"Building a brand, is not an easy thing, as a seller, distributors, these we are powerless, we only have a pair of eyes to recognize people, know products, we all know a very simple truth, follow NIKE must make money, follow NIKE at the beginning of the distributors, all made a fortune, agent Nestle's products, completely do not worry about sales, but now you want to join NIKE, want to join Nestle, there is still this opportunity? You need to pay 100 times the cost of the same brand, businessmen are choosing potential products, and how do you judge whether a product has the potential to become a famous brand?"

"Just like choosing a stock, we have to look at it in many ways, first of all, is it strong in terms of funds? This is the most important thing, how strong is it, and is there any ability to raise further funds?"

"Let's see the only way to create a brand-name product, first of all, the first ring, the channel sinks, there is no financial resources, the product will be expanded to more, larger consumer market, second, is TV advertising, when the channel coverage is broad enough, must require TV advertising, this is a shortcut for all famous brands, but both are indispensable, there is no wide enough channel, after the TV advertising is played, there is no corresponding product for sale, consumers want to buy your products, but can not buy, advertising in vain, but also will cause the bad impact of the collapse of commodity reputation。 ”

"And the channel coverage is broad enough, but the publicity efforts can't keep up? The consequences are even more serious. Don't forget that there is also market competition, if Nescafe only focused on the channel, did not advertise, and relied on word of mouth, people accepted the product, but did they accept Nestle? No, they only accepted instant coffee. Another manufacturer of instant coffee, seeing this opportunity, launched its own product, occupied TV commercials, and played the brand of Bird's Nest, can you compete with others? Of course, your product is unique, and it is another matter if others can't imitate it, but how much technology does a canned fruit have?"

"This is a disadvantage, but also an advantage, easy to imitate, it is more difficult to surpass, has been imitated, never surpassed, it means that if the manufacturer's strategy is correct, strong financial resources, who first sink the channel, who first occupies the market highland, and start a well-known brand, who has a decisive advantage, so Nescafe can sell 3,000 cups per minute, and the products sold by Xiangpiaopiao milk tea every year can go around the earth, what about other brands? The champion and the runner-up are very different, needless to say, the final bankruptcy and bankruptcy, sooner or later, the product pyramid is more applicable to economic principles, economic strength determines the superstructure, and downstream products act as stepping stones. ”

There was another round of applause from the audience.

Even Kato Taira could no longer find an excuse to refute it.

Deputy Chief Zhou has fallen into deep thought.

Even Brian looked like he had a sudden realization.

"That's one thing, financial resources. And what about my company? Everyone should know, now I would like to introduce to all of you here, Hanzhong Municipal Party Committee and Municipal Government in charge of industry and economy Deputy XX Chief, this is the local government blockbuster products, there are a large number of economic policy support, there is currently a whole industrial park, two German automatic production lines, more than ten semi-automatic production lines, CCPIT import and export trade international commercial certification, behind the millions of square kilometers of fruit base, the annual output of more than one million tons of canned fruit, behind the four major domestic commercial banks, financing capacity of more than 100 million, regardless of financial resources, strength, supply capacity, output, channels, are the leading large companies in ChinaAt present, our company is preparing for share restructuring, and the ultimate goal is to form an industrial group focusing on food development, with the goal of listing on the NASDAQ in the United States, and all this is just a five-year goal. ”

"Second, it is people, any company, empty ideas, empty financial resources, and can not implement these ideas, can not implement, is an empty talk, the selection of an excellent leader, an executor, is the most critical key to all ideas. ”

"Contemptible, it just so happens that I am such a person, everyone must have some understanding of me, what is my life's pursuit?"

Fan Yang waved his hand: "Come and tell me, what is it?"

The audience was indignant, and Fan Yang led everyone in the audience to shout in unison: "I am committed to creating international products all my life and building a multinational group like NIKE." ”

"We have been committed to creating international products and building a multinational group like NIKE. ”

"We have been committed to creating international products and building a multinational group like Nestle. ”

Fan Yang repeatedly guided everyone, raised his hands high, and shouted to build a multinational group.

After a while, these guys actually believed it.

And looking at Fan Yang's gaze, it has faintly risen from respect to worship.

Liu Dingxin was thrilled to watch it offstage.

This solution has been carefully crafted and carefully designed by them to apply to all basic consumer goods.

