The long-awaited day has finally arrived, and today is the day when the Chinese "Tiefutu" was announced for sale, which claims to bring together the works of the masters of China's car-making technology, attracting the attention of many fans and car companies.

The mass production of China's "Tiefutu" immediately caused great anxiety among domestic and foreign counterparts.

Domestic car companies feel that they are getting farther and farther away from the Zhonghua Group, and they used to be able to see their backs, but now they can't see the end at a glance. The joint venture brand feels that the Zhonghua Group has begun to catch up with itself, and if it does not work hard, it will be surpassed by the Chinese.

With the help of Zhonghua Group's good reputation, about 3,000 car owners directly placed a deposit in the 4S store without waiting for the show car to come to the store for a test drive.

The pre-sale price is in the range of 22-280,000 yuan, the deposit is refunded more and the less is compensated, and the fuel version and the hybrid version are listed at the same time, so similar overbearing conditions have not scared off this group of warriors who dare to eat crabs.

The best time to buy a new model that hasn't been released on the market is a year after its release, when the car's minor flaws are exposed and there are also discounts. Especially in the first generation of the new product line, there will always be all kinds of small problems, which need time to be polished and perfected.

But none of this can stop Chinese consumers' enthusiasm for the "Iron Floating Massacre".

When asked why they bought a car without seeing the real thing, many potential car owners gave their own answers.

"It looks like it's a cool car, and it's sure to attract a lot of envious glances on the road. ”

"I am the owner of Huaxia QQ, and the first car has accompanied me through the north and south of the river and never dropped the chain. Now I am ready to change the car, just to see the pre-sale of 'Tiefutu', in line with the concept of believing in the China Group, the consumption upgrade directly placed a deposit. ”

"Consumers' eyes are bright, and good products will not be buried. I've been following the 'Iron Float' on the automotive forums to see how strong it is. For cars of the same quality, imported joint venture cars start at 500,000 yuan, while domestic cars only need to be in the early 200,000s, so it is clear how to choose them. ”

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Compared with joint venture cars, the impression that domestic cars are inferior to others has been gradually reversed by Chunghwa Group. With more than ten years of evolution from motorcycles to automobiles, from fuel vehicles to new energy vehicles, the majority of consumers have subtly realized that Chinese products are also a world-class choice.

Unlike the previous new car launches were held in famous scenic spots or first-tier cities, the listing event of China's "Iron Floating Massacre" was held directly in the headquarters square of Zhonghua Group.

The spaceship-style China Automotive Research Institute building full of sci-fi sense becomes the best backdrop, and under the stage lights, three Chinese "Iron Floating Massacre" draped in red silk cloth are waiting to be unveiled like a bride wearing a red hijab.

Zhang Fan, the chief designer in charge of the A10 "Iron Float" project, was once again given the opportunity to take the stage to introduce the details of the production car to reporters from all over the world, and also took the important task of announcing the price.

He is very glad that his choice to return to China was one of the most critical choices in his life, and the birth of A10 was enough for him to achieve his lifelong career goal. Otherwise, he may still be an ordinary designer at Mercedes-Benz in Germany, and he will not have the opportunity to lead a product alone.

"Believe me, the Iron Float will be the best family SUV on the market, and it will achieve excellent results in both European and American crash standards!

In addition, for Chinese parents, we have designed many intimate small features to make the baby more comfortable and safe in the car. ”

Zhang Fan, who received Han Hao's full support, said to the reporters in the audience in high spirits.

In the internal listing evaluation of Zhonghua Group, the A10 project received a high score of 90 points, and after the test drive, everyone recognized that this is a boutique model, and predicted that it will definitely arouse market demand.

"In order to thank Chinese consumers for their trust in us, 'Tiefutu' will achieve a 10-year 200,000-kilometer vehicle warranty service. At the same time, the first 10,000 owners will receive a commemorative exterior and interior package with a special logo for free, as well as a VIP-level after-sales service. ”

As soon as Zhang Fan's words came out, the more than 3,000 car owners who paid the deposit who watched through the live webcast cheered, and their trust in Zhonghua Group was additionally rewarded.

The 10-year 200,000 km vehicle warranty is a measure promised by Zhonghua Group in overseas markets. In line with the principle of national treatment, Han Hao took the lead in piloting this on the "Tiefutu", which also shows his confidence in the products of Zhonghua Group.

As for the commemorative edition model, it is an additional trick of Zhonghua Group to consolidate the fans, and adding personalization to the mass products is a new means of marketing. As the two major brands of cars in China and Huaxia began to become well-deserved street cars, people can see them everywhere as soon as they go out, and they always hope that their cars can be a little red among the green leaves.

The four-wheel drive chassis technology provided by Land Rover, the self-developed 1.8T high-power engine, and the high-torque CVT transmission build the core three parts of the "Iron Float".

In order to achieve the goal of early listing, the power combination of 1.8T and CVT is slightly weaker, but this is also a mature product of Zhonghua Group that has been tested in the market.

Han Hao's heart should say that the combination of 2.0T engine and 6AT should be said, but I am sorry that they are still in the laboratory in an orderly research and development, and they have not been mass-produced in time.

