641 Xiao Wang's job transfer

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Alessandro is not the most distinguished guest, but as long as he is a guest, he will be treated very carefully in Lao Liu.

Speaking of which, Alejandro is not Lao Liu's big customer. Compared with many customers, despite the large number of coffee beans he purchased, the initial estimate is to reach 100 tons. However, because the price of Robusta beans is already very low, the total payment is not much.

This is the difference between commercial beans and high-quality beans, otherwise why do so many people have prejudices against Luo Dou. Liu Wenrui's own coffee beans can be sold more expensive than a ton of Kivu 4 per kilogram, and Kivu 4 can be regarded as the best among Luo beans.

It can be regarded as giving extra attention, after all, Luo Dou's business has not yet opened seriously, and Alessandro took the initiative to find the door, which is also a kind of support for his business.

Alessandro was very satisfied with this meal, and sometimes there really aren't many boundaries when it comes to eating. Especially in foreign countries, whether it is Italian food or French food, it is actually much the same. As for Chinese food, every dish looks so novel in their eyes.

"Boss, last time the monkey coffee Alejandro also slapped a pound. When Alejandro went to the farm to visit Lao Liu's million-strong army, Xiao Wang said with a smile.

"Really, it seems that this Alessandro is still quite powerful, and he is willing to buy such expensive monkey coffee. Lao Liu said with some surprise.

"It's not because I had a drink here when I came here. Xiao Wang said.

"Now those monkey coffees are so popular that a lot of people have asked me to contact me to see if there is any inside information and when there will be a second auction. ”

"Next time, we'll have to wait. Lao Liu said with a wry smile.

"I don't know how it works now, but if the fermentation time is too short, I'm afraid it won't taste like that. At the end of the year, I'll pick out some of them and try them off, and if I can, I'll auction some less. ”

"The whole output is not high, and it will take so much time, so it's really hard to get it. In fact, I regret it a little now, I shouldn't have taken out the monkey coffee beans to sell them in order to make money, I should have drunk them myself. ”

Xiao Wang was amused, he knew that Lao Liu was telling the truth. If someone else else is just saying it, when it comes to Lao Liu, such a thing can really be done.

"How's your work lately?" asked Lao Liu.

"It's okay, our coffee beans have a good reputation, so our work is correspondingly easier. Xiao Wang said.

"Don't be in a hurry, wait for the product to be refined in the future, when you are busy. Liu Wenrui said with a smile.

"At present, the output of our coffee beans is still relatively small, and the sales responsibility is the second-grade beans and the coffee beans produced on my farm. ”

"When it comes to the big harvest season, I guess the coffee trees I planted later, as well as the coffee trees planted in cooperation with the Ministry of Agriculture, will be harvested a little bit, and then I will see how the quality is. ”

"As long as the quality is not very bad, even in the small harvest next year, the whole production will surge many times. How to sell these coffee beans is the time to test you. ”

"Then there are the two items of instant coffee and milk tea. Milk tea will almost wait until next year, and instant coffee will look like around the end of the year. ”

"Originally, I was going to call you over to discuss this matter, and then our company's sales focus will be on these instant coffees. ”

"We bought some information from professional institutions, and the data displayed on it is very intriguing. According to our normal thinking, now that the economy is developed, the instant coffee that used to be very popular should be on a precipitous decline in sales. ”

"But it's not at all what we think, on the surface of the data, the proportion of instant coffee in the coffee consumption market has indeed decreased, but the overall shipment has increased a lot, especially in our domestic market. ”

"And even if it's a decline in the data, it's not an exaggeration. In 2013, instant coffee accounted for 97.6%, and in 2017, it was 95.2%. If you want to fall out of 90%, I am afraid it will be after 2022, or even longer. ”

"In the entire instant coffee market, NestlΓ© is the dominant one. Our next task is to grab market share from Nestle, and the market will also be concentrated in China. ”

"There are too many things that need to be managed in China, and I discussed with them a few days ago whether we need to build a professional sales team after instant coffee is really developed. ”

"At the moment you're in charge of sales, but it's mostly on the coffee beans. Are you interested in returning to China to develop and support the sales of domestic coffee beans and instant coffee? ”

"First of all, this is not a mandatory order, and we don't have a popular way of working in our company. Even those workers who were sent to other countries were sent out with their consent. ”

Hearing Lao Liu's words, Xiao Wang was really a little entangled. Although the business volume is not very large here, he is in a very high position, and when he returns to China, everything will have to start from scratch.

