"I'm sorry, we're late, rude and rude!"

As soon as he entered the door, Cheng Kai raised his hands and confessed, why did he ask Han Hao to refund the ticket, just for today's party. Pen, fun, pavilion www. biquge。 info

After the bidding meeting, Cheng Kai suddenly came up with an idea, that is, to organize a group of central mouthpieces to collect wind in the local area, and he had thought of the name to call it "Touring China's Top 22 National Industries", which corresponds to the enterprises that spent a lot of money at the CCTV bidding meeting.

His idea was immediately supported by several friends from the central-level media, so through private contact, everyone organized this salon gathering to discuss the specific implementation of the matter by the way.

Why are the central media so keen on this?

In addition to the fact that the subject matter is indeed novel and newsworthy, there is also a key factor that CCTV is making money every day, and it is impossible for them not to be moved as peers, and even have the psychology of pink eye.

The tide of the sea is surging again, and all work is centered on economic construction, so the income generation of the unit has also become an important way to seek welfare for the employees of the unit. After all, there is now a business boom in the whole country, and countless local governments have directly or indirectly handled many operating companies to participate in market competition. In addition to government financial allocations, the main source of income for the media is advertising. Since 22 companies can let CCTV eat meat, it is also a reasonable demand for brother media to drink soup and get a piece of the pie.

The people who came are indeed mouthpiece-level bigwigs who hold real power, such as deputy editor-in-chief of the editorial office of the People's Daily, director of the domestic economic news interview department of the Xinhua News Agency, producer of CCTV's "Oriental Time and Space", and director of the economic department of the "Economic Daily......

Everyone sat together and discussed together, which was also a small-scale exchange meeting of the central media circle.

Han Hao smiled and greeted the media people introduced by Cheng Kai who held the power of China's mouthpiece, and at the same time exchanged business cards to make friends.

Cheng Kai really has nothing to say about being a man, and he does more than enough to collect money fairly, of course, there is a big reason for Hu Yiming's face. Generally, many people in such a circle can't reach it if they want to spend a high price, but Cheng Kai specially recommended Han Hao.

"Everyone is my teacher, and today I am here to learn as a student. ”

is neither arrogant nor humble, Han Hao's demeanor is not at all like a nouveau riche township entrepreneur, but more like a highly educated entrepreneur. The taste of intellectuals in him was unconsciously revealed in the edification of a group of high-level Chinese intellectuals.

After agreeing on the parade, the media salon began. The main part is that everyone goes up to give a short speech for 5 minutes, and then sets aside 5 minutes for questions and answers, with no limit to the topic, which they call a collision of ideas journey.

Sure enough, the ideological level of high-level intellectuals is very high, and the issues discussed by everyone are all related to the direction of state policy. Whether farmers suffer or not, whether it is good or bad to attract foreign investment, how to communicate with foreign counterparts, how to choose between economic construction and environmental protection, and how to govern local governments......

Each question is the experience or hearing of these senior journalists, and everyone brings it up and shares it with their peers.

Cheng Kai also took the scene to deal with the critical public relations, especially how the government departments should respond to sudden large-scale mass incidents.

Han Hao had to admit that in just over an hour, his horizons and insights had suddenly broadened a lot, and the person who could take charge of the central mouthpiece was really extraordinary.

"Han Hao, you also come to the stage to speak. ”

After all the media people present finished speaking, Cheng Kai encouraged Han Hao to come to the stage and talk about it. Cheng Kai brought Han Hao here today, on the one hand, because he paid for this salon gathering, and secondly, he asked him to show his face in front of these media people.

In order for arrogant intellectuals to respect you, you must make them feel that you can be respected in the field of knowledge, otherwise you will be just a wrongdoer who is responsible for paying the bill, and you will not even be a general friend.

"The development of China's national industry cannot be achieved overnight, and we must respect the objective law of economic development. The automobile industry in Japan and South Korea starts with imitation, and only after imitation enters the door can we further talk about improvement, and then develop their own innovation in improvement. It is undeniable that now we import foreign production lines and technologies on a large scale, and to a certain extent, we have achieved the results of leapfrog development. From the fifties and sixties, the products made great strides to catch up with the trend of the nineties. However, we cannot become a foundry for foreign dumping products, but must seize the opportunity to apply what we have learned and create our own national independent brand, so that consumers can really benefit. ”

Han Hao next used motorcycle engines as an example, saying that under the impact of domestic imitation manufacturers, the price of imported engines has been reduced by 25%. Now motorcycles are often more than 10,000 or 20,000 yuan, and he believes that sooner or later the price will fall back to a level that the people can afford normally.

"How to define a national independent brand? Is all the parts made by the Chinese themselves, or can all the technology be considered independent brands only if the Chinese design and invent themselves? I personally feel that under the premise of global economic integration, as long as the Chinese dominate, the world is used by me, and the intellectual property rights belong to themselves, it can be called a national independent brand. Even if all the parts of this thing come from overseas, as long as it is designed and integrated by Chinese, it is still a national product, because this integration ability is the greatest intellectual property. For example, Boeing's parts are basically purchased globally, but in the end, we still recognize the Boeing brand as belonging to the Americans......"

At first, he was still a little stammering, but since Cheng Kai told Han Hao that he was going to participate in such an idea exchange salon, Han Hao prepared the manuscript early so that he needed to appear on stage. Unexpectedly, the prepared things really came in handy, and the more Han Hao spoke, the more confident he became, and he said what he was thinking in his heart.

