Chapter 15: Night Talk
At eight o'clock, even if there was business, it would not be accepted, and the shop was closed.
The six of them ate in the store, fried a few dishes, and got a sauerkraut fish, Ruan Dongsheng, Zhang Xiaohao and Liu Xingwang each had a bottle of beer, Ruan Lingyan and Zhao Ping drank Coke, and Aunt Chen ate modestly, just filled with some fish soup to drink.
"Everyone has worked hard, I toast everyone" Ruan Dongsheng poured a full beer and said to everyone with a glass of wine.
"Brother Dong, no," Zhang Xiaohao took the lead and said.
Aunt Chen smiled and continued to drink the fish soup, watching the excitement at the time, Liu Xingwang and Zhao Ping were newcomers, just looking at Zhang Xiaohao, she also poured Coke, and then raised her glass.
"Okay, let's have a drink together," Ruan Lingyan coaxed.
After drinking a glass of wine, Ruan Dongsheng felt something, except for Aunt Chen, he was the oldest, his sister and brother-in-law were two years younger than him, Liu Xingwang and Zhao Ping looked a lot younger than him, such a group of people, to do a career, I was a little apprehensive, a little unbelievable, and a little timid.
"Business has been very good in the past two days," Ruan Dongsheng said, thought about it, and continued, "But this is only the first step in a long march"
A group of people looked at Ruan Dongsheng, and even Aunt Chen listened with interest, this young man has always had a good impression on her.
"Turnover of 4,000, good"
"But, in the whole of Huzhou City, do you know how big the market is?" Ruan Dongsheng asked as he looked at a few people.
"What?" Ruan Lingyan asked with a confused expression, I don't know what my brother wants to say, Huzhou is a market? After thinking about it, I feel that it is not right, Huzhou is a big city, how can it be a market.
"There are 5.6 million people in Huzhou, and this market is huge," Zhang Xiaohao said simply.
Ruan Dongsheng looked at his brother-in-law, nodded, and praised his brother-in-law in his heart, although he did not give a direct answer, but he was close, after all, in this regard, Ruan Dongsheng spent a lot of time summing up.
"Xiao Hao is right, the market is huge"
"But how big the market is, I'll calculate with you, and you'll know," Ruan Dongsheng said with a big circle.
Everyone looked at Ruan Dongsheng intently, and they were all curious.
"People take food as the sky, everyone has to eat, this food, just like clothing, is a big market"
"One person doesn't eat much in a day, but 5.6 million people, that's a lot"
"Let's do the math, a person's diet for a day is 15 yuan, how about it, it's low enough, then a day is ......." Ruan Dongsheng took out the computer, clicked it a few times, and said, "84 million, 84 million will be consumed in a day" Ruan Dongsheng sighed.
"It's a lot" Ruan Lingyan stared at her eyes wide, but she was still very confused, 84 million is of course a lot, she didn't care about it before, but now she knows, but what, what does this have to do with the store.
Zhang Xiaohao nodded, Liu Xingwang was also thoughtful, Zhao Ping looked at the Coke in the cup, I don't know if I was listening, Aunt Chen looked at Ruan Dongsheng calmly.
"We only make 4,000 yuan a day, and the distance is 84 million, which is ....... short" pressed a few more times on the phone, "It's almost one in fifty thousand, right"
Ruan Lingyan blinked, whether it was right or not, nodded, and the others thought about it, and didn't take their phones to verify, anyway, they just said it.
Ruan Dongsheng said, "In other words, we are in Huzhou City, and we are currently an ordinary one of the 50,000 stores, and these 50,000 stores are all our competitors."
"We have 50,000 competitors?" Ruan Lingyan said with wide eyes.
Several others were also a little confused, as if that was the case.
"This ...... I explained this analogy," Ruan Dongsheng explained, and then said, "Our goal is to grow, to grow, to keep growing, to keep increasing our market share, to turn one in 50,000 into one in 5,000, and then one in 500."
"One in 500 is ...... 2 million," Zhang Xiaohao said as he looked at the ceiling and calculated.
"One day, 2 million?" Ruan Lingyan looked at Ruan Dongsheng incredulously, as if she had heard some real and impossible joke, because it was said by his brother.
"Well, that's right" Ruan Dongsheng also felt a little incredible, but he felt that he was right.
Everyone else looked down at the cups, and Aunt Chen looked at the boiled fish soup.
Ruan Dongsheng felt that his face was a little red, and he said stubbornly, "I said that today is the first step of the Long March, and we have been very successful, this step shows that our direction is right, and we will take the second step next."
Ruan Dongsheng didn't want to be entangled in the number of 2 million, so he didn't want to let even him be unclear, so he had to quickly move on to the next link.
"What's next?" Ruan Lingyan hadn't come out of 2 million miles before she heard her brother say the next step, which made her even more confused.
Ruan Dongsheng was a little weak-hearted, but still said, "This second step is the foundation of our rapid development."
"How?" Zhang Xiaohao finally asked.