But there are also many benefits to returning to China. At least it's close to home, no matter which city the company's headquarters is set up, you can buy a ticket back directly if you want to go home.

And from the perspective of the company's development potential, as long as the formula of instant coffee is not bad, it will be able to grab some share in the domestic instant coffee market in the future.

"Don't worry about it so much, think about it. Give you half a month, and then you give me an answer. Lao Liu said with a smile.

"Boss, Brother Liu, there's nothing to think about. If you think it's okay, I'll arrange the work here and report back to China. Xiao Wang said with a smile.

"No, it was decided so quickly? Have you thought about it? Don't make this decision for the sake of flattery. Lao Liu asked in some surprise.

Xiao Wang shook his head, "Brother Liu, is it useful to flatter you with your character? In fact, there will be greater potential for development in China." ”

"Because we already have a very good reputation, the problem is not very big in terms of coffee bean sales. Especially in Europe and the United States, sales are mainly based on Amazon online sales. ”

"It's different in China, not only close to home, but if this market is really good, I can make a lot of money, and I have a great sense of achievement. That's the online and offline, two big markets. ”

"Cheng, you just have to be willing. Don't be in such a hurry to pick a good successor here. If we really can't pick it out, we will let the headhunter help find it. Liu Wenrui said with a smile.

"It's easy to go back to China to work, but it's stressful. Now it is the instant drink market that focuses on coffee, and there will be milk tea next. And the offline market is not so easy to develop, and Nestle's reputation in China is too hard. ”

"Brother Liu, don't worry. It's time for me to endure hardship, and if I don't suffer at all, I don't know when I will be able to enjoy happiness in the days to come. Xiao Wang quipped.

"Actually, the fourth child also wants you to go back. Lao Liu said with a smile.

"You haven't been in the coffee industry for a long time, but you've settled down quickly, and only people who understand the product can do a good job in sales. After you go back, do a good job, the house, car, the company will match you. ”

"Brother Liu, it's so good, you should have said it earlier, I didn't just go back. Xiao Wang said with a smile.

"Where is the headquarters of our sales company set up? Is it in your provincial capital or to the imperial capital and the magic capital? Is there an expectation for the future development direction of the company?"

"The headquarters is located in the imperial capital. Although the cost will be higher, it is also a popular trend now, and they are all going to big cities. Liu Wenrui said.

"However, the rest of the cities will also open branches on the basis of the existing offices, and in the future, they will also introduce production lines and produce directly in China. ”

Let's put it this way, the company's future development goal is to take down the domestic market. Our domestic market has great potential. ”

"It's also a reminder to you, don't look at the fourth child who also wants you by name, his requirements are very high. And in terms of market development, you have to show real skills. ”

"Brother Liu, it's a lot of pressure on me all of a sudden. Xiao Wang said with a wry smile.

"What's the pressure? You just have to believe that the instant coffee I'm going to make in the future will be great. Maybe I will also follow the trend when the time comes, and I will be able to follow the whole capsule coffee and hanging ear coffee. Lao Liu said with a smile.

"However, the market share of these two models in our country is smaller, but it is okay in other countries. You have to eat one bite at a time, and we can only consider other things after we have done a good job in the instant coffee market. ”

"In the future, you don't have to worry about the establishment of the factory, and the fourth child will be able to handle it when the time comes. The only task is to open up the instant coffee market for our company. By the way, some more coffee bean business. ”

"Even if our company is just starting out, we have to break out of our own world. Compared with other companies, we just have less historical precipitation, but our products are good. ”

"Brother Liu, don't worry, I still have some confidence in the development of the market. When I go back, I will also ask Mr. Zhou for advice, but I still know a little about the situation in China. ”

"Haha, I don't care about that. Anyway, I'm equivalent to a matchmaker, and when you return to China, it's your business to live with the fourth. Lao Liu said seriously.

Xiao Wang was a little helpless when he heard it, this boss is good at everything, but sometimes he is not serious. Such an important work, after a few sentences, I will finish it, and then I don't care about anything.