At ten o'clock in the evening, the building of the Research Institute of Zhonghua Group was still brightly lit, and overtime had become a daily practice for the company's engineers.

Benefiting from the construction of the global R&D system under the 24-hour uninterrupted relay mode, the time for the development and facelift of new models has been greatly shortened.

If you pay, you will always be rewarded!

First of all, Zhonghua Group's sales soared in the first half of 2009 and continued to maintain the first place in China's market share.

As a result of the short supply market, Chunghwa Group sold 1.17 million vehicles in the first six months, and is expected to reach a record high of 2.4 million units in the domestic single market for the whole year.

The explosive growth of China's auto market is indeed unexpected, and the biggest beneficiary is, of course, the Zhonghua Group, which continues to expand its armament war.

As a result, the overall sales target of Zhonghua Group this year has also been further raised, from the previous 3.3 million units to 3.6 million units, an increase of 300,000 units, and is expected to hit the annual 4 million unit mark.

The growth of 300,000 units is equivalent to the size of a large and medium-sized automobile joint venture in China, and many joint ventures are still struggling for 200,000 annual car sales.

In addition, the industrial layout of Zhonghua Group is basically in a third world country, so it is relatively less affected by the subprime mortgage crisis, and can resume growth more quickly under the global economic recovery.

The common growth of domestic and foreign markets has built the current beautiful situation.

Secondly, the employees also got enough of the 8-month salary half-year bonus that other manufacturers would envy. At this growth rate, it is estimated that there will be another 12 months' salary in the year-end bonus. In addition to the normal monthly salary, Chung Wah Group employees will receive an additional 20 months' salary bonus this year.

Since the market share accounts for the first place in the country, of course, the employee treatment will also be the first in China.

There is no secret in the information age, and the news that Zhonghua Group's semi-annual bonus has been paid for 8 months' salary has spread all over the industry in an instant, making many employees of car companies envious.

You must know that the two joint ventures of North and South Volkswagen, which have always been recognized as the most profitable, are only paid in the form of bi-monthly salaries for three months, which is five months less than that of Zhonghua Group.

"If you want people to be willing to die, either the feelings are in place, or the money is satisfied!"

Although the words with the tone of the rivers and lakes are straightforward, they do have some truth.

However, one thing to clarify is that the 8-month salary of the semi-annual bonus is issued by the basic salary, and not all the income is received every month.

The income of workers in the automobile industry is divided into two parts: basic salary and bonus, of which the basic salary is a fixed amount, which rises partially every year according to the fluctuation of CPI. If you have a bonus, it depends on the sales situation of the year, and if you sell more, of course, you will be good, and if it is bad, there may be no bonus.

Taking Zhonghua Group as an example, the basic monthly salary of ordinary workers is 2,800 yuan, and the 8-month semi-annual bonus they get is 22,400 yuan.

As for the other set of engineer-level salary system within the company, there is no doubt that those engaged in R&D have a higher status than front-line workers, and they get more money.

In addition to the belief that many engineers can voluntarily work overtime, in addition to the belief in catching up with and surpassing foreign automobile peers, the other is that the wages and salaries of Zhonghua Group are in place.

In China, there are two companies that are famous for their overtime and high wages, one is Huawei, and the other is Zhonghua Group.

China's engineer dividend is very cheap, the cost of 1 engineer abroad is enough to support 5 Chinese engineers, but if you can give 1 Chinese engineer 2 people's salary, then he will play the potential of 3 people.

Happiness is always compared, compared with other manufacturers, at least the engineers of Zhonghua Group are very satisfied with their remuneration package.

When foreign car companies are at work, the engineers of Zhonghua Group are at work, and when foreign colleagues go on vacation, the engineers of Zhonghua Group are still at work!

Exchanging working hours for technical space and doubling labor to create more value is the key secret for Zhonghua Group to catch up with its foreign counterparts.

Finally, the highly anticipated A10 project is progressing rapidly, and it is expected to be put on sale ahead of schedule in the current situation of the auto market fire.

The A10 is the flagship SUV model of the Chunghwa Group, which adopts Land Rover chassis technology and many of the latest trend technologies, and the new design language "Lingyun Wings" is the pioneering work of the Chung Hwa brand.

Known as a luxury travel companion specially created for Chinese families, the tough body lines of the A10 are full of masculinity, while the interior integrates classical and technological to create a unique Chinese style, and the design concept of "rigid on the outside and soft on the inside" fully understands the way of doing things for Chinese.

Obviously, the A10 is a product that specializes in the Chinese automotive market, and it has been targeting Chinese consumers from the very beginning of the project.

In other words, the A10 is the culmination of China's automobile culture, and has its own heritage to spread the concept of car manufacturing to the outside world.

