Fan Yang rolled up his sleeves and pulled the whiteboard next to him.

Write three lines on it.

Cheap cans, mid-range cans, high-end cans.

200 yuan, 400 yuan, 600 yuan.

Make a × at the 200 yuan cheap canned food and pass it thoroughly.

"This does not need to be explained too much, in the past few years, China's canned food dumped the world, many unscrupulous merchants came to the chaos, and the import and export enterprises of this book are also greedy for immediate interests, and they follow the chaos, and they will kill the low-end canned food. ”

200 yuan, converted into RMB is 12 yuan, and no one eats a bottle of canned food for 12 yuan.

It is conceivable how strong the consumption power of this resident is.

Fan Yang continued: "As for the mid-end canned food, it is generally processed by incoming materials, international OEM, produced in China, labeled with this brand, with sufficient profit margins, high acceptance by residents, and the backbone of the market. ”

"High-end canned food, that is, made by domestic enterprises, 600 yuan of canned fruit, compared with 400 yuan of canned fruit, in the total market share, is not much worse, the ratio of the two is almost 6 to 4. ”

Fan Yang's chalk is fluttering, and he is flying on the whiteboard, citing various data, from all levels, the land area, population density, urban consumer groups, economic consumption capacity, etc., and also cites various trade data, annual financial reports, and finally fabricates a data.

High-end canned fruit has a market share of 20 billion yuan a year.

Here's the point.

Fan Yang knocked on the blackboard.

"This is a heavy topic, and when I explain this concept, I would like to first say my sincere apologies to my friends here, can you forgive me?"

"If you don't object, I will acquiesce, at present, your country's manufacturing industry, after the economic crisis and the bursting of the bubble, is in a mess, 80% of small and medium-sized enterprises have collapsed, and only a few large enterprises are left, and they are still struggling to persevere. ”

"World trade looks at China, this is an era of economic turmoil, drastic changes in Eastern Europe, the disintegration of the Soviet Union, the reunification of Germany, the pound is frustrated, the bubble, two oil crises, four wars in the Middle East, OPEC oil organization member countries are in chaos, and the dispute with the United States will continue for at least ten years, in the basic manufacturing industry, there is no country that can be compared with China, from the above data we can see that China's canned fruit, and the canned fruit of the book, is currently 6 to 4 ratio, but how long can it lastYour country's home furnishing industry, building materials industry, the original situation is the same as canned food, is also half of half, but now what about my own household and daily necessities, almost monopolized by Chinese products, the two in price, there is no comparison. ”

"What are the current ways for your country to boycott Chinese products? Green trade barriers have been replaced by a positive list system, and there is only one thing left: tariffs. ”

Kato stood up again.

But Fan Yang did not give him another chance to speak this time.

"Since the establishment of diplomatic relations between the two countries, imports and exports of basic agricultural products and processed finished products of agricultural products are 30%, with a total of 60% of the excess cost, plus freight, in this case, China's products also have a price advantage. ”

The last sentence is that the seventh round of multilateral negotiations on the GATT General Agreement on Tariffs and Trade, the Uruguay Round, has been going on for seven years and is about to close, and next year, the GATT General Agreement on Tariffs and Trade will be officially changed to the WTO World Trade Organization, and almost the whole world will become a free trade area like the European Union, and all member countries will change the import and export tax to 5% in terms of basic agricultural products and processed products I have definite information to prove that China will join the World Trade Organization next year, and at present, if you import a bottle of canned fruit, 10 yuan, you will need to pay 6 yuan, but next year, 10 yuan will only need to pay 5 cents, what is the difference?"

The audience exploded instantly.

China wants to join the World Trade Organization?

Kato Ping stood up again: "Impossible. ”

Fan Yang ignored him.