Even he was shocked by 2 million, and the joy of 4,000 a day was instantly washed away, I don't know to what extent Dongge's confidence swelled to say such a thing, but the market is indeed like Dongge said, at least 84 million a day, and they are indeed only one in fifty thousand.
Ruan Dongsheng nodded, thinking that Xiao Hao was still turning fast, and continued, "My second step is to make a canteen"
"Canteen?" Ruan Lingyan muttered, stood up, touched Ruan Dongsheng's forehead with her little hand, and thought, it doesn't seem to have a fever.
Ruan Dongsheng's face darkened, what is this sister doing, and several other people almost laughed, only Zhang Xiaohao was still thoughtful.
"What I said is true" Ruan Dongsheng said helplessly, "opening a store on the street, the cost is too high, the transfer fee, the store rent, the stability of the business, and the most important thing is that although we have an advantage at present, but this advantage is easy to be imitated, the wholesale price, others can also get it, the packaging box, you can buy it online, it is nothing more than a little lower profit, so, we are still very weak, we can't startle the snake, once the big capital begins to enter, we have no chance at all"
Ruan Lingyan seemed to understand this time, and a sense of crisis arose, and said, "Then what are we going to do?"
"We make canteens," said Ruan Dongsheng, "There are many kinds of canteens, factory canteens, company canteens, school canteens, unit canteens, etc., you think, 5.6 million people, in addition to cooking at home, some eat on the street, are there many people eating canteens?"
"Canteens are a relatively closed market, no matter how cheap they are, they don't face direct competition from outside shops, they can't perceive our development, and when we make a large number of canteens and have a stable source of customers, then we have to establish our own supply side," Ruan Dongsheng said, with a very positive tone.
"What supply side?" asked Ruan Lingyan, another question she didn't understand.
"Old sister, you also start to read books on economics, don't always play with your mobile phone" Ruan Dongsheng said helplessly, this sister, the sky is falling with Xiao Hao and him, and she usually doesn't have much idea of enriching herself.
"Say it quickly, what is the supply side" Ruan Lingyan shook Ruan Dongsheng's arm and said, her face was not red at all.
"Brother Dong means that we have to raise pigs and grow vegetables by ourselves, right, Brother Dong?" Zhang Xiaohao explained to Ruan Lingyan.
"Xiao Hao is right, our price is the wholesale price, from the hands of farmers or contractors, leaving a part of the profits, then the wholesalers, and then a part of the profits, and then the wholesale market 5%, and then to us, we have to squeeze out this part of the space, improve productivity, try to reduce costs, this is the real cost advantage, it is difficult for ordinary opponents to imitate" Ruan Dongsheng said seriously.
"Didn't the Honglin family raise fish before?" Ruan Lingyan said.
"Hmm," Nguyen Dong Sang replied, continuing to say, "Developing canteen customers is the second step, and this step must go very fast, and at the same time, it is necessary to develop the supply chain."
Ruan Dongsheng looked at Zhang Xiaohao and said, "Xiaohao, I will do the development of customers, you will be responsible for the logistics, how about you take care of the procurement and establishment of the production base?"
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Zhang Xiaohao thought about it and said, "It can be, but it is not overnight to establish a production base, and we have no experience, lack of capital, talent and land resources, it is very difficult"
Ruan Dongsheng said directly, "I understand, you first sort out the procurement, the production base is together, we will choose a few places from the vicinity of Huzhou City, mainly in rural areas, convenient transportation, labor, and lack of development opportunities, we intervene, farmers provide land, we pay wages, they are much better than going out to work"
"What about the funds?" asked Zhang Xiaohao.
"The characteristics of our industry are that the cash turnover is particularly fast, and now the profit is OK, as long as the canteen does more, the more abundant our funds, as for the production base, you can slowly invest, choose the right one for our production, I believe, as long as half a year, you can have a return"
Zhang Xiaohao looked at Ruan Dongsheng, and the others also looked at it, as if they still didn't say the source of funds, could they just rely on the long flow of water to save money from these places?
Ruan Dongsheng looked at everyone, as if he understood the doubts in their hearts, and said, "I plan to mortgage the house, take out a loan of 400,000 yuan, and use it for investment."
"Brother, how can this be" Ruan Lingyan shouted suddenly.
The house was bought by Ruan Dongsheng a few years ago, and he paid it off in a lump sum at that time, and spent all of Ruan Dongsheng's savings, and he still owed more than 100,000 yuan, and he finally paid it back in the past few years, and now he lives at home with his father and mother, and he is considered to be in his hometown for the elderly, Ruan Lingyan knows Ruan Dongsheng's feelings for that house, how can he take out the house and mortgage it for the sake of development.
"Sister, don't be afraid" Ruan Dongsheng signaled, "I'm sure, you see that we are now, even if we continue like this, there will be hundreds of thousands of dollars a year, but I want to make the business bigger, if I want to make millions of dollars a year, I have to be willing to invest, a house is nothing, you can buy many sets in the future, and we will not fail, we will only succeed, and the house will not fall."
"Oh, then you can tell your parents" Ruan Lingyan lowered her head, with a worried face, she heard it in a fog just now, and this time she realized that in order to develop, the old brother pressed the old bottom up.