In the past, Chinese cars passively accepted the design style preferences of Western countries, but this time the A10 put aside foreign influences and focused on the preferences of domestic consumers. The shift from passive acceptance to active voice shows that China's autonomous vehicles have a certain say in the world.

From the perspective of vehicle pricing, A10 will once again assume a new historical responsibility, which is to hit the ceiling of 200,000 yuan domestic cars.

The ceiling of more than 150,000 domestic cars that could not be sold has been broken through by the new generation of mid-level sedan "Han", and consumers have gradually recognized the excellent products made by China's independent car companies. Of course, only Zhonghua Group has such treatment in China, and other peers are still gathering momentum.

China's auto market is both a desert and an oasis.

The lack of automotive knowledge has brought about a cultural cognitive desert, but it has also brought about a huge sponge siphon effect, and any drop of automobile-related water can find a soulmate in China. Chinese consumers are the most willing to try new technologies in the world, and they are also the most tolerant of manufacturers.

No car brand can monopolize this vast oasis, and faith worship is just a formality, even if it is a pioneer like Volkswagen, or a popular fried chicken like Zhonghua Group, if you don't want to make progress, you will be replaced by outsiders.

This may explain why the world's largest and smallest car brands are currently converging in one place, and they are not able to decide the difference between the best and the worst.

The 150,000 ceiling can be breached, so will the 200,000 rooftop be far away?

As a watershed moment for China's auto class, the market of more than 200,000 yuan is basically in the hands of joint venture import brands, which is also the most lucrative field.

You must know that an Accord is enough to sweep the world, a Camry can sweep the world, not to mention an Audi A6L.

Too many famous cars have been crowned kings in the Chinese market, and they have built all kinds of myths that people talk about, and the only drawback is the collective absence of Chinese independent brands.

The A10 project, which uses all the resources of Zhonghua Group to build, seems to be a powerful disruptor in the 200,000 automobile market.

In the past, the joint venture brand ate meat, and the situation of Chinese independent brands drinking soup is about to usher in a reversal, and A10 represents that Chinese automobiles want to compete with joint venture brands for meat in the 200,000 market.

With the collective efforts of the A10 project team and the overall cooperation of Zhonghua Group, the original plan to be listed at the end of next year's May Day was advanced by 6 months, and it became a new pattern of pre-sale and delivery at the end of the year on the National Day.

"There was definitely no problem with the quality, none of the tests were missed, but we worked 24 hours a day and spent the night catching up.

In the context of the current hot auto market, the A10 can bring at least tens of millions of more revenue to the group every day if it is launched one day earlier. ”

Wei Changhui, the new vice president who took over the scepter from Ling Yunzhi's hand, said in high spirits.

He has now become the number one person in charge of production in the Zhonghua Group, and has the power to command thousands of troops.

The A10 project was pinned on by the boss Han Hao, and it was also the first answer sheet handed over by Wei Changhui after he really came to power. Now it seems that he has been following Ling Yunzhi for a long time, and Wei Changhui quickly entered the role and integrated the various resources of the group very smoothly.

With a price of 200,000 yuan and an expected monthly sales target of 2,000 vehicles, A10 can bring 400 million yuan in sales revenue every month and increase 5 billion yuan for the group every year.

Before the A10 goes on the market, there is also a very important thing to do, which is to give it a nice name, at least not to be inferior to the Toyota Land Cruiser.

Among the many names called, a term with the imprint of Chinese culture stood out and was recognized by many people.

As soon as I heard it, it was a Chinese product, and other countries could not imitate it.

"Iron Float!"

The dark and rigid car, the domineering face, makes people look like a well-known stubble.

The body appearance of the A10 is very much in line with the imagination of the heavy cavalry of Tiefutu, and a single bicycle is enough to bring its own domineering.

Although Tiefutu was the trump card of the Jin State, the sworn enemy of the Song Dynasty, it was also a part of Chinese culture and a historical treasure of our country.

As for the price, the Zhonghua "Tiefutu" will cover the full price range of 200,000 yuan from 180,000 to 240,000 yuan, making it the most expensive model among China's own brands.

Although the price of the pure electric sedan "Han" exceeded 200,000 in the morning, this is a niche field of new energy, and the gasoline version of the model is still in the range of 13-180,000, and the real sense depends on the performance of A10 Tiefutu.

The beautiful styling design, the flagship products of Zhonghua Group, and the blessing of Land Rover SUV technology have made the Zhonghua "Tiefutu" concept car have been highly popular since its debut at the auto show. Just from the discussion articles and the number of people in the major automobile forums, it continues to maintain the highest attention of domestic cars this year.

With the National Day approaching, many fans have become restless, looking forward to the debut of the A10.

When the name of "Iron Float" was officially announced, it immediately sparked heated discussions.

Instead of naming it according to dynastic conventions, the Chinese brand has chosen another symbol from the vast treasure trove of Chinese culture, indicating the distinctive positioning of the A10.