Seeing that many Chinese consumers are expecting imported cars to flock to the scene of significant price reductions have not appeared, and the phenomenon of fantasizing about domestic cars promoting volume at jumping prices has not occurred, and consumers who have been holding on to the currency to buy have given up waiting and started the normal consumption behavior of buying step by step.

The Chinese government has promised to significantly reduce tariffs, but has not relaxed its quotas on imported cars, so the domestic auto market is effectively under strong government control.

The automotive industry is the backbone of the national economy, and whether it is the United States, Japan or Europe, automobiles are included in the areas of strategic control. The local government controls the market balance through overt or covert means, and carefully protects the development of local automobile enterprises.

Although TO advocates low-tariff free trade, after the rise of Japanese brands characterized by durable and fuel-efficient oil during the oil crisis, it had to "voluntarily" reduce the share of automobiles exported from China to Europe and the United States in a "voluntary" way to meet the trade deficit with European and American countries. After the trade war, in order to cooperate with local employment and tax considerations, the Japanese had to agree to build factories in Europe and the United States to produce and become a member of the local enterprises. This has laid a new rule of the game for the automotive industry under the rules of economic globalization and trade integration.

Therefore, the Chinese government's automobile strategy is the same, thinking that the Chinese market can make money, foreign capital must build a local factory and one of the independent brand enterprises to jointly produce and sell, in addition to providing a certain amount of technological transfer.

Objectively speaking, the protection of the Chinese government is very important and timely for a nascent automobile company like the Zhonghua Group, and if the market is opened, the Chinese "Qin" will definitely be defeated by the original imported corolla from the Dongying base factory.

"The domestic auto industry is very fragile compared to international giants, and we have to give it a ride when necessary!"

The Prime Minister made this clear at the first economic meeting after joining the WTO.

"Crackle-crackle-"

With the sound of firecrackers, the 72nd Chunghwa 4S store officially opened for business, and the store located in a prefecture-level city in Nanyue Province became a major signal for the resumption of expansion of Zhonghua Motor.

The number of 71 4S stores in the previous sales map has not changed for half a year, and this time with the hot sales of the second generation of Chinese "Qin", the enthusiasm of dealers has been ignited again.

"It's better to be early than to be lucky, and luck in business is also an important determinant. ”

The boss of the 4S store said happily when he looked at the crowded crowd in the store.

At the beginning, the Chinese car was unsalable, and the boss who originally invested and signed the contract saw that the situation was not good and wanted to withdraw, and now the boss took over halfway at a friendly price, but he did not expect to usher in the strong debut of a new generation of Chinese "Qin" just after the completion and opening.

The two exhibition cars in the exhibition hall were surrounded by customers, and people dragged their families to see this national car that claimed to be 100,000 yuan landing.

"Husband, this car is more cost-effective than the Buick Sail we saw just now, the space of that car is too small, and the family is crowded inside. And from the outside, it is also beautiful to play Ou, and Sail's ass is too ugly. ”

A young woman in her early thirties took her son's hand and whispered to her husband.

"But the Sail engine is fuel-efficient, and the shifting mechanics are very smooth, so I am more comfortable to drive!"

Men's perspectives are completely different from women's, and they are more concerned about performance.

"I don't care, anyway, this Zhonghua sedan looks beautiful, it's very comfortable to sit on, and it's 10,000 yuan cheaper! If you want to buy a car, you can buy this one, otherwise you don't want to buy any car!"

Talking about mechanical properties with a woman is like introducing a man to the various effects of cosmetics, which is basically a state of playing the harp to a cow.

In the end, Zhonghua "Qin" received another order, although this order needs to be scheduled for more than 2 months.

"Boss, don't you have that Zhonghua car advertised on TV here? It is claimed that as long as 38,000, the Zhonghua car will drive home immediately!"

In a Huaxia car dealership on the outskirts of Anhuai Province, two middle-aged men came over on motorcycles and asked.

