On the way back from the factory, Xu Zhi looked at the scenery outside the window, but his head has been thinking about the previous things, in fact, he has already had this plan, this time after seeing the refrigerator in the factory, he remembered the most common air-cooled refrigerator in later generations, in 1978, the air-cooled refrigerator is still synonymous with tall, the price is extremely expensive, and Coca-Cola at the beginning of the 20th century, it is the same as the high-end route.

Coca-Cola was born at the end of the 19th century, because of industrialization and market considerations, in the early days of entrepreneurship, its main market has been the rich class, this business model has been maintained for decades, it seems to be successful, but the latecomer Pepsi Cola directly entered the low-end market, "let everyone drink Coke" became Pepsi's slogan, in just a few years, Pepsi's market share increased significantly, and Coca-Cola was also forced to go into the low-end mass route.

After the 50s of the 20th century, after the end of the war, the economy developed rapidly, and the living standards of the general public also improved rapidly, and many large enterprises discovered that the most profitable business in the world was mass goods, and the market size was far larger than any other industry.

Taking cutting-edge weapons as an example, the US military's purchase amount is as high as billions or even tens of billions of dollars per purchase, which seems to be a huge number, but compared with the giant companies of mass goods such as beverages, electrical appliances, computers, clothing, etc., these figures are far inferior.

The same is true for refrigerators and other electrical appliances, the market is very huge, Asia's economy is just beginning to develop, the demand for electrical appliances in the next few decades is very high, and air cooling is a breakthrough, as long as the United States has developed its own patented technology of air cooling system, then it can directly enter the field of mid-range prices, and soon be able to seize a market.

However, it is uncertain whether it can be developed, but even if it is an ordinary refrigerator, it is difficult to enter the mature market, but as a traverser, Xu Zhi certainly knows that in a few months, the mainland is about to reform and open up, although it is a pipe dream to enter this market in the first few years, but even if you invest in building a factory, you can greatly reduce labor costs, which is enough to make a profit in the international market.

And Midea also needs time to develop technology, now to start research and development, and start small-scale production, the market and technology slowly research, when the time comes, it is the harvest season! Similar to this mature product, if you want to develop the product quality in place, you need a lot of time accumulation, there is no shortcut.

Except for creative products such as games or the Internet, other technologies basically have to go step by step.

If you go too fast, it's easy to pull the egg!

Overtaking in corners is generally a car crash!

Of course, follow-up air conditioners, TVs and other electrical appliances can actually be developed, but the road has to be taken step by step, and it is not too late to start other projects after the refrigerator has gained a little.

The car soon returned to the office building where Midea was located, and in the place of entrepreneurship, He Guoyuan and others just drew a place in a corner of the factory and built a simple office.

The reason why I moved out again, one is because the business has become bigger, and more administrative staff are needed, such as accounting, procurement, personnel, etc., the original small office can no longer accommodate so many people, and the second is that the factory is in an industrial office building, and there are machines upstairs and downstairs, although it is not a heavy industry, but there are too many noises, and it affects administrative efficiency for a long time.

With Xu Zhi's consent, He Guoyuan rented three independent office floors near Hung Hom, which was also in place at one time, although one of the floors is enough for all people to work, but they are considering the future development needs of the company.

Changxing Company also moved over together, and for the time being, everyone is together, and it is convenient to communicate about anything.

Xu Zhi asked, "How is the matter with the comic talents?"

Lin Wenzhou said: "It's a little troublesome, in the comic industry over there, some of the skills are okay, most of them are young, it's not easy to persuade them to come, but I recruited a few young people."

There are also headhunters who have recruited a few in Xiangjiang, but the level is limited, and the things drawn look okay, but I bought some RB comics, and there is indeed a gap. ”

Xu Zhi said with a smile: "Although Xiangjiang is small, the cutting-edge comic talents should not be much worse than RB, but it is difficult to invite them over! ”

In Xiangjiang, everyone in the real comics has their own works, although because of commercial development, they have joined some companies, but they all have their own share of products, even if it is not high, but it is much better than normal office workers.

The headhunting company once almost invited a well-known painter, but the other party asked for a commission on comic sales, which was directly vetoed by Xu Zhi.

Lin Wenzhou said: "Recruited from RB, the price is not small! RB's local comics are very developed, and generally a little level has entered these companies, and it is unlikely that we want to dig the real elite, and it is estimated that even fewer can come to Xiangjiang."

Xu Zhidao: "It's okay to recruit a few levels first, no matter how high their salary is, but there are only a few in total, what can be the cost." If there is a level that can, you can test whether they are willing to work part-time, and you can come to Xiangjiang for a few days a month, even if you are a teacher, our company is responsible for the round-trip air ticket. ”

Lin Wenzhou smiled: "Okay, I understand." ”

Xu Zhi asked again: "What is the situation of the toy factory now?"