When talking about intellectual property rights, Han Hao has the feeling of being a thief shouting to catch a thief, on the one hand, he is talking loudly about intellectual property rights, but in fact, he has made large-scale imitations of foreign advanced products. It is impossible to start from scratch completely, you can only learn from the shortcut to the advanced door, and then slowly develop R&D and innovation to form your own intellectual property rights, which is the only way for post-developed countries to catch up with and surpass developed countries.

Unexpectedly, the head of Huaxia Motorcycle, who won the bid at CCTV, is really not a nouveau riche, and he has some real talent in his belly.

"I want to ask, are you really only 20 years old and haven't gone to college?"

Li Guoan, director of the domestic economic interview department of Xinhua News Agency, took the lead in raising his hand to ask questions in the Q&A session.

"I'm about to turn 21 and I'm a sophomore at the Zhejiang Provincial Institute of Technology. Since the department approved it, I am in a part-time state. Because I'm too busy, I hung up last semester, and I guess I have to hang this semester, and the make-up teacher doesn't need to approve my identity when he sees me. ”

"Haha-"

Han Hao's humorous answer made the people present laugh.

"I have read your article, Director Li, and I very much agree with your views on your strong call for the development of China's private car industry policy. All developed countries are built on wheels, such as the United States and Western Europe, and as far away as Japan and South Korea, all of which are examples for us. China proposes to build a moderately prosperous society, so sooner or later the wheel will spread to thousands of households. Now it is not the era of sedan chairs that are carried by human feet, but by the mechanical wheels rolling forward and quickly entering a well-off society. ”

"I found out that although you make motorcycles, you can't do without cars all the time, do you plan to enter the automobile industry in the future?"

Unexpectedly, Han Hao accidentally leaked the secret in his heart. Li Guoan discovered Han Hao's tendency and asked deliberately.

"Now I'm concentrating on making a good motorcycle, and as for whether it will change from two wheels to four wheels in the future, I have to leave it to the future to answer. ”

"The automotive industry is not so simple, I have witnessed the development of China's automotive industry along the way, and the country has tried its best to barely make a little achievement. I personally am not optimistic about the prospects of private car building, so it is better for you not to get involved rashly. Although it has two more wheels than a motorcycle, the degree of responsibility for the difficulties is difficult for even a country to bear. If you can get involved in the auto parts industry, your Wanxiang Group in Zhejiang Province will do a good job, and the universal joint occupies most of the domestic market. Even companies like them, who have been immersed in the automotive industry for many years, dare not speak lightly about building cars, and the difficulty can be imagined. ”

Li Guoan looked at Han Hao's eyes, and he persuaded him not to enter the automobile industry easily, because there were too many individuals who died in it. From the perspective of the motorcycle industry, it can also be regarded as a sunrise industry, and if Huaxia Motorcycle has ambitions here, it can also break out of the sky.

thanked Li Guoan for his kind advice, but the dream of building a car in Han Hao's heart was not defeated, but it aroused his character of not admitting defeat. Whether it will work or not, try to find out, not to mention that you have made up your mind to build a car early on, and it is not wise to give up early.

Han Hao then answered other people's questions, and at this time, everyone no longer regarded him as the wronged person who paid the bill, but started to make friends and be a friend.

"There is a chance for us to see you again in Hushan, and then I will treat everyone as a landlord. ”

When parting, Han Hao greeted these media celebrities.

"Brothers, sisters, your personal advertising tasks next year are all covered, and you can't share them with outsiders!"

Cheng Kai clenched his fists and said to these senior reporters.

Since the unit needs to generate revenue, basically every reporter has the task of pulling the share of advertising on their heads. Originally, the reporter's job was to interview and write, but now he has added an advertisement, which is really a bit nondescript. However, against the backdrop of the times, every organ and unit tried its best to generate income, and intellectuals had no choice but to bow their noble heads and get the smell of copper on their hands.

The appearance of Cheng Kai resolved the contradiction between Qinggao and making money in a timely manner, and took the initiative to help contract the advertising business, which solved the worries of the media mouthpiece.

Cheng Kai is like this, firstly, he has consolidated his relationship with his friends in the central media, and secondly, he has brought exclusive resources to his advertising company.

For example, the move of "touring China's top 22 national industries", although it has the flavor of paid news, but because Cheng Kai came forward to coordinate, the central media only need to seriously go to the grassroots to interview the work. As for the advertising, Cheng Kai helped to handle it, and everyone tacitly killed two birds with one stone.

What he is engaged in is not paid news, but news implantation, which is also where Cheng Kai prides himself on being clever.

Huaxia Motorcycle will definitely also place advertisements in the advertising space of these media, of course, it will not be as huge as CCTV, but there must be mosquito legs.

"It's okay to hug CCTV's thighs, but you also have to pay attention to other calves that also need to be called, otherwise your calves can also trample you to death. If they don't do a good job with other media outlets, they may not succeed enough, but they will fail more than enough. The media is known as the fourth power in the United States, and the power contained in it cannot be underestimated after the legislative, judicial, and executive powers. Whoever despises it ends up dying miserably. ”

Since then, after CCTV won the bid, Han Hao signed a new agency contract with Cheng Kai's company, and hired their company as the exclusive image consultant of Huaxia Factory at an annual price of 600,000 yuan, responsible for all media dealings and image shaping matters. Now it seems that the 600,000 yuan is really worth it, and Cheng Kai will teach Han Hao by word and deed when he has the opportunity, of course, this premise is that Han Hao is a malleable talent.

After finishing this, Han Hao immediately rushed back to Hushan, because there was a big matter in the factory that needed him to decide.