"We are a Huaxia car dealership, you want to buy a Zhonghua car to go to the Zhonghua 4S store in the city. Although we are owned by the same company, we belong to different brands. ”

The proprietress took the trouble to reply that the new generation of Zhonghua "Qin" was launched, and many people had come to her store to inquire about the car.

Some time ago, I was gloating that the Chinese 4S store couldn't survive, but I didn't expect that now the salted fish will turn over, and it is estimated that there will be meat for at least two years.

Thinking of this, the proprietress couldn't help but feel sorry that she didn't grab the agency of the Zhonghua 4S store at the beginning, and she muttered in her heart that if the city was ready to open a second 4S store, she would have to work hard with her friends to fight for it.

"I heard from a friend that the order for Zhonghua 'Qin' in their store has been scheduled for 3 months, and many people are willing to add a 2,000 yuan handling fee in order to get a car before the New Year!

The sales supervisor of the store ran over and said enviously to the proprietress with a look of envy.

"Wake up, you still want to think about how to dispose of the 2 Huaxia scenery money-losing goods in the warehouse, and it's been almost 60 days to still press the inventory!"

The market for light passenger Sea Lion vans has been rotten, and consumers are waiting for the price war of manufacturers to continue to reduce prices.

"No way, customers only recognize the price, you tell him that the engine performance is good and durable, it is useless, they will only say how much other brands are cheaper, why can't you do it?"

The sales executive with a bitter melon face complained and replied.

Zhonghua Group officially launched auto financial services, consumers only need to make a down payment of 3%, and they can drive their cars home after passing the condition review. It was one of the first approved auto finance companies in the country, and the People's Bank of China, as the regulator, agreed to Zhonghua Group's application.

Nearly 70% of consumers use auto finance installments to buy vehicles, and this field is currently starting in China and has a lot of room for development.

The auto finance business of manufacturers such as General Motors and Ford can obtain a lot of profit income every year, becoming the most profitable part of the derivative chain of the automobile manufacturing industry.

Consumers can spend in advance to enjoy, manufacturers can take the opportunity to sell more vehicles, and they can also collect extra profits in the financial sector, and the government will follow the expansion of taxes, which seems to be a win-win situation.

However, the only thing to worry about is the problem of bad debts, once the control is not strict and causes bad debts, in China, a society where credit management has not yet been perfected, it is easy to be drilled by the old guys.

In addition to consumer credit, China Auto Financial Services has also launched financing services for dealers, providing special funds to purchase goods from manufacturers.

The establishment of the auto financial service company was the result of the group's financial officer, Yin Qingxun, who tried his best to advise Han Hao, who believed that money could only make money if it flowed.

Since coming to Chunghwa Group, this financial talent, who used to be the military division of Jin Yangyong, has carried out many drastic reforms, sorted out the group's internal financial processes, and at the same time began to integrate the group's finances with international companies.

In the past, Han Hao only had to say a casual word when he wanted to allocate the company's funds, but now it must be approved by Yin Qingxun, and if he thinks it is unreasonable, the request will not be approved.

"To manage money is to manage both earning money and spending money!"

Of course, in general, Han Hao's request would ask for a detailed explanation of the purpose, and the approval of the rejection was very rare, after all, he knew that the other party was his boss.

The establishment of an auto finance company, which not only makes money from dealers, but also from consumers, is a big deal for Yin Qingxun.

However, his biggest task is to prepare to list Zhonghua Motor, an independent company, in Hong Kong, and now Zhonghua Automobile has invested a lot of money in R&D, and urgently needs to expand financing channels.

"Now there is only one car on sale, and the time is not ripe for the time to go to market, because the market will think that your product is single and has poor risk resistance. If we calculate that we push one car a year, I estimate that if we have at least three models, the company will be able to go public smoothly. ”

In Yoon's view, China Motor will not be able to land on the stock market until at least the end of 2003.

Now the second-generation Zhonghua "Qin" is on the market and is selling well, which has freed Zhonghua Automobile from embarrassment, at least there are no more rumors of bankruptcy and bankruptcy.

