyan appeared with cucumber peel on her face, it would make the two young men's hearts tremble.

"Oh, it's okay, then you go to sleep" Ruan Dongsheng saw that his sister was coming, so he said to Zhang Xiaohao.

"It's okay, Brother Dong, I've also thought about it, if we change careers to make fast food, it's actually okay" Zhang Xiaohao didn't seem to want to leave the problem until tomorrow, and said.

"What kind of fast food, brother, what are you talking about?" Ruan Lingyan said as she picked the cucumber off her face and rubbed her face.

Zhang Xiaohao and Ruan Lingyan briefly talked about the shredded pork with green peppers and the change of career.

Ruan Lingyan was stunned and said, "I'll follow you, you can do it."

"We can't just do it, it's too late now, let's rest first, another day when we rest, and then discuss it to see if it's feasible" Ruan Dongsheng said, he had been busy for a day, he felt sorry for his sister and brother-in-law, so let them rest early.

"Okay, Brother Dong, you go to bed early" Zhang Xiaohao simply agreed, and went back to his house with Ruan Lingyan.

Ruan Dongsheng lit another cigarette, sat at the table, looked out the window and thought for a long time.