Chapter III: Deliberation
Opening a restaurant is very hard, and general business cannot be stopped, but every month Ruan Dongsheng will still arrange a day to rest, and people need to be relieved.
August 15 is not the Mid-Autumn Festival, because this is the new calendar, the restaurant has a day off according to the custom, Zhang Xiaohao took Ruan Lingyan to wander around the city, visit the park, go to the mall, watch movies, eat Western food, and was busier than opening a store.
Ruan Dongsheng is in the company, the cool air conditioning wind continues to blow, so that his thinking is gradually clear and calm, several projects in hand are very smooth, Northwest Group has decided to start the information bidding process, and is now going through the internal process.
At this time, there was a stack of business cards on Ruan Dongsheng's desktop, which were delivered to the company from various fast food restaurants, with all kinds of fast food on it, and a piece of paper next to it, on which some points were written.
Since talking to her brother-in-law Zhang Xiaohao about changing careers a few nights ago, the three of them have been sorting out their thoughts in the past few days.
There must be market space, not to mention the office buildings in Huzhou City, just a few buildings with more than 30 floors near them, there are thousands of markets in them, as well as nearby residential areas, the more the economy develops, people are getting lazier and lazier, the weather is hot and they don't go out, they don't go out when it's raining, and they don't like to go out when they have nothing to do, so it has gradually become a habit to call for food.
There are 1,000 needs every day, and one in 10 people choose his fast food, which is 100 fast food, and 10 yuan a serving is a turnover of 1,000, which is really more than his current business.
To maintain this market share, it is necessary to be competitive, and price, portion, hygiene, and timeliness of delivery are all part of competitiveness.
The price of fast food ranges from nine to ten yuan, green pepper shredded pork rice nine yuan, saury rice nine yuan, braised hairtail fish rice ten yuan, braised pork rib rice ten yuan, lychee meat rice ten yuan, duck leg rice ten yuan, this price is cheaper than other competitors, ranging from one to two yuan, has a certain advantage.
Fast food box He found a few packaging boxes from the Internet, which are produced by SH, with a layer of aluminum foil attached, aviation food packaging, through SGS testing, in line with the American PDA and German LFGB food safety contact standards, but the price is a little high, the cost of 0.3 yuan.
Although the cost of this kind of fast food box is high, it looks obviously high-grade compared to some fast food boxes for a few cents, and it is hygienic, for some picky customers, there is no need to worry about the problem of plastic erosion and penetration.
As for the portion, although the price is cheaper than other opponents, Ruan Dongsheng is playing the strategy of small profits and quick turnover, so in terms of portion, he has adopted a multi-configuration approach, usually a piece of fast food will put a tofu slice half an egg or sausage, and he added some more side dishes, such as some shredded radish, shredded sauerkraut and other pickles, these costs are not high, and it seems to be richer.
After sorting out the above ideas, with the advantages of price, packaging hygiene, and portion matching, Ruan Dongsheng feels that it is more and more interesting to change careers to make fast food.
The choice of fast food is relatively arbitrary, as far as the company is concerned, almost one person takes the lead, and everyone follows the random choice, so the advantages established should be impressive, and it is not easy to be weakened by the influence of competitors or customers, from the above three advantages, this can only be regarded as the first step to success.
Time flies, and as soon as the time to get off work arrives, Ruan Dongsheng immediately gets off work.
Sister Ruan Lingyan and Zhang Xiaohao were already at home, as soon as Ruan Dongsheng entered the house, Zhang Xiaohao was busy in the kitchen, full of smoke, Ruan Lingyan ran to the door, obediently helped Ruan Dongsheng take the bag, and took a few summer shirts that he had just bought and asked Ruan Dongsheng to help the staff, although I don't know whose idea it was, but it was already passable, so it was also picky, so Ruan Dongsheng praised several clothes in an attitude that no one should be offended.
Four dishes and one soup, duck taro soup, shredded pork with green pepper, fried fungus vegetables, braised pork knuckles, shrimp, a small plate of peanuts, I haven't cooked at home for a long time, the three of them ate very fragrantly, and drank some beer, everyone knew that there was something to discuss at night, and they didn't drink more.
After the meal, Ruan Lingyan cleaned up the dishes and chopsticks, Ruan Dongsheng and Zhang Xiaohao sat on the dining room table, Zhang Xiaohao took Ruan Dongsheng's A4 paper, and looked at some of the ideas written on it seriously.
"Brother Dong, I think it's okay, just do it" Zhang Xiaohao looked up at Ruan Dongsheng and said affirmatively.
"Well, you are more familiar with the price of dishes, you look at the cost" Ruan Dongsheng nodded and said to Zhang Xiaohao.
Everything else is easy to say, but in terms of cost, he has not yet bottomed out, and some of the prices in it fluctuate sharply, and after the price of fast food is set, it generally will not change, so some are worried that the small profit will not be maintained, and it may even lose money.
Zhang Xiaohao didn't think for long, looked at Ruan Dongsheng, and analyzed it one by one, "Brother Dong, according to your price above, the cost accounts for six or seven percent, and the gross profit is more than three percent, this green pepper shredded pork package, half an egg five cents, a few pieces of dried tofu and five cents of green vegetables, a little kelp shreds or kimchi five cents, five cents of soup in the box, three cents of rice, two pieces of shredded green pepper meat, put them together...... Five yuan three, and then there is a little cost for food delivery, if you sell nine yuan, you will have a gross profit of three percent, and the braised pork ribs rice ......"
After talking for about ten minutes, I finally analyzed the cost of more than ten kinds of fast food that was preliminarily set, and indeed as Zhang Xiaohao said, the cost should account for six or seven percent, like the duck leg rice ordered by many people, almost twelve yuan a piece, and the most important cost is a duck leg, such a duck leg, if you go wholesale as long as three yuan or more, the gross profit of this fast food can be forty percent.
