September 10th, it's an auspicious day for the zodiac!

Uniqlo, the first civilian clothing supermarket in Xiangjiang, has officially opened!

Although at present, there is only a small shop, but Xu Zhi's goal is a chain enterprise, so the advertising has been filmed before the opening, but the shooting is very simple, no traffic stars are invited, just people from all walks of life, and the style of UNIQLO is reflected in a concise and clear way.

The store was so slow to renovate that it wasn't until the beginning of this month that Uniqlo's ads hit TVB's screens.

In addition to TV commercials, Xu Jianqiu also chose several newspapers to promote, and many movie theaters in Kowloon also promoted before the movie was broadcast.

On the day of the opening, early in the morning, many nearby Xiangjiang residents came to the door of the store, wanting to see what kind of quality the store will have, of course, the main reason is that there is a 6% discount on the opening.

Unlike the general shopping malls and supermarkets in Xiangjiang, there are no celebrities to cheer, not even models, and there is a semi-circle formed by balloons and two rows of flower pots in front of the gate.

Soon, the door opened, and a group of dozens of people walked into the newly opened Uniqlo.

The style of the whole store decoration is actually simple and clear, the lights are very bright, but unlike the traditional storefront with a few strong lights, Uniqlo's store is more of a row of small lights, the light is very bright but gentle, and it gives people the feeling that standing in all places is the same brightness, walking around the store, there will be no discomfort in the eyes, and there will be no dark and bright situations.

This is actually extremely common in later generations, after all, LED lights have been popularized, but in this era, replacing a headlight with many small lamps is a serious waste in terms of power consumption, but it can give customers a comfortable feeling!

Liu Xuecai is a resident near Uniqlo, and as the hope of the future of Xiangjiang, he found a good job just after graduation, and his income is also the average of Xiangjiang.

However, seeing the increasingly terrifying housing prices in Xiangjiang, and looking at their own income, they can only sigh, but no matter how high the housing prices are, they have to buy, just the difference between location and size!

In order to save money, even if he works in Central and has a good job income, Liu Xuecai can only rent a house in Kowloon.

Today is Sunday, and he was originally ready to live at home to watch TV, but he was asked out early in the morning by a few friends, because a large clothing supermarket nearby was about to open.

Originally, he didn't want to go, after all, clothes, just wear it, why buy so much, and every time he buys clothes, there will always be someone around, all kinds of care and all kinds of shh

But my friend is also right, after all, you work in Central, you can't care about the exterior of your clothes, and you are going to go to this store on the first day of opening 6% off, and he found that there are few decent clothes in the wardrobe, so he got up early in the morning and came to the new store with his friends!

As soon as he entered the door, Liu Xuecai felt that his eyes were bright, the soft light evenly illuminated every corner, and after a little shopping, he found that the styles of the clothes were very good, and the price was also very common, which was a little more expensive than the street stalls, but the touch of the hand model was good, and compared to some specialty stores, the price was much cheaper!

Picked out a piece of clothing, came to the fitting room, after entering, Liu Xuecai found that the fitting room is very large, even if two people feel a lot of space, change clothes to move their limbs very casually, there is no need to worry about touching the surrounding planks, and there is a large wall mirror inside, and in other stores in Xiangjiang, in order to increase the business area outside, but also to speed up the customer's fitting speed, the fitting room is often very small, and there is no mirror at all.

This fitting room is also the result of Xu Zhi's special requirements, rather than a small business area, but also to give customers the best fitting experience space, Uniqlo's fitting room is very large and bright and the environment is good, each has a special hanger, small sofa stool, so that customers can experience the feeling of changing clothes at home.

Picked out a few pieces of clothes, Liu Xuecai chose two of them, the quality and price are good, but when I was about to check out, I found that it was so time, there was no salesman around, all the people were to choose clothes by themselves, and salespeople generally appeared nearby, they would not run over to introduce clothes, ask long and short, only when you found that the size was wrong or there were other problems to greet them, they would appear!

The checkout place, the crowd is crowded, the price of Uniqlo's clothes is not high, this time it is six discounts, the price is very satisfying, basically people who come to shop have bought a few T-shirts back, Liu Xuecai also bought a suit, the price is half cheaper than the average brand store, as for the quality, it can only be known later, at least the skin contact is still good.

……

In the evening, Xu Jianqiu took the day's turnover and found Xu Zhi.

"Xu Sheng, this is our turnover today!" Xu Jianqiu was very happy, today's business is indeed very good.

Xu Zhi looked at the data and said with a smile: "More than 30,000 Hong Kong dollars, it's really good, but it shouldn't make any money, right?"

Xu Jianqiu nodded and said with a wry smile: "This is true, our pricing is not expensive, today it is still 6% off the whole site, deducting the daily sharing of shop decoration and labor, it is indeed not very profitable." ”

Xu Zhi smiled and said: "It's okay, that's how to open a store, fame is the most important, it's normal to come to this kind of promotion when you open." What's more, what I value is that we can sum up a set of experience in this business model, and at the same time, we can cultivate a group of talents to prepare for our subsequent chain store plans. ”

Xu Jianqiu nodded and said: "There is no problem in this regard, I have recruited a group of college students with academic qualifications and social experience, and they will also sum up all the experience, and strive to train them to become new chain store managers in the future." ”

Xu Zhi nodded and said: "Okay, at present, the interest rate of Xiangjiang Bank is relatively high, and the pressure of expanding the chain store operated by the loan is relatively high, and the support I can give you here is estimated to wait until next year. ”

……