Lin Wenzhou said: "The situation of the toy factory is a bit special, although it seems that the business is very good, but in fact, most of the business is to follow the Midea crane machine, our biggest customer is the United States, and the sales of other channels of the toy factory itself are mediocre, there is no good effect." ”

Xu Zhidao: "I have a new toy here, can you see if you can make it according to my requirements?"

Taking the stack of documents handed over by Xu Zhi, Lin Wenzhou looked at it carefully, and after reading it for a while, he frowned and asked, "Why is this toy so complicated? And there are so many varieties?"

Xu Zhidao: "Can this kind of toy Changxing's toy factory make it?"

Lin Wenzhou said: "The toy itself is not complicated, these high-tech requirements need the help of Midea's technical personnel, but there are too many types of toys, face shape, skin, eyes, hair, clothing are several kinds of more than a dozen, these combinations may have hundreds of types, which is too much pressure on production!"

Xu Zhi said with a smile: "In the current market, basically toys are the same for thousands of people, and I just want to make different products!"

Lin Wenzhou said: "But if we operate like this, our production costs and procurement are too high." ”

Xu Zhidao: "You don't have to worry about this, you better go back and study it first, this involves simulation, you go back and discuss it with He Guoyuan, transfer some electronic engineers from him to see how to meet our requirements." This cabbage doll is the most important product in the future, you are doing your best to develop it now, and the production will be talked about later. ”

Lin Wenzhou nodded and said, "Okay, I'll arrange someone to study it well." ”

In later generations, when it comes to the most profitable toys in history, many people may open their mouths: Barbie dolls, Transformers, Rubik's cubes, four-wheel drive cars, Lego bricks, and so on.

To a certain extent, this is true, but when it comes to the most profitable and lucrative toy in a short period of time, it is the classic toy cauliflower doll created by the American company Alcon in the 80s of the last century!

Originally just a small and inconspicuous company in the United States, Alcorn has been in a tepid business, and in the early 80s it launched a toy: a cauliflower doll.

The one who set off this "cabbage doll" trend was Ropol, a 28-year-old young man who was the president of the American company Alcorn. When Ropol was a child, he heard a fairy tale that said that children grow out of vegetable fields, so he designed a kind of doll he designed and named it "Cabbage Doll". At first, the toy was sold in small quantities and was mostly bought by toy collectors, but the spre-buying frenzy that spread to half the world was sparked by a series of ingenious ideas.

It turns out that for many years, American society has faced a "family crisis". The younger generation emphasizes self-reliance and is reluctant to live with their parents. Moreover, as the divorce rate increases, more and more broken families are broken, and this situation causes trauma to the children's psyche on the one hand, and pain on the other hand.

In particular, the parent who has lost custody of the child feels extremely lost and empty mentally. In order to fill this emotional void caused by old age or divorce, Alcon decided to reposition and package the "cauliflower doll" to make this toy a real baby in people's minds.

Ropol carefully studied the development trend of the toy market in Europe and the United States, and found that toys are shifting from "electronic" and "intellectual" to "emotional" and "gentle". Therefore, when conceiving the "cauliflower doll", Ropol broke the old rule that toys in the past are always the same person, and used the latest computer design to make the "cauliflower doll" thousands of people and different people. There are male dolls and female dolls, there are white, dark and yellow skin, hair styles include braids, straight hair, curly hair, bald heads, etc., hair colors are golden, black, chestnut, etc., the appearance is also very different, down to the dimples and freckles, the clothes are different from short skirts, long skirts, underpants, capes, etc., and shoes are also varied.

In short, the "cauliflower doll" that everyone "adopts" will not be exactly the same as someone else's doll. This "exclusivity" is the main means of attracting customers, and it is also the basic premise that the "cauliflower doll" can cause a sensation.

In order to make the "cauliflower doll" more realistic, the Alcorn company took great pains. Every time they make a doll, they have to attach a birth certificate, name, footprints, and a "midwife" stamp on the buttocks. Customers cannot say "purchase", but only "adoption", and at the time of "adoption", they need to solemnly sign the "adoption certificate" to establish the relationship between the "adopted child" and the "adoptive parents".

As a result, this humane "adoption" activity was a success. Ropol then pursued a full-speed marketing strategy. On the one hand, the company spared no expense to widely publicize the "cabbage doll" on television, and the "cauliflower doll" was intensively broadcast every Saturday morning during the most popular cartoon time for children, so as to cultivate the intimate feelings of the young TV audience for the doll; on the other hand, the president Ropol personally traveled to major cities in the United States to hold a grand ceremony of "collective adoption of the cauliflower doll" in public places such as children's museums. Every time such a ceremony is held, there is a "adoption" craze in the local area. In Atlanta, a woman "adopted" more than l00 "cauliflower dolls". In order to cope with the flood of orders, the company even chartered Boeing 747 planes to transport all kinds of fabrics to the foundry Xiangjiang, where they were processed day and night, and then flown back to the United States to catch the shopping frenzy before Christmas.

In order to maintain this "adoption" craze for a long time, Ropol continued to do everything possible to understand the psychological needs of his customers, and based on these needs, he made a series of creative decisions.

First of all, Alcorn opened "Cauliflower Doll General Hospital" throughout the United States, where the company's employees dressed as doctors and nurses. When the "cabbage doll" is "delivered", it is placed in a cradle waiting to be "adopted", and the doll is dressed exactly like a newborn baby. The whole "hospital" is filled with the atmosphere of "nut dolls" with life. Curious people come to these "hospitals" in an endless stream, all wanting to witness the "cauliflower doll" and the "adoption" ceremony. When a doll is "adopted", Alkang company also set up relevant files, every time the "cabbage doll" has a birthday, the company will send its "adoptive parents" a beautiful "birthday card", to further deepen the relationship between customers and the company.

Secondly, and even more brilliantly, Alcon also manufactures and sells a large number of merchandise related to "cabbage dolls". For example, bed sheets, diapers, strollers, backpacks, and various toys for dolls. Since many customers have "adopted" a "cabbage doll", they regard this doll as an emotional sustenance, raising it like a real baby, so they need to buy many special items.

If you have seen the scene of countless people queuing up after the release of Apple 4S-6S, then it is also conceivable that in the early 80s, a doll toy also caused a frenzy of queuing.

In the original history, the lowest price of the cauliflower doll was $10.99, and the price of the crystal version was as high as $8,000, $8,000.

In 1984 alone, the sales of cauliflower dolls reached as high as 1 billion US dollars, of course, because of the rise of video games and personal computers in the late 80s, the cauliflower dolls from the initial madness to the final decline of only a few years, but although the time is short, the total sales of the market are more than 6 billion US dollars.

Xu Zhi already had countless ideas for various games in his head, but the limitations of some chip and semiconductor technology led to the fact that some classic games and supporting home game consoles or personal computers that could support many software would not appear until at least a few years later, but these games would still appear a few years earlier than the original history.

If you follow the wheel of history, the original American Alcon classic cauliflower doll will inevitably collide with many games of beauty, and it will inevitably fail.

In order not to let the classics disappear, Xu Zhi decided to copy this toy a few years in advance to save the broken hearts of countless American people because of family divorce!

PS:This chapter is a bit encyclopedia.,Interested friends can Baidu cabbage doll.,Starting from so many reborn business novels,No one should have written it!If anyone has seen it.,Leave the title of the book.,I'll take a look.