However, it is certainly not enough to rely on the support of the Zhonghua "Qin" alone, and the S1 project, which has been brewing internally, is also progressing smoothly. As an SUV model, Zhonghua Automobile refers to the second-generation Toyota RAV4 launched in October 2000, which is derived from the Toyota MC platform like the ninth-generation Corolla, and is very similar in chassis. If the popular explanation is that the Corolla chassis is softer, the RAV4 is harder and more suitable for more road conditions.

Unlike Great Wall Motor's imitation of the Toyota 4Runner model, which takes the SUV route of off-road hard-core tool car, the RAV4 imitated by the S1 project belongs to the urban SUV, which is more inclined to be used by ordinary families.

Although urban SUVs are starting to rise in the United States, it is still unknown whether Chinese consumers will accept them. No domestic car manufacturer has launched the concept of urban SUV, and now it is all sedans, so Yin Qingxun expressed cautious optimism about the success of the S1 project.

"It seems that Geely Real Estate is going to be listed before our China Motor!"

Han Hao couldn't help but think that Li Shufu is now also running for Geely Real Estate to be listed on the Hong Kong Stock Exchange.

"Real estate companies are very popular in Hong Kong because Hong Kong is a world of big real estate developers, and the general public is very recognized. Moreover, Geely Real Estate is in good financial condition, and there is a high probability of success in the backdoor listing. Maybe then your crown as the richest man in the mainland will be back in your hands. ”

Yin Qingxun knew that Han Hao also had shares in Geely Real Estate, so he opened his mouth to introduce.

"It's really a successful listing, and I'm wondering if I'm going to take the opportunity to cash out, after all, I have probably earned several times the investment income from the beginning of the investment. ”

As the company's financial officer, Yin Qingxun is also Han Hao's personal financial advisor to a certain extent.

"Are you short of money to spend?"

Faced with Han Hao's question, Yin Qingxun directly objected.

"I don't have much to spend money on, and the company is doing well financially now. ”

After thinking for a while, Han Hao replied.

"Then let's hold on, the Hong Kong stock market is still in a bear market, and we will consider this issue when the next wave of bull market comes." ”

The Hong Kong stock market has been recovering due to the Asian financial crisis, so now is not the right time to invest. This is also one of the major reasons why Yin Qingxun did not let Zhonghua Automobile rush to go public.

"Mr. Jin called me some time ago and asked me if I would like to work in Hong Kong, and he wanted to set up a Hong Kong-funded automobile company to invest in the mainland. ”

These words made Han Hao couldn't help but be very nervous, if Yin Qingxun defected to the old master, it was something he couldn't stop. Now that Yoon Kyung-hoon is the financial officer, Han Hao has found that he has become his indispensable right-hand man.

Jin Yangyong couldn't give up his car feelings, and although he was wanted by the Liaoyang police, he still racked his brains to go out of the mountain for a second time.

"I turned him down on the grounds that the air in Jiangzhou is fresher and better for my health. In fact, because anyone with a discerning eye knows that Mr. Jin is no longer qualified to play on this chessboard, and he has made a fatal mistake and has no chance to do it again. ”

Talking about this time, Yin Qingxun showed a lonely look in his eyes, he desperately persuaded Jin Yangyong to take a step back and open the sky, but the other party just didn't listen, which led to the current ending.

"I can go to Hong Kong to have tea with him, but there is no need to talk about work. Chung Hwa Group was my last job, and when I couldn't find fun, I returned to enjoy my retirement as a farmer. ”

It can be seen that he still has deep feelings for Kim Yangyong, but Yoon Kyung-hoon knows that neither of them can go back to the past. Now with Han Hao, he has a greater development platform and realizes his ambitions.

"Jin is always a hero, if he is in the country, he will be my biggest opponent so far!"

For the first time, Han Hao expressed his evaluation of Jin Yangyong to others, the so-called heroes cherish each other, and the other party can afford his respect.