Boss, what do you think of that suggestion from Watti earlier?"

After the others left the conference room happily and Edward was left alone in the video footage, Edward asked with a serious expression.

"Console games?"

After Arthur asked rhetorically, his brows frowned slightly and he muttered for a moment, then shook his head firmly and said: "It's enough for us to focus on making mobile games, although the console game market is very YOU, but compared to the potential of mobile games, it is still too small!"

"Boss, according to the market research company, in '09 alone, Brits spent £1.73 billion on video games. British film figures show that British film box office sales were £1 billion and DVD and Blu-ray sales were £198 million, which together is still £500 million less than the video game industry.

According to statistics, there were 13.5 million game consoles in the UK in 2008, and in 09 they surged to more than 25 million, which is equivalent to one in 90 households in the UK. More than the penetration rate of computers.

With a total of around 34.7 million players, the UK is the fifth-largest gaming market in the world, and its annual sales are only behind Footbasin, Germany and Bald Eagle. Seventy-one per cent of UK gamers choose to play terminal games on their TV screens, the second largest in the world, behind France.

Console games are very popular in Europe, and we can't ignore this market!"

Hearing that the boss was going to give up the console game market, Edward was a little anxious, since he wanted to take video games as his future career, then he naturally would not be without ambitions, EA, Ubisoft, Nintendo, these giant companies in the industry, are the targets he wants to catch up.

But if you really only make mobile games, in Edward's view, you are undoubtedly giving up a big piece of the cake. You know, in the gaming world, console games are the pinnacle, PC online games and mobile games are a little behind!

Arthur fully understands Edward's attitude, however, he still won't change his decision, not only because the development cycle of console games is too long and the investment is huge, but more importantly, with the popularity of smartphones, the number of mobile phones in the world has reached a terrible level, and with the rapid development of mobile phone configurations, later smartphones have also reached the point of playing games at a higher level.

Therefore, instead of spending manpower and financial resources to build a console game development team from scratch, it is better to focus on the development of mobile games, and you can also make mobile game masterpieces.

Although it is said that mobile games have not been developed for a few years, because of the limitations of mobile phones themselves, the quality of mobile games is naturally very poor, and there is no way to compare with console game masterpieces.

However, in the state of saturation of the global market of console games, it is really unnecessary to enter this market and grab food from those giants, and the emergence of smartphones has made many game manufacturers shift their attention. Starting with Plants vs. Zombies and Angry Birds, in fact, the real smartphone game market has kicked off.

In the future, it will be the "era of big mobile games"!

Of course, the most important thing is that the overall return rate of mobile games is higher than that of consoles and PCs, and the enthusiasm of players is also higher.

"Edward, if I'm not mistaken, the largest share of the UK games market is in casual web games, followed by TVs and terminals. More than 60 percent of players will pay for games or buy in-game currency, the third most expensive in the world, the first and second being Germany and Canada, right?"

Arthur asked with a smile, but without waiting for Edward to answer, he continued: "The production and development cycle of console games is too long, and it is a bit more than worth the loss for our number one player studio, and I think the most important thing for us now is to develop Talking John Cat as soon as possible.

This is a product that can really occupy the social jiao casual game market, it will not be worse than any console game, and it will even be more popular with players of different ages. ”

Edward was a little disappointed when he heard that his boss still insisted on his decision, and he didn't hide his disappointment, but he still listened to Arthur's decision and said: "I understand, boss, for the next period of time, I will focus on the development progress of "Talking John Cat".

However, I still think that we can't completely abandon the console game market, after all, in terms of game consumption, the proportion of console games is still the highest, and the per capita consumption is five times that of mobile games, and the main buyers of console games are concentrated in North America and Western Europe, while PC and mobile game paying users are mainly from the Asia-Pacific region... ”

"Hehe, I understand all of this, and in fact, I haven't completely given up on the console game market, but our studio is just rising, and we don't have so much human and financial resources to take care of the development of other game genres, which you should know better than me. ”

Arthur smiled and reassured, his eyes flashing with a sparkle, and continued: "Actually, it's not that there is no way to get the best of both worlds... ”

Hearing this, Edward's eyes lit up, and he looked at the boss in the video window with expectant eyes, waiting for the boss to reveal the mystery.

"After making our studio stronger and bigger, we will acquire other console game studios and complete the corner overtaking!" Arthur said with a sly laugh.

Edward couldn't help but shake his head and smile after hearing this, but the gaze in his eyes became more determined, and he said very confidently: "Don't worry, boss, this day will not be too far away!"

"Hehe, I'm looking forward to seeing this day come!" Arthur encouraged with a bright smile, he liked Edward's career ambitions, so that he would be motivated to keep running forward and earn more profits for himself.

After the video conference, Arthur stood in front of the floor-to-ceiling window, stretched his waist, and watched the sky darkening outside the window, the snow flying, the white sky and the earth, and the scenery in the snow in the capital was indeed beautiful.

At about 6:30, Wu Qiang visited again and invited Arthur to dinner together, this time not to eat any Manchu and Han banquets and Tan family dishes, but to take the car to the front door again.

"When you come to the capital, you must eat three things. Roast duck, Donglaishun and pastries from Daoxiang Village. When the weather is cold, you want to eat hot pot mutton shabu! And mutton shabu, the most authentic in Donglaishun, was founded in 1903 and is now a century-old restaurant. ”

The group got out of the car and stood in front of Donglaishun Restaurant, Wu Qiang pointed to the plaque and introduced Arthur with a smile.

"I've admired the name for a long time. Looking at the plaque, Arthur said with a smile.

"Oh? I must have heard Miss Jiang say it. Wu Qiang stretched out his hand to invite Arthur to go first, and then walked into Donglaishun side by side, laughing and teasing.

"No, I heard about her before I met her, when I was in middle school, I had a roommate from the Celestial Empire, and he told me a lot about the culture of the Celestial Empire, and he once told me how delicious the lamb meat here was. ”

"Oh, you also have a roommate of the Celestial Empire? Wu Qiang said abruptly.

"Hehe, my classmate is a standard gourmet, we get along very well, and then he went to the United States to go to college, and he broke off contact, but I still remember his greatest wish, which is to eat everything... Arthur pretended to frown and think, and then said as if he couldn't remember: "So, what's it called, it's the office in the capital that kind of place?"

"Do you mean to say ZJ? Wu Qiang reacted immediately.

"Yes, yes, that's the term, and he said that if he could eat all the office specialties, it would be a great achievement in his life. Arthur nodded hurriedly.

"Haha, you're a classmate, it's really... Wu Qiang shook his head and laughed, he didn't say that the other party was a foodie, after all, the word foodie is a little derogatory, and it will inevitably make people unhappy if he evaluates Arthur's friend like this.

"Why, is it hard to do? I mean eat all the office specialties. Arthur asked curiously.

"Hehe, it's not difficult, but it's not easy, you have to know that 60,000 families, one for each meal, not only financial resources, but also need to have that time, haha... Wu Qiang smiled a little teasingly.