At the new car press conference, the most important thing is the actual selling price?

From the name of the supplier given, as well as the solid materials and the latest technological products, it indicates that the manufacturing cost of "Tiefutu" is not low.

"18.8-258,000!"

As soon as Zhang Fan's words fell, there were bursts of applause at the scene.

The price of the gasoline version plus the non-plug-in hybrid version equipped with ZHS is 30,000 yuan less than the pre-sale price, and it is also 10,000 yuan lower than everyone guessed.

Zhonghua Group once again sacrificed its true colors as a price killer and occupied the market with a jaw-dropping price for its peers in the industry.

According to the supply price of parts in the supplier market, "Tiefutu" hardly makes any profit, of course, this is based on their costing system.

In fact, Zhonghua Group still makes a steady profit, because they have mastered their own core technology and have stronger bargaining power with suppliers.

As long as the monthly sales volume is guaranteed to be more than 1,500 vehicles, "Tiefutu" can ensure that the return on investment is profitable.

"In the near future, we will also launch a two-wheel drive version at the request of our customers, which will be further optimised for urban roads. Of course, the price will be further reduced to make most potential customers accept. ”

After announcing the finale price, Zhang Fan also gave an easter egg, that is, there will be a cheaper two-wheel drive version on the market in the future. Starting from the conscientious pricing of the four-wheel drive version, the two-wheel drive version may drop to the 160,000 range in the future, and the all-inclusive price will be controlled within 200,000.

The target model of the four-wheel drive version of the "Iron Float" is Toyota's Land Cruiser, and the launch of the two-wheel drive version seems to compete with the other SUV king Toyota Highlander, anyway, Zhonghua Group can not give up on the domestic medium and large SUV market.

In order to beat a star model like the Land Patrol, Zhonghua Group still has a lot of ways to go, and the launch of the "Iron Floating Massacre" this time is more about the product line continuing to go up, using the reputation of the Land Patrol to set off itself.

Originally, I thought that the ceiling of 200,000 yuan was a barrier that was not easy for domestic cars to cross, but under the premium of SUV models and the popularity of domestic consumers, China's "Tiefutu" received more than 20,000 effective orders just half a month after it was announced.

The grand occasion of increasing the price of picking up the car has reappeared, and many consumers are fighting for the first 10,000 commemorative places.

For manufacturers, it is a double-edged sword to increase the price of the car, and if you don't use it well, you will hurt yourself.

The price increase shows that the new car is popular in the market, but this part of the money falls into the pockets of dealers, and the OEMs do not get the benefits. However, it is much smoother to press the dealers, after all, the best-selling car can only be accepted by the 4S store with the unpopular car combination gift package.

However, it is an additional expense for consumers who are loyal to the brand, and it can trigger their disgust. But once the price increase became a common practice, everyone seemed to accept such unspoken market rules by default.

As long as the product power is sufficient and the market price is firm, then the price increase can also be understood as the manufacturer's new car price is lower than the market acceptance price, and now it is the result of consumers voting with their feet to be automatically paid by the market.

Chasing up and down is an interesting phenomenon in the market economy, which can also explain why panic buying can trigger a lot of queues.

Whether the product is good or not, just relying on publicity and promotion is just scratching the surface, and the real reputation needs the actual evaluation of the car owners.

"If you compare it with the land patrol, the 'Iron Float' can have its seven-point skill, and the four-wheel drive hard-core off-road ability does inherit the excellent tradition of the Land Rover family, and it is not a problem to travel all over the country's mountains and rivers.

In the past, the hard-core off-road either chose high-end cars such as the Land Patrol Domineering, or low-end tool vehicles such as the Great Wall Saifu, and now the 'Iron Float' appears in the mid-range market, which perfectly fills the market gap.

In your early 200,000s, you can have a car that can accompany you in the world, and its interior far exceeds any level of competitors, and it is undoubtedly the first in terms of cost performance alone. ”

The owner of the first batch of pick-ups shared his car buying experience on the Internet, and the completion of the "Iron Float" is very high, not only the beautiful empty shell, but the actual off-road driving ability is extremely outstanding.

After accumulating more than 10 years of experience in car manufacturing, Zhonghua Group's resource integration ability has become more and more powerful, and it is developing new models from beginning to end with a high-quality attitude, with a confidence in its own strength.

Good word-of-mouth fermentation, the first batch of owners spontaneously did publicity and promotion for the new car, so that the "Iron Floating Tu" started smoothly as soon as it was listed.

Zhonghua Group has once again completed the undefeated myth of "pushing a fire one" in the market, of course, these are superficial observations, and the real root lies in its strong market-oriented R&D strength. Models that do not meet the market demand have been killed internally when they are in the womb, and the new cars that are launched on the market to meet consumers are all high-quality works that have been tempered thousands of times.

Why has Zhonghua Group been able to complete the path of other enterprises for decades in just over ten years and have the strength to become one of the world's first-class enterprises?

Such a question makes many car companies scratch their heads, maybe Han Hao's answer can make them pause.

At this time, he was appearing at an upper-class dinner in the United States, smiling and listening to similar questions from foreign friends.