This success can be replicated in the future.

Canned fruit can be sold like this.

Clothing is even more OK.

Cosmetics are fine, shampoos are even more so.

There are more vivid examples to cite on consumer goods.

Seeing that the effect is so good, the excitement in my heart is indescribable, and I also have a share of credit.

Fan Yang has repeatedly emphasized before that speeches must have body movements, resonate, and be inflammatory.

He still doesn't understand.

Fan Yang's demonstration was integrated by himself.

Fan Yang pressed down his excitement and said again: " Time, location, people, we don't want this vague concept, financial resources, manpower, strategy, execution, products, dealers choose a good product, you are not alone, anytime, anywhere, enjoy the dividends brought by product marketing, the initial stage, I need to be here for everyone, hard work, at the beginning, you will be cold-eyed by others, will be rejected, will feel the pressure of sales, if there is no marketing help from the manufacturer, you will eventually fall into this vicious circle, and eventually force yourself, can not persevere, and finally give up, then unfortunately, your entrepreneurial failure, it is difficult to recover。 ”

"What if it's a really good product? Gradually, you'll find that all of a sudden the pressure is reduced, the overwhelming TV commercials are coming, the wall posters, the telephone pole ads, the celebrity endorsements, all of a sudden, the door-to-door sales have become easier, the sales have been repeated, the performance has reached new highs, and then later, you no longer need to go to the door, just sit at home and wait for the phone. ”

"Local retailers, with a lot of money sent to you, if you are not happy, a word of stock, he will invite you to dinner, casually make a phone call in the office, transfer a batch of goods from other dealers, you don't have to show up at all, you can also enjoy a few profit points of excess dividends, it's as simple as that, you will find that the money is getting easier and easier, more and more easily, and finally towards financial freedom, Hawaii is waiting for you, the doors of the Victoria Opera House are open to you. ”

"Pay, there must be a return, we don't see the potential of things, we don't do it, after the storm, there must be a rainbow, otherwise, you are a fool, a fool. ”

"Come, tell me, are you willing to be that fool? After a hard time, you don't earn any money, but your efforts are enjoyed by others, and if you sell a product, the manufacturer will get a profit, and 100 dealers will be able to create 100 profits for him, but what about dealers? Basic consumer goods, do you make money? A bottle of canned fruit, earn one or two yuan, are we engaged in this business to earn one or two yuan? Wrong, we want prospects, we want a career, not one or two dollars. ”

"But what about it? The market is full of such manufacturers, he simply does not have the financial resources, material resources, and no long-term brand strategy, selling a can is a can, pit a can is a can, anyway, sell a can to make a can of money, this kind of product is a lot of ah, the sea passenger station out, foreign trade flyover, road market, so many canned fruits, three yuan a can, you go to buy it, hard work, a year, even if you sell 10,000 cans, is it meaningful? You have thousands of mountains and rivers, just to earn 10,000 yuan a year, what about your future? What about your career? An inferior manufacturer needs 10,000 fools, come, you tell me, who wants to be that fool?"

"I don't want to. ”

"I don't want to. ”

"I don't want to. ”

Fan Yang suddenly jumped on a table in the front row, tore off the clothes on his body with a bang, raised his arms and shouted, guiding the customers below, and shouting in unison: "I don't want to be that fool." ”

The audience responded: "I don't want to be that fool." ”

Fan Yang shouted: "Don't be a fool." ”

The audience responded: "Don't be a fool." ”

The people of the entire company have been trained by Fan Yang, so they are naturally more diligent.

Wave after wave.

Many foreign trade company peers who are guarding the downstairs of the company can hear it clearly.

One by one inexplicable.

What kind of name is it up there?

A second chorus of chanting was heard.

It is more neat than a primary school student reading a text.

What do you mean I'm not a fool?

Even Deputy Director Zhou and Director Liu also chanted.

Fan Yang continued to shout: "Pay must be rewarded. ”

Response: "Pay for it." ”

Fan Yang shouted: "I want to go to the top." ”

Response: "I'm going to the top." ”

Fan Yang shouted: "I want financial freedom." ”

Response: "I want financial freedom." ”

"I'm going out into the world. ”

"I'm going out into the world. ”

"Share the ...... of 20 billion wealth feast"

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