"After China's accession to the WTO, I dare to assert that the local canned fruit enterprises will disappear, and there will be no slightest competitiveness, China's canned fruit, will fully encroach on the market, this is our opportunity, my company is the first to aim at the high-end canned fruit company, now I will announce that the strategy of the Dingjunshan brand is two words, high-end, the wholesale price commitment is unchanged for 10 years, in other words, to next year, this reduction of 50% The tariff will all become the profit of all of you, and our company will never change it. ”

The audience has been upside down, and the order of the previous venue has been maintained very well, as long as Fan Yang speaks, the people in the audience must be quiet, but Fan Yang pressed his hand twice, and the following still exchanged heads and ears, with various expressions on his face, some are uneasy, some are anxious, but more are still excited.

After speaking, Fan Yang bowed deeply to everyone present, put down the microphone, and sat down next to the voice console.

It is necessary to give these people enough time to digest.

Fan Yang is not alarmist, but one thing is that China's accession to the World Trade Organization was in 2000.

After 15 years of negotiations, China and MiLanka alone have reached 10 rounds of bilateral talks, and more than 30 WTO members have held dozens of rounds of multilateral talks, and there have been many obstacles, and it was not until 2000 that WTO accession was successful.

The host came on the stage to wrap up Fan Yang's speech.

It's Liu Dingxin's turn.

Fan Yang talked about the market before, talked about the macro, Liu Dingxin talked about sales skills, these are the merchants can see and touch, Liu Dingxin is also very fast, just a little timid, but it didn't take a while to find the feeling, after all, there is a draft, but also familiar with the memory, the more you talk about the smoother, and soon the atmosphere of the scene is mobilized.

Liu Dingxin spoke for more than an hour.

That's only half there.

Fan Yang kept observing the expressions of these merchants in the audience, and the on-site effect was still very successful, but for some reason, I am afraid that he was also afraid of failure, after all, it was the first time he had operated a meeting.

The more I looked, the more apprehensive I felt.

Slipped out the back door.

Light a cigarette on the balcony at the back.

In the end, it's the results that speak for themselves.

Wait until Liu Dingxin finishes speaking and steps down.

The exciting time is here.

When the host announced the final price, which was lowered from 15 yuan to 10 yuan a can, Fan Yang heard a burst of cheers.

Enter the on-site ordering process.

It's already a mess inside.

Fan Yang didn't want to look anymore, afraid of being hit, and went downstairs through the back door.

I went to a teahouse opposite and asked for a cup of tea and waited for the results.

Kato Taira is also gone.

Inside the venue, Gao Lu and Tang Changgong mixed in, both of them could speak Mandarin, directly pretended to be a customer, sat in the last row, and witnessed Fan Yang's magical operation throughout the whole process.

Fan Yang left, Kato Ping left, and the three Britons also left the scene early, but Deputy Chief Zhou and his entourage, as well as Gao Lu Tang Changgong, persevered to the end.

The hot ordering scene lasted from about 5 p.m. to 11 p.m.

According to an incredible figure, there were less than 100 merchants on the scene, and the contract amount ordered on the spot was 2.7 million US dollars, more than 1,300 tons, equivalent to 15.6 million yuan.

After getting the final statistics, Deputy Chief Zhou's heart was mixed.

In the deep vision, there is also a little loss, and I really realized the regional differences, as well as the charm of commercialization, and the revenue of an order fair was 15 million, which was already richer than the local finances.

It's not that Deputy Director Zhou complained, but today's local finances are completely different.

Before the reform, the whole country grasped everything, everything was a state plan, there was a financial allocation, and there were enterprises at the bottom to hand over profits, at that time there was no competitive pressure on enterprises, drought and flood income was guaranteed, profitability was strong, the public budget was also sufficient, and the local government was naturally very rich.

However, after the reform, state-owned enterprises will be able to change their profits and make transfer payments from the central government, and they will have to bear the pressure of state-owned enterprises being responsible for their own profits and losses, and the former cash cows have become financial burdens one after another, and they are running a fiscal deficit every year, and they are losing money every year.

The current local government really has no money.

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