The results of the analysis Ruan Dongsheng breathed a sigh of relief, the profit margin of this kind of fast food is a high-profit product compared to the business he is engaged in now, which does not involve rebates and various taxes, and since this is the case, it is possible to start discussing how to implement it next.
The atmosphere at the scene was a little stagnant, not depressed, but cautious, both of them realized that the feasibility of this project is very high, and it is easier to make money than what is currently done, but to change careers, it does not mean that you can turn around.
"Brother, how did you discuss?" Ruan Lingyan sat next to Zhang Xiaohao, with a layer of cucumbers on her face, and said lazily, I am tired of shopping today, more tired than opening a store.
"There are three or four percent of the profits, you can do it, how to do it, design business cards, send business cards, deliver food, and what to do with the current store," Ruan Dongsheng said.
"That's not simple, the business license can be changed to a name, it can be turned into a fast food restaurant, the store does not need to be changed, the order cabinet can be placed in the kitchen, the store needs two people, and the other two people deliver fast food outside," Ruan Lingyan said.
The two big men looked at the little girl, and it seemed that the difficult things had become easier for her, but it seemed to be the case.
Ruan Dongsheng frowned, and said, "Otherwise, the last two days of business, digest the rest of the dishes, and send out the announcement, so that the old customers know how to change their careers to fast food, I will go to the industrial and commercial office to change the business license, how about it?"
"That's it, Brother Dong," Zhang Xiaohao said categorically.
"By the way, brother, we still have to make two sets of clothes, which we wear when delivering fast food, which will impress people, and I also feel that the service is more professional, what do you say?" Ruan Lingyan added.
"Well, that's right, then bring a hat and wear it uniformly, it's a good idea" Ruan Dongsheng affirmed, looking at his sister approvingly.
Zhang Xiaohao nodded, and also said, "Brother Dong, do you guys and we buy a car, if we make fast food, we can go to the wholesale market to buy some commonly used ones, such as duck leg saury or something, the price is much cheaper, especially green vegetables or something, maybe about half cheaper"
Ruan Dongsheng thought for a moment and said, "This is very necessary, the wholesale market is about 20 kilometers away from our store, I want to buy an electric car, which can save fuel and deliver food, what do you think?"
"Electric car ......" Zhang Xiaohao scratched his head, he didn't know anything about electric vehicles.
"Brother, the electric car is very troublesome, it needs to be charged, and it can't run far, what if it stops on the road" Ruan Lingyan frowned and said.
"Hiss" Ruan Dongsheng took a breath, and also frowned and said, "You're right, now the popularity of electric vehicles is too small, I also think it's environmentally friendly, there are government subsidies, you can save a lot of fuel money a year, you can also use it when delivering food, compared to electric bicycles, the efficiency is much higher"
"Even if you buy groceries and deliver food, you also have to save fuel, isn't that Prius at RB very good, you often watch it," Ruan Lingyan said to Ruan Dongsheng.
"RB car" Ruan Dongsheng frowned, gritted his teeth and said, "The car is good, and it is a little more expensive, but it is an RB car, and it is the male of Nainai"
"There are no good cars made in China, and I heard that Liali's Zhao can run fifty or sixty kilometers, but it doesn't have much space," Ruan Lingyan said.
Zhang Xiaohao frowned and said, "Zhao seems to be okay, there are many people who buy it online, and it runs quite fast, but it costs fuel when there is no electricity."
Ruan Lingyan hugged Zhang Xiaohao's arm, tilted her head and looked at the ceiling, and said with a glance, "Even if it is a pure electric car, it only runs seventy or eighty kilometers, it is not as good as Zhao, hundreds of thousands, we will pay it off in a few years"
"Zhao" this car Ruan Dongsheng also paid attention to, it is a petrol-electric two-motor car, compared to the Prius seems to be worse than not hybrid, zero fuel consumption when pure electric, no power when the engine is used as power, if in the city for short-distance traffic, electricity is enough, long-distance, can only use the engine, compared with the Prius 3 liters of fuel consumption, not Ruan Dongsheng's ideal hybrid, but look at the appearance of his brother-in-law and sister, it seems to be quite like, forget it, whatever they want, anyway, it is used to deliver fast food, really make money, buy a good car for them.
"Is there enough space for it, two people can sit in the front, how many boxes of fast food can be placed in the back seat and the tail box?"
Ruan Dongsheng said.
"Well, there should be a hundred copies."
Ruan Lingyan thought for a while and said.
"A hundred servings of fast food are almost a thousand dollars, and one trip is ......"
Ruan Dongsheng muttered.
The eyes of several people became brighter and brighter.
"I have more than 30,000 yuan here, Xiaohao, you and Lingyan go buy it, it just so happens that you have a driver's license"
Ruan Dongsheng made up his mind and said.
"Well, Lingyan and I also have more than 50,000 yuan, as long as we take out a loan...... More than 40,000, if you pay it back in three years, it will only be a month..."Zhang Xiaohao calculated.
Ruan Dongsheng waved his hand to interrupt and said, "It's okay, I have a few projects in my hand that are about to be issued, I'll go to them to borrow a little, and I will be able to pay it back soon."
"Brother, do you want to borrow them from Honglin?" asked Ruan Lingyan.
Ruan Dongsheng smiled and said, "I heard that this kid has made a lot of money in the past two years, and there are several cars, I'm going to rob him, hehe"
Unconsciously, it was late at night, and he decided to change his career to make fast food, and his originally sleepy heart became excited, and his sister and brother-in-law went back to rest, after all, after a day of shopping, he was really tired, Ruan Dongsheng sat at the desk, still writing something, and fell into deep thought.